Marketing ROI Report

WHICH MARKETING CHANNEL YIELDS THE GREATEST ROI?

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AXIOM ADVISING

MARKETING ROI REPORT

TABLE OF CONTENTS MAKE AN IMPACTFUL REVENUE IMPROVEMENT

INBOUND SALES CYCLE………………….............…3 LEAD-TO-CONVERSION RATE…………………..….4

BUSINESS ACQUISITION ANALYSIS………………..5 REPORT SUMMARY…………………………………7

LEARN MORE………………………………………..8 AXIOM ADVISING

INBOUND SALES CYCLE

LEAD-TO-CONVERSION RATE

BY ADVERTISING FORMAT

0.44%

WEBINAR

1.47%

1.55%

SOCIAL ADS

WEBSITE

0.55%

TRADE SHOWS

PAID SEARCH

REFURRALS

BUSINESS ACQUISITION ANALYSIS EMAIL CAMPAIGNS, TRADESHOWS, AND WEBINARS HAVE LOW CONVERSION RATES CONVERT AND TAKE LONGER TO CLOSE ... BUT

WIN-LOSS RATIOS TRADESHOWS

PARTNER

29.6%

17.9%

REFURRALS

SOCIAL MEDIA ADVERTISING

68.7%

68.6%

WEBINAR LEAD LIST

15.5%

LEAD LISTS

7.5%

EVENTS

32.7%

7.6%

PAID SEARCH

EMAIL

29.7%

43.0%

WEBSITE

61.4%

ROI REPORT SUMMARY THE BEST MARKETING INVESTMENTS ARE REFERRALS, PAID MEDIA, WEBSITE & SOCIAL MEDIA

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