Human centered design proposal 1

FOR BETTER BICYCLE USAGE

by Gestalt Zone 1 Team ayça yılmaz burçİn mercan gonca çamkerten şansın tütengİl

How might we increase bicycle usage among young people in EskiĹ&#x;ehir?

team knowledge

There is a common bicycle use in EskiĹ&#x;ehir .

But some sociological, psychological, infrastructural reasons reduces bike culture standarts in EskiĹ&#x;ehir.

research and theming

We have talked with different groups of bike-users. People who use for hoby, spor or transportation, bicycle assocations, municipality, authorized organization etc.

Beside them we had conversations with non-bike-users.

We observed people also.

memorable quotes

we organized our research results into similar groups or categories.

awarenes statue motıvatıon accessıblıty securıty clutters

key insights

People do not have enough information about roads also they find roads so complex.

In society, bicycle culture is not very common , they are not aware of importance of bicycle using in social life

Some people do not prefer bicycle as a transportation vehicle even if they want,they impress by bicycle’s social statue in society.

Bicycle users do not have enough information about practical and theoricall information

hmw questions

How might we provide awareness about rode destinations in EskiĹ&#x;ehir?

How might we change society’s vision about statue of bicycle in the city?

How might we create new perspective regarding bicycle culture importance?

big idea

city game by bike

City game presents an entartaining way to make people aware of enjoyful, lively, safer roads in EskiĹ&#x;ehir.

It also brings bike users together to experience roads/city/cycling in different perspective.

City game provides an alive experience between city and bike usage.

People can also learn new informations.

It will increase awarenes level about city and bike.

how ?!

- prototype -

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city game by bike APLICATION

printed posters leaflets

publishing the application will be on posters in the city 1

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people can get this free application

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E-mail address ••••••••

Login Forgot password?

Login with Facebook

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people can enter via mail or social networks 3

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There are 4 major topic on application.

DESTINATION GAME EXTENTION SHARING 4

DESTINATION F reebee

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People can search for roads on destination topic.

It will help people to find roads and places to go.

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It will show routes, distance, traffic volume.

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Game topic has different parts.

People will see each other online, they will reach other bike users in the city while they are biking.

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game 1 F reebee

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People will see games on city map.

Each game will make them earn money.

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they can be informed about all events exactly same time

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People also join in races in city with other people.

People can start race between each other.

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game 3

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If there is someone need help about his/her bike, he/she can ask for help.

And other people can see this on map. people can help each other about bike troubles.

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extent覺on

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Extention topic has useful materials that people can practice on bike.

There are educatory informations about bike , people can apply in any time.

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watch and apply!

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shar覺ng

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Sharing topic touches on sensational elements of city.

People can experience the city in different perspective.

v覺s覺on hear覺ng smell taste touch

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extent覺on F reebee

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fun-cycling experiencing city exper覺enc覺ng b覺ke