AzBusiness magazine March/April 2015

A Z BUSINESS

Connect » Guide » Inspire

CONNECT » GUIDE » INSPIRE

MARCH // APRIL 2015

MARCH // APRIL 2015 MARCH // APRIL 2015

The

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Top minority business leaders 80

Healthcare Leadership Awards 33

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Table Of Contents Passion play

6 Up Front 12 CEO Series 14 Healthcare & Tourism

18 Marketing 20 Banking Management

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30 Dining

33 Healthcare

Leadership Awards

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60 Top Lawyers 80 Minority Business Leaders

87 Best of the Best 97 HSMAI On the cover: Marc H. Lamber, a director at Fennemore Craig, was named one of “America’s Techiest Lawyers” by the ABA Journal. Photo by Shavon Rose, AZ Big Media.

Az Business on the Go: azBIGmedia.com 2

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22 Wealth

26 Most Creative Companies in AZ

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Passion comes in many forms. Passion comes into play during a debate.

Passion comes into play during the last mile of a marathon. Passion comes into play when you’re painting your face in preparation for a sporting event. And a different kind of passion comes into play when it’s date night for you and your spouse.

One of the most interesting things I find when telling your stories in Az Business magazine is that almost every successful business executive or business owner built his or her careers on passion for what they do. Andrew Goldstein, a thoracic surgeon at Cancer Treatment Centers of America who is profiled in our Healthcare Leadership Awards section in this issue, is a perfect example.

Goldstein left a lucrative career as an aerospace engineer to go back to medical school because he knew he could use his engineering background to build a better artificial heart. And he succeeded.

This issue is filled with business leaders whose passion helps drive Arizona’s economy and inspires others. Features on the Top 100 Lawyers in Arizona, Ranking Arizona’s Best of the Best, the Arizona Chapter of the Hospitality Sales and Marketing Association International and the 2015 Top Minority Business Leaders are filled with stories that will inspire you.

I hope you enjoy this issue of Az Business. I poured every ounce of passion I have into putting it together.

80 Michael Gossie Editor in chief michael.gossie@azbigmedia.com

Banking locally is banking better.

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Combining a passion for literacy and sustainability

It was a book festival in Tucson that inspired the husband and wife team of Rodney and Sasha Glassman to create the largest literacy collaboration in the state.

Since 2010, the Glassmans have helped distribute 180,000 free books to kindergarten students in Arizona.

“When we started this, we never thought we’d do more than one book,” said Rodney Glassman, of counsel at Ryley Carlock & Applewhite. Sasha Glassman is a corporate counselor for Artesyn Embedded Technologies.

Written in both Spanish and English and illustrated by student artists, the Glassmans have now produced four books — “Jeremy Jackrabbit Harvests the Rain,” “Jeremy Jackrabbit Recycles the Can,” “Jeremy Jackrabbit Captures the Sun” and “Jeremy Jackrabbit Saves Every Drop,” which will be released April 18 at a launch party at the Arizona Science Center.

The books are all based around the theme of sustainability.

Businesses underwrite the cost of publishing the books so they can be distributed for free. The ASU Foundation acts as the fiduciary for the project. This year, 46,000 kindergarteners in Maricopa County will receive a free book.

If you want to get involved in the Glassmans’ free book project, email Rodney Glassman at rodney@rodneyglassman.com.

President and CEO: Michael Atkinson Publisher: Cheryl Green Vice president of operations: Audrey Webb EDITORIAL Editor in chief: Michael Gossie Editor: Amanda Ventura Interns: Laura Burnett | Kaci Demarest Maria Lopez | Jade Yeban | Tyler Walker Contributing writers: Brittany Dierken, Cheryl Hurd

Az Business honors Industry Leaders of Arizona

Some of the most dynamic businesses in Arizona were honored as winners of the 2015 Industry Leaders of Arizona (ILoA) Awards, which recognize the contributions and impact of Arizona-based companies on both the economy of Arizona and in the communities they serve. The 2015 winners are: Commercial and Residential Real Estate Service Company of the Year: Parker and Sons, Inc. Aerospace and Defense Company of the Year: Robertson Fuel Systems Food and Beverage Company of the Year: Sprouts Farmers Market Healthcare Support Services Company of the Year: Avella Specialty Pharmacy Software and Data Support Company of the Year: InEight Innovator of the Year: Robert Donat, CEO, GPS Insight Transformation Award: Inventure Foods Inc.; Terry McDaniel, CEO; Steve Weinberger, CFO Founder’s Award: Sunstate Equipment Co. 4

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DIGITAL MEDIA Director of sales: Mark Blum Web developer: Eric Shepperd Digital coordinators: Ashley Incardone | Robin Sendele

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ART Art director: Mike Mertes Graphic designer: Shavon Thompson

MARKETING/EVENTS Manager: Angela Vaughn Marketing coordinator: Lorin Parkhurst Marketing Intern: Lea Martin OFFICE Special projects manager: Sara Fregapane Executive assistant: Mayra Rivera Database solutions manager: Cindy Johnson Az BUSINESS MAGAZINE Senior account manager: David Harken Account managers: Ann McSherry | Shannon Spigelman AZRE | Arizona Commercial Real Estate Directors of sales: Jeff Craig AZ BUSINESS LEADERS Director of sales: Mark Blum RANKING ARIZONA Director of sales: Sheri King EXPERIENCE ARIZONA | Play Ball Account managers: Megan L. Gould | Ryan Moore AZ BIG MEDIA HOME SHOWS SCOTTSDALE HOME & TRAVEL SHOW Exhibit directors: Kerri Blumsack | Tina Robinson

Az Business magazine is published bi-monthly by AZ BIG Media, 3101 N. Central Ave. Suite 1070, Phoenix, Arizona 85012, (602) 277-6045. The publisher accepts no responsibility for unsolicited manuscripts, photographs or artwork. Submissions will not be returned unless accompanied by a SASE. Single copy price $4.95. Bulk rates available. Copyright 2015 by AZ BIG Media. All rights reserved. No part of this publication can be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from AZ BIG Media.

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UP FRONT Glory days

Many Arizona business leaders have baseball-related bucket list items

By MICHAEL GOSSIE

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efore he was old enough to shave, John Graham achieved something most baseball players only dream about.

“I made an unassisted triple play playing Little League baseball,” said the president and CEO of Sunbelt Holdings.

With the start of baseball season on the horizon, it’s not surprising that many of the state’s greatest business minds, who were all featured in the 2015 edition of Az Business Leaders, have items on their bucket lists related to America’s pasttime. Here are a few:

Mara Aspinall

Dennis Desmond

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Mara Aspinall President and CEO, Ventana Medical Systems: “Throwing out the first

pitch in a Major League Baseball game. Why – because baseball is my love. It’s a perfect game — one that epitomizes the need for true teamwork to succeed.”

field at Yankee stadium. At one time – when I was playing in the minor leagues – I would have imagined myself out there with the best of them. Now, it’d have to be in an old timers’ game.

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Glenn Hamer President and CEO, Arizona Chamber of Commerce and Industry: “I’m a

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Dennis Desmond Senior managing director, JLL: “I love baseball, so I’d love to play center

John Graham

Glenn Hamer

William Maledon

Matt McGuire

big baseball fan. If given the opportunity to be an executive of a Major League ball club, I’m convinced I could make a positive difference.

Have I told you how relief pitchers have not been used to their maximum effectiveness?”

William Maledon Partner and shareholder, Osborn Maledon: “Among the many things

I would like to do before I kick the bucket is attend a game at every Major League baseball park. I have been to 20 and have 10 more to go (unless new parks get built).”

Matt McGuire President and CEO, Cancer Treatment Centers of America: “I played

baseball growing up and in school. I’ve been lucky enough to have the opportunity to throw the first pitch at a spring training game, but playing in a Major League game would be the ultimate bucket list item.”

To read more bucket list items and fun facts about the best and brightest business leaders in Arizona, get a copy of the 2015 edition of Az Business Leaders at azbigmedia.com or by calling 602-277-6045.

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UP FRONT

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The ladder to success College job plants seed to grow Arizona’s biggest painting company

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rizona’s largest residential house-painting company got started with a flyer posted in a college classroom.

As a college student, Joe Campbell saw the flyer, which promised earnings of $10,000 in one summer. Intrigued, he went to the meeting to see what it was about. He signed up for the 10-month intensive training program that College Pro, the house-painting franchise company that posted the flyer, was holding. He took a two-month break and signed up for it again, learning all he could about how to start and run a painting company.

Campbell took the class with Grant DeJong, who then founded Arizona Painting Company in 2001. Campbell joined the company in 2006 in sales and was brought into ownership in 2009.

Currently painting 25 to 30 houses a week, Arizona Painting Company’s goal is to remain the largest painting company in the state, while creating good experiences for both its employees and customers. The company has a total staff of 45, with almost 40 of those employees being painters, some of whom have been with the company as long as 10 years.

“We’re really big on trying to hire

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good people and just promoting within,” Campbell said. “For people who show drive and skill, we want to keep them around.”

Joe Miller is a prime example of that mindset. Miller has been with the company since 2009, when he started as a painter. He’s now a part-owner and in charge of production, hiring and inspections. The best part of the painting process, he said, is seeing the final product and getting to walk through with the satisfied customer.

Happy customers let others know about their experience and more than half of Arizona Painting Company’s work comes from referrals. It’s common for a customer to come back to the company after a move, or if a rental property needs to be painted, Campbell said.

Part-owner Doug Caris said the company is hoping to get more commercial work and expand its presence throughout Arizona.

Arizona Painting Company is committed to setting itself apart from other local painting companies and a positive customer experience is a sure way to do that.

“We want to set the standard for other companies to do the same quality work that we do, to ensure the best customer experience,” Campbell said.

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By LAURA BURNETT

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PHOTO BY Laura Burnett, AZ BIG MEDIA

BRUSH WITH GREATNESS: Joe Miller, Doug Caris and Joe Campbell are partowners of Arizona Painting Company.

job interview blunders Making a good impression during interviews is critical for job seekers.

In a recent survey by OfficeTeam, hiring managers recounted embarrassing job interview mistakes they’ve heard of or witnessed.

Interestingly, some of the blunders were actually made by interviewers.

Here are a few of the most unusual responses: • “The candidate called the interviewer by the wrong name.”

• “An applicant showed up in sweatpants.”

• “One job seeker had lettuce in his teeth when he arrived.”

• “A candidate fell asleep.”

• “A guy didn’t know what job he was applying for.”

• “Someone spilled a pot of hot coffee on the candidate.”

• “An interviewer walked into the closet instead of the meeting room.”

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UP FRONT

PHOTO BY SHAVON ROSE, AZ BIG MEDIA

CALLING SECURITY: Brian Blakley is president of MYTEK, a Phoenix-based information technology (IT) consulting firm.

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Working at a fast-paced start-up venture may seem exciting, but many information technology (IT) professionals would prefer stability, a new survey by Robert Half Technology shows. Only 16 percent of IT professionals polled said they would seek out work at a start-up if given the choice. Instead, a majority (60 percent) of respondents said they would prefer working at a midsize firm, primarily because they believe these businesses provide structure and stability, and also the opportunity to innovate. Nearly a quarter (24 percent) would choose to make their living at a large company.

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By KACI DEMAREST

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he infamous Sony hacking scandal paralyzed the company for the better part of two weeks throughout late November and the majority of December.

Countless personal documents were released in a scandal that cost CEO Amy Pascal her job. While Sony continues to deal with ramifications from the brutal international attack, companies still hold their breath in fear of facing a similar threat.

With an increase in technology, hacking has become a major problem that businesses are forced to deal with.

A hack could bring down the business in just a short amount of time.

Businesses of all sizes are at risk.

Hackers know the same technology and tools that the IT security utilizes to keep businesses safe.

The trick to avoiding a hack is to stay one step ahead by utilizing multiple defensive layers, experts say.

According to professionals from MYTEK, a Phoenix-based IT consulting firm, the first step to preventing a hack is ensuring a company has either an internal IT team or a third-party team that offers security.

“If they do have an internal IT team, they should provide some type of security training,” says Hantz Jermain, a MYTEK systems engineer. “If that’s not ideal, they need to hire a security

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Most tech professionals want job stability

How to protect your business from a hack attack 15 professional or a third-party IT company to harden the technology environment.”

Hardening refers to securing systems and servers within the network environment and setting the security controls that enable the protection needed.

While nobody is 100 percent safe, the idea of protection is to attempt to secure as much of the system as possible.

“System engineers and network engineers are supposed to come up with a solution for a problem, create a design, implement and maintain it,” Jermain says.

Security is a two-part operation between the technical personnel who implement the security and the users who utilize the security to secure their data. In the event that a company is hacked, they should take a step back and look at the infrastructure of their security.

“If it wasn’t hardened before, they would need to follow some guidelines and have that established,” Jermain says. “Another thing that’s really important is to provide users with awareness to the type of security threats that are out there — malicious software, phishing attacks, or email hacks.”

Cyber security is typically an afterthought, but once it is in place, security is an ongoing process, experts say. Once the technology is implemented, it’s a matter of keeping up with the technology and finding the best way to build a series of defense layers against potential hackers.

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CEOs

Taking off

Mesa Airlines CEO helps company grow after a rough ride

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How’s business?

I am nothing, if not stunned, at how well things are going after a very difficult period. We were in bankruptcy and things have changed dramatically. Two years ago, I would never have believed we’d be in the position we are today. I always felt that we’d make it through because our core business was always good. We just had too many of these small 50-seat aircraft.

Now, the way the stars are aligning, we’re literally the only carrier who has no 50-seaters and has the ability to attract the labor pool required because of our growth plan.

Why are you so effective at attracting talent?

The pilot pay structure is such that when you’re a captain, you literally make twice as much money, so the ability to upgrade is very critical to them. You could be a really high-paid first officer and still make half what a low-paid captain makes. We have a growth plan that is real and pilots see that coming to Mesa gives them a path forward. The growth plan also helps attract flight attendants and mechanics because everyone wants to be in an environment where there are growth opportunities.

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PHOTO BY SHAVON ROSE, AZ BIG MEDIA

JONATHAN ORNSTEIN: “By keeping our people and our creditors on our side, we were able to get in and out of bankruptcy really quickly and were able to quickly regain our credibility,” said the chairman and CEO of Phoenix-based Mesa Airlines.

ne of the longest serving CEOs in the airline industry, Jonathan Ornstein returned for his second tour with Phoenix-based Mesa Airlines in 1998 as president and CEO and was named chairman of the board in 1999.

In March 2011, Ornstein helped Mesa emerge from Chapter 11 bankruptcy in one of the shortest time periods in aviation history. With hubs in Phoenix, Dallas, Washington Dulles and Houston, Mesa operates more than 400 daily system departures to 92 cities.

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What did you do to turn Mesa around?

In the bankruptcy, we were very direct with our creditors, lenders and with our people. We said, “Our problem is we have all these 50-seat aircraft that no one wants and we’ve got to get rid of them.” In this situation, the manufacturers made guarantees to the finance parties that if Mesa defaults, we will pay you a minimum amount of money. So when we went to the creditors, they told us they’d rather have us default so they could get their money and the only way we could default was by declaring bankruptcy.

So what did that mean to the company?

Our bankruptcy was what I call a “technical bankruptcy.”

All we were doing was getting rid of aircraft. If they had just said, “Give us back our planes,” nothing would have happened. We are the only airline in history that didn’t file an 1113, which would have allowed us to tear up all our union contracts. We didn’t. We honored all our agreements with our people. That played a big part because it didn’t leave a bad taste in anyone’s mouth. Everyone said, “Let’s work together and make this happen.”

How have you put the company on track for such rapid growth?

Nobody in this business in massively profitable. We are happy when we make a five percent margin in the airline business. We downsized the company and got our costs structure to fit that sized company and growing became easy.

Growing is easy in this business. Shrinking is hard.

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enhanced partnership Healthcare and travel industries collaborate to capitalize on Arizona’s increase in medical tourism

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By BRITTANY DIERKEN

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REST AND RECUPERATION: Model Celina Maas relaxes at the Royal Palms Resort and Spa in Phoenix.

Photo illustration by Shavon Rose, AZ Big Media.

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nip here, a tuck there. A growing number of tourists are traveling to Scottsdale to go under the knife and recover in high-end resorts with top-notch treatment.

Cosmetic surgeons in Scottsdale are attracting patients from all over the United States by partnering with local hotels and resorts to upgrade the recovery experience.

Accommodations are made prior to the surgery for guests to recuperate in a resort of their choice with medical care nearby.

Some surgeons say there is untapped potential to capitalize on this trend and create a lucrative partnership.

Doctors say people are traveling to Scottsdale to undergo cosmetic procedures ranging from breast augmentation to facial rejuvenation, with pricetags ranging from $3,000 to $30,000.

“I think Scottsdale is a destination point,” said Dr. Daniel Shapiro, M.D., FACS, of Shapiro Aesthetic Plastic Surgery and Shapiro Skin Klinic. “I think it has a very cosmopolitan reputation and usually larger cities with that discretionary income tend to have reputations for things like plastic surgery.

We’re selling a luxury. We are providing the best possible results for somebody, with the best possible experience.”

Shapiro has practiced plastic surgery in Scottsdale and Paradise Valley for more than 22 years. He estimates that as many as 40 percent of his patients are from out of town.

“I think a lot of people are very private about whatever they do (in regards to plastic surgery),” Shapiro said. “It’s a win-win all the way around if somebody can have some improvements and go back home and they just look better. It’s at their discretion whether they want people to know. I think that’s why a lot people go out of town and have plastic surgery done.”

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Healthcare & Tourism Building the brand Scottsdale hotels and resorts have seen an increase of 3.2 percent in room occupancy and in 8.8 percent increase in RevPAR (room revenue divided by rooms available), according to Megan Doyle, community affairs manager at the Scottsdale Convention and Visitors Bureau.

“Our resorts and hotels are wonderful places in Scottsdale for rest and relaxation,” Doyle said. “I can imagine that anybody recovering from any kind of surgery or simply just needing a vacation can definitely come to one of our resorts and rejuvenate.”

Here’s how Shapiro said the medical tourism industry works in the Valley: After the surgery is completed, the patient and family stay in the clinic’s recovery center for a couple days and are then transferred to a hotel or resort, where they will stay for approximately a week to 10 days.

“Whether there is a package deal or not, usually the hotel will basically give revision rates based upon the length of stay,” Shapiro said.

The accommodations depend on what kind of surgery the guest underwent and what his or her needs are. The surgical clinic conducts research based on the patient’s criteria and circumstance. Some special services that are provided are transportation to and from the hotel and clinic, food delivery to hotel rooms, an itinerary for a spouse or significant other while the patient is recovering and an on-call nurse.

“The package varies in terms of what people are looking for,” Shapiro said. “We’re not a deal kind of practice. We’re more of a discriminating kind of taste in population practice. We get what people want and we help them achieve that.”

Working together

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The business side One of Shapiro’s recent out-of-state patients received a thigh lift and stayed at the Doubletree Resort in Scottsdale. The thigh lift surgery cost $17,200, an additional $3,230 went for the operating room and $1,598 for anesthesia. A two-night stay at the recovery AB | March-April 2015

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Dr. Pablo Prichard is the senior partner at Advanced Aesthetic Associates and has two in-house concierges who work in compliance with local hotels and resorts to schedule patients’ stays. Prichard offers a “fly-in program,” where all of the details are scheduled and calculated prior to the procedure.

“Once they have their consultations and decide to have surgery, they discuss the matters with the surgical concierge, who discusses their stay, hotel, food service, nursing service and transportation,” Prichard said.

Financially, the clinic and resort work together to find a financial fit for the patient based on what he or she needs for a comfortable recovery.

“We do give the options for resorts that are close to us and in different price ranges,” said Jadie Peck, cosmetic concierge at Advanced Aesthetic Associates, “but we do have some deals with the resorts in the area that we give the options for. That way, they are not paying full-price for these resorts. They are nice. They have the complimentary breakfast and things like that so the patients don’t have to go out.”

Peck emphasizes that recovery will take the same amount of time regardless of where the patient stays, but location can aid in a comfortable convalescence.

“We do try and figure out resorts that are higher end so the clients that we have get more of an upscale feel to their surgery and their overall experience,” Peck said.

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center was $1,400 and each additional night at the Doubletree Resort in Scottsdale cost approximately $500.

“One of the things they are saving is time and energy,” Shapiro said. “It’s stressful trying to accommodate all of those things. Some of the deals that hotels will bundle is based upon how many days you are going to stay. You can save hundreds of dollars per night as compared with booking it independently.”

This type of agreement is not unusual in the medical industry. The Mayo Clinic has a corporate room rate agreement with Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch, according to Ann Lane, senior director of public relations at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch.

The partnership started with clinics reaching out to the hotels and resorts in Scottsdale due to the needs of their patients undergoing surgery and wanting to stay for an extended vacation to recover. “(Clinics) started talking to hotels and resorts because we had out-of-town patients coming in,” Peck said. “We started talking to the hotels and working with them to get a mutual agreement going because we did have patients asking for that and we did it in order to accommodate the patients.”

Shapiro and Prichard both agree that it is a collaborative effort between the clinics and resorts to make a patient’s stay exactly what he or she needs to recover successfully.

“Collaborative efforts with hotels is important because a hotel can co-market a surgeon and the surgeon can co-market the hotel on their various websites,” Prichard said. “Co-marketing on a lot of different fronts helps with patients being aware that this is a possibility in that they don’t have to be restricted in one part of the country. They do have wide opportunities to go anywhere they want.”

The increase in the medical tourism industry shows great opportunity for the surgical facilities and resorts in Arizona to work together.

“I think it would be nice if the City of Scottsdale or the Chamber of Commerce would somehow get together with professional organizations and plastic surgeons and have a meet and greet with them and come up with an idea of how they can help each other in terms of public relations, package deals and any kind of incentives,” Shapiro said. “It is not only the traveling and lodging patients are paying for, there is money to spend in recreational activities, such as golfing and shopping. It’s good for business all the way around.”

2014

Join us in honoring the amazing healthcare leaders of 2015 at the 8th Annual Healthcare Leadership Awards.

SAVE THE DATE! Arizona Grand Resort Thursday, April 9, 2015 6:00 p.m. - 8:00 p.m.

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Keynote speaker: Dr. Connie Mariano

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Born in the Philippines to a Navy father and Filipina mother, Dr. Connie Mariano traveled the typical life of an American military family. But her life is far from typical. She became the first Filipino American to receive the rank of Navy Rear Admiral and served for nine years as the White House physician under President George H.W. Bush, President Bill Clinton and President George W. Bush.

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Lifetime Achievement Award: Peter Fine

Peter Fine was appointed president and CEO of Banner Health in November 2000 and has helped Banner reach unparalleled levels of success and patient care. Fourteen years ago, Fine demonstrated his leadership by creating “Banner’s 2020 Vision,” a 20-year-game plan to re-invent the organization. While other health systems struggled or failed during the economic recession, Fine’s 20-year plan kept Banner on track and economically viable, generating nearly $5 billion in annual revenue, while investing all profits after operating expenses back into the system.

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30 YEARS OF EXCELLENCE

Marketing

Lead generation is the new frontier in advertising

“t

oday’s buyer is 75 to 90 percent of the way through their purchase journey before they reach out to the vendor,” according to Lorie Wizdo of Forrester Research.

Technology has seriously changed the sales process. Buyers now search to find the seller–from listings and reviews to social media pages, we can find a company’s online presence just by asking Siri. Because of this shift Brian Colling in how consumers shop, generating Marketing qualified leads is no longer up to salespeople. Marketing departments must take over digital lead generation rather than focus solely on brand awareness.

It’s not that buyers ever had a burning desire to talk to sales reps, but it was the only way that we could learn about what’s available in the market. Information is now being pushed toward us all day long whether we like it or not, so we don’t need a salesperson to call, e-mail or knock on our door to catch wind of available products or services. This is where digital advertising becomes involved with lead generation. Advertisers have great opportunity with the many new forms of digital advertising–all trying to leave their mark, but some that are greatly undervalued and under-used.

If you’re smart, you’re shifting your sales techniques from distraction marketing (constantly feeding promotions and marketing down consumers’ throats) to education marketing.

Instead of just talking about how great a brand is, we are empowering consumers to make a choice–allowing them to research for themselves and make an educated decision. Think of a teenager – a parent tells them to do something and they do the very opposite. But allow them to come up with the idea themselves and they are enthusiastic about it. This is how we are finding the consumer market to be acting – shove information

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at them and they resist, but allow them to find out about you on their own and they think it was their idea. This can be accomplished by process of repetition across multiple channels of digital advertising, where consumers can be gently exposed to a brand little by little.

This shift has left businesses a little confused and emptyhanded, as we are all learning how to generate leads outside of the traditional sales process. This new version of lead generation requires a new skill set in the digital world–a “digital sales” skill in a sense–that has been refined by few and far between; ones who understand how to track efforts in order to know what is and isn’t working. These experts understand best practices in this blossoming technique and also understand buying personas and the content that consumers respond to. Most importantly, this new digital lead generation skill is a continuous process.

It is not simply a project, a campaign, or an event. It’s a cycle of never-ending processes and testing that generates leads to feed into the sales team and therefore needs to be outsourced and continually optimized. Not only does this new form of advertising need to be optimized for clicks and visits, but the new digital optimization process involves diving deep into action-based metrics to further understand your leads. This process is the new normal.

Not only is it necessary to shift into this new world of digital lead generation in order to keep up with the market, it is more cost efficient and less time consuming. Experts that are versed in this new strategy are able to get costs per lead down and acquire new leads in a fraction of the time. If you’ve been finding it harder and harder to acquire new customers as technology has been advancing … ask yourself: are you transforming with the market, or remaining stagnant?

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Professional accomplishment: Helping to develop our Valley into one of the most prosperous business hubs and best places to live in the country.

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banking Banking on start-ups

What do new companies need to do to increase their chances of securing capital?

By MICHAEL GOSSIE

Mike Brown

ilicon Valley Bank committed to lend or invest at least $100 million to technology and life science companies based in Arizona over the next five years, yet many experts say lack of money is preventing the state’s tech sector from exploding.

“One area we still need to improve is in the area of capital availability,” said Steven G. Zylstra, president and CEO of the Arizona Technology Council. “Arizona lags behind our competitors in terms of access to capital.”

So what are banks looking for in up-and-coming companies in order to decide if they are worth the risk?

“There is a misconception about business lending, particularly with start-ups, that the application — all of the factual data surrounding the request, the projections, financial statement of the owner and business plans — are the most important things,” said Tim Bruckner, managing director and regional manager of commercial banking for BMO Harris Bank. “Though these items are important in underwriting, we are really looking for entrepreneurs that also show the ability to adapt to a changing environment, demonstrate knowledge and passion for their business and show solid understanding of where their business fits in its competitive environment.

Too often, business owners overlook a banker’s interest and understanding in these areas.”

With that said, it is very difficult for a traditional bank to finance a start-up or new business, according to Mike Brown, Arizona regional president at Washington Federal.

“However, the ones that make sense have a well-developed and thought-out business plan, coupled with a strong guarantor,” Brown said.

Ed Zito, president of Alliance Bank of Arizona, the largest locally headquartered bank in Arizona, said Alliance looks at a start-up’s firm capitalization, cash position, “cash burn” rate and cash flow margins.

“Start-up company financing is a risk to be borne by the equity investors,” Zito said. “That said, accounts receivable, support by the ownership or equity investors can mitigate start-up risk.”

So what can a start-up do to increase its chances of getting financed in today’s heavily regulated and competitive economic climate?

Before you get started, Bruckner said to seek counsel from someone who has traveled the path successfully.

“It is always good to hear the success stories, but these individuals will also have great insight into the stumbling blocks and things they would have done differently if they knew then what they know now,” Bruckner said.

Bruckner said first-time borrowers should also demonstrate that they have planned for contingencies, such as a cash shortfall or potential loss of a key customer.

“A start-up’s best chances at securing a loan is having an experienced management team or ownership; knowledge of the industry; have a proprietary product, service or technology; a demonstrated marketplace acceptance of the product or service; and the ability to sustain the start-up until the company is cash-flow positive,” Zito said.

Brown said that it’s imperative for new companies to have well-crafted business plans with reasonable targets to achieve.

“Make sure all financing sources are covered, because everybody has their particular niche or focus and your plan might fit that focus,” Brown said. “Look at traditional sources like banks, but engage all non-traditional sources like independent finance companies.”

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If you’ve got a vision, an SBA loan can help you get there. Our longer terms and lower down payments can help your business grow and keep our communities strong and vibrant.

An SBA loan can help you: • Purchase commercial real estate • Acquire a business • Expand your business • Buy equipment • Build inventory

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You can also give us a call at 1-800-545-0670 (Monday – Friday, 7:00 a.m. – 7:00 p.m. Central Time) or visit us at wellsfargo.com/biz to learn more.

All financing is subject to credit approval and SBA eligibility. © 2014 Wells Fargo Bank, N.A. All rights reserved (1198776_12356)

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TECHNOLOGY The most

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he enduring virtue of technology is its ability to change our lives.

Technological innovations of the past century have had an utterly transformative effect on our day-to-day existence. Automobiles, airplanes, automated manufacturing, Steven G. Zylstra the Internet and smartphones are just Technology some of the tools we use every day to bring the miraculous within grasp.

Many societal changes are evolutionary. For example, a film director can push the stylistic choices of his predecessors in new directions. Technology regularly offers us change that is revolutionary. It opens up entire new ecosystems of commerce, communication and creativity.

This disruptive power depends on creative thinking. To deliver a revolution, one must imagine a world that doesn’t yet exist. Consider Steve Jobs’ success with the Apple iPad. Before the iPad, there was no tablet market of which to speak. Apple introduced a product that addressed a problem that consumers didn’t yet know they had. Now there is a whole class of tablet computers vying for consumers’ attention. Creative visionaries have the ability to create new markets. Creativity is the fuel of transformative technology.

George Land, a groundbreaking thinker in transformation theory, says virtually every one of us started out as a creative visionary. In 1968 he administered to 5-year-olds a test that had been used by NASA to gauge the creativity of engineers and scientists. He found 98 percent the children tested registered genius level creativity. When he retested the same

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children at age 10, the number had fallen to 30 percent. At age 15, only 12 percent of the group were genius-level creative.

When the test is administered to adults, the picture is inverted: Only 2 percent register that same level of creativity.

Land concluded creativity is an inborn trait and non-creative behavior is learned. There was almost certainly a time in your life when you possessed the same level of disruptive, creative vision as Steve Jobs.

The good news is that those creative impulses are atrophied but not utterly inaccessible. Research shows brainstorming, when there are no wrong answers and preconceptions are left behind, lets us access our most creative ideas. When we engage in the right behaviors, we can embrace the same spirit of creativity that has offered such robust power in reshaping our world.

There’s more good news, too. It is easier than ever to embrace creativity. Thanks to the revolutionary changes in technology that have shaped the last few decades, millennials have access to remarkable tools that empower creativity. A rigidly structured K-12 education may insist children color between the lines but with a smartphone and a YouTube channel, anyone can broadcast. Sound editing, animation, digital artistry — all manner of creative activities have never been easier to practice. Technological tools and the interconnectivity of the Internet reward our sense of play and provide a venue to share our work at a low cost. Perhaps we can look forward to a day when far more than two percent of 30-year-olds are geniuslevel creatives. Imagine a future where 20 percent of executives have Steve Jobs’ same ability to envision brave new worlds. It could be a very exciting place to live.

Steven G. Zylstra is president and CEO of the Arizona Technology Council.

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Advanced Aesthetic Associates

Dr. Pablo Prichard of Advanced Aesthetic Associates in Phoenix has used three-dimensional printers to create replicas of a patient’s face in order to improve surgical planning. This new method of precision and accuracy cuts the surgical time significantly. “Threedimensional printers definitely improve the process,” says Prichard. Prichard began using three-dimensional technology approximately three years ago to help guide and improve cosmetic and facial surgeries he performs.

The printers offer precise dimensions and accurate, customized molds that make the surgical process much more effective, Prichard says.

Banner Health

Dr. Mark Smith, senior director of simulation and innovation for Banner Health, is a medical innovator who has pioneered medical advancements, including robotic surgery and medical simulation.

Under Smith’s leadership, Banner Health opened the nation’s largest medical simulation hospital in 2009 – a 55-bed facility specifically for training on high-tech mannequins. Wired to computers, these mannequins breathe, bleed and have heart attacks – just for training. The impact of Smith’s work is enormous. Each year, thousands of nurses are trained in the Banner Simulation Medical Center. The center has resulted in fewer medical errors and reduced infection rates across the Banner Health system.

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Banner Sun Health Research Institute

Dr. Mohammed Gabala, senior scientist at the Banner Sun Health Research Institute, focuses on the potential of gene and adult stem cell therapy and the mechanisms of remodeling in heart failure. Basically, Gaballa is using stem cells to fix a broken heart. Gaballa and his team are currently working with adult stem cells derived from cardiac muscle as a potential remedy for cardiac repair after heart attack. Gaballa, who is in the process of launching the first Phase I clinical trial, hopes his cutting edge research will lead to a permanent cure for heart failure caused by myocardial infarction.

Fennemore Craig

Fennemore Craig personal injury attorneys James Goodnow and Marc Lamber have used technology to change the way lawyers interact with clients. The lawyers provide their clients with iPads preloaded with an array of apps tailored to the clients’ cases; have utilized Google Glass to create new mechanisms to convey evidence to juries, judges and mediators; and have pioneered the use of augmented reality — similar to a three-dimensional holographic image — to help experts bring concepts to life and to bring the scene to a virtual reality during presentations.

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TECH TIME: Fennemore Craig personal injury attorneys James Goodnow and Marc Lamber have been widely recognized for their use of technology. The ABA Journal named the attorneys to its list of “America’s Techiest Lawyers.”

FirstBank

A local bank used humor to promote its expanding home loan business. FirstBank, which operates 15 branches in the Metro Phoenix area, put up a billboard within a mile of University of Phoenix Stadium — where the New England Patriots played the Seattle Seahawks in the Super Bowl on Feb. 1 — with the following message: “Deflate mortgages, not footballs.” FirstBank has a history of jumping on news-making events — like “Deflategate” — and has used it as a successful marketing strategy.

Keyser

Phone apps have made our lives easier. What’s the song that’s playing on the radio? There’s an app for that. Want to find a place for dinner? There’s an app for that. Trying to figure out how much office space you will need? Now, there’s an app for that, too. After almost a year in the making, Keyser introduced its free app, Keyser Office Space Calculator. Its simple interface provides users with the ability to calculate how much office space they need. The typical process of estimating office space involves brokers and architects, but Keyser takes the tools and puts it directly into the user’s hands.

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the most creative companies in Arizona

Infusionsoft

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Infusionsoft, a Chandler-based software company that helps small businesses, might have hosted the biggest pre-Super Bowl party in Arizona. The company picked up the tab to take 2,700 of its customers, partners, friends and children and their families from Phoenix Children’s Hospital to the Pro Bowl in January. “Small business owners sometimes feel like they are on an island,” said Susan Koehler, vice president of sales and marketing for Infusionsoft. “We believe in people and their dreams. We thought this would be a good way to send the message that we are here for our customers and we are all part of the same team.”

BOWLED OVER: Before the Pro Bowl, Infusionsoft hosted a tailgate party at its Chandler headquarters, then took 2,700 of its customers, partners and friends to the game in Glendale.

Invisume

After losing his job, Chad Porter, co-founder of Phoenix-based Invisume, found a solution to help job watchers secure that backup plan. Invisume transitions from the old method of people applying to jobs, to a more efficient method of jobs applying to people. Users can be confident that their job search will remain private as companies will only be able to see an individual’s skill set. Invisume is 100 percent private, which provides users the extra privacy to block current employers from seeing their concurrent job search. Invisume is currently in beta testing and continues to grow at a rate of 10 percent each week.

Performance 3-D Scottsdale-based Performance 3-D has developed 3-D SMART Garments, a line of sensor-embedded activewear that monitors workouts and movement. Performance 3-D partnered with Barefoot Science to open six retail locations. The first garments in stock, RunRite 3D, which costs $299, have three sensors.

One sensor is placed above the knee on each leg and the last one on the tailbone that serves as compass for outdoor activity.

Sliding the sensors into your preferred choice clothing is also an option. “Our product is the only one out there right now that monitors how you move and not just that you move,” said sports kinesiology veteran Zig Zeigler.

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W.J. Maloney Plumbing, Heating & Cooling Kathryn “Kitty” Maloney-Langmade, president of W.J. Maloney Plumbing, Heating & Cooling, employs a full-time safety director. It is unusual for a company of W.J. Maloney’s size to do that, but it demonstrates Maloney-Langmade’s commitment to safety and ability to think outside the box, while boosting her business. “It is a clear advantage for us when large general contractors compare our safety levels with those we compete against,” says Maloney-Langmade. W.J. Maloney is a two-time winner of the Best of the Best Award for Safety from CopperPoint Mutual Insurance Company.

Kaci Demarest, Michael Gossie, Maria Lopez and Jade Yeban contributed to this report.

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ARIZONA COMMERCE AUTHORITY

The spark of innovation

Arizona Commerce Authority helps create an environment that fuels entrepreneurial activity

By MICHAEL GOSSIE

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rizona’s technology sector keeps growing.

And much of that growth can be credited to the work of Arizona’s economic development groups.

“The Arizona Commerce Authority was a great help to us,” said Alan Chambless, vice president of customer success at Weebly, a global website builder that opened a Scottsdale location and plans to add 250 jobs to Arizona’s economy. “The ACA made the appropriate demographics and data easily available to us. They were also very helpful in setting up initial meetings with city officials. In one very efficient day, we were able to speak with business development contacts from several local councils and immediately start looking at office space.”

But the ACA isn’t only helping attract global corporations to Arizona’s surging innovation ecosystem, the organization has helped create an economic environment that helps forwardthinking start-ups plant the seeds for success.

“The ACA has helped support, nurture and grow our local start-ups through the Arizona Innovation Challenge and through its support of various entrepreneurial initiatives,” said Jacque Westling, partner at Quarles & Brady in Phoenix.

The ACA’s Arizona Innovation Challenge (AIC) is a bi-annual business plan competition that awards $3 million annually to talented entrepreneurs. Each year, the ACA awards $1.5 million in the spring and fall to the most qualified, innovative startups and early-stage companies. Recipients receive up to $250,000 in capital to grow their businesses, advancing innovation and technology commercialization opportunities in Arizona.

“Arizona’s engagement with early-stage companies through its suite of targeted programs continues to spur growth, technology commercialization and capital investment within Arizona’s innovation ecosystemm,” said Sandra Watson, president and CEO of the ACA. “With more than 1,200

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applications received for the AIC since 2011, the program continues to be among the many opportunities available to innovators which have made Arizona a top hub for entrepreneurial activity and start-up success.”

The economic development efforts are working. Arizona had the highest entrepreneurial activity rate of any state in 2012, according to research from the Kauffman Foundation.

Companies that earned fall 2014 AIC grants were Phoenix-based Iris PR Management, developer of the first core management system for the public relations industry; Scottsdale’s Iron Horse Diagnostics, Inc., creator of a diagnostic platform for neurological traumas and diseases; Tucson-based NuvOx Pharma, creator of a therapeutic biotechnology for improving oxygen delivery in the bloodstream; Tucson’s Park Genius, developer of a mobile app that allows motorists to pay for parking using their smartphone; Scottsdale’s Pure Chat, developer of a live chat solution that helps businesses connect to their customers from anywhere; and Peoria-based Spotlight Software, developer of a SaaS-based sales performance management platform.

Jane Poynter, CEO of Tucson-based World View Enterprises, a spring 2014 AIC grant recipient knows the importance of Arizona’s support of its start-up community.

“Winning an AIC award last spring represented a key milestone for our company as well as for our relationship with Arizona,” said Poynter, whose company develops and manufactures high-altitude balloon technology. “We are using our grant to begin standing up our balloon manufacturing facility. It is a key enabler for our company and affirms that Arizona is interested in supporting innovation and the creation of manufacturing jobs in the state.”

Sandra Watson

Jacque Westling

HOW DO YOU GET TO BE THE LEADER OF THE OTHER 49?

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ARIZONA KNOW HOW. RANKED A BEST PLACE FOR BUSINESS. In Arizona, we kick the future into high gear. So do the top-level talented people moving here for unbeatable lifestyle and opportunities. Arizona is a best state for business. We’re 1st in the nation for job growth. We have the country’s largest public university graduating the best and brightest in high-demand disciplines. Arizona’s undisputed top-line priority is supporting and backing business. Icons Intel, Avnet, Boeing, GoDaddy and more thrive here. Our aggressive pro-business, tax reductions and pro-growth legislation mean record relocations and expansions. Simply put, our state leads the pack. When it comes to success, Arizona is all business.

Join us and find out why Arizona is the best place for your business at azcommerce.com.

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DINING

PROVIDED PHOTOS

JOHN COLLURA: “My family never used any measurement devices for cooking when they taught me how to cook,” said the chef and owner of Cibo e Vino. “Over the years, I have quantified them and have put together more than 1,000 recipes that I am turning into a cookbook.”

Tradition with a twist

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ohn Collura was born to cook.

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“My great-great grandmother was from Sicily and she taught my mother how to cook,” said Collura, chef and owner of Cibo e Vino in Scottsdale. “Then, my mother taught me how to cook. When I was growing up in Brooklyn, Sundays were spent at my great-grandmother’s house cooking and eating.”

Since learning how to cook as a 10-year-old at his mother’s apron strings, Collura has continued to expand his culinary expertise to create a unique dining experience at Cibo e Vino.

“This restaurant has two heads,” Collura said. “You have the traditional Italian food that I grew up cooking with my family.

Then, you have all the dishes I learned to cook in culinary school or I’ve learned since.”

Want to sample some of the delicious dishes Collura grew up sharing with his family? Here are some he suggests and all come recommended (in alphabetical order, not by preference): ✴ Chicken Parmesan: Hand-breaded chicken topped with Collura’s family marinara sauce and mozzarella and served with a side of pasta. ✴ Mussels Fra Diavolo: Sautéed in white wine, garlic, parsley and lemon and served with crostini. ✴ Penne Pesto: Penne pasta tossed in Collura’s own pesto sauce and topped with sun-dried tomatoes and pine nuts. ✴ Vodka Penne: Penne pasta tossed in Collura’s vodka cream sauce and topped with peas and prosciutto. It’s hard to pick a favorite, but if we had to pick one, this might be it.

While Collura’s traditional dishes are worth the visit to Cibo e Vino, it’s his personal take on family favorites that really stand out.

“I’ve taken some things from my family like the dough recipes for homemade ravioli,” Collura said. “I will take that

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34522 N. Scottsdale Rd. Scottsdale, AZ 85266 (480) 595-6600 • ciboevinoaz.com Hours: Monday-Saturday, 11 a.m.-9 p.m.; Sunday 11 a.m.-9 p.m.

Happy hour: Monday-Sunday, 2 p.m.-5 p.m.

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By MICHAEL GOSSIE

Cibo e Vino

ravioli dough and stuff it with lobster or duck or short rib, which is something my great-grandmother or mother never would have done.”

If you’re wanting to sample some new-school Collura creations, here are the can’t-miss menu items: ✴ Black Mountain Shrimp: Sautéed in butter, portabella mushrooms and sun-dried tomatoes and served with crostini. Make sure you ask for extra bread to soak up every drop of sauce that makes this dish stand out. ✴ Braised Short Ribs: Served with a port wine demi glaze over four-cheese risotto and topped with sautéed spinach. ✴ Pepperoni Rolls: These were created by Collura after he forgot the sauce to make pizza for a friend’s party. The result is deliciousness that is so amazing you will feel compelled to fill up on them before your salad arrives. ✴ Pistachio Crusted Sea Bass: Served with white wine Buerre Blanc sauce over mashed potatoes and topped with sauteed spinach.

Cibo e Vino just underwent a major renovation that expanded the dining area, created a larger kitchen, more patio seating and a full bar with flat-screen TVs that feature sports, food and home renovation programming, so there is something for everyone.

But even with the fancy new digs, what makes Cibo e Vino stand out from other Italian restaurants is Collura’s ability to stay true to his roots while giving his culinary creativity a chance to put a new spin on old standards.

“The recipes are so pure and perfect that you don’t want to change them,” Collura said, but that doesn’t mean I can’t twist them a little.”

Fresh Seafood...

Featuring the Valley’s largest selection of fresh

fish and seafood • Live Maine lobster, Alaskan King Crab and Yakimono Hawaiian Ahi are just some of the delicacies that make the Salt Cellar Restaurant so popular • Cozy and intimate, the Salt Cellar is a favorite for those who appreciate fine seafood • Don’t miss our popular twin happy hours daily from 4:00pm to 7:00pm and again from 10:00pm to 1:00am.

480.947.1963 • www.saltcellarrestaurant.com

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the 5 1 passion 0 2 A the behind I D E practice M G I B Z A Š As Az Business prepares to honor winners of the Healthcare Leadership Awards, we examine the motivation that drives the innovation

By MICHAEL GOSSIE

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2015

2015 Healthcare Leadership Award finalistS Each year, AZ Business magazine hosts the Healthcare Leadership Awards to honor the women, men and institutions that bring excellence and innovation to Arizona’s healthcare sector. Here are the 2015 finalists, who were chosen by a panel of industry experts and will be recognized at the Healthcare Leadership Awards on April 9 at the Arizona Grand Resort.

Healthcare advocate/educatOR

Dr.

Andrea Raby cannot remember a time when she didn’t know her calling.

“I inherently knew from a fairly young age that I wanted to help people,” said Raby, an adult psychiatrist at Bayless Healthcare. “Although this sounds very much like the prototypical response, it was the early driving force behind my passion for medicine.”

Doctors are generally recognized for their credentials — the years of education they received and the institutions in which they were taught, the amount experience they have accumulated, the innovations they have created, the successes they have earned. But why did they become a doctor in the first place? What kind of passion does it take to endure the years of education and grueling hours of residency to achieve the end goal of becoming a doctor? And how do they keep that fire burning in an economic climate that makes their jobs more difficult on a daily basis?

“Throughout the years, there are those specific patients that tend to remind you of why you began your journey into medicine,” Raby said. “However, the proverbial ‘beacon of light’ that always has and will inspire me is the fact that being a doctor is a privilege. It is this special right that grants you a unique window into a patient’s life — a relationship that should never be undervalued in its power and importance and in its ability to create life changes.”

As Az Business magazine nears its annual Healthcare Leadership Awards, we sat down with some of Arizona’s most life-affirming physicians to talk about what inspired their passion for medicine.

“One can argue that without passion there is no purpose,” Raby said. “Passion cannot be taught. It is not a set of skills, but a compelling desire that automatically allows one to lead by example. It can facilitate tireless ambition and perseverance — two vitally important attributes in the healthcare industry.”

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Catherine Ivy, Ben & Catherine Ivy Foundation In 2014, Catherine Ivy, founder and president of The Ben & Catherine Ivy Foundation, received TGen’s John S. McCain Leadership Award, awarded for making a significant impact in the fight against disease and helping patients worldwide. The Ivy Foundation has invested more than $50 million in brain cancer research since 2005.

Rachel Calendo, Cardon Children’s Medical Center As the pediatric diabetes program manager, Calendo educates newly diagnosed children and their parents about Type 1 diabetes, how to manage the condition, maintain proper blood glucose levels and the warning signs of high and low blood glucose. Calendo also helps T1D children attend a camp in partnership with the Juvenile Diabetes Research Foundation.

Kathleen Goeppinger, Midwestern University Midwestern is Arizona’s largest health professions university with medical, dental, pharmacy and optometry colleges and also contains Arizona’s first veterinary college. The school also has a far-reaching effect on the local economy, job creation and business development. According to a study, Midwestern had an economic impact of $303.8 million in 2011.

Behavioral health company Magellan Health The average life expectancy for Arizonans with mental illness is reduced by nearly 32 years. To improve the length and quality of life, Magellan’s Integrated Health Home program involves developing a model of care that combines physical and behavioral health and focuses on strengthening the whole health of the individual.

“dream more,

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Congratulations to this year’s Health Care Leadership Awards Finalists. You bring excellence to the Valley’s health care system and your leadership inspires us all.

2015

Healthcare Leadership Award finalists Remuda Ranch Since 1990, more than 10,000 women and girls have been treated at Remuda Ranch at The Meadows for eating disorders and co-occurring issues such as depression, anxiety, substance abuse and trauma.

Its treatment approach utilizes a multidiscipline team of psychiatrists, primary care providers, registered dietitians, therapists, psychologists and registered nurses that provide 24-hour support.

Southwest Behavioral Health Services Southwest Behavioral Health Services has developed a reputation as an innovative leader in behavioral health and experienced rapid growth of its behavioral health programs over the past several years. Its services include treatment of co-occurring disorders, the Arizona Treatment Initiative for children and families and the Recovery Model for persons with serious mental illness.

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G I B T AZ © Dr. Rodney Altman

he opportunity to blend science with personal interactions is what first attracted Dr. Rodney Altman to medicine.

“I chose emergency medicine because I enjoyed the challenge and pressure of seeing patients often before their diagnoses were determined,” said Altman, regional medical director for Team Health, which provides management for providers who work at Abrazo Health emergency departments. “As a young medical student, I was attracted to emergency medicine’s pace, variety and unpredictability.”

Altman said one of the biggest obstacles facing physicians today is meeting the expectations of patients and families in environments with constrained resources.

“My toughest challenge is creating ways to improve quality and patient experience while improving efficiency,” he said. “This is really the same challenge faced by our healthcare system.”

But Altman said success in healthcare today utilizes the same formula doctors have always followed: Knowing how to provide good care for one patient at a time.

“To be a leader today, one has to be innovative, either by leading by advancing science or the actual business of medicine,” Altman said. “We are all trying to do more with less while improving quality and patient satisfaction. Today, medicine needs innovative leaders who can find new ways to accomplish that.”

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Radiant Research Radiant made history in 2012 when it became the country’s largest clinical trial site management organization (under the name Clinical Research Advantage) and partnered with Quintiles to form the first therapeutic alliance in primary medicine. The company made history again in 2014 by becoming the first organization of its kind to be awarded a vaccine study that would enroll more than 8,250 participants.

Sonora Quest Laboratories As the world’s leading provider of diagnostic information services, Sonora Quest’s’ Care360 cloud-based electronic health record (EHR) system ranked No. 1 in several categories in the Black Book 2013 Rankings. Sonora is committed to innovative connectivity solutions that help doctors use diagnostics and other information to promote favorable outcomes for patients.

VisionGate VisionGate was named Most Innovative Company at the Best in Biz Awards 2014. The company’s innovative CellCT can take a bodily sample – sputum, urine, blood – and essentially take a CT scan of each individual cell, allowing physicians and scientists to see an individual cell in 3D on a computer for the very first time.

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2015

Healthcare Leadership Award finalists Insurance providers Blue Cross Blue Shield of Arizona BCBSAZ has pioneered health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses. BCBSAZ is also engaged in promoting activities and programs that have a positive impact on the health of Arizonans, including the Walk On! Challenge, which aims to motivate children to incorporate healthy habits into their daily routines.

Dedicated Health Solutions Dedicated Health Solutions President Jason Paul’s efforts to revolutionize healthcare and allow individuals to influence their healthcare costs have the ability to change insurance as we know it. Under the plan Paul developed, users’ insurance premiums decrease when they maintain and adhere to actions that support a healthy lifestyle.

G I A B Z A © Dr. Ali Borhan

s a young man growing up, Dr. Ali Borhan of Affiliated Urologists had an opportunity to watch his father practice medicine.

“He seemed tireless in his efforts to provide the best care for his patients and was always able to do it with kindness and compassion,” Borhan said. “I was overjoyed with any opportunity I had to go to the hospital with him or to learn about his day, and I found myself envisioning a career in medicine.”

While at Cornell University, Borhan dabbled with the thought of other career options, but he remained resolute to follow in his father’s footsteps. But Borhan’s decision to focus on a specialty was made for him when one of his close relatives developed bladder cancer.

“I found myself consumed with a desire to know everything there was about urology and urologic cancers,” Borhan said. “I remember praying and making a ‘deal’ whereby I would devote my career to providing good care for others if my loved one had a good outcome, and the rest is history.”

Borhan said that was the best deal he has ever made.

“I love what I do every day, which is to take care of my patients, identify what is hurting them and do everything in my ability to make them better, while listening to them and trying to comfort them as human beings,” Borhan said. “ I do believe that practicing medicine is still a privilege, and like my father, I’m lucky to have partaken in the ministry of medicine and have been fortunate to keep my end of the deal that I made so long ago.”

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UnitedHealthcare An example of how UnitedHealthcare is leading the healthcare industry into the future is myEasyBook, an online healthcare shopping service that makes it easier and more affordable for consumers to make appointments with local healthcare professionals, including same-day and next-day appointments. UnitedHealthcare introduced myEasyBook last year as a pilot program in Phoenix.

Legal advocate Richard Mallery, Snell and Wilmer As the founding pro-bono chair and CEO of the International Genomics Consortium, Mallery was the driving force bringing the IGC and the Translational Genomics Research Institute (TGen) to Phoenix. In addition, he was the founding chair of the Molecular Profiling Institute, which was purchased in January 2008

by Caris Diagnostics of Dallas. He now serves on the board of Caris Diagnostics.

Roger Morris, Quarles & Brady A 2014 Arizona Pharmacy Association Pharmacy Hall of Fame Inductee, Morris represents pharmacy providers nationwide, working in all 50 states and U.S. territories. In terms of pharmaceutical legal issues, there is not a more experienced or better-informed authority in the industry than Morris, himself a third-generation pharmacist.

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Congratulations to the physicians and staff of Cancer Treatment Centers of America® for their selection as a finalist for Medical Center/Hospital of the Year

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Specializing in office based, Minimally Invasive Surgery

NOW SERVING THE VALLEY IN THREE CONVENIENT LOCATIONS

Biltmore

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Northern Phoenix/Scottsdale

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Y. Mark Hong, MD, FACS Ali Borhan, MD, FACS Daniel C. Jaffee, MD Stephen Ponas, MD

Stepping up for the health of the community

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We congratulate all the finalists and winners of the Healthcare Leadership Awards presented by AZ Business Magazine.

At UnitedHealthcare, we strive to make a positive impact by offering health care plans that surround members with innovative tools and resources to help make it easier to achieve a balanced lifestyle. And with our broad portfolio of plan options, our goal is to help every business get the right coverage at the right price.

Š2015 United HealthCare Services, Inc. Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by United HealthCare Services, Inc. or their affiliates. Health Plan coverage provided by or through a UnitedHealthcare company. UHCAZ731056-000 AB | March-April 2015 43

2015

Healthcare Leadership Award finalists Martin L. Shultz, Brownstein Hyatt Farber Schreck Shultz led the steering committee that created Arizona’s Bioscience Roadmap in 2002 and updated it in 2014.

The Roadmap is the state’s long-term strategy to advance its bioscience sector. Over 10 years, it helped Arizona bioscience jobs increase 45 percent and the number of bioscience establishments in Arizona rose 31 percent.

Medical company Insys Therapeutics Insys orchestrated 2013’s best-performing initial public offering. In January, the company announced progress and expected milestones for multiple projects in its pipeline of innovative supportive care and therapy products and candidates. Insys intends to submit a new drug application to the Food and Drug Administration and to advance five programs into Phase III clinical trials in 2015.

G I M B Z A © Michael Campion, M.D.

ichael Campion grew up in a family of doctors, nurses and medical professionals.

“Healthcare was ingrained into my DNA from early childhood and became my destiny,” said Campion, an ophthalmologist with Southwestern Eye Center.

When it came time to focus on a specialty, Campion said his vision was clear.

“After the first time I observed eye surgery, I was hooked,” he said. “I knew right away that’s what I wanted to do.

The combination of the technical skills required and the improvement in quality of life for the patient was a perfect fit for me.”

While Campion said government regulations, insurance regulations and patient non-compliance are some of the obstacles he has to overcome in his medical practice, those challenges are overcome by his passion for hard work and being committed to excellence.

“Without passion, one will never achieve their potential,” Campion said.

He maintains his passion by never allowing himself to be satisfied.

“To continually strive to find better ways of doing things keeps me motivated,” Campion said.

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Medtronic Scientists and engineers at Medtronic’s Tempe research center began clinical trials of a pacemaker that’s one-tenth the size of a conventional pacemaker — or about the size of a vitamin. Called the Micra TPS, the pacemaker is delivered directly to the heart through a catheter inserted in the femoral vein.

SynCardia SynCardia manufactures the world’s first and only FDA, Health Canada and CE approved total artificial heart for use as a bridge to transplant for people suffering from endstage biventricular heart failure. More than 1,350 implants of the SynCardia Total Artificial Heart account for more that 400 patient years of life, thanks to the device.

Medical research company Barrow Neurological Institute Brain tumor experts at Barrow have launched a revolutionary fast-track approach to cancer research in order to give brain tumor patients new hope. Called “Phase 0 Trials,” these early-phase Barrow clinical trials shorten the evaluation of drug therapies from an average of five years to only six months and at a fraction of the cost.

University of Arizona Cancer Center UACC was a key test site for a drug to treat advanced melanoma that was given “breakthrough therapy” approval in September by the FDA. The drug, Keytruda (pembrolizumab), is the first approved compound that blocks a protein known as PD-1, which restricts the body’s immune system from attacking melanoma cells.

Your leadership matters to us.

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Congratulations to Peter Fine on receiving the Lifetime Achievement award, from all of us at Banner Health.

Our past, present, and future look healthy and bright.

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BannerHealth.com • /BannerHealth

You didn’t get where you are by following a crowd.

Neither did we.

Humana congratulates Peter Fine, Banner Health CEO, for his Lifetime Achievement Award.

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2 We provide doctors with answers A I and patients with care.

D E M G I B Z A © Our dedication to providing patients with the respect and

care they truly deserve is what sets us apart in Phoenix’s East Valley. With simple, centralized scheduling and comfortable,

relaxing environments, we aim to be the Valley’s most-trusted provider of quality outpatient medical imaging.

EVDI’s convenient outpatient centers are equipped with

state-of-the-art imaging technology, providing comprehensive services from simple x-rays to advanced MRIs. And our staff of experienced, board-certified radiologists ensure that your reports not only convey accurate data, but the information needed to make a difference in your life.

Discover more about EVDI Imaging Centers at www.evdi.com.

EVDI.com 480 247 7040

AB | March-April 2015

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2015

Healthcare Leadership Award finalists Virginia G. Piper Cancer Center at Scottsdale Healthcare The Piper Cancer Center offers patients with cancer access to clinical trials that study the effects of new, investigational treatments in a state-of-the-art setting. The facility has become a destination for patients from all over the country and the world who are in search of innovative new therapies.

Researcher Dr. David Jacofsky, The CORE Institute Switching between his doctor’s coat and his suit coat, Jacofsky balances medical, business and research tasks. A joint partnership between the Banner-Sun Health Research Institute and CORE is conducting orthopedic research studies and disseminate the results through peer-reviewed publications to continually improve the standard of care for orthopedic patients.

G I B T Z A © Dr. Richard Dinsdale

he challenge of seeing something new every day attracted Dr. Richard Dinsdale to the healthcare industry. Today, that challenge has changed.

“The greatest challenge that I face every day is helping individuals take responsibility for their personal healthrelated problems,’ said Dinsdale, a family practice physician at Mountain Vista Medical Center. “Whether it is dealing with obesity and associated diabetes, chronic back pain or even mental health issues such as depression, convincing the patient to do their part to address their health problems is the greatest challenge I face. Americans today seem to want a pill for everything and many lack the desire to truly participate in improving their health condition. As a healthcare provider, I have to remind myself frequently that I can only do so much in improving someone’s physical health condition.”

As in any profession, Dinsdale said truly enjoying what you do and having a passion for that profession results in what he describes as “occupational happiness.”

“We talk frequently about physician burnout and the many challenges facing healthcare today,” he said. “I believe that any hurdle in one’s chosen profession can be overcome if you have a true love and garner enjoyment from your occupation.

A job then becomes a source of satisfaction and contentment.

Especially within the field of medicine, there is no more gratifying service that can be provided than helping someone overcome or address their physical and mental challenges.”

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Dr. Daniel D. Von Hoff, TGen Von Hoff, who has been instrumental in developing numerous new cancer treatments, earned the Award of Excellence in 2014 from the Hope Funds for Cancer Research. Von Hoff and his colleagues have conducted early clinical investigations of many new cancer agents and the treatments are helping patients with breast, ovarian, prostate, colon, leukemia, advanced basil cell and pancreatic cancers.

Dr. Glen Weiss, CTCA Since entering practice in 2007, Weiss has completed numerous clinical trials. This year, he launched two groundbreaking clinical trials that combine chemotherapy drugs with immunotherapy, activating the body’s immune system to improve upon results that may be achieved from chemotherapy. This combination of treatments is a first of its kind and focuses on cancer types currently not being targeted elsewhere.

Physician Robert J. Arceci, M.D., Phoenix Children’s Hospital Arceci is unlocking genetic codes and developing drug therapies to improve the outcome for young cancer patients. Arceci developed technologies needed to sequence a patient’s genome within seven days of receipt of tumor sample. This had never been accomplished before. He also identified genetic changes in the cancers of patients that have led to specific, targeted treatments.

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2015

Healthcare Leadership Award finalists Dr. Mark Hong, Affiliated Urologists In December, Hong was among 1,640 Initiates from around the world who became Fellows of the American College of Surgeons. Hong has a strong professional interest in developing innovative and minimally invasive methods to treat conditions such as BPH, kidney stones, prostate cancer and kidney cancer. He also works with the Arizona Diamondbacks Foundation for prostate cancer causes.

Dr. David Wisinger, Maricopa Integrated Health System Last year, Wisinger was named as the Physician of the Year through a peer nomination process at MIHS. Wisinger has been a long supporter of medical education throughout his medical career, while continuing to have a strong focus on providing leadership and advocacy affecting delivery and quality outcomes along with accessibility of healthcare for his patients.

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he idea of taking care of people was alluring and exciting to Michael R. Foley, M.D..

“I was attracted to the idea of putting together the knowledge of science with the compassion of caring to provide medical care,” said Foley, chairman of obstetrics and gynecology at Banner Good Samaritan Medical Center and professor and the University of Arizona College of Medicine Phoenix. “Since then, I’ve remained inspired by my ability to give back to those around me. Whether it is teaching patients or other doctors, I am passionate about providing the tools they need to improve their lives.”

Becoming part of others’ lives is what attracted Foley to his specialty.

“I chose to become an obstetrician and gynecologist because I loved the fact that I could participate in a time of life that was often the happiest and most fulfilling for a family,” he said.

“The physiology of pregnancy and the medicine to care for two patients at once is so unique. It takes a special expertise and understanding to be successful.”

Foley said it was a challenge for him to learn where his strengths and passion were and to cater to those areas.

“Genuine passion you wear on your sleeve,” Foley said, “It is built on the love of what you do and the desire to share it with others. Without this passion, you can’t create a trusting relationship that inspires others to follow and learn — an essential aspect of building a strong industry future.”

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Tim Bricker, Chandler Regional and Mercy Gilbert medical centers Chandler Regional has undergone significant expansion since the arrival of Bricker in 2011. The hospital added a $9.9 million cardiac catheterization lab and a $125 million, five-story patient tower that expanded emergency services.

In 2014, Bricker’s efforts earned an Excel Award from East Valley Partnership.

Michele Finney, Abrazo Health Care As the leader of the second-largest healthcare delivery system in Arizona, including six acute care hospitals, Finney has helped Abrazo’s facilities deliver safe, highquality healthcare services. In 2014, Abrazo’s Arrowhead, Maryvale, Paradise Valley and West Valley hospitals all received top grades in The Leapfrog Group’s Fall 2014 Safety Score.

Tony Marinello, IASIS Healthcare As CEO of Mountain Vista, Marinello changed the hospital’s challenged reputation to one of national recognition, especially for its cardiac, stroke and trauma programs.

He established a public-private partnership to help underserved patients and even provided response vehicles to treat non-emergent patients in their homes to keep them out of the emergency room.

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G I B Z A Congratulations to Dr. Glen Weiss of ©

Cancer Treatment Centers of America® on his selection as a finalist for Researcher of the Year

888-214-9488 I cancercenter.com AB | January-February 2015

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Maricopa Integrated Health System congratulates David Wisinger, M.D., for his compassion and dedication in caring for the patients of Maricopa County.

2015 PHYSICIAN

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David Wisinger, M.D.

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on your success!

We’re honored to work with Arizona health leaders to make positive changes for our communities

GCU.EDU/azhealthleader

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Quality health plans & benefits Healthier living Financial well-being Intelligent solutions

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Day in and day out, you make a difference Aetna is proud to support the Health Care Leadership Awards honoring Peter Fine of Banner Health and other award finalists.

Aetna is the brand name used for products and services provided by one or more of the Aetna group of subsidiary companies, including Aetna Life Insurance Company and its affiliates (Aetna). Š2015 Aetna Inc. 2014012 AB | March-April 2015

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2015

Healthcare Leadership Award finalists Medical center or hospital Arrowhead Hospital, Abrazo Health Earlier this year, Arrowhead began offering a new minimally invasive procedure to treat patients with narrowed, failing aortic heart valves who are unable to have open heart surgery. Benefits of the Transcatheter Aortic Valve Replacement program include shorter time in the hospital, faster recovery, fewer complications and minimal blood loss.

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PROVIDED PHOTO

GLEN WEISS, M.D.: “One of the things that led me to oncology was I thought there were a lot of opportunities to make improvements in this field, especially in lung cancer, where I have had family members diagnosed and pass away from the disease,” said the director of clinical research and medical oncologist at Cancer Treatment Centers of America.

Glen Weiss, M.D.

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family member’s cancer diagnosis placed Glen Weiss on a path toward medicine.

“I was around age 10 when my grandfather was diagnosed with lung cancer and he passed shortly thereafter,’ said Weiss, director of clinical research and medical oncologist at CTCA. “When that happened, I was told that I said, ‘I am going to become a doctor and try to cure lung cancer and make people better.’”

Weiss has made a career out of helping people get better. He has completed numerous clinical trials with investigational agents, a few of which have gone on to receive FDA approval for certain cancers.

“You have to be passionate and driven, especially in the research arena,” said Weiss, a finalist for Researcher of the Year at the Healthcare Leadership Awards.

“There are a lot of trials and errors and things don’t always go the way they are originally planned, so you have to have a thick skin. But once in a while you have a success that changes the outcome for a patient and that inspires you to do more.”

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Cancer Treatment Centers of America at Western Regional Medical Center CTCA was recognized in 2014 for meeting the highest standards for quality cancer care by the Quality Oncology Practice Initiative Certification Program. CTCA also created a working farm to guarantee healthy food for its patients. In January, CTCA began a clinical trial that combines traditional chemotherapy drugs with immunotherapy.

St. Joseph’s Medical Center, Dignity Health St. Joseph’s is a leading hospital for the treatment of some of the world’s most complex medical cases. St. Joseph’s is nationally recognized for quality tertiary care, medical education and research and provides a wide range of health, social and support services, with special advocacy for the poor and under-served.

Making a Difference

[in the Community.]

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College of Dental Medicine-Arizona Arizona College of Optometry College of Veterinary medicine Midwestern University Clinics

• Multispecialty Clinic • Dental Institute • Eye Institute • Companion Animal Clinic

Midwestern University Tomorrow’s Healthcare Team 19555 North 59th Avenue | Glendale, Arizona 85308 623.572.3200 | www.midwestern.edu www.mwuclinics.com | www.mwuanimalhealth.com AB | March-April 2015

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LIFETIME ACHIEVEMENT AWARD Peter Fine, Banner Health While many national healthcare systems failed during the economic recession, Fine helped Banner Health remain economically stable and growing. Fine has helped Banner generate nearly $5 billion in annual revenue, while investing

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all profits after operating expenses back into the system. Fine also has dedicated Banner to fulfilling its mission of medical excellence by taking every possible step to ensure patients receive the highest quality and safest healthcare possible.

Driving results in complex areas of healthcare.

Magellan Health is proud to be a part of the Arizona healthcare community.

We work side-by-side, driving positive outcomes for individuals, health plans and populations while never losing sight of the members entrusted in our care.

MagellanHealth.com

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COMING NEXT ISSUE • Meet the trendsetters in Arizona’s healthcare, energy, aerospace and technology sectors

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G I B Z A ©

DETERMINATION.

License B1-088897

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Completing projects on time, within budget, and by continually exceeding expectations keeps Bjerk on top.

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480.497.2300 • fax: 480.497.9610 www.bjerkbuilders.com AB | March-April 2015

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Business created a tradition of publishing its annual Top Lawyers List in the March issue of the magazine. This year, Az Business decided to change the tradition.

“We have always broken the Top Lawyers List into categories,” said Az Business Editor in Chief Michael Gossie. “The problem we encountered when we used that format is that some categories were much stronger than others. We would have categories that had 25 amazing attorneys fighting for 10 spots and other categories that had five or six strong attorneys, so we had to stretch a bit to fill that category. It weakened the integrity of the list.”

To even the playing field and create a more exclusive list, the editorial team at Az Business has turned the annual Top Lawyers List into the Top 100 Lawyers in Arizona, which will now be published annually.

Az Business’ editorial team — in collaboration with industry experts — chose the Top 100 Lawyers in Arizona from a pool of more than 1,000 of the best attorneys in Arizona. Those attorneys were nominated by their firms, their peers and by the editors. Selections were based on a lawyer’s professional success, impact on the firm, impact on the community and impact on the legal profession.

Nominations for the 2016 Top 100 Lawyers in Arizona feature will open in October. Visit azbigmedia.com for more details.

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awyers in Arizona

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Shawn K. Aiken Aiken Schenk Hawkins & Ricciardi P.C. ashrlaw.com Practice areas: Litigation, arbitration, mediation

Andrew Abraham Shareholder Burch & Cracchiolo, P.A. bcattorneys.com

Timothy W. Barton Of counsel Jennings Strouss jsslaw.com Practice areas: Insurance. real estate

Practice areas: Real

estate law, business and corporate law, commercial litigation

Timothy J. Berg Director Fennemore Craig fclaw.com Practice areas: Appeals; energy, telecom and utilities; Native American Law

Bio: Abraham is

certified as a Real Estate Specialist by the Arizona Board of Legal Specialization and has been listed in Best Lawyers in America for Real Estate Transactions since 2008 and in every edition of Southwest Super Lawyers. In both the 2011 and 2014 editions, Abraham was voted among the Top 50 lawyers in Arizona by his peers. He is included among Arizona’s Finest Lawyers and is an AV® Preeminent 5.0 out of 5 peer review rated attorney in Martindale-Hubbell.

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Steven N. Berger Shareholder Engelman Berger PC eblawyers.com Practice areas: Bankruptcy/debt, litigation, appeals, general practice, mediation Floyd P. Bienstock Partner Steptoe & Johnson LLP steptoe.com Practice areas: Litigation, insurance, employment/labor Gary L. Birnbaum Member Dickinson Wright PLLC dickinson-wright.com Practice areas: Land use/zoning, commercial, construction/development, government Brian H. Blaney Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Securities law, public offerings, mergers and acquisitions, venture capital and private placements David J. Bodney Partner Ballard Spahr LLP ballardspahr.com Practice areas: Media law, government relations, regulatory affairs and contracting, intellectual property litigation Mark S. Bosco Shareholder Tiffany & Bosco tblaw.com Practice areas: Banking, bankruptcy, civil and commercial litigation, financial services/default servicing

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Susan G. Boswell Partner Quarles & Brady LLP quarles.com Practice areas: Bankruptcy, business reorganization Robin E. Burgess Shareholder, officer and director Sanders & Parks P.C. sandersparks.com Practice areas: Appeals, arbitration, civil litigation, healthcare, insurance defense, medical malpractice defense Annette T. Burns Law Offices of Annette T. Burns heyannette.com Practice areas: Family law, mediation, arbitration Robert M. Charles, Jr. Partner Lewis Roca Rothgerber LLP lrrlaw.com Practice areas: Bankruptcy and creditors’ rights, professional liability and discipline, banking and lending disputes George C. Chen Partner Bryan Cave bryancave.com Practice areas: Intellectual property, litigation, licensing, counseling, patent, trademark, copyright, cybersquatting

Rebecca Lynne Burnham Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas:

Real estate, retail, sports facilities and entertainment venues, land development Bio: Burnham

represents real estate interests in connection with the acquisition, planning, development, financing, operation and sale of real estate developments, as well as legislative and public policy matters pertaining to economic development and land use.

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Strengths: “I am

driven by my core values, including a strong work ethic and desire to make things better. That has been manifested through devotion to my clients’ business needs and objectives, while also playing a role in shaping growth policy and improving our community’s social infrastructure.”

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Douglas L. Christian Shareholder Christian Dichter & Sluga cdslawfirm.com Practice areas: Insurance law, insurance bad faith and coverage litigation, professional liability litigation

David D. Cleary Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Corporate reorganization, restructuring and refinancing; mergers and acquisitions involving financially distressed entities Joseph T. Clees Shareholder Ogletree Deakins ogletreedeakins.com Practice areas: Labor relations, employment law, litigation John R. Clemency Shareholder Gallagher & Kennedy, P.A. gknet.com Practice areas: Bankruptcy and creditors’ rights, business law and transactions 64

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Congratulations to Squire Patton Boggs' Top Lawyers

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Lawrence Rosenfeld Labor and Employment

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Christopher Thomas Environmental

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Christopher Johnson Corporate

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Edward O. Comitz Member Comitz Beethe cobelaw.com Practice areas: Healthcare, insurance

John Alan Doran Member Sherman & Howard L.L.C. shermanhoward.com

John E. Cummerford Co-managing shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Intellectual property, technology, media, telecommunications

Practice areas: Labor

and employment, litigation, trials and appeals

Barbara J. Dawson Partner Snell & Wilmer L.L.P. swlaw.com Practice areas: Commercial litigation, international law, tax

Bio: Doran is a

member of the Labor & Employment, Appellate and Commercial Litigation groups. He has 25 years of experience representing clients in labor and employment issues including counseling, representing employers in litigation, and appellate proceedings.

“Adaptability is the most important trait, particularly in the legal field.

As an employment litigator, I need to know when to take a low-key approach and when to go for the jugular, and few attorneys appreciate the need to operate at different levels of tenacity as the circumstances may require.”

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William M. Demlong Partner Kunz Plitt Hyland & Demlong kunzlegal.com Practice areas: Insurance coverage, bad faith litigation, construction defect litigation, ERISA litigation, NASD litigation

John E. DeWulf Partner Coppersmith Brockelman cblawyers.com Practice areas: Commercial litigation, trade secrets, real estate, securities, intellectual property Stephen M. Dichter Shareholder Christian Dichter & Sluga cdslawfirm.com Practice areas: Commercial litigation, banking and finance, white-collar criminal defense

Karen Dickinson Shareholder Polsinelli polsinelli.com Practice areas: Healthcare technology, IP, startup ventures, technology, trademark and copyright Daniel G. Dowd Partner and president Cohen Kennedy Dowd & Quigley PC ckdqlaw.com Practice areas: Commercial litigation, ADR, contested administrative proceedings William W. Drury Shareholder Renaud Cook Drury Mesaros rcdmlaw.com Practice areas: Commercial and business litigation, medical malpractice and healthcare litigation, construction litigation

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$78 million in specialty non-real estate escrows referred by leading law firms last year.

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When leading law firms in Arizona need to move fast, they call on a strategic partner who shares their firm’s passion for performance. A partner that has worked with them for years and is able to turn on a dime. Turning around non-real estate escrow accounts in days, not weeks. Alliance Bank’s Kelly Conner is that partner.

Timing matters. No bank is better poised to act quickly and think strategically than the state’s largest locally-owned and headquartered business bank. Put us to the test. Call Kelly Conner at 602.629.1701,or visit our Phoenix Plaza office today.

Kelly Conner Senior Vice President KConner@alliancebankofarizona.com

602-629-1701 AllianceBankofArizona.com A division of Western Alliance Bank. Member FDIC. 2/11

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Judith M. Dworkin Managing partner Sacks Tierney sackstierney.com Practice areas: Indian law and tribal relations; water, environmental and natural resources Paul F. Eckstein Partner Perkins Coie LLP perkinscoie.com Practice areas: Litigation, appellate, antitrust and unfair competition litigation, political law Booker T. Evans Partner Ballard Spahr ballardspahr.com Practice areas: White collar criminal defense, general commercial litigation, insurance, healthcare Susan M. Freeman Partner Lewis Roca Rothgerber LLP lrrlaw.com Practice areas: Appeals, bankruptcy and creditors’ rights, distressed real estate acquisition and management Keith R. Galbut President Galbut & Galbut galbutlaw.com Practice areas: Commercial and international transactions, real estate, commercial landlord/tenant

Leah S. Freed Office managing shareholder Ogletree, Deakins ogletreedeakins.com Ogletree, Deakins, Nash, Smoak & Stewart, P.C. Practice areas:

Employment law, litigation, healthcare, defense contracting industry Bio: Freed has

exclusively practiced management-side labor and employment law throughout her career. She is a skilled and experienced litigator who regularly defends employers against claims of race, gender, disability and age discrimination, sexual harassment, retaliation, wrongful termination, FMLA claims and wage and hour violations before federal and state courts. Freed regularly advises employers on day-to-day employment issues, litigation avoidance and compliance with state and federal employment laws.

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Garrick L. Gallagher Owner and director Sanders & Parks P.C. sandersandparks.com Practice areas: Complex civil litigation, insurance bad faith, insurance coverage

Grady Gammage, Jr. Member Gammage & Burnham gblaw.com Practice areas: Elections, government and public affairs, real estate, zoning and land use Amy J. Gittler Shareholder Jackson Lewis P.C. jacksonlewis.com Practice areas: Labor and preventive practices, general employment litigation, non-competes, wage and hour Nicole Goodwin Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Corporate governance disputes, financial services litigation, real estate litigation, antitrust counseling 68

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Fun fact: “I have held a job everywhere from Taco Bell to Home Depot.”

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Small firm...

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...big results.

Doug Christian, Steve Dichter and Gena Sluga are honored to be listed among Arizona Business Magazine’s 2015 Top 100 Lawyers

}

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Stacey F. Gottlieb Of counsel Greenberg Traurig, LLP gtlaw.com Practice areas: Defense of corporations and individuals against state and federal indictments

Marc Lamber Director Fennemore Craig fclaw.com

Phillip Guttilla Shareholder Polsinelli polsinelli.com Practice areas: Mergers and acquisitions, securities offerings and capital formation, hedge fund and private equity fund formation

Practice areas:

Plaintiffs’ personal injury litigation, professional liability

Angela K. Hallier Founding partner Hallier & Lawrence hallierlaw.com Practice areas: Family law, divorce, legal separation

Bio: Over the last

20 years, Lamber has represented a multitude of accident victims resulting in a plethora of successful jury trials, arbitrations, mediations and settlements. He has recovered tens of millions of dollars for his clients. Lamber and partner James Goodnow were named “Techiest Lawyers” by the ABA Journal.

Technology and law:

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“The legal process is often intimidating for clients.

Technology gets us the information instantly, lightening the burden on the client and allowing for more frequent communication.

Knowing more about our clients helps us build the strongest case possible.”

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Larry Hammond Attorney Osborn Maledon PA omlaw.com Practice areas: Commercial litigation, criminal defense, internal and governmental investigations Edward G. Hochuli Partner Jones Skelton & Hochuli jshfirm.com Practice areas: Dram shop and social host liability; professional, product and premises liability; transportation defense Timothy R. Hyland Managing shareholder Kunz Plitt Hyland & Demlong kunzlegal.com Practice areas: Appellate, insurance coverage and bad faith litigation Carolyn J. Johnsen Member Dickinson Wright PLLC dickinson-wright.com Practice areas: Bankruptcy, restructuring and creditors’ rights; commercial transactions; mergers and acquisitions Christopher D. Johnson Partner Squire Patton Boggs LLP squiresanders.com Practice areas: Corporate and securities, initial and subsequent public offerings, mergers and acquisitions, corporate reorganizations Mark G. Kisicki Shareholder Ogletree, Deakins ogletreedeakins.com Practice areas: Labor relations, employment law, unfair competition and trade secrets, litigation, healthcare

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Snell & Wilmer is proud to support the Healthcare Leadership Awards.

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Understanding what makes you unique.®

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www.swlaw.com

ONE ARIZONA CENTER | 400 EAST VAN BUREN STREET | SUITE 1900 | PHOENIX, AZ 85004 DENVER | LAS VEGAS | LOS ANGELES | LOS CABOS | ORANGE COUNTY | PHOENIX | RENO | SALT LAKE CITY | TUCSON

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Hope E. Leibsohn Member Sherman & Howard shermanhoward.com Practice areas: Estate and tax planning John F. Lomax, Jr. Partner Snell & Wilmer L.L.P. swlaw.com Practice areas: Defense of labor and employment matters, litigation, healthcare D. Kim Lough Partner Jennings Haug & Cunningham jhc-law.com Practice areas: Litigation, construction and development, real estate, employment and labor Karen C. McConnell Partner Ballard Spahr ballardspahr.com Practice areas: Business and finance, mergers and acquisitions, securities, REITs Patrick J. McGroder, III Shareholder Gallagher & Kennedy, P.A. gknet.com Practice areas: Plaintiff’s personal injury and wrongful death, professional liability

Edward F. Novak Office managing partner Polsinelli PC polsinelli.com Practice areas:

Antitrust, healthcare, commercial litigation, government investigations and compliance, internal investigations Bio: Novak chairs Polsinelli’s national Governmental Investigations and White Collar Criminal Defense practice. In his 34 years of legal practice, his problemsolving skills have earned the respect of the legal and business communities who have witnessed his ability to counsel and resolve difficult issues.

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Don J. Miner Director Fennemore Craig fclaw.com Practice areas: Real estate and business transactions and development, leasing and brokerage matters, creditors’ rights, bankruptcy Joel W. Nomkin Partner Perkins Coie LLP perkinscoie.com Practice areas: Litigation, appellate, securities litigation

Randy Nussbaum Founding partner Nussbaum Gillis & Dinner ngdlaw.com Practice areas: Complex bankruptcy law, real estate, construction, contract law Scott I. Palumbo Founding partner Palumbo Wolfe & Palumbo, P.C. palumbowolfe.com Practice areas: Personal injury, medical negligence, catastrophic injuries, wrongful death

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people with decency and respect. Listen to what people have to say, especially if they have a view different from yours. Be open minded. Be disciplined and persistent.”

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Presents:

DAN PATRICK NAIOP Arizona is pleased to announce their Signature Speaker Series Event featuring Dan Patrick, one of the most accomplished, popular and versatile commentators in sports media. In addition to his daily studio show and NBC’s Football Night In America, Patrick has handled daytime hosting duties on NBC and NBCSN for the past three Olympics, including the 2014 Sochi Games in February.

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Randy Papetti Partner Lewis Roca Rothgerber LLP lrrlaw.com Practice areas: Trial work, commercial litigation, antitrust disputes, counseling

Rodolfo Parga, Jr.

Martha C. Patrick Shareholder Burch & Cracchiolo, P.A. bcattorneys.com Practice areas: Taxation, state and local tax controversy and litigation

Managing shareholder Ryley Carlock & Applewhite rcalaw.com Practice areas:

Steven D. Pidgeon Partner DLA Piper dlapiper.com Practice areas: Corporate, finance, capital markets, mergers and acquisitions, private equity, emerging growth and venture capital

Litigation, restrictive covenants and trade secrets, labor and employment, corporate and securities Bio: Parga was elected

managing shareholder of Ryley Carlock & Applewhite in 2007.

Parga is recognized as an accomplished trial attorney and has been named as one of the Valley’s most admired CEOs. He is also a leader in the community, recently serving as chairman of the board of Chicanos Por La Causa.

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Strengths: “I try very hard to be a good listener and consider different viewpoints before making important decisions for the firm. I also try to lead by example.”

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Steven Plitt Chairperson, insurance practice group Kunz Plitt Hyland & Demlong kunzlegal.com Practice areas: Appellate, employment law, insurance coverage and bad faith litigation Stephanie Quincy Partner Steptoe & Johnson LLP steptoe.com Practice areas: ERISA, labor and employment, employment advice and litigation, employee benefits, executive compensation Cynthia A. Ricketts Co-founding partner Sacks Ricketts & Case LLP sacksrickettscase.com Practice areas: Complex consumer and employment class action defense and commercial litigation matters Pamela Overton Risoleo Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Litigation, medical device and healthcare litigation

Jordan R. Rose President, founder Rose Law Group roselawgroup.com Practice areas: Real estate, zoning, land David B. Rosenbaum Attorney Osborn Maledon omlaw.com Practice areas: Complex commercial litigation in state and federal courts, securities fraud class actions, employment controversies 74

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Exceptional.

Effective.

Appreciated.

Apollo Education Group is proud to congratulate Mary Beth Orson, the Arizona Corporate Counsel 2015 Public Company Attorney of the Year.

© 2015 Apollo Education Group, Inc. All rights reserved.

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Paul J. Roshka, Jr. Shareholder Polsinelli polsinelli.com Practice areas: Commercial litigation, federal and state securities laws Jack N. Rudel Member Jennings Strouss jsslaw.com Practice areas: Certified tax specialistgeneral business planning, corporate law, mergers and acquisitions, real estate Ted A. Schmidt Managing partner Kinerk, Schmidt & Sethi, PLLC kbsds.com Practice areas: Products liability, medical malpractice, premises liability, federal tort claims, bad faith, governmental liability Brian J. Schulman Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Complex commercial and securities litigation Sharon B. Shively Shareholder Sacks Tierney P.A. sackstierney.com Practice areas: Construction law, civil litigation, arbitration and mediation

Lawrence J. Rosenfeld

Partner Squire Patton Boggs LLP squiresanders.com Practice areas: Labor

and employment, healthcare

Bio: Rosenfeld has practiced labor and employment law in the Valley for almost 40 years. His practice includes client counseling, federal and state court litigation, agency practice, drafting employment agreements and personnel policies, and conducting workplace investigations and management training.

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myself as a problemsolver and believe that a combination of skills is necessary to be effective in that role—specifically, the ability to listen, to understand motivations and goals, and to develop creative solutions to problems, with a heavy dose of empathy added to the mix.”

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Gena L. Sluga Shareholder Christian Dichter & Sluga cdslawfirm.com Practice areas: Insurance coverage, insurance coverage and bad faith litigation, professional liability Susan K. Smith Partner/Attorney Olsen-Smith, Ltd. olsensmith.com Practice areas: Tax, estate planning

Nicole France Stanton Managing partner Quarles & Brady LLP quarles.com Practice areas: Professional malpractice, litigation and dispute resolution Georgia A. Staton Partner Jones Skelton & Hochuli, PLC jshfirm.com Practice areas: Employment law; governmental liability, including civil rights and defense of educational institutions

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Burch & Cracchiolo is celebrating its 45th anniversary in 2015. The firm was founded in 1970 by Frank Haze Burch and Dan Cracchiolo and today thrives as one of the premiere law firms in the Southwest. The forty attorneys at B&C are proud to have served our community both in the practice of law and in community service, financial support and sponsorships of the organizations and non-profits that make our Valley and state a unique and outstanding place to live and conduct business.

bcattorneys.com Congratulations to Andy Abraham and Martha Patrick for their selections as 2015 Top Lawyers by Arizona Business Magazine.

Burch & Cracchiolo, P.A. 702 E. Osborn Rd., Suite 200 Phoenix, AZ 85014 602.274.7611 Arizona • California • Nevada

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Martha Patrick Tax Controversy

E M G Employers & Lawyers, I B Z A Working Together ©

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Lesa J. Storey Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Real estate development, formation of community facilities districts and other infrastructure matters

Paul M. Weiser Shareholder Buchalter Nemer buchalter.com

Christopher D. Thomas Partner Squire Patton Boggs squiresanders.com Practice areas: Environmental litigation, mediation and counseling on behalf of corporate, industrial and municipal clients

Practice areas: Real estate purchases and sales, receiverships Bio: Weiser focuses his practice on commercial landlord/tenant matters, including the drafting, interpreting and enforcing of leases and amendments related to office, retail, medical and industrial properties, real estate brokerage issues, construction claims and creditors’ rights.

Advice: “The private practice of law is a service business.

Assuming as a given that the quality of the legal services are first rate, interact with clients in a way that makes them believe they are your most important client and that they are receiving exceptional service at a fair price.”

Timothy J. Thomason Attorney Dickinson Wright PLLC dickinson-wright.com Practice areas: Business litigation, professional liability, defense, general litigation

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Michael E. Tiffany Shareholder Tiffany & Bosco tblaw.com Practice areas: commercial transactions, primarily in strategic planning, business solutions, real estate and finance Geoffrey Trachtenberg Partner Levenbaum Trachtenberg, PLC ltinjurylaw.com Practice areas: Personal injury, litigation and appeals, particularly related to motorcycle injury and wrongful death cases James A. Ullman Partner Quarles & Brady LLP quarles.com Practice areas: All aspect of franchising and franchise law Jeffrey H. Verbin Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Financial services, real estate, sports and entertainment E. Jeffrey Walsh Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Business litigation and trials, real estate litigation, construction litigation Scott K. Weiss Attorney Weiss Brown PLLC weissbrown.com Practice areas: Start-up and emerging businesses, financing, IP, mergers and acquisitions

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John C. West Shareholder Brownstein Hyatt Farber Schreck bhfs.com Practice areas: Healthcare law, ERISA, Medicare, commercial litigation Nancy L. White Partner Steptoe & Johnson LLP steptoe.com Practice areas: Business and financial restructuring, mergers and acquisitions Lawrence E. Wilk Shareholder Jaburg Wilk jaburgwilk.com Practice areas: Represents creditors, trustees, receivers and debtors in bankruptcy cases Lonnie J. Williams, Jr. Partner Stinson Leonard Street LLP stinsonleonard.com Practice areas: Civil litigation with an emphasis on commercial business and employment-related matters Quinn P. Williams Shareholder Greenberg Traurig, LLP gtlaw.com Practice areas: Private and public equity and debt financings; mergers, acquisitions and recapitalization; technology licensing

Lori L. Winkelman

Partner Quarles & Brady LLP quarles.com Practice areas:

Bankruptcy and creditors’ rights, jet fuel consortiums, banking and financial institutions Bio: Winkelman represents secured creditors, unsecured creditors, debtors, and other parties in all aspects of bankruptcy, foreclosure, and state court receivership.

Her experience includes representing secured creditors and other parties in all types of Chapter 11 cases, including cash collateral negotiation and litigation, stay relief litigation, claims litigation, lease negotiation, and plan litigation; and representing Native American housing authorities as a partyin-interest in complex plan financing and negotiating, involving understanding of complex Native American Housing Assistance and Self Determination Act regulations and other regulations.

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Rebecca A. Winterscheidt Partner Snell & Wilmer L.L.P. swlaw.com Practice areas: Employment law and immigration law

Charles Wirken Member Gust Rosenfeld gustlaw.com Practice areas: Appellate practice, commercial litigation, franchise litigation, real estate litigation Mark G. Worischeck Managing shareholder Sanders & Parks P.C. sandersandparks.com Practice areas: Complex civil litigation, insurance, aviation, employment law, construction litigation, personal injury

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Kurt M. Zitzer Partner Meagher & Geer, P.L.L.P. meagher.com Practice areas: Insurance coverage, commercial litigation, professional liability

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Arizona’s

influential minority business leaders Efforts of Ak-Chin Indian Community’s chairman puts him at the top of the class of 2015

f

By MICHAEL GOSSIE

rom a small, nondescript office building near Maricopa, surrounded by vast acres of farmland, Louis Manuel is building a community.

Manuel, chairman of the Ak-Chin Indian Community, has helped his tribe go from one reliant on farming to one that is leading a vibrant and growing economic empire.

Some of Ak-Chin’s accomplishments and developments include the recently re-opened Ak-Chin Southern Dunes Golf Club, Ak-Chin Regional Airport, Santa Cruz Commerce Center, Hickman’s Family Farms, UltraStar Multi-tainment Center at Ak-Chin Circle and Harrah’s Ak-Chin Casino Resort.

Manuel sat down with Az Business to talk about the tremendous impact his community is having on Arizona’s economy.

How have you been able to grow Ak-Chin’s business presence?

We’ve always had the ideas and the concepts of how to grow the community. When I came in, I was able to bring what I learned working on the business side of the casino industry and watching how committees worked with community housing and planning and zoning and understanding what we needed to do to start off and grow those. Those concepts turned into a plan and we were able to move forward.

What were the challenges you faced getting everyone on the same page?

Everybody has different ideas and ways to go about investing in something that you hope will build your economy and strengthen your community. In the bigger picture, we needed to look at ways to sustain and grow the community not day to day, but year to year and decade to decade. We as a tribal government approached our investments with that mindset and it’s paying off.

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I grew up in this community and learned from our elders, my parents, my friends. I saw the capabilities of this community if we stepped outside the box and outside of our comfort zone — in terms of schooling and variation of businesses. We were instilled to stay within yourself, don’t speak until you’re spoken to. So to voice our direction on growing and building, we needed to step out of that comfort zone and voice our ideas to the community and legislators.

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Do you think people realize that the Ak-Chin Indian Community had an economic impact of $430 million in 2010?

I think when people look at us, they see a small community.

They don’t see what a big impact we have on the economy.

We are a farming community that has gaming, that has a golf course, that has an airport. Now, we are looking at how we can contribute to Arizona’s economy on a larger scale — distribution, industrial, transportation.

What should people know about the Ak-Chin Community?

When people come here now, they see the casino, they see the entertainment center. In 1912, when we were given this land, President Taft reduced the amount we were given twice because local residents felt it was too much land. There came a point when we had no money. But through the casino and through diversification, we have been able to sustain our economy and to build our economy. Now, our children see the possibility of higher education. They see the possibility of coming back to the community and having a job. To be able to carry the vision we had forward and see where we are now is a blessing.

LOUIS MANUEL: “Through gaming, we’ve been able to put a lot money back into Arizona,” said the chairman of the Ak-Chin Indian Community.

“We’ve done a lot with public safety, education and hospitals. That’s one of the ways we can say thank you for the support we have received.”

PHOTO BY SHAVON ROSE, AZ BIG MEDIA AB | March-April 2015

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Minority BUSINESS leaders

Armando Contreras

CEO United Cerebral Palsy of Central Arizona ucpofcentralaz.org

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Contreras manages a staff of more than 320 and an operating budget of over $15 million. As CEO, he directs and coordinates all operations and is responsible for leading UCP’s mission to provide comprehensive services to individuals with disabilities by way of physical and developmental support, as well as educational growth. Prior to joining UCP, Armando was the president and CEO of the Arizona Hispanic Chamber of Commerce.

Sign of success: “We are on of the few nonprofit organizations that have less than 10 percent administration costs. We’re not pouring our money into administration. More than 90 percent of the funds coming in go to our programs.”

Photo BY LILLIAN REID, AZ BIG MEDIA

Nazneen Aziz, Ph.D

Manuel H. Cairo

Aziz has overall executive management responsibility for developing, coordinating and stimulating research and creative activity for Phoenix Children’s Research Institute.

Cairo chairs Snell & Wilmer’s Committee on Diversity and Incluesion and is a regular speaker and commentator on immigration issues. He is a board member of the Arizona Hispanic Chamber of Commerce.

Senior vice president and chief research officer Phoenix Children’s Hospital

Thomas Beauty Chairman Yavapai-Apache Nation

Not only is Beauty one of the youngest executive tribal leaders in Arizona, he is also in leadership for Arizona Indian Gaming Association and Inter-Tribal Council of Arizona.

Diane Enos

President Salt River Pima-Maricopa Indian Community

Enos is the 23rd and current president of the SRPMIC, the second woman to hold the office and the first member of the Community to become a lawyer.

Jessica Ann Benford

Rufus Glasper

Benford, secretary of the Arizona Black Bar since 2009, was among 15 attorneys in the inaugural class of the State Bar of Arizona’s Bar Leadership Institute.

In December, Glasper received the Dwight Patterson Lifetime Achievement Award by the East Valley Partnership, which is given to a person who has made significant lifelong contributions to their community.

Shareholder Ryley Carlock & Applewhite

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Chancellor Maricopa County Community Colleges

G I B Z A Š of Central Arizona

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UCP of Central Arizona assists individuals with disabilities and their families. Those served have disabilities including cerebral palsy, autism, Down syndrome, developmental delays, and learning disabilities.

You can support UCP and the thousands of families they serve every year through the Arizona Charitable Tax Credit. Arizona taxpayers may be eligible for an Arizona income tax credit of up to $400 for married taxpayers and up to $200 for single taxpayers when they make a donation to UCP, a qualifying charitable organization.

Visit www.UCPofCentralAZ.org to learn more.

1802 West Parkside Lane - Phoenix, AZ - 85027 - 602-943-5472

Minority BUSINESS leaders

Leonardo Loo Partner Quarles & Brady quarles.com

In February, Loo was named the chair of the board of directors for Chicanos Por La Causa, a statewide community development corporation committed to building stronger, healthier communities. In addition to his service to CPLC, Loo volunteers on the boards of directors for the Arizona Asian American Bar Association and Greater Phoenix Black Chamber of Commerce and also serves as general counsel for the Arizona Hispanic Chamber of Commerce. In 2014, Loo received the Community Leader of the Year Award from the National Association of Asian American Professionals.

Business advice: “Take the time to truly get to know your clients and develop meaningful relationships within the community.”

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Photo BY SHAVON ROSE, AZ BIG MEDIA

Lori A. Higuera

Brendon P. Riley

Higuera, a director in her firm’s Employment and Labor Relations practice groups, is on the boards of the Arizona Hispanic Chamber of Commerce and Los Abogados Hispanic Bar Association.

Riley, vice chair of the board for the Greater Phoenix Black Chamber of Commerce, has more than 15 years of as a leader of high-profile financial transactions.

Director Fennemore Craig

Dennis Leong

President and CEO Casino Arizona/Talking Stick Resort

Leong has more than 30 years of experience in the gaming hospitality industry, including works with the Trump organization, Caesars, Harrahs, Playboy and Laguna Development Corporation.

Rachael Montoya

Vice president, commercial relationship manager U.S. Bank

Montoya, a board member of the Arizona Hispanic Chamber of Commerce, is a business visionary with extensive background in banking and finance with specialist expertise in commercial lending.

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Senior vice president Wells Fargo Commercial Banking

Charles Touché Chairman and CEO Lovitt & Touché

As leader of one of the nation’s largest insurance agencies, Touché says his family’s history includes encounters with some of history’s most notorious figures, including Pancho Villa and Juan Peron.

Pavneet Singh Uppal Regional managing partner

Pavneet, who counsels employers on preventing workplace discrimination and harassment, focuses his practice on labor and employment disputes with an emphasis on unfair competition, wrongful discharge and equal employment opportunity litigation.

Rachael Montoya

Leader...

Visionary...

Collaborator... attributes of a true achiever.

U.S. Bank is proud to congratulate Rachael Montoya on being named one of the Top Minority Leaders of 2015 by AZ Business Magazine!

Member FDIC. ©2015 U.S. Bank. 7568

7568 CMM AZ Magazine Award Ad.indd 1

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G I Ensuring community B Z by insuring business.

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At Lovitt and Touché people come first. Whether it's anticipating a client’s needs, taking care of our employees, or giving back to the communities where we do

business, it's people that come first. Which is why we are honored to congratulate Charles Touché on his distinction as one of Arizona’s Top Minority Leaders.

Learn more at lovitt-touche.com

AB | March-April 2015 FISHER JOB NO: LVT15 3061 PUBLICATION: AZ BUSINESS MAGAZINE NAME: LOVITT & TOUCHÉ AD LIVE: NA TRIM: 7.125" X 4.75” BLEED: NA INSERTION: MARCH/APRIL

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Congratulations to Pavneet Singh Uppal on being named by AZ Business Magazine as one of the Top Minority Leaders of 2015 Pavneet focuses his practice on labor and employment disputes with an emphasis on unfair competition, wrongful discharge and equal employment opportunity litigation.

Representing employers nationally in labor, employment, civil rights, employee benefits, and immigration matters 201 East Washington Street • Suite 1450 • Phoenix, AZ 85004 Phone: (602) 281-3400 • puppal@laborlawyers.com www.laborlawyers.com Atlanta Baltimore Boston Charlotte Chicago Cleveland Columbia Columbus Dallas Denver Fort Lauderdale Gulfport Houston Irvine Kansas City Las Vegas Los Angeles Louisville Memphis New England New Jersey New Orleans Orlando Philadelphia Phoenix Portland San Antonio San Diego San Francisco Tampa Washington, DC

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Hall of Fame Here are the members of Ranking Arizona’s Hall of Fame. To earn membership in this exclusive club, a company has to earn a No. 1 ranking in Ranking Arizona for at least 10 years.

Class of 2007

Class of 2010

KPNX Channel 12 Molina Fine Jewelers Scottsdale Fashion Square

Corporate Job Bank Insight Moon Valley Nursery New Horizons of Az Salt Cellar Schumacher European SmithGroup Target Commercial Interiors Village Health Club & Spa

Class of 2008

G I B Z A © CB Richard Ellis The Clotherie Commotion Promotions In Celebration of Golf Marine Max of Az Southwest Airlines Sun Valley Masonry Tucson Mall

Class of 2009 The Boeing Company Camelback VW Cliff Castle Casino Deloitte Delta Dental of Az Farmers Insurance Co. FNF Construction Pulte Home Sunstate Equipment

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Class of 2011

Intel Corp.

Konica Minolta News Talk 92.3 KTAR Phoenix Convention Center Ryan Companies U.S. Inc. St. Joseph’s Hospital & Medical Center Tomaso’s Verizon Vi at Grayhawk Wilson Electric

Class of 2012 Netsian Technologies Group T Cooks VSS Security Services Weitz

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Class of 2013

Arizona Exterminating Blue Cross Blue Shield of Arizona Michael Pollack Investments Midstate Mechanical National Bank of Arizona Razz’s Restaurant Wood Patel & Associates

Class of 2014 Brycon Core Construction Health Net of Arizona Mukai Greenlee Southwest Business Financing Speedie & Associates Sun Eagle Wist Wolff Mechanical

Class of 2015 Celebrity Theatre Chandler Regional Medical Center Cox Communications Arizona Form Design Studio Ltd. Royal Palms Resort & Spa

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It

takes consistency to win in business. Nothing epitomizes that more in Arizona than when a business earns a No. 1 ranking in Ranking Arizona, which publishes the results of the largest business opinion poll taken in Arizona. Ranking Arizona is based purely on opinion. Participants who vote base their opinions on the quality of products, services and the companies with which they would recommend doing business.

Here are the companies that earned No. 1 rankings in the 2015 edition of Ranking Arizona:

Advertising Agencies Large The Lavidge Company lavidge.com

TV Stations KPNX-TV, Channel 12 12news.azcentral.com

Advertising Agencies Medium ANDERSON Advertising & Public Relations anderson-adv.com

Best Places to Work Large American Express americanexpress.com

Advertising Agencies Small HAPI livehapi.com Best Workplace Culture: Adv/Mkt LaneTerralever laneterralever.com Commercial Printers Prisma prismagraphic.com Graphic Design Firms Esser Design esserdesign.com

Best Places to Work Small Arizona Diamondbacks dbacks.com Charter Schools Legacy Traditional Charter Schools MyNewSchoolAZ.org Copy/Duplicating/Printing Print Time printtime.com Delivery Messengers Citywide Courier www.citywidecourier.com

Production companies Image Ave Studios videomediaproductions.com

Promotional Products Commotion Promotions Inc commotionpromotions.com Public Relations Large Cramer-Krasselt c-k.com Public Relations Small R&R Partners rrpartners.com Radio Stations News Talk 92.3 KTAR ktar.com

SEO/Social Media Marketing Helix House myhelixhouse.com

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Restaurants: International deseo at The Westin Kierland Resort & Spa kierlandresort.com

Office: Furniture companies Small Transact Commercial Furnishings Inc. transactfurniture.com

Restaurants: Italian Tomaso’s Italian Cuisine tomasos.com

Employment: Leasing/PEOs Human Capital Strategies hcscando.com

Employment: Permanent Accounting & Finance Professionals Inc. afprofessionals.com Employment: Temporary Corporate Job Bank Personnel Services corporatejobbank.com Event Planning Event Services of America eventservicesofamerica.com Guard Service/Security Firms VSS Security Services vss-security-services.com Maintenance/Janitorial Services Jani-King Southwest janikingaz.com/southwest Moving companies Daniel’s Moving & Storage Inc. danielsmoving.com

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Office: Machine Dealers Toshiba Business Solutions toshibaaz.com

Restaurants: Mexican La Hacienda at the Fairmont Scottsdale Princess scottsdaleprincess.com/dining/ la-hacienda

Office: Supply Wist Office Products wist.com

Restaurants: Patio Dining Talavera at Four Seasons talaverarestaurant.com

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Internet Marketing ZOG Digital zogdigital.com

Office: Furniture companies Large Corporate Interior Systems Inc. cisinphx.com

Private Schools Northwest Christian School northwestchristianschool.org

Restaurants: Pizza Parlors Pizzeria Bianco pizzeriabianco.com

Products Made in AZ Cavco cavco.com

Restaurants: Romantic Quiessence at The Farm qatthefarm.com

Attractions Phoenix Zoo/Arizona Center for Nature Conservation phoenixzoo.org

Restaurants: Seafood Salt Cellar Restaurant saltcellarrestaurant.com

Catering Services Santa Barbara Catering santabarbaracatering.com

Restaurants: Southwestern, Eclectic Vincent on Camelback vincentsoncamelback.com

Concert Venues Celebrity Theatre CelebrityTheatre.com

Restaurants: Steaks/Chops Donovan’s Steak & Chop House donovanssteakhouse.com

Restaurants: American_ Contemporary Binkley’s Restaurant binkleysrestaurant.com

Restaurants: Uniquely AZ El Chorro elchorro.com

Restaurants: Burger Joints Zinburger Wine & Burger Bar zinburgeraz.com Restaurants: French Coup Des Tartes nicetartes.com Restaurants: Fusion/Eclectic Razz’s Restaurant and Catering RazzsRestaurant.com

Wine/Specialty Shops Total Wine totalwine.com Wineries: Arizona Page Springs Cellars pagespringscellars.com Accounting Firms Large Eide Bailly LLP eidebailly.com

Hall of Fame Inductee Celebrity Theatre

Not only is Ranking Arizona’s 10-time “Best of Arizona” winner celebrating its 51st Anniversary, but the extraordinary theatre-in-the-round received historical designation and has been listed in the City of Phoenix Historical Property Register. The intimate 2,650-seat entertainment venue has hosted some of the most celebrated names in entertainment, including Liza Minnelli, Liberace, Harry Belafonte, Rich Little, Sammy Davis Jr., Dom DeLuise, Ray Charles, Joan Rivers, Glen Campbell, Jerry Lee Lewis, George Jones, Etta James, Billy Joel, Bill Cosby, David Bowie, Fleetwood Mac, Carol King, Bonnie Raitt, B.B. King, Louis C.K., Meat Loaf, Chris Rock and George Carlin. It has also been home to musical favorites like “South Pacific,” “Oklahoma” and “Guys & Dolls.” ©2015 DuaneDarling.com

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Accounting Firms Medium REDW LLC redw.com

Insurance: Property/Casualty Farmers Insurance Co. farmers.com

Law Firm: Employment Labor Littler Mendelson littler.com

Law Firm: Real Estate Sherman & Howard shermanhoward.com

Accounting Firms Small Pescatore-Cooper PLC pescatorecooper.com

Law Firm: Alternative Dispute Resolution Jennings, Strouss & Salmon PLC jsslaw.com

Law Firm: Environmental Snell & Wilmer swlaw.com

Law Firm: Renewable Energy Fennemore Craig fennemorecraig.com

Law Firm: Estate/Trust Morris Hall & Kinghorn morristrust.com

Law Firm: Tax Burch & Cracchiolo bcattorneys.com

Law Firm: Family Hallier & Lawrence PLC hallierlaw.com

Law Firms Large Snell & Wilmer swlaw.com

Law Firm: Government Relations Kutak Rock LLP kutakrock.com

Law Firms Medium Sacks Tierney P.A. sackstierney.com

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Banks Large National Bank of Arizona nbarizona.com

Banks Medium Biltmore Bank of Arizona, a division of Grandpoint Bank biltmorebankaz.com Banks Small Pinnacle Bank pinnaclebankaz.com

Best Workplace Culture: Bank/Fin Alliance Bank of Arizona alliancebankofarizona.com Business Brokers Fox & Fin Financial Group LC foxfin.com Credit Unions Arizona State Credit Union azstcu.org Independent Investment Advisors Thompson Wealth Management twmplan.com

Law Firm: Banking Ryley Carlock & Applewhite rcalaw.com Law Firm: Business/ Corporate Lewis Roca Rothgerber LLP lrrlaw.com

Law Firm: Commercial Litigation Fennemore Craig fennemorecraig.com

Law Firm: Construction Litigation Jennings, Haug & Cunningham LLP jhc-law.com Law Firm: Cred. Rts. Bkrupt/ Reorg.

Nussbaum Gillis & Dinner, P.C. ngdlaw.com Law Firm: Creditor’s Rights, Collections Jaburg Wilk jaburgwilk.com

Law Firm: Healthcare Comitz | Beethe PLLC cobelaw.com Law Firm: Immigration Fragomen Del Rey Bersen & Loewy fragomen.com Law Firm: Intellectual Property Polsinelli polsinelli.com Law Firm: Personal Injury Sanders & Parks www.sandersparks.com

Law Firms Small Chester & Shein PC cslawyers.com SBA Lenders Southwestern Business Financing Corp. swbfc.com Acute Care Hospitals Large St. Joseph’s Hospital and Medical Center stjosephs-phx.org Acute Care Hospitals Medium Chandler Regional Medical Center chandlerregional.org

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Hall of Fame Inductee Chandler Regional Medical Center

Chandler Regional Medical Center has been an important part of the East Valley for more than 50 years. Since opening its doors as Chandler Community Hospital with 40 beds and 25 employees, Chandler Regional has grown in leaps and bounds and has established itself as a new type of community hospital — one that provides a unique balance of personal care and advanced medicine for fast-growing communities with various needs. Chandler Regional has 339 acute-care beds, more than 2,200 employees and 8oo physicians representing all major specialties, including a heart and vascular center, neurological services, family birth center, emergency services, diagnostic imaging, in/out-patient surgery and a wound-healing hyperbaric oxygen center.

©2015 DuaneDarling.com

Acute Care Hospitals Small Mountain Vista Medical Center mvmedicalcenter.com Alzheimer’s Care Centers Huger Mercy Living Center/St. Joseph’s Hospital & Medical Center stjosephs-phx.org

Cancer Treatment Centers Banner MD Anderson Cancer Center bannermdanderson.com Cardiology Arizona Heart Institute azheart.com

Clinical Trials Radiant Research/Clinical Research Advantage radiantresearch.com, crastudies.com Cosmetic and Family Dentistry Douglas Family Dentistry douglasfamilydentistry.com Cosmetic Treatment: Non-surgical Body Beautiful Spa bodybeautifulspa.net

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Orthopedic Practices The CORE Institute thecoreinstitute.com

Clean Room Design SDB Inc. sdb.com

Pain Management Centers The Pain Center of Arizona thepaincenter.com

Computer: Consulting Firms Beyond20 beyond20.com

Eye Care Centers Barnet Dulaney Perkins Eye Center goodeyes.com

Pediatric Care Centers Phoenix Children’s Hospital phoenixchildrens.org

Computer: Network Integrators MYTEK mytek.net

Health and Fitness Village Health Clubs & Spas villageclubs.com

PPOs Blue Cross Blue Shield of Arizona azblue.com

Computer: Service/Repair ETS (Enterprise Technology Services) etechservices.com

HMOs Health Net of Arizona Inc. healthnet.com

Skilled Nursing Facilities Sun Health Grandview Care Center sunhealthseniorliving.org

Computer: Training Centers Interface Technical Training interfacett.com

Vein Treatment Centers Center for Venous Disease veinscreening.com

Data Centers Brinkster brinkster.com

Weight Loss Mngmnt: Surgical Bridges Center for Surgical Weight Management bridgesaz.com

Document Scanning & Imaging Firms DataBank databankimx.com

Dental Health Plans Delta Dental of Arizona deltadentalaz.com Dermatology Phoenix Skin Dermatology phxskin.com

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Behavioral Rehabilitation St. Luke’s Behavioral Health Center stlukesbehavioralhealth.com

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Home Health Agencies I Need An Angel Inc. Caregivers You Can Depend On ineedanangel.com Imaging Centers EVDI Medical Imaging evdi.com Independent/Assisted Living Vi at Grayhawk viliving.com/grayhawk Neurological Practices Department of Neurology at St. Joseph’s Barrow Neurological Institute thebarrow.org

Alternative Energy Arizona Public Service aps.com Bioscience Firms Sonora Quest Laboratories sonoraquest.com

Internet Service Providers Cox Communications Arizona cox.com Manufacturing: Defense/ Aerospace The Boeing Company boeing.com

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Hall of Fame Inductee Form Design Studio Ltd.

FoRM Design Studio, founded in 1998, specializes in commercial interior architecture and combines progressive and innovative design solutions with exceptional service and project team coordination. FoRM Design Studio has developed a diverse portfolio of projects including corporate offices, law firms, tenant improvements, medical diagnostic clinics, banking, hotels/hospitality, retail and restaurants — many of which have been recognized with awards. Clients include DMB Sports Clubs with the Village Health Club at DC Ranch, the expansion/renovation of the Camelback Racquet & Health Club, Metro Phoenix Bank, Enterprise Bank & Trust, Ryan Companies SW, Jokake’s headquarters, Cramer Krasselt, Ryley Carlock & Applewhite, Babbo’s Italian Eateries, Game 7 Grill for the AZ D-backs & Anheuser-Busch. ©2015 DuaneDarling.com

Mfg: Non-Electronic Oldcastle Superlite superliteblock.com

Brokerage Firm: Medical Colliers International colliers.com/greaterphoenix

Software Companies Infusionsoft infusionsoft.com

Brokerage Firm: Office Lee & Associates leearizona.com

Telephone Equipment_ Systems Trans-West Network Solutions twns.com

Brokerage Firm: Retail De Rito Partners, Inc. derito.com

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Web Designers_Hosting Companies GoDaddy godaddy.com Appraisers NAI Horizon naihorizon.com

Architectural Firms Large SmithGroupJJR smithgroupjjr.com Architectural Firms Small Deutsch Architecture Group 2929.com Brokerage Firm: Industrial Jones Lang LaSalle us.am.joneslanglasalle.com Brokerage Firm: Land Land Advisors Organization landadvisors.com

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Brokerage Firms Large CBRE cbre.com/phoenix

Brokerage Firms Small GPE Commercial Advisors gpe1.com

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Contractors: General Large McCarthy Building Companies Inc. mccarthy.com

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Contractors: General Medium The Weitz Company weitz.com Contractors: General Small Sun Eagle Corporation suneaglecorporation.com Contractors: Masonry SUN VALLEY - Concrete | Masonry | Stone Systems svmasonry.com

Capital & Finance Berkadia berkadia.com

Contractors: Mechanical Large Midstate Mechanical Inc. midstatemechanical.com

Construction Companies: Heavy FNF Construction, Inc. fnfinc.com

Contractors: Mechanical Small Hobaica Services Inc. hobaica.com

Contractors: Electrical Large Wilson Electric Services Corp. wilsonelectric.net

Contractors: Tenant Improvement Willmeng Construction willmeng.com

Contractors: Electrical Small Spectra Electrical Services spectra-electrical.com

Developers Ryan Companies US, Inc. ryancompanies.com

Engineering: Civil Large Wood, Patel & Associates Inc. woodpatel.com Engineering: Civil Small Coe & Van Loo Consultants Inc. cvlci.com Engineering: Electrical EDI-Electric Designs Inc. edi-az.com Engineering: GEO Material Testing Speedie & Associates Inc. speedie.net Engineering: Mechanical MSA Engineering Consultants msa-phx.com Engineering: Structural PK Associates Consulting Structural Engineers LLC pkastructural.com Environmental Firms Stantec Consulting Services Inc. stantec.com Green Builders Adolfson & Peterson Construction a-p.com Interior Design: Commercial Large Gensler gensler.com

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Hall of Fame Inductee Royal Palms Resort & Spa

Nestled at the base of Camelback Mountain, Royal Palms Resort and Spa is a Spanish Mediterranean-style estate that offers 119 guest rooms, casitas and villas. The Royal Palms combines the graciousness and sophistication of a Mediterranean villa with the intimacy and privacy of a secluded retreat. With its unique ambience, stone fireplaces and mountain views, the resort offers the awardwinning T. Cook’s restaurant, The Mix Up Bar, Forbes’ Four-Star Alvadora Spa, swimming, fitness center, fullservice salon and more than 20,000 square feet of meeting space. Located between the Biltmore area and Old Town Scottsdale, Royal Palms Resort and Spa is ideally situated for business and leisure travelers, with Phoenix Sky Harbor International Airport only seven miles from the hotel.

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Interior Design: Commercial Small FoRM Design Studio Ltd. formdesignstudio.com

Air Conditioning/Heating Wolff Mechanical Inc. AC, Heat & Solar azairconditioning.com

Homeowners Association Management Co FirstService Residential fsresidential.com

Landscape: Maintenance AME Landscape Companies amelandscape.com

Architectural Firm: Residential PHX Architecture phxarch.com

Interior Design: Residential Sanctuaries Interior Design sanctuariesinteriordesign.com

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Property Management Newmark Grubb Knight Frank ngkf.com REITS STORE Capital storecapital.com

Rental Equipment Sunstate Equipment Co. sunstateequip.com

Retail Owner/Operator Michael A. Pollack Real Estate Investments pollackinvestments.com Signage Trademark Visual trademarkvisual.com Solar Installer: Commercial Wilson Electric Services Corp. wilsonelectric.net Active Adult Communities Rio Verde rioverdearizona.com

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Contractors: Plumbing Parker & Sons Plumbing parkerandsons.com

Contractors: Restoration American Technologies Inc. atirestoration.com

Contractors: Roofing Scott Roofing Company scottroofingco.com Corporate Relocation Arizona Best Real Estate, Relocation arizonabest.com Home Bldr: Production Taylor Morrison taylormorrison.com Home Bldrs: Custom Cullum Homes cullumhomes.com

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Masterplanned Communities Vistancia vistancia.com

Mortgage Bankers Homeowners Financial Group USA, LLC homeownersfg.com Mortgage Brokers AZ Lending Experts LLC azlendingexperts.com Multi-Family Builders Mark-Taylor Inc. mark-taylor.com

Pest Control Services Arizona Exterminating Company arizonaexterminating.com Pool Builders Mossman Brothers Pools Inc. mossmanbrotherspools.com

Real Estate Agents Carmen Brodeur topscottsdalehomes.com Real Estate Companies Coldwell Banker Residential Brokerage azmoves.com Referral Services Rosie on the House rosieonthehouse.com Remodelers Tri-Lite Builders trilitebuilders.com

Multi-Family Management Mark-Taylor Residential mark-taylor.com

Solar Installers: Residential American Solar & Roofing americansolarandroofing.com

Nurseries Moon Valley Nursery Inc. moonvalleynurseries.com

Stereo/Home Theater Starpower Home Entertainment star-power.com

Outdoor Design_Build Blooming Desert Construction Inc. bloomingdesert.com

Title Companies Great American Title Agency Inc. azgat.com

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Hall of Fame Inductee Cox Communications Arizona

Based on June 2013 study of comparable in-home wireless routers by Allion Test Labs, Inc., Cox High Speed Internet now delivers the fastest in-home WiFi with its newest WiFi modem with dual band technology. Cox Communications Arizona is the third-largest cable provider and a multiservice broadband communications company, serving more than three million residential and business subscribers in Arizona. Cox provides homes and businesses with digital television, high-speed Internet, home networking, highdefinition television and telephone service. During the past five years, Cox has topped 13 J.D. Power and Associates’ studies of customer satisfaction in categories such as residential telephone, video and high-speed Internet.

©2015 DuaneDarling.com

Automotive Full Service/ Repair Sun Devil Auto sundevilauto.com Boat Dealers/Service MarineMax of Arizona marinemax.com

Furniture Stores Ladlows Fine Furniture ladlows.com

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Car Dealer: Specialized Autos Browns Classic Autos brownsclassicautos.com

Car Dealers Large Schumacher European Ltd. schumachermb.com Car Dealers Small Bell Ford bellford.com

Department Stores Macy’s macys.com Fashion: Men’s The Clotherie Ltd. theclotherie.com Fashion: Women’s Scottsdale Jean Company scottsdalejc.com

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Jewelers Molina Fine Jewelers molinafinejewelers.com

Lighting Hinkley’s Lighting hinkleyslighting.com

Motorcycle Dealerships Harley-Davidson of Scottsdale hdofscottsdale.com Outdoor Furniture Paddy ‘O Furniture paddyo.com Party Rentals kool. Party Rentals koolpartyrentals.com Pet/Animal Hospitals The Scottsdale Veterinary Clinic tsvcpets.com

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Specialty Home Boutiques The Embellished House theembellishedhouse.com

Bed and Breakfast Inns Briar Patch Inn briarpatchinn.com Casinos Cliff Castle Casino Hotel cliffcastlecasinohotel.com

Golf Courses: Private Rio Verde rioverdecc.com Golf Courses: Public Talking Stick Golf Club talkingstickgolfclub.com Meeting/Convention Facilities Large Phoenix Convention Center & Venues phoenixconventioncenter.com

Meeting/Convention Facilities Small Glendale Civic Center glendaleciviccenter.com Resort/Hotel: Business Friendly Arizona Biltmore, A Waldorf Astoria Resort arizonabiltmore.com

Resorts/Hotels Large Loews Ventana Canyon loewshotels.com/ventana Resorts/Hotels Medium Omni Scottsdale Resort & Spa at Montelucia omnihotels.com/montelucia Resorts/Hotels Small Royal Palms Resort and Spa royalpalmsresortandspa.com Spas: Day/Resorts Large Well & Being Spa at the Fairmont Scottsdale Princess scottsdaleprincess.com Spas: Day/Resorts Small Mind, Body & Soul prescottazdayspa.com

2015 hospitality sales & marketing association international

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The Hospitality Sales and Marketing Association International (HSMAI) is a global organization of sales and marketing professionals representing all segments of the hospitality industry. The 250-member Arizona Chapter was established in 1968 and is the second largest chapter in the U.S.

30 YEARS OF EXCELLENCE

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You’ll Love Every Minute Glendale, AZ & the West Valley It is more than a perfect blend of the old and the new, the wild and the tame, the luxurious and the rustic.

With so much to see and do, you’ll love every minute of your visit. Call us for your personalized itinerary at 623.930.4500.

Glendale Convention & Visitors Bureau 5800 W. Glenn Dr., Suite 140, Glendale, AZ VisitGlendale.com

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The wonderful world of

hospitality A job at Disneyland lured HSMAI Arizona Chapter president to the industry By CHERYL HURD

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ichelle Oden-Huebner, CMP, first discovered the magic of hospitality at Disneyland, the happiest place on Earth.

Today, Oden-Huebner is happy to be serving as president of the Hospitality Sales and Marketing Association International Arizona Chapter. She shares her goals, challenges and secrets for success with Az Business.

My Southern California high school had a senior intern program. Disney was offering positions at Disneyland. It sounded like fun, so I applied and was selected to work at Mickey’s Christmas Chalet. After, I was hired for a summer position in the outdoor vending department. It was such a great experience. No company teaches customer service better than Disney. Later, I became a hostess in a hotel restaurant. I have been hooked on the industry ever since.

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Why are you so passionate about the hospitality industry?

There is no other industry that interacts with as many people or as great a variety of businesses as the hospitality industry.

The amazing diversity of opportunities to learn, create, connect and innovate are phenomenal.

What is something most people don’t know about you that contributes to your success?

My parents. Mom is a social butterfly, inevitably involved with every nonprofit, school organization, charity or club she comes in contact with. She has a great energy that is contagious and people are naturally drawn to her. Dad, an engineer, taught us to focus on our strengths, work hard and enjoy what we do. I have learned so much from them, and because they each have their different strengths it is a fantastic balance.

As president of HSMAI, what goals have you set for this year?

As president, my personal goals are: to empower leaders by providing information and tools; to engage our members to participate on committees to maximize their membership value;

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MICHELLE ODEN-HUEBNER: “The Hospitality Sales and Marketing Association International Arizona Chapter provides education, resources and industry contacts so our members are informed and connected in order to make sound business decisions,” said the president of the Arizona Chapter of HSMAI. PHOTO BY SHAVON ROSE, AZ BIG MEDIA AB | March-April 2015

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hsmai and, to encourage leaders through recognition and continuous communication. The primary team goal is to have constant collaboration among all of our leaders and committees to achieve strategic objectives. HSMAI Arizona Chapter selects a local charity each year to support and this year we are working with Kitchen on the Street. A key goal is to help raise funding and awareness for our charity and support them by promoting volunteer opportunities to our members.

What trends do you see emerging in the industry?

Technology continues to evolve and our industry is constantly adapting to the changes. Decision makers are finding more information is available online, and they are researching deeper prior to making calls to a sales representative. Guest reviews, blogs and travel-related websites have immense influence.

Digital marketing has become integral to the sales process, as electronic communication continues to be the preferred method to distribute and receive information in our industry.

What challenges does the industry face?

The rapid evolution of technology means our industry must adapt quickly and constantly. Guests and meeting attendees have an average of two to three smart devices, all of which may

be active at one time. Hotels, convention centers and venues that do not keep up with emerging technology and the need for reliable high-speed wireless Internet access will lose out on business opportunities. Along with wireless Internet access comes a need for greater security. Identity theft and Internet theft continues to be a threat to our industry.

How does HSMAI alleviate some of those challenges?

HSMAI provides education, resources, and industry contacts so our members are informed and connected in order to make sound business decisions.

What sets the hospitality industry in Arizona apart from anywhere else in the world?

The Arizona hospitality community comes together like no other in the world to make incredible things happen. Super Bowl 49 is a prime example of successful hospitality industry team collaboration as a role model for other destinations to learn from. Our Arizona partners do high-profile events right. Based on the success of this past Super Bowl, I anticipate Arizona will win many more of these “mega events” in the future, bringing huge economic benefits to the greater community.

HSMAI at a glance

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The Hospitality Sales & Marketing Association International is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. HSMAI is an individual membership organization comprised of more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org. Active since 1968, the Arizona Chapter is HSMAI’s second largest chapter. For more information, contact Executive Director Joanne Winter, at 602-240-5552 or visit the chapter website at hsmai-az.org.

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Arizona chapter’s 2015 board of directors: President: Michelle Oden-Huebner, CMP, We-Ko-Pa Resort & Conference Center Immediate past president: Lynn Casebere, Clubhouse at Tonto Verde President-elect: James Tevault, CTA, Tempe Tourism Office Secretary: Charlotte Cluff, Enchantment Group Treasurer: Erik Dorr, Interactive Sites Vice president, communication and marketing: Barry Nakano, PacRim Marketing Group Vice president, membership: Rochelle Barton, Hard Rock Café Vice president, program and education: Kim Pfeifer, Pointe Hilton Resorts Executive director: Joanne Winter, HSMAI/Arizona Chapter DIRECTORS: » Suzanne Hagberg, The Desert Belle Tour Boat » Angie Hughes, CRME, Northern Arizona University » Nicole Krekeler, Bondurant School of High Performance Driving » Stephanie Liegeois, Café Allegro at the Musical Instrument Museum (MIM) » Sandy Rimmer, Ranger Resources 102

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BIG TO SMALL WE HAVE IT ALL.

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Hotel Valley Ho has the coolest spaces for whatever you need. Our event spaces are fit to accommodate 10 to 500 attendees, so no matter how big or small, we have everything you need to make your next event unforgettable. Congregate in our six contemporary meeting rooms and two ballrooms complete with a full suite of media services. When business winds down, unwind on our outdoor patios or take in stunning 360º views of Downtown Scottsdale and Camelback Mountain from our Sky Line Rooftop. Leave your office behind and do business in a fresh new way.

ZUZU | VH SPA | OH POOL BAR + CABANAS | OHASIS POOL 6 8 5 0 E . Ma in St . Sc ot t sdal e , AZ 8 5 2 51 | h o t e l v a l l e y h o . c o m | 866.534.2 701AB | March-April 2015 103

BEST CASINO COURSES -2015, GOLFWEEK

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HOTEL RESORT -AZ BUSINESS

Featuring upscale restaurants, distinguished lounges and lavish accommodations, Talking Stick Resort has it all. Start your day with a meeting on the golf course before shaking hands over incredible cuisine. Afterwards, unwind at our pool or spa. Who says you can’t mix business and pleasure? Book your stay today.

Locally owned and caringly operated by the Salt River Pima-Maricopa Indian Community.

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The world at

Arizona’s015 2 doorstep A I D E M

State’s hospitality and tourism industries embrace the global market By CHERYL HURD

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rizona has the Grand Canyon, Monument Valley and Sedona, but to promote these natural wonders to international travelers is no walk in the park.

To showcase Arizona around the globe takes detailed research, strategic planning, effective branding and marketing, a global network of industry professionals — and the power to erase any lingering negativity associated with the state.

Despite several years of bad publicity surrounding controversial immigration policies and other proposed legislation that darkened the state’s reputation, Arizona is experiencing an increase in tourism.

“We definitely try and share with everyone we come into contact with that we are a more progressive community than the state is known as being,” says Joanne Hudson, public relations specialist for the Flagstaff Convention and Visitors Bureau.

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“Certain markets, especially the Mexico visitor, have been negatively affected the last few years from the state laws and policies that have come out,” Hudson says. “We share that we are a very welcoming and open community and try to get them here to experience it.

Once they get here, they really do sense and feel that.

They realize it isn’t what they see and hear in the news.”

Rachel Pearson, vice president of community and government affairs at the Scottsdale Convention & Visitors Bureau, says, “We are traveling around the world connecting with customers and clients, trying to reinforce who we are as a destination, who we are as a state and ensuring that people understand that we are a very welcoming destination. We offer some unique, rich experiences that you can’t have anywhere else.”

Beyond the state’s scenic beauty, Arizona’s diversity, especially the Native American and Hispanic cultural influences, appeals to international travelers, explains Sherry Henry, director of the Arizona Office of Tourism.

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hsmai The rich multi-cultural experiences and gorgeous scenery, combined with outdoor activities, vibrant cities, fine dining and shopping, attracts millions of visitors and brings in billions of dollars.

Industry leaders are looking toward the future with optimism as they strategize how to attract even more world travelers.

“Arizona Office of Tourism has been active in the international market for years starting with Mexico and Canada, and overseas with partners in the United Kingdom, Germany and France,” Henry says, “and just three years ago we launched into emerging markets of China and Brazil.”

Mexican influence Currently, Mexico tops the charts for international travel into Arizona. At the height of the controversy surrounding Arizona’s immigration policies, the influx of Mexican travelers decreased. But statistics from 2013 show a rebound with a total number of Mexican visitors to Arizona at more than 3.6 million. Other countries that rank high on the list are Canada, Germany, United Kingdom and France with 1.1 million visitors collectively.

Total international travelers in 2013 reached roughly 5.3 million.

The Arizona tourism industry has been proactive in reaching out south of the border and developing programs to promote and facilitate travel in Arizona.

Jessica Stephens, director of public relations at Visit Tucson, says travelers from Mexico bring in close to $1 billion a year in southern Arizona alone. Visit Tucson has two visitors centers in Mexico that help with hotel reservations and other concierge services. They also help expedite border crossings with a program developed with customs and border patrol that allows pre-approved travelers to obtain a fast pass. This makes traveling to Arizona a 12-minute trip instead of waiting in a car for hours.

Other Arizona cities and convention and visitors bureaus have pooled resources to fund trade offices in Mexico. Today, Henry says, the discussions no longer reflect the challenges of the past, but instead focus on the future. “It’s all about how we can be better partners and how can we develop that area that has such great potential.”

FOCUS ON CHINA Arizona is now setting sights on China, the No. 1 traveling country in the world.

Henry explains that there is so much potential for growth in the emerging markets of China and Brazil, which also top the international travel charts. She pointed to a partnership with Brand USA, the marketing arm of the U.S. Department of Commerce designed to develop travel interest in the United States, as essential to increasing global awareness.

“We think Arizona has such appeal,” Henry says. “International journalists are amazed at what they see when they are here, and they bring the stories back to their countries.”

Barry Nakano, director of business development with PacRim Marketing Group and a board member of the Hospitality, Sales and Marketing Association International Arizona Chapter, knows the Asian markets. He recognizes the potential of the China market and points out that other Asian markets also impact Arizona’s economy. According to the Arizona Office of Tourism statistics, Japan and the Republic of Korea brought in more visitors than China in 2013.

“There’s definitely a lot of interest today in the China market and understandably so. Their 1.3 billion population presents enormous potential and the recent decision by the U.S. government to extend Visa validity for visitors from China should accelerate the growth of that market. We shouldn’t

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Pamela Feeley, CMP Senior sales manager Pointe Hilton Tapatio Cliffs tapatiocliffshilton.com

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Appeal of industry: “My parents took me to New York City when I was 15 and we stayed at the Essex House

by Central Park. It was so elegant and the staff was amazing. From the concierge who got us Broadway tickets to the busboy that refolded my napkin every time I went to the brunch buffet – they made me feel so special. I wanted to be part of that.”

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Member spotlight

Trend to watch: “Meeting planners and travelers are looking for authentic travel experiences these days.

They want to connect with a destination, not just observe.

Arizona should be a leader in this trend because we are so diverse and can offer a wide range of unique experiences.”

Impact of HSMAI: “Our members are advocates for the hospitality industry, which is the largest industry in Arizona. Through education, networking, community service and mentorship, we strive to make a difference in our community and our industry.”

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hsmai overlook however, that Japan is still the second largest overseas feeder market to the U.S., and South Korea and Taiwan markets continue to grow. Japanese, in particular, have been traveling overseas a long time so tend to be more independent and willing to explore new destinations.”

Member spotlight

Travel industry prepares

Joanne Hudson

Sherry Henry

Nakano offers practical advice for those in the hospitality industry as they prepare for the influx of international travelers.

“The most efficient and cost effective way to reach Asian travelers is online, and providing information in the language of the traveler is key,” he says, adding that websites should be an essential part of any marketing toolkit. “When creating an international language website, make sure the content is developed and written by native speaking professional writers, not by someone who merely speaks the language or by translation software, which struggle to convey intangibles we promote in travel like ‘experience’ and ‘atmosphere.’”

“For hotels, it’s also important the online booking engine is in the target language to make it easy for travelers to complete reservations, which is the ultimate goal.”

One thing to note when targeting travelers from China is their spoken language is Mandarin and their written language is called Simplified Chinese so any written information should be in that form.

He continued to offer tips for hotels. “To attract Asian travelers, it’s important to show cultural sensitivity and make them feel welcome. Including small touches in guest rooms like slippers and Chinese tea, along with coffee, will be appreciated and can go a long way. Offering other amenities like Asian-language TV channels, newspapers, area maps and dining menus will make guests feel comfortable after they arrive and can also be used as selling points to show you care.

Henry is already seeing changes at the Office of Tourism and in the state. “We’re finding that Arizona is becoming more globally aware. On our staff we have staff members who speak Spanish, Mandarin and Portuguese for the folks coming in from Brazil. We are in a global environment now.

The whole world has changed and everybody is beginning to think globally.”

Michelle Oden-Huebner, CMP, president of HSMAI’s Arizona Chapter, says the hospitality industry has always been one that supports diversity and inclusion.

As Arizona increases its global visibility, it needs to continue to show that the state is inclusive and promotes diversity in the workplace and marketplace, Oden-Huebner says.

“Tourism is one of the largest export industries in the State of Arizona, providing funding for education and vital services in local communities,” she says. “This makes Arizona more attractive for new businesses to relocate to the area, thus creating more job opportunities. The more business we bring into our state, the more money we have to support the greater community improving and increasing services for residents in Arizona.”

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Owner Ray the DJ Professional Mobile Disc Jockey Service raythedj.com

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Appeal of industry: “Initially, as an ASU student, I was attracted by the schedule flexibility of working hotel banquets. This gave me the ability to complete my degree in broadcasting.

The hotel contacts that I made helped launch my career as a DJ for conventions, weddings and other special events.”

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Trend to watch: “Continued, positive national media exposure. All events — especially the Super Bowl, Phoenix Open, Fiesta Bowl, Barrett-Jackson — have been major successes and get even better each time we host them.

We can handle thousands of people with ease and have the facilities to accommodate even larger conventions.”

Impact of HSMAI: “HSMAI has a major impact — hospitality is our first name!

HSMAI is where leaders in hospitality come together to improve themselves and their industry. We support our universities’ student HSMAI chapters to develop strong, future leaders. Our members’ valued thoughts are sought after by the news media.”

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Tourism clearinghouse Convention and visitors bureaus maximize the Arizona experience for tourists and businesses

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hether you are planning an event that draws thousands or want to travel in your own backyard, Arizona’s convention and visitors bureaus boast the resources to maximize your experience.

With Arizona’s tourism industry bringing in millions of visitors and generating billions of dollars annually, the convention and visitors bureaus play an important role in showcasing the state and local communities, while fostering connections with industry businesses.

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Business connection Convention centers and visitors bureaus provide key venues to draw in meetings and events, then, act as a conduit for information, services and vendor connections to ensure the event’s success. The Phoenix Convention Center, in the heart of downtown Phoenix and walking distance to sports venues, hotels, restaurants and entertainment, boasts 900,000 square feet of meeting and exhibit space that hosts thousands of people. The more intimate centers in Tucson, Scottsdale and Flagstaff accommodate events that draw hundreds and specialize in connecting event planners with alternative venues.

Jessica Stephens, director of public relations at Visit Tucson explains, “Our conventions are smaller, for 800 or 900 people comfortably. We do have standard meeting rooms, boardrooms and resort settings. We also offer a lot of unique venues where folks can get out of the boardroom and hopefully get to experience what it is like to be in Tucson.”

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She gave these examples: “They could go have some sessions at Pima Air & Space Museum, which has 85 acres of airplanes and hundreds of aircraft. You can meet under a bomber if you want to. It’s a unique experience. Another popular one is the Arizona-Sonora Desert Museum. It’s a great place that helps people get acquainted or reacquainted with the Sonoran Desert.”

Flagstaff, with the Lowell Observatory and United States Naval Observatory, has become a draw for science and astronomy events, says Joanne Hudson, public relations specialist for the Flagstaff Convention and Visitors Bureau.

The High Country Conference Center and local hotels serve as venues for events, meetings, weddings and smaller conferences with a lush Ponderosa Pine backdrop and close proximity to the Grand Canyon.

Booking an event anywhere in Arizona promises more than a spectacular venue. Each visitors bureau offers a wealth of services. Local businesses can connect with the CVBs to reach national, international and local tourists, utilizing the centers in-person and online resources.

Leisure travel Before embarking on an Arizona adventure, a brief stop at a local visitors bureau may reveal information that transforms a visitor’s experience.

Hudson says Flagstaff sees a lot of national and international travelers and works with group tours. “The visitors center sees about 90,000 walk-ins a year. It really AB | March-April 2015

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hsmai provides that local insight. When people do stop in, they are always going to pick up some tidbit of information that really makes their trip that much better.

“Most people are surprised at the authentic feel of our downtown. Because we have such a vibrant downtown, you can stay here, go out during the day, see all the amazing sites, hike, ski, then come back at night and have a great nightlife experience.”

In addition to leisure and business travelers, Stephens says the Tucson CVB encourages locals to come into the center where they will find information about the main tourist attractions in southern Arizona. “Maybe they aren’t aware of what’s available in their own back yard or they have family coming in. Usually they are pleasantly surprised.”

While Scottsdale is known for being a world-class leisure destination, Rachel Pearson, vice president of community and government affairs with the Scottsdale Convention & Visitors Bureau, appeals to the locals as well. “ We have really tried to ensure our message is getting out to the local community and that they are engaged, encouraging people to experience the destination and the amenities in their own backyard. It’s that Sonoran Desert experience that is so unique … and Scottsdale is such an energetic place. In our downtown you can spend time in art galleries, the culinary scene is exploding here, you can have outdoor experiences and there’s incredible nightlife as well.”

CVBs brand and market each community’s individuality through traditional walk-in sites, websites and social media.

“We interact with individuals online, help them plan before they arrive, hear from them while they are at the destination and even continue conversations after they have left,” Pearson says. “ It has really changed the way the bureau operates.”

Stephens says the Tucson CVB has adapted to include online promotion that utilizes TripAdvisor and partnering with other online resources frequented by travelers.

Economic impact All of the outreach, promotion and branding done by the CVBs has a direct impact on tourism and the economic health of the community.

Pearson says, “Tourism in Scottsdale has about a $4 billion economic impact on the community annually. One in every eight jobs is directly related to the industry. It’s an incredible source of employment here in our community and a lot of the tax revenue coming into the city is coming from our visitors through sales and bed tax.”

In Flagstaff, the city’s bed, board and booze tax, which is a 2 percent tax on any hotel, restaurant or bar tab, brought in $6.2 million in fiscal year 2014. “More than 60 percent of that goes back into the community into quality of life services for the city like beautification, public art, recreation those types of city services,” Hudson says. “The more visitors we can encourage to stay here in Flagstaff, the more the city has to enhance the quality of life for the community.”

Tourism in Flagstaff also impacts the quality of life through jobs and an infusion of outside dollars. “The hospitality tourism industry in Flagstaff generates more than 5,400 jobs and delivers nearly $390 million in direct spending annually.”

Tucson travelers also boost the local economy. “The impact of tourism in Tucson is a huge number: $2.6 billion in southern Arizona alone. Without the CVBs, the local taxes would go up,” Stephens says.

CVBs play a vital role in branding a community, drawing in tourism dollars and maximizing the overall experience whether it is for business or pleasure.

“In addition to that focus on branding and marketing, we play an active role in community conversations around important issues regarding our future,” Pearson says.

“We think what is good for the community is usually good for tourism industry and vice versa. It is important for us to be an active participant in those conversations.”

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Stephanie Liegeois General manager Café Allegro at the Musical Instrument Museum mim.org/visit/cafe-allegro/

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Appeal of industry: “When I was younger, I was an athlete that traveled quite a bit and attended a lot of banquet functions. The whole operation always intrigued me and led me to pursuing my career in hospitality.”

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Member spotlight

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Trend to watch: “Technology is going to make the largest impact on our industry. While there is much value in face time, I think we are headed to online meetings and just a different way of getting together, utilizing technology and all its advances.”

Impact of HSMAI: “HSMAI is a great way to stay connected with peers and promote ongoing education while staying up to date with the latest trends.”and volunteer opportunities create a strong organization that benefits members both personally and professionally.”

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hsmai Member spotlight Lynn Flosi

Director of sales and marketing Crowne Plaza Hotel Phoenix Airport crowneplaza.com Appeal of industry: “I have always had a passion for sales and travel and the hospitality industry seemed like a perfect match.”

Trend to watch: “Increasing room rates. It is so important for our industry and the Valley that our rates start to increase so that growth continues past the established rates prior to the recession of 2009. This progress will bring back the perceived value that our industry had worked so hard to establish as premier destination of choice for meetings, events and incentives.”

Impact of HSMAI: “The award-winning HSMAI Arizona Chapter provides strong educational programs each year. These programs are geared toward the latest trends, revenue impact, community involvement and best practices in the industry. All of these topics educate and mentor our sales forces so that we are able to promote and sell this wonderful destination we call the Valley of the Sun.”

Stephanie Long

Co-president Hot Air Expeditions hotairexpeditions.com Appeal of industry: “Growing up around the hospitality industry, I was most attracted to the fun and adventurous feel of the industry. As an avid traveler myself, I instantly fell in love with the idea of helping people make the most of their time traveling.”

Trend to watch: “As people are trending to getting back to nature, this will be the best way to bring people to Arizona. With people wanting to be more outdoors, eat natural, and just enjoy a more natural lifestyle, Arizona has everything to offer and more.”

Impact of HSMAI: “The best thing that HSMAI does is bring together multiple hospitality individuals to form connections between them, generate new ideas and educate each of us on the industry trends and best practices.”

Suzanne Hagberg

G I B Z A © Kim Pfeifer

Director of corporate and leisure travel Pointe Hilton Resorts pointehilton.com

Appeal of industry: “I wanted to be Julie on the ‘Love Boat.’ I wanted her fun life, so I moved to California and attended a travel school, where I learned Julie’s job wasn’t that glamorous. I eventually moved to Phoenix and started at the Pointe Hilton Resorts. I love the hospitality industry.”

Trend to watch: “Technology will continue to be a huge trend for travelers. They will rely on their mobile devices to check-in and out, select room preferences and amenities without ever going to the front desk.

We have a wealth of information at our fingertips so it’s important to keep Arizona trending.”

Impact of HSMAI: “HSMAI provides programs that fuel sales, inspire marketing and optimize revenue. We focus on trends and topics that give our members the knowledge and competitive advantage that will assist them in achieving success in their professional and personal lives.

Our goal is to mentor the new generation of hospitality professionals.”

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Melanie Volkers, CHSE

Director of sales and marketing The McCormick Scottsdale millenniumhotels.com

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Member spotlight

Director of marketing Desert Belle Tour BoatSaguaro Lake desertbelle.com

Appeal of industry: “My father was president of Budget Rent-a-Car for worldwide operations.

Growing up and traveling with him gave me the opportunity to experience amazing events and destinations all around the world. These experiences and his encouragement has helped me realize my love and true passion is meeting and working with people. This industry is definitely in my blood.”

Trend to watch: “Millennials, international tourism and technology will be the key points that will have an impact on the industry. Both Millennials and international tourists are looking for adventure, exploration and different experiences when they visit a destination. Technology plays an important role with these groups. Arizona offers so many of these unique experiences at a touch of a button.”

Impact of HSMAI: “HSMAI Arizona chapter takes pride in providing members the tools to stay ahead of the latest trends in the industry.

The monthly education sessions, networking events and volunteer opportunities create a strong organization that benefits members both personally and professionally.”

Appeal of industry: “I actually took my first hospitality job in 1994 with no intent of making this a career, but once I was started, there was no looking back.”

Trend to watch: “It’s not a trend, but I truly believe that the exposure our state received during the Super Bowl and surrounding events will have a tremendous impact on the remainder of this year and next year as well. When the national spotlight shines on the Arizona hospitality industry, we ... set the bar at the highest level.”

Impact of HSMAI: “Membership in HSMAI and involvement in our local chapter has kept my finger on the pulse of our industry as a whole, while allowing me to develop and maintain great local contacts and connections.

HSMAI members are great resources and partners. Whenever I have the opportunity to refer business, I always look to an HSMAI member first.”

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