Small Business Horizon - One Year Anniversary Edition

Page 24

Humane Gone Mainstream:

The ESG Generation Arrives DR. AYMAN EL TARABISHY

As we think about the coming months and the potential ending of the COVID19 pandemic, there are important lessons to consider regarding the global economy’s revitalization. This specific period of volatility will eventually subside, but it will ultimately be replaced by a permanently shifting economic landscape in the face of climate change. Investors, specifically micro-, small- and medium-sized enterprises, have weathered the most challenging moments of the past year, but there is minimal safety net left. There will be an ever-increasing need to invest strategically and frugally, with magnified consequences for those who fail to adapt to emerging market trends. Therefore, the most important factors to consider are and will continue to be sustainability and frugal innovation.

the increasingly volatile business ecosystem? Morgan Stanley’s Investment team addresses this in a recent investment report: “A holistic approach to sustainability— concerning disruptive change, financial strength, environmental and social externalities, and governance (also referred to as ESG)—helps us identify investment opportunities. The Global Opportunity Team has been investing since 2006 with continual evolution and innovation.”

Let us welcome the ESG Generation powered by Humane Entrepreneurship.

How do we incorporate these ideals into

24

This focus on ESG shows a significant shift underway that emphasizes human-centered (humane) investment and transforms the emphasis on business development from quantity into quality. Finding ways to standardize these practices and create opportunities to expand at scale will be crucial in capitalizing on this emerging market.

WE WORK | ANNIVERSARY EDITION


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.