FACE OF JEWELRY BILL & SHARRI JONES, SISSY’S LOG CABIN

Tell us about the history of your business. In 1970, my mother, Sissy Jones, began renting an old log cabin off U.S. Highway 79 in Pine Bluff, AR to showcase and sell her beloved antiques. One hot summer day, Mom and I sold a rolltop desk and delivered it up two flights of stairs in an un-airconditioned building. Later that day at the store, I sold a 1 carat diamond without breaking a sweat. I consider this a turning point in our store’s history. This was the moment we began focusing on jewelry and building Sissy’s Log Cabin into what it is today. We are incredibly proud to say Sissy’s has evolved into the Mid-South’s largest familyowned jewelry store, with six locations.

What is the key to your mission?

Our customers. They’re at the center of the Sissy’s experience and everything we do. The jewelry we buy, the way we train our staff and the way we do business in the communities we live and work in – it’s all for them. We wouldn’t be the company we are today without our customers.

What is the most important thing you do for Arkansans?

Sissy’s goal has remained that every customer and employee be treated like family. Her leading business rule is “The customer is always right,” which is engraved on a plaque at the entrance of each store. We believe good business means serving customers and giving back every opportunity we get. We’re committed to Arkansas and doing the most we can to ensure future generations live and thrive here.

What are your organization’s goals for the next few years?

We’re excited about potential new opportunities for expanding Sissy’s footprint, with our sights set on Northwest Arkansas and Nashville, Tennessee. Stay tuned!

What else should our readers know about you?

We’ve been married 37 years and enjoy spending time with our family.