A TRANSFORMING DESTINATION San Pablo Ave
4th Street And Hearst Avenue
Eastshore Highway
Second St
Virginia Street
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West Berkeley has seen significant transformation since it’s establishment as the city of Ocean View in 1853. It began as a place predominantly filled with light industrial factories. Though some of these factories still exist in the area today, the intersection at Hearst and Fourth draws the most attention from it’s booming commercial area.
Delaware Street
C D
Seventh St
B Fourth St
Hearst Ave
A University Ave
Now the question is, what will come next as a result of this commercial boom?
N
Addison Street
West Berkeley Plan is finalized
2010s-2015
Amtrak Station is complete
Commercial district continues to develop
2006
Berkeley Redevelopment Agency attempts Industrial Park Project but efforts coincide with political activism
1993
1960s
1906 San Francisco Earthquake devastes the city, but spurs industrial development in West Berkeley
AMK develop concept for a "Building Design Center; Destination Restaurants begin to appear
1976-81
Southern Pacific Railroad relocates main line along Berkeley waterfront
Mission Revival Train Station is built
1913
Town of OceanView is established
Spenger's Grotto opens
1890
1853
1877
Historical Timeline
1929
1911
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson
Hearst Avenue
1950
Hearst Avenue
Bristol Street
Strawberry Creek
East Shore Hwy
Sanborn Maps
[IN]CITY 2015 URBAN ANALYTIQUE
4TH STREET AND HEARST AVENUE An Area of Developing Diversity Demographic Data: Diverse Ethnicities
Street Life: Diverse Experiences
American Indian/ Alaska Native Census 2010
Two or More Races Census 2010
Black Alone Census 2010
Some Other Race Alone
Census 2010
White Alone Census 2010
Asian Alone Census 2010
“The area is tasteful.”
Demographic Percentage
Native Hawaiian/ Pacific Islander Census 2010
“4th Street does seem to serve a need.” " They got rid of all the fun stuff " – 4th Street Shoppers
Parking
Green Spaces
Second St
Virginia Street
Seventh St
Fourth St
Hearst Ave
Fourth St
Eastshore Highway
Delaware Street
Hearst Ave
Hearst Ave
Fourth St
Bus stops
University Ave
Amtrak stops
Parking
Busline
Street Trees
Railroad
Green Spaces
Addison Street
Barriers
Highway
Transportation
Fourth St
Fourth St
Hearst Ave
Hearst Ave
Rail Road
Highway
Bus stops Amtrak stops Busline Railroad
Barriers
Highway
Sunday AM 7:30-8:30 AM
61
16
196
Sunday PM 12:30-1:30 PM
808
64
870
Monday 12:30-1:30 PM
514
12
774
The overall bicyclist traffic was the lowest used mode of transit, especially on weekdays. This makes sense, noticing the lack of bike infrastructure in the area.
Weekdend PM:
Virginia Street
Weekday PM:
Modes of Transit The number of cars and peds that passed through 4th & Hearst within one hour prove that this destination is a place people: A) Drive through to get to the freeway B) Drive there to shop or eat C) Drive there to get to work
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan
24%
median gross rent as a percentage of household income level
19%
residents below FPL
[IN]CITY 2015 URBAN ANALYTIQUE
A TRANSFORMING DESTINATION 4th Street And Hearst Avenue Intersection and Corridor Analysis COMMERCIAL
Building Typology Commercial Building
CB2
C
INDUSTRIAL
RESIDENTIAL
B Apple Furniture Shop
A
Residential Building
MAC
Import Tile
Anthropolgie Truitt&White
Spenger’s Fresh Fish Grotto
Mixed-Use Building
MIXED USE
Grocery Outlet
N 100 feet
Industrial Building
A
15’ Lane 1
15’ Lane 2
8’ Parking
6’ Sidewalk
Industrial Building Industrial Building
8’ Sidewalk
8’ Parking
15’
15’
8’ Parking
Landuse
4th St
B
8’ Parking
11’ Sidewalk
Hearst Ave
Commercial Categories
C
University Ave
Hearst Ave
6th St
9’ Sidewalk
4th St
Each cross section represents a function of the neighborhood with markedly different typology and pedestrian interaction. Fourth Street dominates as the commercial centerpiece of the area, with stores like Apple, MAC Cosmetics, and Peets Coffee. The store faces are inviting to customers, often incorporating outdoor seating areas with an abundance of trees and other greenery.
Anthropologie
6th St
Perricone MD
Music/Art/Books Specialties Fashion
Music/Art/Books Specialties
4th Street Cross Section 2
Fashion Sidewalk
Parking
56'
8' 113'
13'
13'
Parking
Sidewalk
8'
15'
Health & Body Food & Drink Home & Garden
University Ave
10 feet
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson
Health & Body
Residential Food & Drink Commercial Mixed Use Light Industrial Home & Garden Mixed Use Residential
[IN]CITY 2015 URBAN ANALYTIQUE Residential Commercial
A TRANSFORMING DESTINATION 4th Street And Hearst Avenue Present Infrastructure
Future Developments
1900 Fourth Street: Spenger's Parking Lot
1900 Fourth Street: Rhoades' Planning Group's proposal for new housing, shops, and parking garage Virginia St
A
A
Delaware St
A
Sixth St
B
Fifth St
Fourth St
Second St
1901 & 1919 Fourth Street: Spenger's Grotto
Hearst Ave
1901 & 1919 Fourth Street: AMK's proposal for a new beer garden, shops, office space, and parking B
B University Ave
C Addison St
2001 Fourth Street: Bargain Market C
2001 Fourth Street: Trachtenberg Architect's proposal for a mixeduse housing complex and parking lot
"Parking here is NOT easy." - M.A.C. employee
C
"It doesn't make sense to me that these luxury apartments are going for $1200 a studio when people can only afford $900 a place." - 4th Street Business Owner
Effects of Ecological Disasters on 4th and Hearst
Final Words
New stores catering to a high SES Fourth Street serves a need in the area Losing what makes it unique
New apartments will increase local presence
More development means more jobs
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson
[IN]CITY 2015 URBAN ANALYTIQUE