Small Business Horizon - One Year Anniversary Edition

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Equity Beyond Just A Conversation DR. AYMAN EL TARABISHY

“Equity” is something we talk about in the business and entrepreneurship worlds. Despite this focus, discussions around equity have primarily remained just that — discussions. We have failed to prioritize the action that makes too long equity possible. With the emergence of the COVID-19 pandemic, the business ecosystem’s foundations have been disrupted. We have a unique opportunity to remake the entrepreneur’s world in a more just and equitable way. We sit in a memorable historical moment, where there is an unprecedented desire for fundamental, wide-reaching change. Here at ICSB, one of the priorities we have set for the coming year is a renewed focus on equitable embodiment. One of the core concepts in our understanding of equitable embodiment is empathy. Empathy is often thought of as the “starting point of design thinking,” and it seems perfectly reasonable that this would be a guiding principle in reimagining and reshaping our new world. We must then consider the past mistakes within this restart and rectify them. It is imperative to understand the

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WE WORK | ANNIVERSARY EDITION


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