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HBKU
PLUGS IN Matthew Boice, regional Vice-President of Ellucian, speaks to us about building the software that will form the backbone of Hamad Bin Khalifa University. BY AYSWARYA MURTHY
66 > QATAR TODAY > JANUARY 2014
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atthew Boice is no stranger to Qatar, and neither is Ellucian. They have been working with Qatar University since 2006 on the Al Serdal project to replace QU's legacy student management system and to automate and digitise many of the processes. Now the software company has been roped in to provide similar services for the newly-formed HBKU. With its regional headquarters in Dubai Knowledge Village, Ellucian is a leading technology solutions provider for post-16 educational institutions (those that cater for students above the age of 16) that serves over 2,400 universities worldwide and 60 of the region’s biggest and most prestigious private and government institutions including the American University of Beirut, Khalifa University, King Faisal University, King Abdulaziz University and the like. What with Ellucian’s “pedigree going back to the time when institutions first started using computer systems and processes to manage their operations”, Boice has the perfect vantage point to tell us about what has changed over the years. “Though helping institutions to automate is still the foundation of what we do, the emphasis has shifted somewhat to a place where universities are much more concerned about student experience. It’s an evolution from saying ‘I am doing this paperwork for the government and I don’t really care if the students don’t like the registration process...’ In fact, when QU was installing the new system, current students were incorporated in the development process for their feedback. They then came back to work on the system from the ad-
ministration side after graduation,” he says. The software has to assist the institution in managing its many activities in addition to delivering on the learning promise to its students. “It’s like running a mini-city,” Boice says, “The whole student lifecycle has become very complex, and along with it expectations have also risen.” The millennial generation have got used to high-quality services in their daily lives and they expect their universities to provide the same kind of quality, flexibility and conveniences. “They want to get all the information they need through an app and they don’t want to have to read an instruction manual to use it,” Boice says. Within a month of the launch of its mobile services, the company has entered into agreements with more than eight institutions in the region that want to extend their connectivity to mobile phones. Mobility is so integral to solution packages that it is almost assumed. Another exciting opportunity this software can provide is the convergence of normally isolated communities like students, employers and administrators. “Through the Talent Community Portal, which is mediated and regulated by the university, potential employers can actively engage with the students, talking to them about the kinds of opportunities that await them and taking part in the development of the kind of graduates that they wish to hire. From a student perspective, this portal allows them to showcase their attributes, academic and otherwise, to the employer, in a readable and attractive way. Students can from very early follow their dream employer and the kind of skills they are looking for, helping them mould themselves to be fit