Vitamin water
Ireland Target: People 18-25 College educated < 24,000 USD Urban lifestyle Enjoys the occasional indulgence
Reasoning: Ireland is one of the only other places in the world that has ice cream trucks like we do. They are a more fun-loving nation and enjoy being social.
Ireland’s Market Profile Popu la tio n : 4, 775, 982 - Lar ges t po pu la ti on s e g m en ts : 25- 5 4 Ma le : 1 , 065, 685 Fe m a le s: 1 , 055, 339 - Life expe c ta nc y: M ale : 78 Fem a l e: 83 Popu la tio n G rowth 1 .16% U r ba n iz a tio n: 62% 1 . 8% a nn u a l ra te o f c h a n ge GD P: 191 . 5 Bi llio n U S D ra n ked 57th in th e wor ld - GD P pe r ca pita : $41 , 700 U n em ploym e n t: 14 . 6% Gove rn m e n t Type : re public, pa r lia m e nt a r y dem o cra cy Pr im a r y La n gu a ge : E n glis h , G ae li c Rel igio n : Ro m a n C a th oli c , C h u rc h o f I re la nd, oth er C h ri stia n
w e N Th e
r C Ic e
n a M m ea
Italy Target:
Reasoning:
Men 18-25
Italy is in the top ten of healthiest nations. They are also very visual people, they judge on outward appearance and personality of the person comes secondary.
College educated < 23,000 USD Urban lifestyle Health Conscious
Italy’s Market Profile Popu la tio n : 61 , 482, 297 - Lar ges t po pu la ti on s e g m en ts : 25- 5 4 M al e: 1 3,1 33, 733 1 3, 416, 626 - Life expe c ta nc y: M ale : 79 Fem a le : 8 4 Popu la tio n G rowth : . 34% U r ba n iz a tio n: 68% 0. 5% a n n ua l ra te of c h an ge G D P: 1 . 834 Tril lio n U S D ra n ked 11th in th e wo rld - GD P pe r ca pita : $30,100 U n em ploym e n t: 10 . 9% Gove rn m e n t Type : Re pu bl ic Pr im a r y La n gu a ge ( s ): Ita l ia n, G erm an , Fr en c h , S love n e Rel igio n : 80% C h ris tia n , Mu s lim , Ath e ist
Fem a l es :
Beautiful Body Beautiful Mind
Costa Rica Target: Women 18-25 Some College <7,000 USD Rural Lifestyle Lives in the costal region—more relaxed atmosphere
Reasoning: The Costa Rican people are very relaxed, and their motto of ‘pura vida’ is used in everyday life.
Costa Rica’s market Profile Populat ion: 4,695, 942 -Largest populat ion segments: 15- 24 M ale: 427,047 411 ,110
Females:
-Life expe ctancy: M ale: 75 Female: 81 Populat ion Grow th : 1 .27% U rbanizat ion:64% 2.1% annual rate of ch ange GDP: 58.6 Billion U SD ranked 89t h in t he world -GDP per capit a: $1 2,600 U nemployment:7. 9% Government Type: Democrat ic Republic Primar y Language(s): Spanish , English Religion: Ro man Cat holic, E vangelical, Jeh ovah's Wit ness, Protes tant
El Pura Vida Nunca supo tan bien
Germany Target: People 18-25 College educated <36,000 USD Urban lifestyle Organized, health conscious, business people
Reasoning: Germans are more strict/organized people. Phrase translating to ‘do you have your ducks in a row’ speaks to their need to be organized and how using vitamin water can aid that.
Germany's market Profile Populat ion: 81 ,147,265 -Largest populat ion segments: 25- 54 Male: 17,268,604 16,786,146 -Life expe ctancy: M ale: 78 Female: 82 Populat ion Grow th : -0.19% U rbanizat ion: 74% 0% annual rate of change GDP: 301 23 USD ranked 6t h in t he world -GDP per capit a: $39,100 U nemployment: 6.5% Government Type: Fed eral Republic Primar y Language(s): German Religion: Protest ant , Roman Cat holic, M uslim
Female:
Ihre
Sch채 f
chen
ins
Troc ke
nen bek o
mm
en
Colombia Target: People 18-25 Some College <5,000 USD Rural and Urban Lifestyle
Reasoning: The Colombian people are not very time conscious so them spending some extra time on themselves seems like an everyday treat.
Colombia’s Market profile Popul a t i on: 45, 74 5, 7 83 - Lar g e st popula t ion s e gm e n t s: 25 - 5 4 M al e : 9 , 376 , 745
Fe m al e s: 9, 5 97 , 744
- Li fe expe ct a ncy: M ale : 7 2 Fe mal e : 7 8 Popul a t i on Growt h : 1 .1% U r b an i za t ion: 75% 1 . 7%an n ua l r ate of c h an g e GD P : 500 B illion U SD ran ke d 29 t h i n t h e wor l d
- G D P pe r cap it a: $ 10, 7 00
U n e mpl oyme nt: 10. 3 % G ove r n me nt Type : Re pub lic; exe cu t i ve br an c h dom i n a te s gove r n me n t st r u ct ur e P r i mar y La ng uag e (s ): Spa n i sh Re l i g i on : Roma n Cat holic
No ha y nad a ma poco lo con de sa bor d un el pa raĂso
Singapore Target: People 18-25
Reasoning:
College at above
Singapore is a fastpaced place, like L.A., it has a busy city. The idea was to make play time more important than work.
< 57,000 USD Urban Lifestyle Busy workers that are in need of a break
Singapore's market profile Populat ion: 5,460, 302 -Largest populat ion segments: 25- 54 Male: 490, 526
Females:505, 71 3
-Life expe ctancy: M ale: 82 Female: 87 Populat ion Grow th : 1 .96% U rbanizat ion: 100% 0.9% annual rate of ch ange GDP: 325.1 Billion U SD ranked 41st in th e world -GDP per capit a: $60,900 U nemployment: 2% Government Type: Parliamentar y Republic Primar y Language(s): Mandarin (of ficial), English (of ficial),Malay (of ficial), Hokkien, Cantonese, Teoch ew, Tamil (of ficial), oth er Ch inese dialect s Religion: Budd hist , Muslim , Taoist , Hindu, Cath olic, oth er Ch rist ian
k r o w e v a e L
d n ,a
y a pl
a r fo
e l i wh