SMEs and Climate: The Unsung Heroes in the Battle for a Greener Tomorrow DR. AYMAN EL TARABISHY
The climate crisis is undeniably one of the most pressing challenges of our time. While much attention is given to the roles of governments and large corporations in addressing this issue, Small and Medium-sized Enterprises (SMEs) are emerging as pivotal players in the fight against global warming. Representing over 90% of businesses worldwide, SMEs are uniquely positioned to make a significant impact. Here’s how: Historical Context: Three decades ago, Bill McKibben, author of “The End of Nature,” was among the first to sound the alarm on artificial climate change. His writings in the New Yorker and his groundbreaking book laid the foundation for the global conversation on this pressing issue. Fast forward to the present, and the momentum continues with individuals like Kyle Pope, editor and publisher of the Columbia Journalism Review, and Mark Hertsgaard. They spearheaded “Covering Climate Now,” a global initiative encouraging news organizations to address climate change consistently. With the commitment of over 250 news outlets worldwide, this project underscores the urgency of sustained and impactful climate coverage.
52
AI REVOLUTION: THE FUTURE AHEAD