Ayesha Portfolio pdf by Ayesha Daniels

nothing but a paperclip

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Every lock has two keys. One made by a locksmith, and one made by me. Simple, uncomplicated. Yet a paper clip is never just a paper clip. The world is nothing more than a room of locked doors and paper clips. Itâ&#x20AC;&#x2122;s curiosity at its purest â&#x20AC;&#x201C; to wonder, to speculate and to imagine. In the end, what remains is the answer. With a patient mind and a steady hand, I wait before each lock... until the moment everything clicks and it all slides into place.

Every lock is one worth picking

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SKY Television

Google Michael J Fox Foundation for Parkinsonâ&#x20AC;&#x2122;s Research

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Iconic films have their own language. Only those enlightened souls who watch these films are fluent enough to speak it.

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Art Director | Jessica Mapstone

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The Chip Shop Awards celebrates no-holds-barred, sarcastic and often cynical creativity in advertising. Craft a copy-driven print ad for Google in the Best Ad Based on a Topical News Story category.

A sardonic and sharpwitted approach that uses Googleâ&#x20AC;&#x2122;s auto-complete to comment upon allegations of the companyâ&#x20AC;&#x2122;s private data snooping.

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Michael J Fox Foundation for Parkinson’s Research has one goal in mind - to examine and reveal all facets of the disease. Craft a copy-driven print ad that dispels a misconception surrounding Parkinson’s.

Utilising the world of Back to the Future, a well-known quote from the cult film was rephrased to communicate Parkinson’s as a disease that doesn’t only affect the elderly.

Art Director | Liezl Fourie

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Padlock Shim Attic. Dark and untouched. Been that way for a while, it seems. Dust. Dust. Dust. What lies in that corner? Wooden chest with bronze padlocks. Rusted hinges. Delicate. Let’s see…ok, not that delicate. Sturdy bastard. Padlock shim inserted. Do it smoothly. Rotate...slowly…slowly Click.

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Mile High Dining

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Client: Mile High Job: Radio Ad Title: “Bill” Running Time: 45”

Audio

Music

MVO1: (avuncular; dry) Bill suffers from

Johann Strauss

anxiety. Not your average…

Blue Danube Waltz

SFX

BILL: (clipped) “I’m late for a meeting. Please hurry up.” MVO1: …anxiety. He suffers from the… BILL: (frantic) “What was that?! Did the plane just drop? Oh god! I’m not ready to die!!”

Ambient aeroplane

MVO1: …variety. Beads of sweat hang

sounds

precariously from Bill’s upper lip; his

Drum of fingernails

incessantly twitching fingertips drum against the granite black armrest which

against plastic

he clutches in desperation. Scraping his

Nails scrape against

nails back and forth. Back and forth. He

rough textured plastic

speaks with a stutter; a few strands of

Mile High Pop Up is a conceptual restaurant that encapsulates the ultimate in-flight dining experience when travelling to various exotic destinations. Create a radio campaign that captures the USP of fine dining minus the discomfort of airline travel.

spittle escape in his attempt to converse.

Squished flesh fidgeting

The pungent odour of his anxiety is evident

around in a pleather

in the dark stains slowly pooling beneath

seat

the arms of his shirt. To distract himself, Bill turns to the person on his left and begins a clattering monologue regarding rare Amazonian reptiles and their mating rituals. The person on Bill’s left is you.

Crossfade to cheesy 1950s style Hawaiian ukulele music

MVO2: (upbeat brio) Luckily, that’s not the only way to fly. (beat) Mile High Pop Up Restaurant. (beat) All the fun of a weekend

Recreate the most unsavoury and uncomfortable in-flight experiences - situations which can be avoided altogether when dining at Mile High Pop Up restaurant.

away without the risk of… Bill. MVO3: For more on this delightfully different dining, flying and – decidedly Bill-free –

Music fades

experience, visit www.dinemilehigh.com

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Client: Mile High Job: Radio Ad Title: “Sarah” Running Time: 45”

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Music

MVO: (avuncular, dry) Sarah doesn’t

Johann Strauss

countenance the word “No” very well. Tiara

Blue Danube Waltz

SFX

wearing toddler, pageant-queen and fivetime divorcée, what Sarah wants, Sarah gets. Her airline uniform contracts as she bends over. The top four buttons tautly vibrating, as they strain against the 3 month anniversary gift from her last husband. A simple… Susan: (curt, friendly) “How may I help, Sir? “ MVO: suddenly becomes one of those… Susan: (lascivious) “If there’s anything you need assistance with…”

Ambient aeroplane sounds.

MVO: …moments. Lips pucker in a lecherous grin; teeth glint predatorily in a smile meant to reassure. And lure. Her skin is lined with the contours of weekly tan sessions while her carefully coiled hair releases a waft

Aerosol spray

of hairspray that induces a cough whenever whiffed. Her acrylic pink nails slowly glide

Short, raspy cough

across the arm of any misfortunate male passenger that catches her eye. Right now, that passenger is you.

Crossfade to cheesy

MVO2: (upbeat brio) Luckily, that’s not the

1950s style Hawaiian

only way to fly. (beat) Mile High Pop Up

ukulele music

Restaurant. (beat) All the fun of a weekend away without the risk of… Sarah. MVO3: For more on this delightfully different dining, flying and – decidedly Sarah-free –

Music fades

experience, visit www.dinemilehigh.com

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Client: Mile High Job: Radio Ad Title: “Adam” Running Time: 45”

Audio

Music

MVO1: (avuncular, dry) Adam very rarely

Johann Strauss

washes his hands. Truth be told, it’s less a

Blue Danube Waltz

SFX

case of… ADAM: (sanctimonious) “Yeah mate, all that soap in the drinking water – it’s bad for the environment you know?” MVO: ...than the good old… Adam: (indifferent) “Uhh, I don’t really have

Ambient aeroplane

time for this right now…”

sounds

MVO: …situation. A few strands of greasy brown dreads peek out from beneath his stained kitchen hairnet. His shoulders lightly dusted with specks of dandruff that Nails scraping scalp

float down with the slightest shake, Adam enjoys the satisfying sensation of nails scraping against scalp as he scratches. A wet, phlegmy cough wracks Adams body

A loud, wet cough

as he skins the greyish chicken breasts

Microwave hum

before throwing them in a grimy microwave. Then, accompanied by a spoonful of

Wet plop

flattened broccoli and thick mash that emit a dull, wet thunk when plonked in its cardboard coffin, the resulting masterpiece soon reappears as the evening in-flight meal for a hungry passenger. That hungry

Crossfade to cheesy

passenger is you.

1950s style Hawaiian

MVO2: (upbeat brio) Luckily, that’s not the

ukulele music

only way to fly. (beat) Mile High Pop Up Restaurant. (beat) All the fun of a weekend away without the risk of… Adam. MVO3: For more on this delightfully different

Music fades

dining, flying and – decidedly Adam-free – experience, visit www.dinemilehigh.com

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Tension Wrench Hotel room seems nice. Spacious cupboard. Was my suitcase always that blue? Heavier. Wrong suitcase. Locked. Tension wrench in. Pick smoothly inserted. Push forward. Stuck. Warded? Ok, letâ&#x20AC;&#x2122;s try this again. Well, would you look at that.

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Edge of Wrong

Cloudnine Surf Co.

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poster

Edge of Wrong. The singular music and arts festival that explores only the most experimental of endeavours. Create an integrated campaign for this intimate festival.

To capture the ineffable nature of the festival, the concept of â&#x20AC;&#x153;what lies beneathâ&#x20AC;? looks at the notion of noise and its relationship with experimental music. This was depicted using a combination of visual noise and copy.

Art Director | Robyn Newham

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broadsheet

Conversation about music is a big part of the festival’s DNA. As a platform for these conversations, a broadsheet was designed that – in a deliberately controversial fashion – catalogued the previous day’s events to spark debate among festival-goers.

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broadsheet 1-2

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broadsheet 3-4

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broadsheet 5-6

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broadsheet 7-8

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programme

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festival ticket

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artist pass

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online - website

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online - digital broadsheet

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rolling stone dps

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rolling stone dps

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print 1

Cloudnine Surf Co. An emerging surfwear and apparel brand with an appreciation for the longboard lifestyle. Create a concept-driven media neutral campaign that promotes this USP.

It’s The Endless Summer. The Beach Boys. It’s the 70’s before it became the “70’s”. The campaign conveys the longboard lifestyle - slow, unhurried and filled with passion - as the true essense of a surfer.

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print 2

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billboard

Lightbox billboards are placed in airports near Departure terminals.

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outdoor

Outdoor billboards are strategically placed at heavy traffic locations in the city.

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Snap Pick Bare room. Corridor empty but not for long. Awkward bookshelf. Ok, this is heavy. Protruding shape behind it. Door. Pin-tumbler lock. Snap pick inserted. Pull elastic band carefullyâ&#x20AC;Śremember the last time. That hurt. Quickly. Now. Where is that cold draught coming from?

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POL | Vol 1 | The Black Magic Issue Kooky | Art Magazine

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The black magic edition

POL is a South African cultural magazine that aims to promote openmindedness surrounding topics of African culture. Through immersion journalism, convey a polemic argument on a â&#x20AC;&#x153;tabooâ&#x20AC;? aspect of African culture.

A raw, insightful and provocative editorial that unpacks African witchcraft through the eyes of a white, Botswana-born Sangoma.

Designer | Robyn Newham

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magazine 1-2

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magazine 3-4

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magazine 4-5

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magazine 6-7

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Kooky is an art magazine that celebrates unconventional art - the unorthodox, the accidental and sometimes the downright disturbing.Craft an editorial that brings attention towards quirky artistic ventures.

A humorous, light-hearted tale of artist, Adam Morrigan, who expresses himself through the unusual medium of roadkill.

Designer | Dominique Dagge

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Ball Pick Where to start? Try the filing cabinet in the corner. Just once, please be unlocked. Oh for the love of - Wafer lock. Ball pick. This better be alphabetical. Wait…was that a shadow by the door? Green folder, green folder. L. L. Louis. Where are you? Need to find that information... Ok. Did not expect that.

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Chaeli Campaign

Fox & Raven Publishing

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Play video in folder

The Chaeli Campaign is an NPO founded by five children who aim to provide mobility for the minds and bodies of those living with disabilities through encouraging a society of inclusion.

Society views disabled people as “fragile”. An online video was created to convey the message “disability isn’t different” through the concept of “Anti-Fragile” because ultimately, disabled people aren’t as sensitive as you think.

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Fox & Raven Publishing is an independent publishing house that specialises in short stories and speculative fiction.

As a means to acquire a vast amount of new material and attract new readers, a mobile and tablet competition app was designed to act as a platform for writers. Where unpublished stories can be submitted and attract new readership. At the end of the competition, the story with the highest readership gets a publishing deal.

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The concept is â&#x20AC;&#x153;warâ&#x20AC;? as Fox & Raven Publishing look to hire mercenries of fiction.

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This personality test acts as a genre analysis which provides a way for the reader/writer to determine what genre they are more inclined towards.

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Five plot scenarios will be presented through multiple answer narratives.

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At the end, the app suggests a genre best suited for the userâ&#x20AC;&#x2122;s writing style, based on the narrative endings that they chose.

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Where saved short stories reside.

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Where all submitted short stories reside

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Where the highest rated short stories reside - the features of the week.

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After the user has read the book, they have the option to rate it with commentary.

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Layout of short story.

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All writers have the option to either submit their work online or directly onto the app.

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Team player, albeit sarcastic and good-humoured at best. Dedicated, which may or may not border on pedantic. Result-orientated and a strong believer in ‘second time’s the charm’. Interact with people at all levels, courtesy of a dry sense of humour. No, honestly though. I am that funny.

Thank you

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