AzBusiness July/August 2024

Inspire. Impact. Invigorate.

A Legacy of

Lindsay Fiore GT Shareholder, 2024 MIW

Christine Ehrich CEO Axis for Autism, 2024 MIW

Stephanie Quincy GT Shareholder, 2014 MIW

Lauren Bailey CEO Upward Projects, 2015 MIW

Laura Sixkiller GT Shareholder, 2019 MIW

Mona Stone Executive VP, GC Goodwill of Central and Northern Arizona and Goodwill industries of Monocacy Valley, Inc., 2021 MIW

Influence.

Greenberg Traurig extends its congratulations to this year’s “Most Influential Women” honorees, as recognized by AZ Big Media. We also honor previous winners — GT attorneys, clients, and alumnae — some of whom are pictured here, whose legacy of influence continues to positively impact our Arizona community. We take great pride in celebrating these accomplished and inspiring women.

MaryAnn Guerra CEO Aesthetics Biomedical, 2014 MIW

Nicole Goodwin GT Co-Managing Shareholder, 2018 MIW

CHANGING THE GAME FOR ARIZONA BUSINESS

If I had to define a theme for this issue of Az Business magazine, it would be “changing perceptions.”

“Ten years ago, many people made the West Valley their second, third or fourth choice when locating businesses and development,” says Withey Morris Baugh Partner Jason Morris, one of the most accomplished land use, planning and zoning attorneys in the country. “Clearly, a decade later, we see it as the No. 1 choice in many categories. This is due in large part to major infrastructure projects which created the backbone for successful development. In addition, the population growth, education choices and significant employers really shifted people’s perceptions of the West Valley.”

The West Valley is now home of the No. 1 high school in the country and some of most innovative companies in the state. “West Valley 2.0” is highlighted in the WESTMARC section inside this issue.

The same shift in perception carries over to the Most Influential Women in Arizona Business section. Female business leadership in Arizona is so strong in 2024, there were nearly 1,900 women under consideration for this year’s list.

“That goes to show the depth and the quality of women in business leadership roles in our state,” says Az Business Publisher Amy Lindsey. “That wasn’t always the case in Arizona. Thankfully that is the case today and Arizona’s business community is stronger for it.”

Be sure to check out the WESTMARC and Most Influential Women sections inside this issue of Az Business. They both highlight game-changers for Arizona’s economy.

Michael Gossie Editor in chief

SHOUT-OUTS

2 COMPANIES BRING SAVINGS TO 11 BOYS & GIRLS CLUBS

Knowing the critical role heating, ventilation and air conditioning (HVAC) systems play in creating a safe and comfortable environment, ECM Technologies, a local HVAC efficiency and energy conservation technology company and Tolin Mechanical, the leading innovative commercial HVAC service company in the state of Arizona, have undertaken a mission to enhance the HVAC systems for Boys & Girls Clubs of the Valley (BGCAZ). Through the joint philanthropic initiative, ECM Technologies is donating its cutting-edge HVAC anti-oil-fouling technology, ThermaClear, while Tolin Mechanical is contributing its services to perform the treatments. Strategically timed to align with the impending Arizona summer, the donation, valued at over $107,000, will cover servicing for 11 BGCAZ locations, totaling 186 HVAC units and approximately 1,200 tons of air conditioning.

“Supporting Boys & Girls Clubs of the Valley is more than a donation for us; it’s a personal investment in the well-being of our community,” says David Fenton, chief revenue officer for ECM Technologies and an alumnus of Boys & Girls Clubs in Florida. “I know firsthand the impact these environments can have on a child’s life, and we are honored to contribute to creating healthier and more comfortable spaces.”

SHOUT OUT

“I’d like to congratulate the Most Influential Women in Arizona Business for 2024. Your groundbreaking leadership is paving the way for future generations of women to follow.”

Amy Lindsey Publisher AZ Big Media

President and CEO: Michael Atkinson

Publisher: Amy Lindsey

EDITORIAL

Editor in chief: Michael Gossie

Associate editor: Kyle Backer

Staff writer: Devyn Williams

Contributing writers: Alison Bailin Batz | Rebecca Johann

Kevinjonah Paguio | Megan Ruffentine | Steven Zylstra

Intern: Madeline Bates

ART

Creative services manager: Bruce Andersen

Chief photographer: Mike Mertes

Graphic designer: Lauren Laird

MARKETING/EVENTS

Marketing and events director: Kari Van Winkle

Marketing and events intern: Emily Armstrong

OFFICE

Special projects manager: Sara Fregapane

Advertising and events coordinator: Tarina Lovegrove

Database solutions manager: Amanda Bruno

Office administrator: Michelle Zesati

AZRE | PTK

Director of sales: Ann McSherry

AZ BUSINESS MAGAZINE

Senior account executive: April Rice

Account executives: Maria Hansen | Ruth Hickey

AZ BUSINESS ANGELS

AZ BUSINESS LEADERS

Director of sales: Sheri Brown

EXPERIENCE ARIZONA | PLAY BALL

Director of sales: David Harken

RANKING ARIZONA

Director of sales: Sheri King

Az Business magazine is published bi-monthly by AZ Big Media, 3101 N. Central Ave. Suite 1070, Phoenix, Arizona 85012, (602) 277-6045. The publisher accepts no responsibility for unsolicited manuscripts, photographs or artwork. Submissions will not be returned unless accompanied by a SASE. Single copy price $4.95. Bulk rates available. Copyright 2024 by AZ Big Media. All rights reserved. No part of this publication can be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from AZ Big Media.

What makes a company a great place to work for women? To identify the best companies for women in Arizona, BestCompaniesAZ looked at companies across different industries with programs and policies that promote gender diversity and foster an inclusive workplace for women. When evaluating companies for this list, BestCompaniesAZ looked at several key criteria. This includes policies related to pay equity and gender diversity, as well as programs that make the workplace more inclusive for women. BestCompaniesAZ also considered factors such as training opportunities, career development opportunities and mentorship programs that provide support for female employees. Overall, these are companies that are committed to creating an equitable workplace that is empowering and supportive of its female employees. This list, in alphabetical order, includes top employers in a wide range of industries and can serve as a guide for job seekers looking to find the best companies for women.

19 BEST COMPANIES FOR WOMEN IN ARIZONA

The best companies for women in Arizona

> Axon

> Better Business Bureau

> Blue Yonder

> Company Nurse

> Desert Financial Credit Union

> Donor Network of Arizona

> Frazer Ryan Goldberg & Arnold LLP

> Habitat for Humanity Central Arizona

> HonorHealth

> Integrate

> KUBRA

> LaneTerralever

> Marsh McLennan Agency, formerly known as Lovitt & Touché

> Northern Trust

> PURE Group of Insurance Companies

> Rocket Companies

> Trinity Capital

> WillScot Mobile Mini

> Workiva

Working with OneAZ has been a breath of fresh air…it’s incredible to have developed so many genuine relationships with the OneAZ team in such a short amount of time banking with them.

Mike Spangenberg State Forty Eight

NAVIGATING SUCCESS SIDE BY SIDE

Growing your business is your number one priority; helping you succeed is ours. By partnering with OneAZ, you get access to a business banking team dedicated to helping your business thrive. Our local experts are here to provide customized solutions tailored to meet the needs of your business. Choose OneAZ for a partnership that feels like family. Connect

call 844.663.2928 or request an appointment at a local branch.

COMING BACK FOR SECONDS

Here’s how some of Arizona’s most innovative chefs cooked up 2nd careers in the culinary industry

By ALISON BAILIN BATZ

What do an astronaut, athlete, veterinarian and rock star all have in common?

More often than not, when we were younger, we figured we would all go into one (or all) of those professions? And more often than not, we went into another field?

Turns out even the most talented and successful chefs in town had different ideas about their career paths when they were kids as well. Here is a look at several culinary kings and queens’ initial plans and the winding roads that led them to lighting up local kitchens:

SARA GARRANT

|| Executive Chef

Bourbon Steak at the Fairmont Scottsdale Princess

While an Arizona epicurean icon today, Garrant is not a native of State 48. She actually hails from the 49th state in Alaska, where she grew up in a family of salmon fishermen. By the time she was a teen, Garrant was accomplished in fishing herself and had an open invitation to take on the unique career long term. However, she loved cooking the freshly caught fish, sometimes right on the dock, as much as catching them, so she took a chance and enrolled in culinary school in Canada before doing what all Canadians do at least part of the year — moving to Arizona (we kid, sort of!). Her strength in seafood was soon complemented by a complete mastery of all things meat, and she made a name for herself locally at Noca before taking on massive jobs with Fairmont Grand Del Mar and Fountainebleau Michael Mina 74 before coming back to the Valley to lead Bourbon Steak. And yes, she is still adept with her fishing pole, going so far as to take team members with her to Alaska annually for a seafood sourcing expedition of a lifetime.

RAUL A. DEL POZO

|| Research and Development Chef, Prime Steak Concepts

Dominick’s Steakhouse, Ocean 44, Steak 44

Del Pozo considers himself a food scientist as much as a chef. And that makes sense given he planned to be a physician. How close did he get to becoming a doctor? Del Pozo not only studied but graduated from college with a degree in nuclear medicine and physics. Thankfully, he also worked in restaurants for much of that time, falling in love with the art and science that happens every second in the kitchen. His passion for pairing molecular gastronomy with fine dining dishes drove him to positions in New York City, Chicago and even Miami before the Mastro family brought him to Arizona earlier this year to further innovate for their trio of brands in Dominick’s Steakhouse, Steak 44 and Ocean 44.

GUSTAVO LEWKOWICZ

Café Monarch and Reserve

|| Executive chef and owner

While today he leads two of Arizona’s most romantic and award-winning ultra-fine dining concepts, for more than 30 years, Lewkowicz worked in the leather business, which runs in his family, mainly owning and operating a successful leather shop in Old Town Scottsdale. When the opportunity arose to invest with his family in Café Monarch, they hired a professional chef for a spell. Soon, Lewkowicz realized that for the restaurant to succeed, he had to immerse himself in the kitchen and learn everything imaginable about the world of food. Though he had no formal training, Lewkowicz had a natural talent and was not afraid to work hard, going so far as to travel the world searching for the perfect ingredients, preparations, and ways to elevate the dining experience at his concepts. He still leads the concept — and is still traveling in search of perfect bites — as well as its sister concept in Reserve.

DAVID DUARTE || Executive Sous Chef

The Scottsdale Resort & Spa, Curio Collection by Hilton

For many years, Duarte worked as a firefighter in New York while daydreaming with his brother — also a firefighter — of opening a bed and breakfast one day in Italy together. After losing his brother in the events of 9/11, Duarte retired from the force to pursue a formal culinary education, which led him to positions at lauded international hotspots and to set a Guinness World Record with the 101-course dinner “Around the World in 10,000 Bites,” dubbed “the culinary event of the decade” by Forbes. Specializing in Japanese A5 Wagyu beef, he is one of 13 certified experts in the United States and the only chef in Arizona certified to work with true Kobe beef. He came to The Scottsdale Resort & Spa to help reimagine their concepts, which debuted earlier this year to national acclaim, and he continues to refine his craft, driven by the promise to fulfill he and his brother’s shared dream.

TRENDSETTERS

It’s a

world

By MICHAEL GOSSIE

woman’s

Experts offer their best advice for marketing a womanowned business in 2024

Marketing a woman-owned business involves highlighting the unique perspective, values and expertise that women bring to the table. Emphasizing female leadership, diversity and quality products/services can resonate with customers who prioritize supporting women entrepreneurs. In honor of this being Az Business’ Most Influential Women in Arizona Business issue, we asked the most influential women leaders in marketing to offer advice to other female leaders.

ROBYN PATTERSON,

founder and president, Mack Media Relations: “The best way for a woman business owner to market themselves is by embracing authenticity and personal branding.

Start by sharing your story — highlight your journey, challenges and successes. Authentic stories resonate and build a strong connection. Position yourself as the expert in your industry — write articles and participate in speaking engagements. LinkedIn is a great way to engage in industry discussions and trends. Lastly, I recommend leveraging your networking skills and forming strategic partnerships with other businesses to expand your reach.”

GABY CARDENAS,

CEO and founder, The Colibri Collective: “Stay authentic. In male-dominated industries, it’s easy to lose yourself as you try to prove yourself to your peers. But remain true to who you are and be confident in your work, and you will succeed. Support other women. There is no better way to thrive as a woman if we’re not supporting each other.”

MEGAN SIMOES,

president, The James Agency: “Highlight your business’s unique story and strengths by sharing how being womanled enhances its values and mission. Implement automation to ensure consistent communication and demonstrate how your offerings outperform competitors. Finally, track and optimize! Use Analytics tools to track your marketing performance and make data-driven decisions.”

JENNIFER KAPLAN,

CEO and president, Evolve Public Relations and Marketing: “Utilize your platforms to position your brand, image and style to create an identity for yourself and your business that is unique and stands out among your peers and in the community. I also feel it’s important to get connected and develop strategic relationships that will enhance and support you in building your reputation.”

HOLLY MORGAN,

owner, Holly Morgan Media: “Embrace authenticity by sharing your journey, values and mission with genuine stories because people connect with realness. Be transparent about both your victories and your missteps; this openness humanizes your brand and fosters deeper connections. Authenticity and transparency make your brand relatable and trustworthy. So, just be YOU.”

JENNIFER ADLER,

founder and CEO, Adler Public Relations: “I’m biased since I own a PR firm, but earned media coverage is one of the most effective ways to generate valuable brand awareness for your business. Sharing your story authentically and lending your unique perspective through editorial coverage helps position you as an expert source in your industry, connect with potential customers on a human level and build credibility and trust through third party validation.”

ANDREA AKER,

CEO and president, Aker Ink: “Social conditioning can lead to imposter syndrome or degrade self-promotion, and many women find it challenging to let their stars shine. Breaking out of this mindset is key. Women have exceptional communication and relationshipbuilding skills, and leveraging these strengths to attract employees, customers and organizational affiliations can transform a company, in addition to traditional and digital marketing strategies.”

BANKING

Question: How is the rise of AI and autonomous technologies impacting business banking?

Answer: Despite being relatively new, Artificial Intelligence (AI) has already started to transform business banking. Many financial institutions, including FirstBank, are leveraging the technology to make banking and money management easier, safer and more secure for consumers and businesses. Here’s how:

• Enhancing fraud prevention and cybersecurity: As cyber threats become more sophisticated, AI tools can not only help detect and mitigate potential security breaches more efficiently, but also flag, detect and prevent fraud. FirstBank customers can set up real-time mobile alerts to monitor transaction patterns and identify suspicious account activity.

• Improving customer service: Leveraging AI can allow for a faster and improved customer experience. At FirstBank, our 24hour customer service line begins with an automated system to ensure customers are directed to the correct department. Callers can also speak with a real person by selecting ‘0’ at the beginning of the call.

• Increasing employee efficiency: AI can help automate repetitive tasks like invoice processing, account reconciliation and inventory management, which frees up time for other important aspects of banking and running your business.

Christina Ciaffone

FirstBank East Valley senior vice president

Christina.Ciaffone@efirstbank.com 602-508-4601

Question: How has the role of corporate bankers evolved?

Answer: The role of corporate bankers shifted to support efficient, data-driven solutions and simplified banking, including:

Providing a personalized experience: FirstBank assigns a dedicated team to your banking relationship, including a Banking Officer who will manage the overall relationship, a Treasury Management Specialist who assists with business products and services, an in-branch Supervisor to help with new account openings, account questions and more.

Simplifying banking services: Business banking services are evolving to help improve day-to-day operations. FirstBank provides Internet cash management tools; real-time payments to make funds immediately available and Merchant Card Services to allow you to accept debit and credit card payments with ease.

• Improving fraud protection: Banks provide risk management tools designed to safeguard your business and minimize exposure to fraud. FirstBank has these systems in place:

• Alerts: You can set up alerts through online banking to monitor your account activity and stay informed and in control.

• Positive pay service: This detects fraudulent checks and allows you to review and return them before they are processed.

• 24-hour fraud monitoring: FirstBank monitors accounts for suspicious activity through our 24-hour fraud department.

• Zero liability fraud policy: FirstBank’s zero-fraud liability means you are not responsible for unauthorized fraudulent activity.

Sebastian Porchini

FirstBank Phoenix senior vice president Sebastian.Porchini@efirstbank.com or 623-536-4381

FROM CELLBLOCK TO C-SUITE

Here’s how the journey of Televerde’s Michelle Cirocco is breaking the incarceration stigma

By KEVINJONAH PAGUIO

The U.S. prison population was more than 1.2 million at the end of 2022, according to the Bureau of Justice Statistics, with 7% being female. In Arizona, the total prison population was nearly 34,000, with 9% of prisoners being female. Incarceration is difficult; the stigma surrounding it can prevent people from reintegrating into society and can potentially lead them to reoffend. Michelle Cirocco knows firsthand, being formerly incarcerated herself.

“Nothing says failure greater than being told that you have to go take an adult timeout, being sentenced to prison and sent to a place where the world can completely forget that you exist,” Cirocco says.

When Televerde provided her a second chance, however, she began to turn her life around. She worked for Televerde while in prison. When she was released, she continued to work her way up until she reached the executive suite. Now, she is the chief impact officer for Televerde as well as the Televerde Foundation CEO.

“It was a company that believed in me at a time when I could barely believe in myself or I was just learning how to believe in myself,” she says.

Az Business talked with Cirocco to know more about her leadership at Televerde and her goals to help the incarcerated community.

Az Business: Could you talk about your responsibilities at the foundation and at Televerde?

Michelle Cirocco: Televerde is a for-profit business that’s providing jobs and training, and runs call centers inside women’s correctional facilities all over the country. My responsibility there is to help the world understand that prison jobs matter. If more businesses would get involved in doing the right thing as it relates to how we create prison-to-workforce pipelines, then we can make a huge difference in mass incarceration. That’s my responsibility with the for-profit business — how do I help more businesses understand, get involved and create more opportunities for more jobs for people in prison. On the not-for-profit business, my role is really about how do we grow, how do we raise the funds, how do we get the partnerships and the support and everything we need to be able to continue to bring meaningful programs into the prisons? How do we expand our workforce development centers to more prisons to reach more people?

AB: What is your leadership style?

MC: As a leader, I always say that each person in the organization has a business to run and my role as a leader is to make sure that they have the tools, resources and support they need to be successful and then removing the obstacles to make sure that they can be successful.

AB: What difficulties have you encountered when you’re in a position of leadership?

MC: Early on in my leadership journey, my story was a secret. I was told early on not to share that was my background because it would limit my credibility as an executive. So, that further promoted the stigma of what my background was. What really enabled me to put that behind me was the first time that I actually publicly shared that story, which was in 2019. I took the stage and I shared my story with 750 business executives. What ensued after that was people coming up and telling me, “Thank you.”

AB: Is there any moment during your leadership that sticks out to you?

MC: As my career goes, there’s always these new ones that I’m like, “Oh, I’m most proud of that one.” In 2018 we did a TEDx in the women’s prison here in Arizona. That is one of the top ten things of my career. It gave 13 people the opportunity to share their story, their idea worth sharing. We invited 150 people into the prison who then had an experience that, by all accounts, changed people’s lives because they came to realize that what exists inside our prisons are people just like me and you.

AB: Is there any message you want to say to people?

MC: I would really just challenge everybody to ask yourself, “Would you want to be judged for the worst decisions you made on the worst days of your life?” Certainly, I’m sure the answer is no. Giving people a second chance, giving people an opportunity, is the best thing that you can do for yourself, for your company, for your community.

SUCCESS STORY: Michelle Cirocco is the chief impact officer for Televerde and is the Televerde Foundation CEO. (Photo by Kevinjonah Paguio, Az Business, a publication of AZ Big Media)

THE BANK TO GROW YOUR BUSINESS.

MOST

THE MOST INFLUENTIAL WOMEN

Sitting, front: Corina Ramsey, City of Phoenix; Lia Christiansen, Valleywise Health. Middle row, from left: Ning Duong, Credit Union West; Michelle Morley, Northern Trust; Latrice Hickman, Copa Health; Anne M. Bash, Hospice of the Valley; Haley A. Harrigan, Gallagher & Kennedy; Jessica Holliday, Denova Collaborative Health. Back row, from left: Whitney Yates-Woods, Yates Buick GMC; Jessica MeffordMiller, Valley Metro; Barb Kozuh, Delta Dental of Arizona; Michelle Margolies Tran, Clark Hill; Karah Gagnon, Enterprise Bank & Trust; Mary Mitchell, Girl Scouts Arizona Cactus-Pine Council. (Photo by Bruce Andersen, Az Business, a publication of AZ Big Media)

By MICHAEL GOSSIE

Becoming one of the Most Influential Women in Arizona Business for 2024 involves a blend of skills, strategies, dedication and a trailblazing spirit.

“Since 2002, I have been fortunate and honored to have been the first woman or woman of color in every CEO role that I’ve held,” says Anna María Chávez, president and CEO of the Arizona Community Foundation and one of the Most Influential Women in Arizona Business for 2024.

“And once I entered these historic roles, I propped the door open after me and was succeeded by other people of color. It’s great

to be the first at something, but it’s even better knowing that I won’t be the last.”

In addition to having the strength and courage to shatter every glass ceiling and walk through any door, developing expertise in a particular industry or field is crucial, along with continuous learning and staying informed about market trends. Building a strong network of professional contacts and mentors can also provide guidance, support and opportunities for growth.

“Building strong relationships, asking questions and a thirst for learning have all been keys to my success,” says

Karah Gagnon, senior vice president and commercial banking team lead at Enterprise Bank & Trust and one of the Most Influential Women in Arizona Business for 2024. “Life is about relationships and asking questions helps me better understand the root of what the other person is trying to accomplish.”

By demonstrating leadership, expertise and a commitment to making a difference, the Most Influential Women in Arizona Business for 2024 will leave a lasting impact on Arizona’s dynamic and thriving business environment. Meet them on the pages that follow.

MOST INFLUENTIAL

WOMEN IN ARIZONA

Sitting, front: Laura Nelson, Southwest Gas; Julie Coletti, Align Technology. Second row, front left: Dr. Velma Trayham, Black Chamber of Arizona; Kathleen Jolivette, The Boeing Company; Brenda Burman, Central Arizona Project; Melissa Soliz, Coppersmith Brockelman; Rebecca Cain, Silver Cain Lawyers; Lisa LaVoie, MMA (formerly Lovitt & Touché). Third row: Vicky Peacey, Resolution Copper; Dr. Sybil Francis, Center for the Future of Arizona; Angela Creedon, Intel; Jessica Yanow, Arizona Alliance for Community Health Centers; Lindsay J. Fiore, Greenberg Traurig. Back row: Anna María Chávez, Arizona Community Foundation; Yvette Jackson, Devereux Advanced Behavioral Health; Marti McCurdy, Spirit Electronics. (Photo by Bruce Andersen, Az Business, a publication of AZ Big Media)

MOST INFLUENTIAL WOMEN IN ARIZONA BUSINESS: CLASS OF 2024

Each year since 2012, Az Business magazine has selected its Most Influential Women in Arizona Business and featured them in the July issue. Based on nominations, women who have been in the news over the past year and recommendations from former Most Influential Women, there were more than 1,900 women under consideration in 2024. From those 1,900 women, the editorial board of Az Business in conjunction with a panel of 12 judges made up of former Most Influential Women, selected the women who are being honored in 2024.

“We only allow women to make the list of Most Influential Women once,” says Az Business Publisher Amy Lindsey. “The fact that we are more than a decade into the Most Influential Women program and still have more than 1,900 women under consideration is a testament to the depth of female leadership we have in Arizona.”

Anne M. Bash // Hospice of the Valley

Brenda Burman // Central Arizona Project

Rebecca Cain // Silver Cain Lawyers

Anna María Chávez // Arizona Community Foundation

Lia Christiansen // Valleywise Health

Julie Coletti // Align Technology

Angela Creedon // Intel

Ning Duong // Credit Union West

Christine Ehrich // Axis for Autism

Abbie Fink // HMA Public Relations

Dr. Sybil Francis // Center for the Future of Arizona

Lindsay J. Fiore // Greenberg Traurig

Karah Gagnon // Enterprise Bank & Trust

Haley A. Harrigan // Gallagher & Kennedy

Latrice Hickman // Copa Health

Katie Hobbs // governor of Arizona

Jessica Holliday // Denova Collaborative Health

Yvette Jackson // Devereux Advanced Behavioral Health

Kathleen “KJ” Jolivette // The Boeing Company

Barb Kozuh // Delta Dental of Arizona Foundation

Lisa LaVoie // MMA (formerly Lovitt & Touché)

Michelle Margolies Tran // Clark Hill

Marti McCurdy // Spirit Electronics

Jessica Mefford-Miller // Valley Metro

Mary Mitchell // Girl Scouts Arizona

Cactus-Pine Council

Michelle Morley // Northern Trust

Laura Nelson // Southwest Gas

Vicky Peacey // Resolution Copper

Amy Perry // Banner Health

Corina Ramsey // City of Phoenix

Terry Roman // Snell & Wilmer

Melissa Soliz // Coppersmith Brockelman

Tequilla Swan // J.P. Morgan Wealth Management

Dr. Velma Trayham // Black Chamber of Arizona

Susan M. Wissink // Fennemore

Jessica Yanow // Arizona Alliance for Community Health Centers

Whitney Yates-Woods // Yates Buick GMC

We're proud to celebrate Julie A. Coletti, EVP, Chief Legal and Regulatory Officer, for her recognition by AZ Business as one of Arizona's Most Influential Women in business.

Ms. Coletti’s distinguished career as an executive in life sciences and technology, coupled with her expertise as a general counsel and chief compliance officer, has been characterized by her exceptional leadership of legal and compliance teams. Her commitment to driving business objectives and delivering results through phases of transformation and expansion has been instrumental to her leadership achievements.

YVETTE JACKSON

EXECUTIVE DIRECTOR // Devereux Advanced Behavioral Health

Background: With more than two decades of children’s behavioral health experience, Jackson has extensive expertise in residential treatment, community-based services, integrated primary care and foster care. She consistently demonstrates a deep commitment to improving the lives of children/families facing behavioral challenges.

Source of pride: “My greatest professional accomplishment is related to Devereux’s Diversity, Equity, Inclusion and Belonging initiative, particularly in support of LGBTQ+ individuals seeking a safe space to work and receive treatment services. I believe the work we have done to value the voices of others has positively impacted, and potentially saved many lives.”

REBECCA CAIN

CO-FOUNDER AND TRIAL LAWYER // Silver Cain

Background: Cain is a trial lawyer at Silver Cain PLC. She represents businesses and individuals in high-stakes litigation. Prior to founding Silver Cain, she was a litigation partner with two national law firms.

Key to success: “Experience. Preparation.   I trust my instincts.”

Source of pride: “I am proud of many case outcomes over the years because of what the outcomes meant for my clients, both personally and for their businesses.”

Surprising fact: “I am a classically trained singer and have traveled to several countries to perform.”

ANGELA CREEDON

ANNE M. BASH

ARIZONA PUBLIC AFFAIRS MANAGER // Intel

Background: Creedon is Arizona’s public affairs director for county, city and higher education for Intel. She is responsible for implementing strategic engagements with city and county officials as well as Arizonabased higher education institutions.

Key to success: “Relationships. You cannot go far in life if you don’t treat others with respect and dignity. I have found it is critical to build that solid foundation based on trust and mutual respect.”

Surprising fact: “I flew in an F-16 fighter jet. We pulled nine G’s, got in a dogfight and all while never passing out or losing my lunch.”

COMMUNITY LIAISON // Hospice of the Valley

Key to success: “Perseverance, passion and positivity. I credit my parents for leading by example … They consistently demonstrated the qualities of grit, compassion and resiliency, while being my lifelong cheerleaders. They taught me to never give up and when things don’t turn out as expected, pivot and find a new way to be successful.”

Surprising fact: “When I was 5, I joined the Flying Fish swim team in Guam … I never lost my love for it and today, I regularly swim 50 laps and enjoy water aerobics.”

MOST INFLUENTIAL WOMEN

BRENDA BURMAN

GENERAL MANAGER // Central Arizona Project

Background: Burman joined Central Arizona Project in 2021 and has been the general manager since January 2023. She has more than 25 years of experience working on western water and natural resource issues, where she has been committed to finding collaborative solutions to secure reliable water supplies for communities, farms, tribes and the environment. Before joining CAP, Burman was the commissioner of the Bureau of Reclamation and the first woman to hold that position. Burman has served in many other areas of the water community — in private legal practice; as the water and

energy counsel for U.S. Senator Jon Kyl; as senior water advisor to an environmental organization; and in senior positions for water districts.

Key to success: “I am determined and committed to Arizonans having reliable water supplies. I have spent my career focused on securing stable water supplies for cities, towns, tribes, industry and agriculture. Arizona is my home and I am passionate about protecting our water future.”

Source of pride: “I am grateful to have worked in many capacities on interesting water and energy programs and projects. I have served

in supporting positions and in leadership roles and appreciate all that I have learned in them. I am a lawyer and the accomplishments that I am especially proud of are from being part of developing collaborative solutions through agreements that create lasting water stability for communities.”

Surprising fact: “Not many people know that I am an officiant. I have had the pleasure of marrying couples in Arizona, Florida, South Carolina and Virginia. I’m proud to say that all the people I have married are still together.” LEARN MORE: READ FULL BIOS OF ALL THE MOST INFLUENTIAL WOMEN OF 2024 AT AZBIGMEDIA.COM

MOST INFLUENTIAL WOMEN

ANNA MARÍA CHÁVEZ

PRESIDENT AND CEO // Arizona Community Foundation

Background: Chávez is president and CEO of the Arizona Community Foundation. Previously, Chávez was the chief impact officer of Encantos, CEO of Girl Scouts of the USA and CEO of the National School Boards Association. She worked for President Bill Clinton’s administration and Govs. Jane Hull and Janet Napolitano.

Key to success: “My parents. They raised me to look at life as a gift, taught me to use my talents to help others in need and gave me unconditional love, which infused within me the confidence to try new things, see failure as a learning opportunity and always see the blessings in every situation.”

Surprising fact: “I served as an honorary commander at Luke Air Force Base and had the great honor of flying an F-16 supersonic fighter aircraft. It was one of the best experiences in my life and I seriously considered becoming a JAG officer in the Air Force.”

LEARN MORE: READ FULL BIOS OF ALL THE MOST INFLUENTIAL WOMEN OF 2024 AT AZBIGMEDIA.COM

LIA CHRISTIANSEN

CHIEF

ADMINISTRATIVE OFFICER // Valleywise Health

Background: Christiansen leads human resources, IT, strategy, marketing, facilities, construction and other support departments.

Key to success: “My success comes from communicating what is important, taking time to build relationships and expectations and showing respect for people at all levels. Healthcare is 24/7 and complex and I strive to take a ‘we got this’ attitude, instilling confidence in others. I’ve also benefited from incredible mentors throughout my career.”

Source of pride: “I’m extremely proud of opening Valleywise Health’s new 673,000-square-foot, 10-story acute care hospital. We broke ground on this complex project just as the pandemic started, which created labor and supply chain challenges. Today, we have an incredible state-of-the-art facility to serve our community for generations to come.”

Surprising fact: “I describe myself as a bookworm and aspiring athlete. I recently began mountain biking, pickleball and golf. My husband and I did all three in one day, which I now refer to as the Arizona trifecta.”

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MOST INFLUENTIAL WOMEN

JULIE COLETTI EXECUTIVE VICE PRESIDENT, CHIEF LEGAL AND REGULATORY OFFICER // Align Technology

Background: Coletti is an innovative medical technology leader dedicated to transforming smiles and changing lives. She leads Align’s legal, compliance, quality and regulatory functions, is a member of the executive management team and is a trusted advisor to the CEO and board. Key to success: “Our team vision is to be the most influential legal, quality and regulatory team in the world. We live that

vision every day. Setting a vision, creating a strategic plan to achieve the vision, challenging and empowering a team to collaborate and to live that vision have enabled my success.”

Source of pride: “I am most proud when someone I have mentored and coached thanks me for setting the bar high and recognizes that they have limitless runway to grow and that they have delivered and

can continue to deliver what they once thought was not possible to achieve.”

Surprising fact: “I’m obsessed with saguaros, especially crested saguaros. They are such majestic enigmas of the Sonoran Desert. I have four saguaros in my front yard and I treasure them.”

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MOST INFLUENTIAL WOMEN

JESSICA HOLLIDAY

VICE PRESIDENT OF PSYCHIATRIC SERVICE // Denova Collaborative Health

Background: Holliday’s passion for mental healthcare started during her nursing journey with acute psychiatric patients. She has more than 18 years of healthcare experience and has always been driven to provide quality care for all socioeconomic statuses.

Key to success: “My success is deeply rooted in my unwavering passion for advocating on behalf of the mental health community. In a society where access to mental healthcare remains a significant challenge, I am committed to enhancing access to quality care for all populations and social statuses.”

HALEY A. HARRIGAN

SHAREHOLDER // Gallagher & Kennedy

Background: Harrigan represents and advises large and small businesses in employment and general litigation matters ranging from day-to-day workplace issues to breach of commercial contracts. She serves as the chair of the Employment and Labor Department.

Surprising fact: “I had my own YouTube channel back in the day. In high school, I developed a fascination with video production and filmmaking, and I spent (way too much) time making music videos and documentaries. Ironically, the only time one of my videos went viral was when I got sick during a cheerleading competition and someone posted it on YouTube.”

BARB KOZUH

EXECUTIVE DIRECTOR // Delta Dental of Arizona Foundation

Background: Under her direction, the foundation launched the Delta Dental of Arizona Oral Health Clinic at St. Vincent de Paul, Banner Health HOPE program, Phoenix Children’s Hospital Oral Health Education Program and University of Arizona College of Medicine – Phoenix Oral Health In Medicine Initiative.

Surprising fact: “I was responsible for selling all the memorabilia from old Comiskey Park when the Chicago White Sox moved into the new ballpark. The funds raised would fund the newly created Chicago White Sox Charities. The auction sold everything from stadium seats to bathroom signs and raised over $3 million.”

MARY MITCHELL

CO-CEO // Girl Scouts Arizona CactusPine Council

Source of pride: “It has been a great joy to utilize my talents, skills and expertise, on behalf of our mission ‘To help build girls of courage, confidence and character.’ Further, my service in this role speaks to my sincere belief that girls in our state deserve the very best of what we have to offer, as well as an opportunity to equitable access to programs, tools and resources, to support their growth as unique individuals and to be able to source their own leadership, in partnership with caring adults and their community.”

NING DUONG

SENIOR VICE PRESIDENT AND CHIEF OPERATING OFFICER // Credit Union West

Background: Duong has more than 20 years in the credit union movement. She holds an undergraduate degree in organizational leadership from Colorado State University and masters of human resources and employment law from Arizona State University.

Key to success: “My unwavering commitment to the work that I do and love, my perseverance in the face of adversity and the support of my mentors, best friends, loved ones and younger self. Every success I celebrate today echoes the dreams that seemed so distant and unattainable for younger me.”

Source of pride: “One of my proudest professional accomplishments is being where I am today as the chief operating officer for my organization. It represents years of dedication, hard work and continuous learning. It’s a position of both privilege and responsibility and I am grateful for the opportunity to serve in this capacity.”

Surprising fact: “I have a fascination with murder mysteries and crime podcasts.”

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Center for the Future of Arizona is a nonprofit, nonpartisan “do-tank” driven by the mission of bringing Arizonans together to create a stronger and brighter future for our state. Founded from a love for Arizona and a desire to help our state succeed, we endeavor to make our great state a place where all Arizonans, now and in the future, thrive and enjoy sustained prosperity, unmatched quality of life, and real opportunity.

SYBIL FRANCIS, PHD

CHAIR, PRESIDENT AND CEO // Center for the Future of Arizona

Background: Francis harnesses passion for positive change and policy expertise as chair, president and CEO of Center for the Future of Arizona. Under her leadership, the organization advances an ambitious agenda focused on where Arizonans agree to build the Arizona we want. A recognized visionary leader, she holds degrees from Oberlin College and MIT. Key to success: “I am an optimist and I work hard. I look for areas of agreement on which to make progress. I like to think of myself as creative and not confined by how things have always been done. I love Arizona and am inspired by the people who call this place home.”

Surprising fact: “Some people may be surprised to learn that prior to co-founding Center for the Future of Arizona, I was known for my expertise on the history of nuclear weapons and that my work is cited in academic publications on the subject.”

MOST INFLUENTIAL WOMEN

CHRISTINE EHRICH

CEO // Axis for Autism

Background: Ehrich tackles Arizona’s long wait times for Autism Spectrum Disorder (ASD) evaluation. Recognized for innovation, she slashes barriers to care, earning accolades like Az Business’ AZ Big 100 (top business leaders to watch). Leveraging more than 20 years’ experience, she pioneers accessible evaluations, ensuring patients receive timely, lifechanging therapies. Recognized for leadership, she champions health equity. Key to success: “One of the keys to my success is that I believe we are all here for a purpose. I believe we have a choice in how we spend our precious resources

of energy and time. We just have to find that purpose. I am a forever learner. I love to learn and solve complex problems. I have had the incredible opportunity to be able to go deep into the autism space to innovate and create solutions that will help thousands of people. Finding something that is purposeful and inspires you to feel passionate about what you are doing is one of the most important keys to success in my opinion.”

Source of pride: “Winning the Mercy Care Innovator Award was truly humbling. When I started the business three years ago, I wanted to bridge the gap in

autism evaluations for all, especially the underserved. Families endured year-long waits and our solution cut it to 45-60 days. Mercy Care’s belief in us from day one made this journey possible. They were the first group that we contracted with, and that was when I knew this would be a viable business and solution to help the autism community.”

Surprising fact: “I can read your tarot cards and help you to know your future.”

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ABBIE S. FINK

PRESIDENT // HMA Public Relations

Background: Fink is president of the award-winning marketing communications agency HMA Public Relations as well as host of both the Copper State of Mind and PRGN Presents podcasts. Within the community, Fink is marketing committee co-chair at Congregation Beth Israel, serves on the Common Sense Media Advisory Council and Valley Youth Theatre Board.

Key to success: “I work well under pressure and focus on honesty and integrity in everything I do. In addition, someone once told me I am a connector, something in which I take great pride, be it connecting other business leaders with potential clients or vendors, causes and organizations, or — of course — the media.”

Source of pride: “I’m proud of my tenure at HMA, our talented team and the many clients we’ve served over the years, especially those that are now providing economic sovereignty for Arizona’s Native American communities, access to resources/programs for individuals with disabilities, cultural shifts in how we view mental health and support for those struggling with substance use.”

Surprising fact: “The answer used to be my lifelong love of Donny Osmond, but thanks to social media, most everyone knows that! Beyond that, I have an unnatural fear of birds. A pigeon once flew into our office through the fireplace and landed on me. I screamed. Fortunately, a co-worker was able to coax it out the window, while simultaneously calming me down.”

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LINDSAY J. FIORE

SHAREHOLDER // Greenberg Traurig

Background: Fiore is a trial attorney at Greenberg Traurig who regularly defends companies against a wide range of employment claims, including discrimination, sexual harassment, hostile work environment, retaliation, whistleblower allegations, FMLA and wage and hour issues. Her practice also involves advice and counsel work, corporate due diligence, internal investigations and workplace training. Fiore also represents employers in suits brought by the Equal Employment Opportunity Commission (EEOC) and has defended employers against unfair labor practice charges.

Key to success: “I am a ‘people person’ in every sense of the phrase. I’m able to build rapport and trust with clients, witnesses, a jury — even opposing counsel. I can communicate legal or other complex concepts in an efficient and understandable way to anyone, and clients appreciate that I give them practical advice, not swathed in legalese, that makes sense for their business.”

Source of pride: “In my first jury trial as first chair, I obtained a complete victory for my client. It was an enormous amount of responsibility that I met head on. I am proud of how I handled that pressure, as well as my management of the case and my teammates, who were essential to our success.”

Surprising fact: “For many years, I wrote for a well-known baseball blog run by SB Nation, under a pseudonym. (No, I won’t reveal the name!)”

LEARN MORE: READ FULL BIOS OF ALL THE MOST INFLUENTIAL WOMEN OF 2024 AT AZBIGMEDIA.COM

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MOST INFLUENTIAL WOMEN

KARAH GAGNON

SENIOR VICE PRESIDENT AND COMMERCIAL BANKING TEAM LEAD // Enterprise Bank & Trust

Background: With more than two decades of commercial banking experience, Gagnon leads Enterprise’s commercial banking team in Arizona by providing strategy and supporting the financial success of clients throughout the state.

Key to success: “Building strong relationships, asking questions and a thirst for learning have all been keys to my success. Life is about relationships and asking questions, which helps me better understand what the other person is trying to accomplish.”

Source of pride: “Developing people to achieve their professional goals. By mentoring and empowering current and former employees and other business connections, I have seen people grow in their roles, gain confidencev and achieve remarkable results. Witnessing their success and knowing that I played a part in their development has been deeply fulfilling.”

Surprising fact: “We hired a DJ for my husband’s 40th birthday party several years ago and I MC’d the event. A couple of days later, the DJ company called and offered me a job to be a DJ.”

LEARN MORE: READ FULL BIOS OF ALL THE MOST INFLUENTIAL WOMEN OF 2024 AT AZBIGMEDIA.COM

LATRICE HICKMAN

CHIEF RISK AND COMPLIANCE OFFICER // Copa Health

Background: Hickman’s experience is the consensus of more than 20 years successfully leading local and national human service agencies and businesses. She is an advocate for serving the underserved and creating systems that improve quality of life outcomes.

Key to success: “Any success I achieve is a result of team and relationship building, as well as creating opportunities for the professional development of others. These efforts build a community of individuals focused on a goal ultimately achieved via multiple pathways.”

Source of pride: “There is a culmination of accomplishments bolstering the trajectory of my career; most recently at Copa Health. As a result, exposure to a multitude of diverse thought leaders and stakeholders presents me with the privilege of contributing to work groups responsible for research-based documents instrumental in guiding system changes. I am proud to support a system that serves the most vulnerable populations.”

Surprising fact: “I was a licensed cosmetologist for more than 25 years and still enjoy learning about the latest industry trends.”

LEARN MORE: READ FULL BIOS OF ALL THE MOST INFLUENTIAL WOMEN OF 2024 AT AZBIGMEDIA.COM

KATHLEEN “KJ” JOLIVETTE

VICE PRESIDENT AND GENERAL MANAGER, VERTICAL LIFT, BOEING DEFENSE, SPACE & SECURITY // The Boeing Company

Background: Jolivette oversees about 9,000 Boeing Vertical Lift employees designing, building and delivering military rotorcraft.

Key to success: “Flexibility. With the support of my family and the great opportunities within Boeing, I’ve been able to go where the business needs me. This has allowed me to expand my knowledge of the business and build deeper relationships with our workforce and customers.”

Source of pride: “As an Army veteran, a key responsibility in the Army is developing effective leaders. I carried that responsibility over to corporate America. It makes me happy to mentor and see leaders grow and take on more responsibility as they progress throughout their career. I’m especially proud to see more female leaders in the aerospace industry.”

Surprising fact: “When I was younger and apparently not as wise as today, I took a leap of faith and jumped out of a perfectly good airplane with the U.S. Army Golden Knights.”

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CONGRATULATIONS KARAH GAGNON

JESSICA MEFFORD-MILLER

CEO

// Valley Metro

Background: Mefford-Miller is committed to connecting communities and enhancing lives by delivering mobility across the fastest growing county in the United States. She is responsible for the operations, maintenance and expansion of the regional public transportation system in Metro Phoenix. Mefford-Miller is a 20-plus-year transportation professional with expertise in service and capital development, public policy and leading with the customer experience.

Key to success: “The ability to develop and convey a vision that inspires, and the grit to see it through. At Valley Metro, we are so much more than buses and trains. When I look around, I see trips to ASU for a first-generation college student, access to a job that had been previously out of reach and new skills developed on one of our construction sites. This is the vision that inspires me each and every day.”

Surprising fact: “While I’m a transit professional, in my off-time, I’m a mom-uber, shuttling my very active daughters to any number of soccer games, practices and tournaments.”

LEARN MORE: READ FULL BIOS OF ALL THE MOST INFLUENTIAL WOMEN OF 2024 AT AZBIGMEDIA.COM

Susan M. Wissink - Director

MOST INFLUENTIAL WOMEN

LISA LAVOIE

PRINCIPAL // MMA Arizona, formerly Lovitt & Touché, A Marsh and McLennan Agency LLC Company

Source of pride: “My role as a mentor brings me great pride. I am passionate about guiding others — not just because I get to share my experience, but also because I learn new ways of thinking and doing from my mentees.”

Surprising fact: “I love horses. From ages 10 to 18, I rode and showed my horse. I even got my college degree in equine science. Being a horse person taught me an important lesson that still serves me today: When you fall off, you get back on.”

TEQUILLA SWAN

EXECUTIVE DIRECTOR OF INVESTMENTS // J.P. Morgan Wealth Management

Background: Swan specializes in helping families achieve their financial goals of growing assets for generational wealth. She has been with the firm since 1997 and is considered to be one of the best in her industry. In 2021, she was recognized by Forbes Top Women of Wealth as one of the best financial advisors nationally.

Key to success: “The key to my success has been surrounding myself with an amazing team, we have one passion and that is taking care of our clients, going the extra mile, giving great and consistent service.

MICHELLE MARGOLIES TRAN

MEMBER // Clark Hill

Background: Margolies Tran, a trusted advisor with over two decades of experience, is an estate planning attorney who focuses on helping individuals, families and businesses realize their succession, legacy, estate tax reduction and asset preservation goals. She also assists clients with complex trust and estate administration issues, including probate matters.

Surprising fact: “I studied French and Japanese in college. Recently, my family and I decided to (re)learn these languages together. We figured it would enrich our travels to these respective countries and allow us to delve deeper into their cultures.”

MARTI MCCURDY

OWNER AND CEO // Spirit Electronics

Background: McCurdy is a veteran not only of the semiconductor business, but also of the United States Air Force. McCurdy’s focus as CEO is to serve the aerospace and defense industry with high reliability supply chain solutions that include component distribution and value-added services.

Key to success: “The core value of hard work and persistence that my parents instilled in me, along with the discipline from the military. Those factors created a fearless, stubborn and dedicated outlook in me that directs a lot of my business ventures.”

VICKY PEACEY

PRESIDENT AND GENERAL MANAGER // Resolution Copper

Background: Peacey has been in the mining industry for more than two decades across a wide range of disciplines. She started her career in operations, covering open pit mining, concentrating, smelting and tailings and later transitioned to external affairs, permitting, communities and cultural heritage.

Key to success: “Success is never a solo journey. It’s important to build a strong, collaborative team where everyone’s contributions are valued. The key to my success lies in a combination of strategic vision, a commitment to sustainability, teamwork and fostering a collaborative culture.”

Source of pride: “Partnerships with local communities, our closest neighbors and the Native American Tribes with ancestral ties to the land. We recently signed a Good Neighbor Agreement with local communities to formalize good faith, transparent dialogue over the life of the mine. At the same time, we celebrated a five-year milestone in our partnership with Western Apache tribes, NAU and the Forest Service to restore Emory Oak Groves in Arizona.”

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To the leaders who have made an impact

boeing.com

Kathleen “KJ” Jolivette Boeing Defense, Space & Security 2024

Honoree

Congratulations to Vicky Peacey, Resolution Copper’s President and General Manager, for her fearless and steadfast leadership.

MELISSA SOLIZ

PARTNER // Coppersmith Brockelman

Background: Soliz is a leader in health data privacy and interoperability, working with organizations to implement platforms and exchange networks to connect individuals with data they need while supporting compliance with complex legal requirements. She regularly speaks on health data issues and is active in state and federal policymaking.

Key to success: “My success is fueled by (1) a curious mindset that has driven my professional exploration into emergent technologies; (2) adept communication and listening skills that foster understanding; and (3) the guiding light of a supportive mentor. Together, this trio of keys has propelled me toward professional achievement, growth and fulfillment.”

Surprising fact: “A little-known fact about me is that, despite being a speech and debate and orchestra enthusiast in high school, friends nominated me as an alternative prom queen candidate. Surprisingly, I won, breaking the stereotype and initiating a tradition of wider community involvement in prom royalty selection at my alma mater.”

Her commitment has led Resolution Copper to see incredible progress as it works towards its potential to meet up to 25% of American copper demand and bring economic prosperity for Arizona.

PHOTO BY DAVID BOHRER / NATIONAL ASSOC. OF MANUFACTURERS

LEARN MORE: READ FULL BIOS OF ALL THE MOST INFLUENTIAL WOMEN OF 2024 AT AZBIGMEDIA.COM

SUSAN M. WISSINK

DIRECTOR // Fennemore

Background: Wissink is passionate about helping her clients, learning about their businesses and helping them reach their goals in the areas of mergers and acquisitions, entity formation, loans and general corporate matters.

Key to success: “My parents raised me to follow my dreams and never let gender hold me back. Confidence in myself and others, willingness to spend time training and mentoring others, pushing myself to be better every day and viewing others as my motivators versus my competitors have led to my success.”

Source of pride: “My work in managing the national pro bono response to 9/11 because I helped, directly or indirectly, over 2,000 victims. When the terrorist attacks occurred, everyone wanted to help the victims and their families. My legal training and position with the ABA allowed me to assist so many in need.”

Surprising fact: “I was a college cheerleader in the Big Ten Conference and snuck into the Iowa visiting locker room during a football game to confirm if the walls were really painted pink. And, yes, they were.”

LEARN MORE: READ FULL BIOS OF ALL THE MOST INFLUENTIAL WOMEN OF 2024 AT AZBIGMEDIA.COM

MOST INFLUENTIAL WOMEN

LAURA NELSON

VICE PRESIDENT OF SUSTAINABILITY AND EXTERNAL AFFAIRS // Southwest Gas

Background: Nelson is responsible for leading Southwest Gas’ sustainable business practices, public policy initiatives and corporate communications efforts, while advancing its environmental, social and governance goals.

Source of pride: “The incredible advancements I’ve been part of to build a sustainable future for everyone. It’s been an honor to serve with two governors and with Southwest Gas, doing my part to elevate people, place and performance. It’s my passion and something I embraced to drive positive impact in our communities.”

MICHELLE MORLEY

SENIOR VICE PRESIDENT AND HEAD OF INTERNAL SALES // Northern Trust

Source of pride: “I am beyond blessed to have been able to work my way up within organizations. I think my biggest accomplishment that gives me the most pride is being able to show my two daughters that you can do anything you set your mind to and you can do it with grace and kindness.”

Surprising fact: “For generations, my family has only bought Ford cars. We have a 1963 F-100 and two 1965 Mustangs that we have restored. My oldest daughter, Shelby, is actually named after the car.”

DR. VELMA TRAYHAM

CEO // Black Chamber of Arizona

Background: Dr. Trayham is an award-winning entrepreneur, business consultant, keynote speaker and economic empowerment specialist who believes that inclusive, equitable businesses and communities create opportunity and drive prosperity.

Source of pride: “Empowering women and supporting underserved communities through my work brings me immense pride. My organization’s impact, including job creation, providing resources and helping over 8,000 entrepreneurs rise above the poverty line is deeply fulfilling. Making a meaningful difference in others’ lives through business ventures, advocacy, or community initiatives is my proudest achievement.”

CORINA CHAVEZ RAMSEY

DEPUTY HUMAN RESOURCES DIRECTOR // City of Phoenix

Background: Ramsey is a dedicated and enthusiastic supporter of the community, known for her leadership and service. She is a deputy HR director with the City of Phoenix with over 28 years of experience. Source of pride: “As a young mom, I initially dropped out of high school and later obtained my diploma. However, my career was stalled. Having the tenacity and courage to attend college in my 30s, while working full time, gave me the confidence I needed to step out of my comfort zone and pursue new opportunities and to help others.”

JESSICA YANOW

PRESIDENT AND CEO // Arizona Alliance for Community Health Centers

Background: Yanow leads Arizona’s primary care association to advance the vital work of community health centers — Arizona’s largest primary care network. Leveraging over two decades in public health and healthcare delivery, Yanow collaborates with health center leaders to build capacity and meet diverse needs, creating equitable access to high-quality healthcare for everyone.

Source of pride: “In early 2021, I was part of the team that established and managed COVID-19 mass vaccination clinics at State Farm Stadium and Gilbert Community College. Organizing 15,000-plus volunteer shifts was intense. Protecting the lives of 491,000 Arizonans made it worthwhile. These experiences honed my crisis management, team coordination and community engagement skills, benefiting my work at the alliance.”

Surprising fact: “Here’s a two-in-one fun fact: I am a live music aficionado who married her junior high school sweetheart. Together with our teenage son, we average 20 live concerts a year and have been known to choose vacation destinations based on tour dates (Hello, Red Hot Chili Peppers in Barcelona, summer 2022).”

LEARN MORE: READ FULL BIOS OF ALL THE MOST INFLUENTIAL WOMEN OF 2024 AT AZBIGMEDIA.COM

MOST INFLUENTIAL WOMEN

TERRY ROMAN

PARTNER // Snell & Wilmer

Background: Roman is a corporate and securities partner at Snell & Wilmer. Her practice focuses on representing businesses in industries ranging from healthcare and insurance to consumer products and real estate, in mergers and acquisitions and other complex corporate transactions, corporate governance and related matters.

Key to success: “The keys to my success have been hard work and resilience, particularly during challenging times. As a corporate transaction lawyer, multiple issues and variables are in play at a given time, and to navigate issues consistently and with a good attitude has been a key element in how I serve my clients.”

AMY PERRY

Banner Health

Perry is a champion for healthcare professionals and quality-based patient care. She is focused on improving access, affordability, customer experience and expanding Banner’s health plans. She has been named one of Modern Healthcare’s Top 25 Women Leaders and 100 Most Influential People in Healthcare.

Key to success: “Developing a clear, inspiring vision and building a ‘one team’ culture will lead to extraordinary results. By ‘one team,’ I mean engaged people working together to achieve outstanding quality, safety, customer service and financial performance. It also means recruiting and retaining the best talent by consistently being a Best Place to Work.”

WHITNEY YATES-WOODS

DEALER PRINCIPAL // Yates Buick GMC

Background: Yates-Woods is not just a name in Arizona’s automotive scene, she’s a force to be reckoned with. As the dealer principal of Yates Buick GMC and Yates Mitsubishi in Goodyear, she’s expanding her family’s legacy with unwavering dedication, resilience and a commitment to excellence.

Key to success: “Dedication, resilience and an unyielding commitment to excellence are the cornerstones of my success. I believe in leading by example, nurturing genuine connections and fearlessly pushing boundaries to achieve greatness in every facet of my work. It’s this relentless pursuit of excellence that propels me forward, day in and day out.”

KATIE HOBBS

GOVERNOR // State of Arizona

Background: Born and raised in Arizona, Gov. Hobbs has spent her life exemplifying hard work and public service. After putting herself through college at both NAU and ASU, she began her career as a social worker working with homeless youth and later helped run one of the largest domestic violence shelters in the country. After seeing her fellow Arizonans continue to struggle with little action from the government, Gov. Hobbs decided to take matters into her own hands and run for office. In 2022, she was elected the fifth woman, and fifth Arizona native, to lead the state.

STRENGTHENING FINANCES IN TIMES OF CRISIS

Divorce, caring for an aging parent or special needs child and the death of a spouse can all trigger financial distress among women, but they don’t have to. There are many proactive steps women can take to build financial health before a life-altering event occurs.

Megan Ruffentine Wealth management

Generationally, women have not always had the knowledge, resources or professional advisors to confidently take full financial ownership. But now, women are more equipped than ever to not just find their financial footing, but also play a significant role in driving their own — or their family’s — finances. The Center for American Progress (CAP) reports that “84% of employed, prime-age women work full time,” and similarly another source published

that in a survey of 1,000 women, nearly 90% assumed or shared control of finances.

Multiple studies reflect that the balance of financial power is shifting from men to women. By 2030, it’s projected that as baby boomer men in the U.S. pass away, women are expected to control much of the $30 trillion in financial assets possessed by the baby boomer generation, according to a McKinsey & Company study. The same McKinsey study from July 2020, also illuminated that younger women are becoming more financially savvy, with 30% more married women making financial and investment decisions compared with five years prior.

Even with increased financial ownership among women, research suggests financial insecurity still exists. A Bankrate story recently revealed that close to half (48%) of women expressed being confident about their finances, but only 28% feel empowered to take action.

Undergoing a significant life change — divorce, parenting a child with special

needs, taking care of an elderly relative or experiencing the death of a spouse — can be added stressors for women when it comes to what to do next to ensure financial security. For this reason, it’s more important than ever to proactively build up financial health well in advance of any possible major life events.

Impact of divorce on women’s finances

It’s no mystery that divorce often breeds turmoil. It’s also not uncommon for women to experience longer-lasting financial repercussions as the result of a divorce. A study conducted of divorced male and female individuals between 1984 – 2015, featured in the National Library of Medicine, demonstrated that while men experience a disproportionate share of the psychological strain of divorce, these challenges are transient, whereas women’s disproportionate financial strain is chronic. With the shift in women baby boomers capturing a lion’s share of assets in the

future — as reflected in the McKinsey study — and younger women having greater access to resources to help them, insecurities will likely lessen. For now, financial education and partnering with knowledgeable advisors can help significantly contribute to more favorable outcomes for women approaching — and going through — a divorce.

There are two initial steps women should consider when divorce is imminent:

1. Take inventory of one’s current financial position: It’s important to understand all assets and liabilities, income channels and expenses — taking note of the titling and location of each asset. A cash flow statement can help determine what’s needed in terms of basic living expenses and discretionary spending as well as provide a future roadmap for budgeting.

2. Assemble a team of trusted advisors: This often includes — first and foremost — legal counsel, a financial advisor and Certified Public Accountant (CPA). There can be a tendency for women who go through divorce to want to “cut and run,” but having the right group of professionals and support system in place at the start can significantly help prevent future and long-term financial hardship. It’s important to vet, trust and be comfortable with any professional advocates prior to securing them. Referrals, extensive online research from reputable sources and personal interviews can help solidify a dependable, long-term team.

Other difficult financial situations

Divorce is not the only scenario in which a woman can find herself feeling financially unsettled. Parenting a child with special needs or taking care of an elderly relative can incite financial worry. Experiencing the death of a spouse is another instance that triggers financial concerns. “New Scientist” reported that in the U.S. women outlive men by an average of six years. Complex financial factors like owning a business can only compound these difficult situations. In any of these scenarios, the more financial preparations in place the better.

In addition to the previously discussed steps — evaluating financials and assembling a team of trusted advisors — understanding the role of insurance in protecting and providing for oneself

and loved ones while facing unforeseen hardship is critical. Estate planning is also an important step for any woman seeking to productively manage finances. Common elements of an estate plan typically include a will and often a trust, powers of attorney (both financial and medical), and a living will. It is also important to consider beneficiary designations on life insurance policies and retirement plans and to appoint guardians in a will if minor children are involved.

Guidance for new generations of women

Conversations about financial independence can — and are — happening earlier. Guardians can begin to have financial preparedness discussions with their daughters as soon as — or even before — an opportunity to earn income arises. It’s never too early to discuss money, how it works, and to develop habits and strategies that build confidence and empower young women to take control of their financial lives. Important elements of the conversation should include:

• The importance of setting both shortand longer-term goals

• How to create a budget and the importance of sticking to it

• The importance of saving, both to protect against emergencies and to achieve one’s goals

• The importance of investing to help grow wealth over time

• The basics of credit, taxes and insurance

• The importance of continually educating oneself about personal money management

Takeaways

As a great transfer of wealth to women is underway, it’s an opportune time for any woman — at any age or stage of life — to delve into managing their personal finances. There have never been more educational resources available, from in-person classes to online materials, nor more advisors committed to understanding the unique financial needs of women and to partnering with them to help build and protect their financial health and well-being.

Megan Ruffentine is private wealth advisor at BMO Wealth Management in Arizona, serving as lead advisor and relationship manager to high-net-worth individuals, families and organizations, including closelyheld and family-owned businesses.

WOMEN OF THE C-SUITE

Meet some of Arizona’s most innovative leaders who are thriving in today’s competitive business environment

By MICHAEL GOSSIE

Having women business leaders in the C-suite is crucial for promoting diversity, innovation and sustainable growth within companies. Women bring a unique perspective, skill set and leadership style that can lead to more effective decisionmaking and problem-solving.

Andrea Aker Mary Fedewa

Reine Hamilton

Kristy L. Peters

Case in point: Andrea Aker, who founded one of the most successful public relations companies in Arizona using a workfrom-home model in 2007 — well before a remote workforce was fashionable.

“One of my biggest accomplishments is creating a very cohesive and supportive environment remotely,” says the CEO and president of Aker Ink. “In a creative or an analytical field where you only need a computer and you don’t have equipment, it’s important that each individual is able to be in their own environment that’s comfortable for them. Some like it very quiet, some need to be at home with their kids, some like a little bit of noise, they want a distraction with the TV or white noise. Enabling them to create their own working environment helps with productivity.”

Aker also gathers her team for activities that are not work related, but are designed to bring out critical thinking and creativity skills that bond the team together.

“You have to be really thoughtful about having a workforce that is primarily remote,” she says. “I personally will check in with employees or direct supervisors will check in with their direct reports on a regular basis in a very thoughtful manner.”

Another key importance of having women in the C-suite is the representation they provide. Women leaders serve as role models for aspiring professionals, demonstrating that success knows no gender boundaries. This visibility helps break down stereotypes, biases and barriers that may exist in corporate culture, paving the way for more inclusive and equitable workplaces.

Moreover, women leaders often bring a collaborative and empathetic approach to leadership, fostering a positive work environment and stronger team dynamics. Studies have shown that diverse leadership teams, including women, are more likely to drive innovation, enhance creativity and achieve better financial performance. By bringing diverse perspectives and experiences to the decision-making process, women in the C-suite can help companies capitalize on new opportunities and navigate complex challenges more effectively.

On the pages that follow, meet Arizona women business leaders from the C-suite who are driving positive organizational change, fostering a culture of inclusivity and generating sustainable business success in today’s competitive and fastpaced business environment.

Andrea Lovell Elizabeth Shabaker

Jennifer Stein

Christine Whalin

ANDREA AKER CEO AND PRESIDENT Aker Ink

Background: Aker is an expert communicator and business strategist wit h a reputation for tenacity, perseverance and honesty. She’s willing to take on complex situations and thrives on new challenges — all traits that helped transform Aker Ink into one of Arizona’s leading boutique PR and marketing firms.

Qualities of a good leader: “One of the most important qualities is adaptability. You have no idea what’s going to hit you from the day to day. You have no idea when employees are going to come and go. You have no idea when clients are going to come and go. I think COVID-19 was by far the biggest world event that showed what true leadership is. If you don’t have a leader that can move with these ebbs and flows and still be confident in their decisionmaking, the team is going to suffer. Good leadership is about being flexible and nimble with whatever comes at you.”

Personal leadership style: “Running a PR and marketing agency, things can change all the time and we’re not just at the mercy of market conditions for ourselves, but for our clients and how their industries react. So adaptability is important. With my own team, I’m definitely a lead-by-example leader. I am very conscious about the way I act in front of my team, my demeanor, my attitude, my optimism. They take cues from me in their own interactions and it’s very top of mind for me.”

Source of pride: “It is by far building the team that we have. I think we have a very rare team where 100% of the people put in 100% of the effort. In most groups, you get 20% of the people putting in 80% of the effort. I feel like I’ve had to move mountains to get the team that I have. When I was younger, I thought that I could do everything better and that meant I needed to do everything myself. That was a big fallacy in my life that took 10 years to figure out. But once I did, I realized that when you have the right people around you, you can create something so much bigger and better than yourself.”

Best part of her work: “I love what I do. I get so much joy out of mentoring young professionals and seeing them thrive. I get so much joy out of building businesses and watching businesses achieve their growth goals and lead-generation. I often say that I like building things, I like building people, I like building concepts, I like building businesses. And I get so much joy out of seeing an achievement that it takes a team to create.”

Learn more: akerink.com

REINE HAMILTON

SENIOR VICE PRESIDENT AND COMMERCIAL BANKING MANAGER Bell Bank

Background: Hamilton oversees growth and development of Bell’s specialty markets group, which offers banking services for nonprofit organizations, government entities and professional groups with a focus on medical, legal and CPA firms, as well as property management and complex deposit structured accounts.

Qualities of a good leader: “First and foremost, integrity is at the very top. A good leader has to have perspective, be empathetic towards others and be able to receive feedback and give open feedback. You’re building a landscape of trust around you. Leadership is about having a vision and making sure that you’re leading that example and making sure that no one’s left behind.”

Personal leadership style: “I would definitely say mine is very much a servant leadership. I believe in leading people by example, but also doing for others before doing things for yourself. When I’ve been around great leaders, I’ve always witnessed them put other people first. To me, it’s all about fostering a sense of ownership and responsibility among individuals and learning where you can help, where you can be a resource, where you can be of value and doing that will guide you naturally in the direction needed to accomplish your personal goals. But, for me, it always starts with putting other people first.”

Best part of the job: “Definitely the people. And not just the people I work with, but the people that I bank and the clients that we have. We have an incredible clientele base and the more I get out in the community and meet more individuals, the more I’m in awe of what we have here in Arizona and it gives me a greater purpose to do what I do.”

Professional goal: “My goal is to build a reputation of trust and be a reliable resource for every client we have. So, for me, my goal is to make sure that people know about Bell Bank, that our family vision is truly being lived in the communities that we serve and that we’re here to do good. Our values come down to basics: Treat our customers with respect and integrity and create an environment that’s happy for our employees and happy for our customers.”

Best lesson learned: “Always surround yourself with good, positive, valuable people. We always come across obstacles and challenges along the way, no matter where we work or which organizations we work for. The biggest key is how do you overcome objections and adapt to change? Making sure we surround ourselves with the right people can help us overcome those challenges and propel us to success.”

Learn more: bell.bank

WOMEN OF THE C-SUITE

ANDREA LOVELL

OFFICE MANAGING SHAREHOLDER

Littler

Background: Lovell’s labor and employment practice is devoted to counseling and defending employers faced with claims of sexual harassment, disability, gender, age, race, national origin and religious discrimination, wrongful discharge and various employment-related torts.

Qualities of a good leader: “I believe leading with integrity is the key to building trust and strengthening a team. A good leader should be honest, transparent and facilitate open communication. I also think it’s important for leaders to motivate and support each member of the team by ensuring they have the resources and opportunities necessary to capitalize on their respective strengths.”

Best part of her work: “We are lucky enough to work with a team of extremely smart and talented people. I enjoy helping clients solve complex labor and employment problems, collaborating with colleagues about case strategy and the satisfaction of prevailing on creative and cutting-edge legal arguments. I also enjoy training and mentoring incoming attorneys who are just beginning their legal careers.”

Best lesson learned: “As a young lawyer, I was told that a person’s reputation is their most valuable asset. I have taken that to heart and do my best to demonstrate integrity every day. I believe this has earned me the trust of my clients, colleagues and even opponents.”

KRISTY L. PETERS

OFFICE MANAGING SHAREHOLDER Littler

Background: Peters represents and counsels employers regarding all types of labor and employment matters arising under federal and state laws. She litigates matters in both federal and state court, including wrongful termination claims, discrimination and harassment claims, and trade secrets and unfair competition claims.

Personal leadership style: “The cornerstones of my leadership style are transparency and leading by example. Be open and honest about what we are doing and why, and fostering an open dialogue so that everyone’s voices are heard. And don’t just tell people what to do; show them the dedication and quality in your own actions.”

Key to success: “A good lawyer is a good advisor. That means being open and honest with my clients about the strengths and weaknesses of their case. And that transparency is a big reason why my clients keep coming back to me when they need legal advice.”

Source of pride: “I was selected to join the steering committee of Littler’s Women’s Leadership Initiative. I take a lot of pride in developing strategies to advance and retain women in the workplace and continuing Littler’s tradition of being a top firm for women and diverse attorneys.”

Learn more: littler.com

ELIZABETH SHABAKER, CFP, CDC

CO-CEO

Versant Capital Management

Background: As co-owner and co-CEO of a multifamily office, Shabaker helps multigenerational families, women experiencing life transitions, executives, entrepreneurs and business owners connect the facets of their financial lives to help them reach their life goals.

Az Business: How does being a skilled leader help your clients identify and reach their goals?

Elizabeth Shabaker: Being a skilled leader helps me assess, plan, coordinate and communicate our client’s complete financial picture to identify blind spots and opportunities to address items that may otherwise have the potential to hinder their long-term goals.

The ability to fully understand financial complexities, navigate them and strategize sound solutions requires a level of oversight that comes with experience and dexterity. My process and skill set, coupled with our firm’s diverse service offering, provide the foundation for managing our client’s financial picture and lifestyle needs, even as market conditions and personal circumstances change.

AB: How do your skills, experience and specific areas of expertise best serve your clients?

ES: From investment portfolio strategies to private wealth management, tax and estate planning, liquidity and exit planning, trust services, philanthropic planning, family governance and lifestyle concierge services, Versant provides support for each client’s unique situation. My knowledge of each of these important wealth management areas comes from 25-plus years of advising high-net-worth families.

Wealth is complex and touches all aspects of life, from family to career, hopes to fears and goals to needs. This complexity requires careful treatment and can take up our client’s most precious resource: time. Leveraging my experience within our multifamily office means that people receive comprehensive services in one place.

AB: What do you enjoy most about your work?

ES: Growing and preserving our client’s asset values, preparing the next generations to be responsible wealth owners and ensuring their shared goals are what I love most. I work with families, their children and their grandchildren to develop a governance framework that aligns with their values to prepare them to manage wealth responsibly and be good community members. Providing in-depth financial education to succeeding generations can help ensure their family’s wishes and legacies are carried on.

Learn more: versantcm.com

JENNIFER STEIN

ECONOMIC DEVELOPMENT DIRECTOR

City of Peoria

Background: Stein brings more than 25 years of public and private sector communications, marketing, strategic planning, management and community relations experience to her economic development role in the City of Peoria. Prior to Peoria, Stein worked for the City of Glendale, spearheading the 2008 Super Bowl media efforts, marketing the annual Fiesta Bowl and BCS Championship games, building business and community partnerships in Westgate, and securing record-breaking media coverage. In addition, Stein was a news producer for KTVK-TV Arizona’s Family and a senior account executive for HMA Public Relations.

Impact of PR background: “It has prepared me for this job because a big part of economic development is branding, positioning your city and selling your assets and your lifestyle in a way that tells a story about why Peoria is the best place on Earth to land your business.”

Qualities of a great economic developer: “Communication skills are key. The ability to connect and build relationships and understand how to problem solve is another huge aspect. We’re constantly removing barriers to help companies find success, expand and grow in our community. How do we make things easier? How do we help mitigate risk? How do we speed things up to give them opportunities? What resources can we provide? A good economic developer must communicate really well, have problem-solving skills and understand the challenges business leaders are trying to address. We always look at everyone we work with not as a short-term partner, but a long-term partner.”

Attraction to economic development: “It started when I used to play Sim City. I remember how exciting it was to shape a community and plan a city. I was already working with cities and a lot of businesses on the media side, so I was exposed to all these different industries and building my knowledge base. When I transitioned to working with the city, it’s like we already had a shared vision because we were representing a similar audience. I found my passion in economic development because I can play a role in making the community better, creating jobs and helping enhance the city in a different way.”

Career goal: “The biggest goal is attracting businesses that will bring high quality jobs that align with our workforce. There are so many people leaving the city every day for work and I would love to see those people stay closer to home because we know being in a car and commuting is not a good example of quality of life. A traffic jam going west instead of east would be a huge accomplishment.”

Learn more: peoriaaz.gov

CHRISTINE WHALIN

PARTNER AND MANAGING CRIMINAL DEFENSE ATTORNEY

DM Cantor

Background: One of Az Business magazine’s Most Influential Women of 2023, Whalin is a trial lawyer practicing for more than 17 years in the area of criminal defense. She focuses on representing individuals in all types of criminal cases ranging from state and federal felony and misdemeanor matters. Whalin has represented countless clients in their criminal cases, achieving successful results in the form of dismissals, reduced sentences and complete acquittals after jury trial.

Decision to specialize in criminal law: “While I like to help people, I’m also not a sit-behind-the-desk kind of person. So, when I started figuring out what I wanted to do with my law practice — helping people or helping businesses — helping people was much more personally satisfying. And I like being in court. I love talking to juries. I really enjoy being in trial and that is what drove the decision to do criminal defense.”

Source of pride: “I am one of only 12 female criminal defense attorneys in the state of Arizona who are Board Certified Specialists in Criminal Law per the State Bar of Arizona, Board of Legal Specialization. That certification is what separates the criminal defense attorneys out there between those who are good and those who are great, in my opinion.”

Best business advice: “Listen and watch what is happening around you. I tell the young attorneys in our office that they should have their doors open because 60% of the learning happens in the hallways. The hallways are where attorneys intersect and say, `Hey, I’ve got this issue,’ and they just start hashing out the issue. If your door is shut and you’ve got your cell phone in front of you, and you’re playing some music in your office, and you’re siloing yourself, you are missing out on a tremendous amount of learning.”

Can you turn the job off? “Candidly, no. Being a criminal defense attorney, our job is No. 1. We have clients who need us at all hours of the night. That is not to say that my clients have my cell phone number. Our firm has an emergency phone, so somebody is on call to handle emergencies. But if a client is in need and it’s 8 p.m., you need to help the client. The nice thing about our firm is we have so many talented attorneys, I can go on vacation and turn it off because I know they are going to be there to help if my clients have issues. But it is tough. It’s a career. It’s not a job.”

Learn more: dmcantor.com

TROON: EMPOWERING WOMEN ON AND OFF THE GOLF COURSE

By MICHAEL GOSSIE

As the global leader in golf and club-related leisure and hospitality services, Scottsdale-based Troon® recognizes the importance of diversity not only within the company, but in how it conducts business and grows the game of golf. Az Business talked with Allison Sheaves, executive vice president, human resources, about Troon’s inclusive culture.

Az Business: How would you describe Troon’s workplace culture?

Allison Sheaves: Workplace culture plays a critical role in associate satisfaction, engagement and, ultimately, the success of any organization. Troon culture is one of positivity and excellent service, not just to our customers but to each other. We foster an environment where associates feel valued, respected and motivated to contribute their best. We pride ourselves on providing a culture of trust, diversity and inclusion with a focus on associate well-being.

AB: What qualities does Troon have as a company that has allowed its leaders to cultivate a workplace of inclusivity?

AS: The foundation of our inclusive workplace is built on our values, which we have embedded into our organization and live every day. We are “Passionately Unified” in our approach to provide an “Attentively Inclusive” workplace to all associates. All of our values are our guiding principles and a reminder of what’s most important at Troon. We

intentionally celebrate each person’s distinctive viewpoints and backgrounds to the workplace, making us stronger, more effective and more inclusive.

AB: What initiatives has Troon undertaken to empower women in the workplace?

AS: We are very excited and proud to announce that we just launched our first Employee Resource Group. Troon EmpowHER Network, or called TEN, is a network that fosters an inclusive and supportive environment where women thrive personally and professionally. Our mission is to empower women at all levels of the organization through mentorship, networking, skill-building and advocacy. TEN strives to make a more significant impact outside the walls of Troon by expanding our focus to the communities in which we live and work. Our goal is not only to empower and enrich the lives of Troon’s females, but also for them to take their talents, experiences, empathy and kindness and pay it forward to women in their communities. According to a McKinsey report in May of this year, companies with women executives are 25% more likely to have above-average profitability than companies that do not have that demographic.

We are also passionate about growing the game of golf. In 2024, 33% of all golf played, both on and off the course, will be played by women. Empowering women on and off the golf course makes good business sense.

AB: What are the strengths of Troon’s workforce?

AS: Our workforce is second to none. We have 35,000 dedicated associates who bring expertise and talents to our organization. Our strength is not just in our numbers, but in our collaboration with each other, which helps us navigate challenges, innovate and achieve our goals. Troon’s associates have a shared vision and commitment to excellence and are incredibly dedicated to providing memorable experiences for our customers.

AB: What is it about Troon that gives you the most pride?

AS: I’m beyond proud and extremely fortunate to work for such an incredible organization that prioritizes teamwork and collaboration and prides itself on respect and integrity. People can get creative and approach problems or issues differently, even if it means not finding the “perfect” answer. We ensure that associates can speak up with ideas, questions or concerns they have without fear of reprisal. Psychological safety at work is crucial and I’m proud that Troon provides a safe space for ingenuity, creativity and opinions. As we continue to grow, Troon gives people the opportunity to grow their careers and work in places all over the world. Working at Troon is not just a job, you can make it a lifetime career with all the opportunities we have to offer.

Learn more: troon.com

THE WOMEN OF TROON:

Megan Stallone, executive vice president, controller; Megan Clay, vice president, customer finance; Ruth Engle, chief financial officer; Charlene Gallob, senior vice president, procurement; Allison Sheaves, executive vice president, human resources; Kristen Goulet, vice president, retail; Anne Kaufman, senior vice president, associate general counsel; and Julia Kelly, vice president, membership marketing.

(Photo by Mike Mertes, Az Business, a publication of AZ Big Media)

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Here’s how AI is flourishing in the Valley

Artificial Intelligence (AI) is quickly becoming one of the most significant disruptors in technology since the advent of the internet. There are many unknowns when it comes to AI that have resulted in fear surrounding its potential influence, power and societal impact.

In Arizona, however, we’re taking a responsible and practical approach to AI by creating spaces for discussion and collaboration focused on AI and its application. At the Arizona Technology Council, we’ve created the Arizona AI

Steven G. Zylstra Technology

Ecosystem Committee comprised of industry leaders working with AI across the state’s technology ecosystem. We are committed to facilitating, informing, promoting, nurturing and driving all things related to AI with the goal to inform Arizona companies and the public about the safe use of this evolving technology.

Buiding an industry

Taking this committee a step further, the Council will also be forming subcommittees to tackle various subsectors of AI. In addition

to aerospace and defense, and hospitality, the subcommittees will focus on funding/ collaboration opportunities, workforce development, education and mentorship. The Council is also working to form public policy, health care and mining subcommittees. The goal of these subcommittees is to create a small, actively engaged group of leaders to work through the challenges and disruptions, as well as the solutions, posed by AI in each of these industries.

At the education level, there are many colleges and universities exploring AI

learning. Arizona State University recently announced a partnership with OpenAI to expand AI education at the university.

The Maricopa County Community College District just announced a collaboration with Intel and the Arizona Commerce Authority to create Arizona’s first artificial intelligence certificate and degree programs.

In terms of AI growth and innovation, we’re seeing a huge influx of AI activity at both the hardware and software level.

On the hardware side, TSMC is investing $65 billion in Arizona to build three

chip fabrication facilities focused on powering internet-connected home appliances, smart phones and PCs, EVs and autonomous vehicles, cloud data centers, airlines and space stations, and AI-powered applications. TSMC chips produced here will power the next generation of AI applications, furthering Arizona’s position as the chips capital while establishing the state as a new powerhouse in the AI industry.

On the software side, there are several companies developing powerful

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TECHNOLOGY

technology built upon AI tools. Sinatra is looking to revolutionize the hospitality and insurance industries by providing AI tools to help with the underwriting process for renewals, audits, inspections and more. KeepWOL, a company in the human resources space, is using an online platform backed by AI tools and gamification to build communication skills for teams and employees at the enterprise and business levels. It was developed as an expansion to a card game to include objective pathways built around science, psychology and AI.

Workforce development and education is another exciting area for the application of AI to help replace jobs that will be lost due to AI. ElevateEdAZ is preparing Arizona students for college and career through stronger alignment between education, business and the community. A focus of ElevateEdAZ is to provide young adults with the tools they need to serve the industries of tomorrow through AI and technology training.

New uses of AI

In medical, Synapse Labs, a leading, independent Contract Research Organization (CRO), offers a comprehensive Bioavailability/ Bioequivalence (BA/BE), Clinical Trial service, Pharmacovigilance and Regulatory Services to global pharmaceutical and biotechnology industry. Their platform is using AI to provide high quality, customized clinical research services with rapid turnaround time.

On the data analytics and management side, Mercurio Analytics is applying AI to help government agencies with the decision-making process. The company is dedicated to revolutionizing government data management through Mercurio D4, an all-inclusive, end-to-end software as a service (SaaS) solution. Designed for state, local and federal agencies, Mercurio D4 empowers users to embrace a recoveryoriented, constituent-centric approach, resulting in safer, healthier and more enjoyable communities.

Mercurio Analytics CEO Minky Kernacs is also one of the founding members of the Arizona AI Ecosystem Committee. She has been following the growing trend of AI and the offshoot Generative AI to utilize them to enhance the power of her company’s solution while also helping the Arizona technology community learn about their application and how to use them responsibly.

In a conversation with Minky on the state of Arizona’s AI ecosystem, she said, “It is a very exciting time in Arizona for the development of AI. Between industry giants in the hardware space like TSMC and Avnet to a growing number of startups applying AI to age-old challenges in unique and innovative ways, we expect Arizona to become a global hub of activity and innovation in AI.”

The Council is excited about the future of AI, but we’re approaching it with care to ensure that we’re using the amazing solutions it offers responsibly. Between the Council, our members and our partners across the technology community, we’re working hard to ensure that Arizona companies are prepared for the future of AI and all that it will bring.

Steven G. Zylstra is the president and CEO of the Arizona Technology Council.

BANKING ON LIKES

Here’s how the financial services sector is utilizing social media to drive revenue and attract new clients

By MADELINE BATES

In the wake of teenage influencers and TikTok bloggers, social media has struggled to capture the eyes of people in business accurately and fairly. Social media and other forms of online marketing have shifted into the entertainment realm and changed the way businesses operate in advertising, and sometimes their entire marketing team. Just like any field, financial institutions have had to adapt and change techniques to adhere to the digital world. Often, this means increasing social media activity and going as far as hiring

specialists to ensure that posts are leaving the desk and effectively entering the hands of clients.

Samantha Lund, social media manager for Desert Financial Credit Union, manages a team of three people that run accounts on Instagram, Facebook, X and TikTok. But for Desert Financial, the goal is to interact with members. As a credit union, each member holds shares in the company when they apply for an account.

“We take care of your money and we take care of you,” Lund says.

Utilizing social media

This is also seen through their social media strategy as they have continued to follow trends and focus on community engagement through those platforms.

Lund explains that the most active posts on their Facebook page are simple questions asked to their followers that allow them to comment on their answers — and research can tell us why.

Andrew Stephen from Oxford University is a professor of business and marketing and has studied consumer behavior. His

BANKING

report from 2012 studies behaviors on social media and how companies succeeded in their attempts to engage with followers and clients. His research explains that often when customers can see one another’s opinions it drives engagement and creates a community effect causing them to seek out one another and a tool — usually a business — that can help assist with this. Lund explains how to create the best social media strategy with goals in mind. This includes identifying an audience, studying the competition, developing

content and adjusting strategy in order to adhere to the analysis and response from the audience. Lund explains how she and her team have worked to execute this and have it work toward their goals of increasing membership.

She notes that their social media strategy changes often. “You’re trying to fit in with what people are already saying on the platform, but also trying to stand out on something that they haven’t seen from everyone else. It’s a balance.”

Lund also says that the main difference in choosing between a bank or a credit union is the brand. She explains that rates and benefits are similar if not identical to a traditional bank.

Engaging students

Lund says Desert Financial’s partnership with Arizona State University has helped the social media strategy and membership with students.

Aside from opening branches on ASU’s Tempe campus and the downtown Phoenix campus, the credit union is the official banking partner of ASU, including issuing an ASU debit card, exclusive access to student-athletes and sponsorships for Sun Devil sports at the Desert Financial Arena. Students can also combine their student ID with a Desert Financial debit card for even more convenience for students who purchase items on campus.

The social media scene for banks isn’t much different for the national audience. Western Alliance Bank, a regional institution with smaller divisions, has served the Southwest since 1994 and has built up more that $70 billion in assets since then.

Stephanie Whitlow, chief marketing officer for Western Alliance Bank, says that their main focus is on LinkedIn. Western Alliance Bank is the largest locally headquartered bank in Arizona and serves Arizona, California and Nevada. Since 2003, the bank has served its Arizona customers and provided financial advice and services to its customers. Western Alliance mainly assists with commercial banking and has chosen LinkedIn to target that audience.

Whitlow says that in 2023, the business saw a 48% increase in impressions from its Facebook and LinkedIn pages. The company also began using X in 2021 as a customer service and advertising tool. X has also been a

promising platform for Bridge Bank, a smaller division of Western Alliance that serves Northern California.

Although a larger institution, Alliance Bank only has one associate who manages social media. As the director of the digital team, Whitlow says that they plan their focus on strategy and outcomes. Many of their posts consist of banker profiles, special announcements and upcoming events that are curated to spark community engagement.

Targeting stakeholders

This often looks like graphics of holidays and celebrations such as Pride Month and Memorial Day, as well as advice for small business owners or startups that are looking for a bank to fit their needs. Bridge Bank was started as a technology-focused brand to help with private equity and startups specifically in the technology field. Whitlow explains how X has been a helpful tool for this space because it targets that audience, which reflects on the stakeholders.

“We have to continue to evaluate where we are with our stakeholders,” Whitlow says.

She explained that part of the strategy is to not only cater to clients, but to shareholders and others who evaluate success. Alliance Bank has clients and stakeholders across the nation who are looking for ways to feel connected to the company.

Additionally, Western Alliance has investors who are experts in aerospace defense and government contracts, entertainment and media business, commercial real estate, gaming, healthcare and many more niches that cater to a range of services. Whitlow and her team are dedicated to the expansion of clientele and helping existing clients feel informed.

“We want our social media channels to be multifaceted and a place to engage,” she says.

Stephanie Whitlow

Samantha Lund

CLASH OVER COMPETITION

Experts

break down the FTC’s ban on non-compete agreements and how it may affect Arizona

businesses

By DEVYN WILLIAMS

The security of many employers was shaken to the core earlier this year when the Federal Trade Commission banned the use of non-compete clauses in employee contracts.

These contracts have been in existence and used for decades to ensure that an employee will not use information learned or developed at their current company to either start their own business or take secrets to a competitor once they leave. But on April 23, the Federal Trade Commission banned these agreements.

According to the FTC, “this will ensure Americans have the freedom to pursue a new job, start a new business, or bring a

new idea to market.”

What does the ruling mean for Arizona businesses? According to Haley A. Harrigan, shareholder of Gallagher & Kennedy, “After the effective date, September 4, businesses will not be able to enter into any non-compete agreements with their staff, whether they be employees, independent contractors, interns, or volunteers and that is subject to only a few exceptions. It is essentially a blanket ban on non-compete agreements nationwide.”

What the ruling means

According to Harrigan, these are some of the key takeaways from the final rule:

• The rule bans all non-compete agreements for almost all workers, regardless of title, job function, or compensation, after the effective date.

• Existing non-competes with “senior executives” that were entered into before the rule becomes effective will remain in effect. No new non-competes with senior executives may be entered into after the effective date. Senior executives are workers who earned at least $151,164 annually (through salary, bonuses, and/ or commissions, but excluding fringe benefits, retirement contributions, and medical/life insurance premium payments); and are in a “policy-making

Photo provided by Adobe Stock

LAW

position,” meaning the CEO, president, or any other officer or person who has “policy-making authority.”

• Other existing non-competes are void as of the effective date. Employers must provide proper notice by the effective date to all affected workers (both past and current) that their non-compete agreement is legally unenforceable and will not be enforced.

• This ban does not include prohibitions on competing during employment with the employer.

• The rule does not apply to a non-compete clause in connection with the “bona fide sale of a business entity, of the person’s ownership interest in a business entity, or of all or substantially all of a business entity’s operating assets.” There is no percentage of ownership required for the exception to apply.

• The rule does not apply “where a cause of action related to a non-compete clause accrued prior to the effective date”—i.e., the regulation does not make currently ongoing litigation seeking to enforce a non-compete unlawful.

• The rule does not apply to non-competes between franchisors and franchisees. However, the rule does apply to workers working for a franchisee or franchisor.

• The rule does not apply to non-profits and certain industries including banks, federal credit unions and common carriers.

• Non-solicitation provisions do not appear to be covered by the rule unless they are overbroad and “function to prevent” a worker from seeking or accepting other work or starting a new business after employment ends.

• The rule preempts all state laws addressing non-competes to the extent they are less restrictive.

Protecting businesses

The biggest concern employers have had since the ruling is, “protecting

clients and confidential information,” according to Kristy L. Peters, office managing shareholder of Littler. “That’s why employers use these agreements and want these agreements. They are putting their employees in trusted positions and they have access to trade secrets and confidential information.”

With the ruling in place, it is advised that employers act sooner rather than later, whether FTC’s ruling gets appealed or banned for good.

“Companies need to evaluate what they are trying to protect,” Harrigan says, “and categorize that into the confidential information they have and document that through a narrowly tailored agreement.”

Harrigan says the first thing businesses should be reviewing are their safety measures.

“Password protection, encryption, monitoring systems and exit interview agreements are all excellent ways to lock down confidential information,” Harrigan says. “Have employees sign an exit certification form to verify compliance with any confidential information agreement that the company has and state they have returned all company items.”

Joshua R. Woodward, partner of Snell & Wilmer, says another thing businesses should be looking at is how narrowly tailored their documents are because, “If the new document is merely trying to prevent competition, it won’t be enforceable.”

Experts say it is vital that companies recognize different alternatives to a noncompete agreement if the ruling goes into effect Sept. 4, as scheduled.

“The way to protect a business’ customer base is through a non-solicitation agreement, which means an employee cannot solicit business from customers with whom it worked while they were there,” says Amy Abdo, director of business litigation at Fennemore. “The most common

are 12-month agreements, so employees are ‘hands off’ those customers so the person hired to fill the former employee’s position has time to build a strong relationship with those customers.”

When it comes to intellectual property, Abdo says companies can protect themselves through a non-disclosure agreement, which states that an employee may not disclose any confidential information or trade secrets for purposes other than serving that business. However, companies need to pay attention to what is truly confidential, or the document can be deemed too broad.

What is confidential? Abdo says, “Does the report say confidential? Is there a ledger that says it’s confidential? Do you leave it laid out in the conference room?”

So, what can business leaders expect moving forward. Will non-competes be a thing of the past?

“Many lawsuits have been filed, including from the U.S. Chamber of Commerce and an injunction could take place by early July,” Harrigan says.

Businesses are still faced with immense fear at the potential ban for non-compete agreements since an employee can leave for another company anytime they want and take with them the knowledge and secrets they learned at their former job.

“Employers rely on those agreements to have as many resources as possible,” says Susanne E. Ingold, president at Burch & Cracchiolo says, “but non-solicitation and non-disclosure agreements will do the job to protect employers.”

The bottom line is that this ban could be a real possibility and businesses should act now because, “even if it is struck down and never goes into effect, the Federal Trade Commission can still bring enforcement action against employers,” Halligan says. “They will be closely monitoring businesses who use overly broad noncompete agreements.”

Joshua R. Woodward

Kristy L. Peters

Susanne E. Ingold

Haley A. Harrigan

Amy Abdo

MARKETING INSIGHTS ALREADY RESHAPING 2024

As we appreciate the trends already unfolding in 2024, it’s important not only to observe but also to innovate. Trends are like whispers of change in the marketing world, sneaking in through shifts in behavior, tech advancements and cultural buzz. They’re not fleeting moments; they unfold over time, providing us with the chance to mix things up. Catching onto these trends is your ticket to adapt, innovate and grab the metaphorical opportunity bull by the horns.

Rebecca Johann Marketing

As we move through the summer of 2024, here are the top 15 marketing trends of 2024 (thus far.)

1. Beyond transactions: Crafting lasting connections through brand values

Customers no longer settle for products; they seek brands aligning with their principles and beliefs. This shift transforms transactions into meaningful connections. Today’s audience is a group of conscious individuals seeking brands that reflect

their values, so it’s on marketers to adapt. Acknowledging the strategic role of values is crucial for lasting customer retention. According to Consumer Goods Technology, 82% of shoppers prefer brands aligning with their values, and 75% have severed ties with conflicting brands. Even when it comes to their favorite products, most shoppers won’t compromise on principles. If values aren’t aligned, 39% said they’d boycott their favorite brand, and 24% would break ties at least temporarily.

And perhaps just as importantly, most won’t be quiet about their concerns with 28% of consumers sharing their concerns with friends and family, and another 15% sharing on social media.

At The James Agency, we specialize in aligning brand values with customer expectations and creating meaningful connections that stand the test of time. Crafting messages that resonate with the fundamental beliefs of our audience is at our core, ensuring we create a space where they feel seen, understood and aligned.

2. Quick-content cravings: The short-form video revolution continues

Why is short-form content so popular? It offers instant gratification and entertainment in a world where attention spans are shorter than ever.

The interactive nature of short-form content turns passive viewers into active contributors, creating a dynamic and inclusive content ecosystem and reshaping how we connect, share and ultimately sell. According to a recent M&C Saatchi Performance survey, more than 56% of consumers make purchases based on TikTok ads, and 36% are willing to do so, leaving marketers in the position to leverage short-form video like nobody’s business in 2024.

3. TikTok’s unstoppable surge: Riding the wave of short, engaging videos

In that same breath … TikTok. The magic lies in the platform’s short, engaging videos — a perfect match for those aforementioned quick-content cravings. And it isn’t showing any signs of slowing in 2024, with 56% of marketers planning to increase their investment, the highest among social media apps. Additionally, 24% of marketers claim this platform delivers the highest ROI compared to any other channel, according to HubSpot.

Brands, captivated by its viral potential since it began four years ago, continue to flock to the platform. And contrary to its reputation, it’s not just for younger demographics. HubSpot’s 2022 Consumer Trends Report showed 50% of Millennials and 38% of Gen X-ers use the app.

TikTok’s personalized feed, driven by a savvy algorithm, keeps users hooked, making it a marketing goldmine. But as it evolves, brands must stay agile and adapt to its ever-changing landscape, recognizing that TikTok isn’t just a trend; it’s a strategic imperative for anyone aiming to captivate

an audience and stay relevant.

And while the TikTok “ban” that has moved through Congress may evolve the app, for now, marketers are capitalizing off the unmatched audience exposure of the ‘Tok.

4. AI ascendance: The transformative power shaping our future

AI’s transformative power is poised to take center stage, with 88% of marketers planning increased investment in 2024, according to Foundation Marketing research. It’s the hero we didn’t know we needed but we don’t yet fully understand, and that’s often the scariest part of any new technology.

But, that doesn’t stop its popularity from rising. Fueling this ascendance is continuous innovation, the constant evolution of algorithms increasing integration into various facets of our daily lives, and unlocking insights into consumer behavior. From personalized recommendations and predictive analytics to automation and problem-solving, AI is becoming an indispensable force, shaping the way we interact with technology.

Did you know that experts foresaw AI bringing media and creative agencies together? They predicted using first-party data to create customized content, and they were right. At The James Agency, we’re ahead of the curve. As an integrated, full-service agency, we’re ready to meet the demands and embrace the power of AI and first-party data to stay ahead of the game.

5. Influencer marketing: Where authenticity and trust meet social currency

In the age of social currency, influencers rule the roost, wielding the power of authenticity and reach in an age where brand trust rules everything.

According to Influencer Marketing Hub, 83% of marketers believe influencer marketing to be an effective form of marketing, stating they would increase investment in the year to come, with micro-influencers being a popular choice for affordability and success.

At TJA, we leverage influencers for meaningful connections, recognizing it’s not just a choice but a timeless strategy. Social currency is today’s language, and we use it strategically for brand credibility.

6. Podcasts and audio content: The soundtrack of our digital lives

Amid the flood of visual content, the world of audio is evolving and our love for audio content remains strong, reshaping

MARKETING

how we consume information. As the popularity of podcasts and other audio mediums continues to grow, marketers are only planning to increase investments, recognizing the impact of spoken word.

This is your sign to develop strategies that seamlessly integrate your brand with the right audience, create captivating audio narratives and capture attention in the ever-evolving digital soundscape.

7. Blogging renaissance: Where ideas flourish and online communities thrive

Contrary to whispers of its demise, blogging is experiencing a renaissance — a resurgence that’s especially impressive considering the world’s fixation with shortform video content. It’s all about balance.

In a recent HubSpot poll, researchers asked 325 people to share how often they read blogs and discovered that consumers read 1-4 blog posts a month. Blogs enhance search discoverability, benefitting websites in a big way, explaining why 92% of marketers are set to boost their investment in blogs in 2024.

In an era of creative self-expression, blogging remains a faithful medium where ideas flourish and knowledge is shared.

8. Case studies triumph: Driving leads through real-world success stories

Stories carry weight, and case studies are the narratives that resonate loudest, driving leads and brand credibility. Rather than just selling a product, case studies establish transparency and trust, allowing you to share firsthand proof points for how you’ve turned challenges into triumphs. It’s not just about what we say; it’s about the stories that speak volumes about the impact we’ve made.

For us, every success story is a testament to strategic excellence. In TJA’s portfolio, we go beyond the surface, diving into real-world examples that showcase our ability to overcome challenges and drive tangible results for our clients.

9. Visual storytelling: Leveraging infographics as shortcuts to engagement

The world is saturated with information, leaving people to turn to visuals for relief. Infographics are where

data meet design to create a visual language that speaks louder than words. They cut through the noise, have the shareability and visual appeal of a nice photo and distill complex information into visually compelling narratives. It’s the shortcut to engagement and understanding in a landscape where attention is as fleeting as the last meme.

10. Navigating the social galaxy: Impactful presence in a diverse landscape

In the social media world, remember to focus on your guiding star. HubSpot studies show that on average, marketers leverage four social media platforms, with Facebook (57%), Instagram (55%), YouTube (52%), X (Twitter) (39%) and TikTok (42%) being the most used.

New outlets are emerging daily, so concentrating efforts on three-to-five platforms is key to expanding your reach while maintaining a realistic list without stretching bandwidth. It’s not about omnipresence; it’s about impactful presence and making a splash where it counts.

11. The visual/SEO dance: Where looks matter and being seen is essential

SEO is an intricate dance where visuals take center stage. Video and image SEO aren’t just about looking good, but being seen and heard. In a competitive digital landscape, visuals lead the dance, ensuring content isn’t just aesthetically pleasing but also optimized for search rankings.

We’re in an era where video and imagery speak volumes, so don’t let SEO be an afterthought. Instead, leverage your online presence by giving your visual content the spotlight it deserves, ensuring it’s not just a looker, but optimized to completely stop traffic (and lead it in your direction).

12. Historical optimization: Breathing new life into old pages

Every page holds a story, and historical optimization is the master key to retelling it. Rather than letting old pages fade into obscurity, consider them untapped reservoirs of potential traffic. Revive projects from the past and re-optimize them for the present, or repurpose them into new, popular mediums such as short-form videos, podcasts or blogs. It’s not all about the latest releases but about ensuring your archives remain as vibrant and relevant as your freshest content.

13. Emphasizing experience: Taking CX to new heights

In 2024, the customer experience claims the spotlight, with execs dedicating more resources than ever to enriching the endto-end customer journey. Emphasizing this is crucial for both business success and reputation. Satisfied customers are inclined to stay loyal, make repeat purchases and recommend your brand — happy customers share positive experiences, and positive experiences attract happy customers. Prioritizing the customer journey provides a distinct advantage in today’s competitive landscape, signifying a commitment to comprehending and fulfilling consumer needs.

14. Chatflow evolution: Streamlining conversational marketing with chatbots

Chatbots lead the revolution in digital engagement, creating seamless, personalized interactions. They serve as conductors of the chatflow symphony, streamlining conversational marketing. In a Tidio report, 53% of people find waiting for replies frustrating, and 62% prefer chatbots over waiting 15 minutes for a response. As brands aim for real-time audience connection, chatbots orchestrate dynamic round-the-clock engagement.

15. Link-building bridges: Growing authority in the SEO landscape

Authority is currency, and link-building is the cornerstone of growing brand authority and climbing search rankings. When sites with good rankings link to yours, Google’s crawlers note credibility and authority. Despite being time-consuming, SEO marketers using link-building and backlinking, 63% consider it their brand’s most effective SEO tactic.

Beyond just links, it’s about building a network that solidifies our position as an authoritative voice. In the complex world of SEO, this strategy can propel your brand to new heights, where every link becomes a bridge connecting you to a landscape where authority is established, not just earned.

Rebecca Johann is content creator at The James Agency, Scottsdale’s woman-led, integrated strategic marketing agency specializing in all facets of advertising, public relations and digital. To learn more, visitthejamesagency.com.

WHAT A CATCH!

Chula Seafood brings amazingly fresh ocean flavors to dining in the desert

By MICHAEL GOSSIE

Fresh fish in the desert? You’re not dreaming. Close your eyes for a moment.

Imagine stepping into a charming seafood restaurant with a coastal ambiance, reminiscent of a seaside escape. The air is filled with the delightful aroma of fresh ocean breeze and sizzling seafood dishes. The décor features nautical accents and rustic wooden tables, creating a warm and inviting atmosphere. Patrons are greeted with a display of the day’s fresh catch, showcasing a vibrant array of colorful, glistening seafood. The menu boasts an exquisite selection of delicacies, from succulent shrimp to perfectly grilled salmon fillets. Each dish is expertly prepared with a blend of savory spices and garnished with fresh herbs, promising a burst of tantalizing flavors with every bite. The attentive staff provides impeccable service that elevates the dining experience. Whether enjoying a business lunch or a lively dinner with friends, this seafood restaurant promises a culinary journey that delights all the senses.

Welcome to Chula Seafood, a true Arizona gem that will make you think you walked into seafood hot spot near Pier 39 in San Francisco. With three locations in the

Valley, Chula Seafood is owned by Central Phoenix native Jon Heflin, his wife Mandy and business partner Hogan Jamison. Chula Seafood specializes in seafood from Southern California and Baja — with even more fresh fish being flown in from around the world daily. The family boat, Chula, is a sustainable commercial swordfish boat located in Point Loma. With more than 25 years in the commercial fishing industry, the owners of Chula Seafood buy directly from the local fisherman and transport the product in their own fleet of refrigerated vans across the desert. Chula Seafood brings fresh fish into the Valley six days a week to supply not only its own restaurants, but other local establishments.

What really differentiates Chula Seafood from other Arizona restaurants is not only can you dine in and enjoy an incredible meal, but Chula’s Fish Market features sushi-grade fish you can buy by the pound. While that’s fantastic news for desert-dwellers, be sure to treat yourself to some dine-in deliciousness. Some cannot-miss items include:

• A star of the menu is the fish and chips — crispy golden batter, tender flaky fish, served with a side of piping hot fries: A

classic comfort food favorite.

• Juicy, tender, savory, buttery, succulent, caramelized, delicate, flavorful, elegant, tender, mouthwatering, irresistible. Words cannot adequately describe Chula’s panseared scallops.

• The grilled oysters, fish tacos, sashimi platter and poke bowls are all incredible and you cannot go wrong with any of them.

Perfect for special occasions or a memorable family meal, Chula Seafood also offers party platters and kits that are sure to be a hit with any crowd.

For those Southern California transplants, Chula Seafood will take you back to memorable meals at Neptune’s Net. For Arizonans, it all brings home new memories of the most amazing fresh seafood you will find in the desert.

CHULA SEAFOOD LOCATIONS

100 E. Camelback Rd., #172, Phoenix

8015 E. Roosevelt St., Scottsdale

20581 N. Hayden Rd., #100, Scottsdale

Information: chulaseafood.com

CATCH OF THE DAY: Chula Seafood offers a wide variety of seafood, from poke bowls to fish tacos, oysters to sashimi, shrimp cocktail to fish and chips.

(Photo courtesy of Chula Seafood)

FEAST FOR THE EYES AND PALATE

Different Pointe of View serves up magnificent flavors with colorful sunsets for a top-of-the-world dining experience

By MICHAEL GOSSIE

Perched on a mountaintop 1,800 feet above the City of Phoenix, the perspective that diners see from Different Pointe of View captures the amazing essence of the desert’s allure.

The rugged beauty of the mountain dominates the horizon, its rocky silhouette contrasting with the clear blue sky. In the distance, a tapestry of saguaro cacti stretches towards the sun, casting long shadows in the golden light. The tranquil trails of the mountains weave through the landscape, ribbons of serenity amidst the desert surroundings. As evening descends, the fiery hues of the sunset paint the sky in a mesmerizing display, casting a warm glow over the desert vista and twinkling city lights. Every moment savored from this vantage point is an homage to Arizona’s natural splendor.

And, believe it or not, the food at Different Pointe of View is even better than the spectacular view that delivers the perfect side dish to every meal served at the iconic restaurant at Pointe Hilton Tapatio Cliffs Resort.

Different Pointe of View combines the finest American cuisine with Mediterranean

BREATHTAKING VIEWS:

Different Pointe of View offers panoramic views of the Valley’s desert landscape, the city’s lights, Arizona’s breathtaking sunsets and some of the most amazing food in Arizona. (Photo provided by Different Pointe of View)

influences, breathtaking views and outstanding service to create one of Arizona’s finest dining experiences. There is a reason Different Pointe of View has been one of Arizona’s most celebrated restaurants for decades. Its menu is based on innovative flavors and is prepared with fresh herbs and vegetables and every item on the menu — from starters to desserts — is a winner. Some cannot miss menu items include:

• The Certified Angus 30-Day, Dry-Aged Tomahawk (36 ounces and serves two for $179) is perfectly prepared with duck fat fingerlings, grilled asparagus and wild mushroom demi. This dish is a meat-lover’s dream come true.

• The Maple Leaf Farms Pan Rendered Duck Breast ($48), prepared with parmesan gnocchi, wild mushrooms, pomegranate gastrique and pomegranate “caviar,” is so flavorful and mouthwateringly irresistible, it cannot be missed.

• The buttery, tender Pan Seared Diver

Scallops ($59) burst with savory flavors and are a perfect blend of delicate texture and rich taste sensation.

• The Iberico Pork Belly ($16.95), served with black fried rice, micro mint and tamarind banana emulsion, is a melt-inyour-mouth phenomenon.

The subtle genius of Different Pointe of View is that its mountaintop location gives guests the most spectacular view one can imagine and its exceptional service staff and innovative chefs deliver culinary masterpieces that combine to create an unforgettable experience.

You might come for the view, but you’ll come back for the food.

DIFFERENT POINTE OF VIEW

Hilton Phoenix Tapatio Cliffs Resort

11111 N 7th St, Phoenix, AZ 85020

Tuesday-sunday, 5 p.m.-9 p.m.

Closed Mondays

602-866-6350

Jackson Grove, Katerina McCrimmon and Rodney Thompson in the First National Touring Company of FUNNY GIRL .

Photo by Matthew Murphy for MurphyMade

WEST VALLEY 2.0

WESTMARC and other regional leaders help the West Valley evolve into the “go-to” destination for massive economic development projects and innovative business leaders looking to start or grow their companies

THE NEW WEST VALLEY

The perception of the region has evolved into one of a vibrant and growing community that is fostering innovation and driving economic growth

By MICHAEL GOSSIE

Buckeye Mayor Eric Orsborn recounts a 2015 story that perfectly illustrates how the perception of the West Valley has dramatically evolved in less than a decade.

“Then-Phoenix Mayor Greg Stanton was celebrating an investment the City of Phoenix was making in Buckeye,” Orsborn recalls. “Mayor Stanton said, ‘One day, we’re all going to be suburbs of Buckeye.’ And everyone laughed because — at that time — it was funny to hear the mayor of Phoenix say something like that.”

But Buckeye might get the last laugh.

Orsborn points out that Phoenix is about 525 square miles.

Buckeye is 640 square miles with the potential to add more. The 37,000-acre master-planned community Teravalis has broken ground in Buckeye and promises to bring 100,000 new homes and 300,000 residents. Bill Gates also plans to build a “smart city” on 25,000 acres of land in the city. And with thousands of new jobs coming to Buckeye annually, the once-tiny West Valley city — which the Census Bureau says was America’s fastest-growing city over the past five years — is no longer playing second-fiddle to its bigger neighbor to the east.

“Buckeye WILL be bigger than Phoenix,” Orsborn says, matter-of-factly.

But it’s not just Buckeye that is emerging from the shadow of Phoenix. The entire West Valley has evolved from a being a region once perceived as a farming community and retirement destination into one one of the world’s economic development hot spots, attracting billions of dollars in investment, fostering an environment of innovation, attracting technology giants and becoming the go-to destination in Arizona for new residents to call home and businesses looking to start, grow or expand operations.

“The perception used to primarily be that the West Valley was a place that mostly offered tremendous affordability benefiting

About WESTMARC

What it is: WESTMARC — the Western Maricopa Coalition — is a public-private partnership of 15 communities, the business community and the educational sector in the West Valley of the Greater Phoenix region. WESTMARC was formed in 1990 to address important issues facing the West Valley’s economic prosperity. Through WESTMARC members’ connections, collaboration and action, the region is now home to 1.8 million residents, a thriving business community, abundance of education options and worldclass sports and entertainment amenities.

Learn more: westmarc.org

either retirees or lower-income, lower-skilled workers,” says Jeanine Jerkovic, economic development director for the City of Surprise. “While businesses might appreciate the affordability, the low-skill workforce perception presented barriers for major business operations in need of a talented workforce.”

But that perception has changed — dramatically.

“The West Valley’s great strength is its ability to reinvent itself and create a balanced offering of a variety of culture, development, open space and business opportunity,” says Jason Morris, founding partner of Withey Morris Baugh. “Bear in mind there are over a

WESTMARC

million West Valley residents who are ‘new’ to the Valley and have no concept of any negative connotation associated with that area. All they see is a new and thriving frontier, which they want to claim.”

Today, Jerkovic says the true vision of the West Valley has come into clearer focus: It’s an up-and-coming place of abundance that is growing with new young families, students, visitors and talented professionals.

“Over the last 10 years, we have watched the West Valley transform from farming communities to the leader in foreign direct investment, manufacturing and consistent residential and commercial growth and development,” says Matt Carpenter, chief operating officer, senior vice president and partner at Haydon. “The West Valley has become a hot spot and example for growth strategy.”

Redefining a region

Sintra Hoffman, president and CEO of WESTMARC, a publicprivate partnership of 15 West Valley communities, says the region’s rapid growth has been a major factor in what has helped redefine it.

“One of the fortunate things we have going on in the West Valley is there are a lot of newcomers,” Hoffman says. “There are 200 or 300 new people a day that move to the Metro Phoenix area. So, there are a lot of newcomers coming to the West Valley that don’t have those old perceptions. They are seeing the area for what it is today. We often hear people say, ‘Everything’s new.’ We have new housing, new communities, new retail. Everything is a little bit more spacious. We’re not as congested. We’re not as old. The impact of having so many new people — especially young people move into the area — has been really positive for

us and we’ve been able to build upon that.”

Along that line of thought, Hoffman has seen a huge shift in the perception of the West Valley, specifically in the area of age.

“I think at one point, we were very much branded a retirement community,” Hoffman says. “But there are two things that have really demonstrated a shift in demographics.”

The first, Hoffman says, is Phoenix Children’s and Banner Health investing hundreds of millions of dollars to build new West Valley pediatric facilities to serve the region.

“They don’t do these things lightly,” Hoffman says. “Clearly, they see not only the market today, but the market of the future and they are looking at the changing demographics and the evolution of the West Valley.”

Rising in the west

The second milestone Hoffman has seen is in educational opportunities.

“When ASU expanded its West Valley campus, it signified a major shift,” Hoffman says. “For almost 40 years, ASU West Valley had been a campus for lifelong learning. It was more liberal arts and catered towards the older population.”

But in 2023, ASU’s West Valley campus opened up three new schools — The School of Technology, Innovation and Entrepreneurship in the W. P. Carey School of Business; The School of Interdisciplinary Forensics in the New College of Interdisciplinary Arts and Sciences; and The School of Integrated Engineering in the Ira A. Fulton Schools of Engineering.

“The West Valley is already home to many engineering and tech employers, with massive growth and investment on the horizon,” says Associate Professor Shawn Jordan, the interim director at the School of Integrated Engineering. “That’s one of the main reasons

RETAIL THERAPY: “From a retail perspective, the new dining and shopping developments at both the Village at Prasada and Prasada North have been a game-changer,” says Jeanine Jerkovic, economic development director for the City of Surprise. “Our traffic and household income numbers rival those along the Desert Ridge corridor of the Loop 101, and they’re only growing.” (Rendering provided by Village at Prasada)

Your Bold Future Awaits

Homes Coming 2025

WESTMARC

ASU wants to help bring engineering here. We want to support current and future students to study engineering close to where they live and make an impact in their communities.”

Hoffman says the shift came after ASU asked West Valley leadership for feedback.

“We had a workforce development strategy — West Valley Pipeline,” Hoffman says, “so we were able to give them information on what the in-demand occupations are today and projected into the future.”

ASU, in turn, realigned its curriculum to match the needs of the workforce.

“When ASU no longer saw the West Valley as a retirement community and realized they needed to shift gears and make a significant investment, that was a big telltale sign for me,” Hoffman says. “These things showed me we are getting more specialty services — healthcare and education — that are geared towards that younger population that is helping us build the workforce we need for future growth. That’s a major shift for the West Valley.”

Team sport

If you ask Hoffman or other West Valley leaders what propelled the region into becoming the economic juggernaut it is today, they universally agree that it’s not one victory or the success of one organization. It’s the collective effort of the region.

“Our West Valley mayors and managers are a very congenial, collaborative group,” says Goodyear Mayor Joe Pizzillo. “We know that what is good for one city benefits the entire region, so we celebrate each other’s wins. We share best practices, ask one another what has worked — or didn’t work — in each of our cities

so that we don’t have to reinvent the wheel when we are tackling an issue. We are all growing at an incredible rate, so having that positive working relationship brings a cohesiveness that has us all moving in the same direction to the benefit of each community and the region as a whole.”

And that cohesiveness has helped the region score some major wins when it comes to economic development. Among the highlights:

• TSMC is investing more than $65 billion in three greenfield fabs in Phoenix. TSMC will create approximately 6,000 direct manufacturing jobs, more than 20,000 accumulated unique construction jobs and tens of thousands of indirect jobs in this decade.

• Amkor Technology, a leading provider of semiconductor packaging and test services, plans to build an advanced packaging and test facility in Peoria. Amkor plans to invest approximately $2 billion and employ approximately 2,000 people at the new facility.

• KORE Power is building an $850 million battery cell manufacturing facility in Buckeye that will create nearly 2,000 new jobs.

• Microsoft recently paid more than $258 million to acquire 280 acres in the El Mirage area to support data center construction that’s already underway in the area.

“When TSMC announced it was investing in the West Valley, it proved our workforce,” says Jennifer Stein, economic development services director for the City of Peoria. “It showed we have a really talented, highly educated workforce. We are not being overlooked anymore. The West Valley is actually a leader in economic development.”

Jason Morris

Tucker Macon

Shawn Jordan

Jennifer Stein

Jeanine Jerkovic

Joe Pizzillo

Sintra Hoffman

Kevin Phelps

Matt Carpenter

Eric Orsborn

Launch Development Finance

LANDADVISORSCAPITAL.COM

WESTMARC

Every jobs counts

But it’s not just the big-dollar investments that have shifted the perception of the West Valley. Cities in the region have cultivated an environment where startups can find a supportive and welcoming environment to launch and grow their businesses.

“There are three incubators that have helped startups grow in the West Valley — AZ TechCelerator in Surprise; Canyon Ventures at Grand Canyon University; and Peoria Forward, which is a partnership between the ASU Entrepreneurship and Innovation Program and the City of Peoria,” Hoffman says. “They are doing a great job of providing basic resources, giving startups incubator space, allowing them to learn from each other and to grow and scale their businesses.”

According to the West Valley Innovation Alliance, 139 new businesses have been created in the West Valley in the past 38 months. And in the technology space, the number of new startups in the West Valley is growing an astounding 34% each year.

“We were able to assist 47 entrepreneurs with their business plans, funding and strengthening the ecosystem of the West Valley,” says Ron Babich, co-founder of the West Valley Innovation Alliance.

Those 47 startups have attracted funding value of $18.7 million and created 278 new jobs. Experts say this ecosystem of innovation and growth is only happening because people have finally taken notice of the opportunities available in the West Valley.

AN EDUCATED WORKFORCE: Artist rendering of Casa De Oro II, a new dorm to be built on the ASU West Valley campus. (Rendering provided by Todd and Associations/Oakland Construction Company)

WE’RE BUILDING A DOWNTOWN

200+ ACRES OF CIVIC, RECREATION & UNIVERSITY AMENITIES WITH HUNDREDS OF ACRES LEFT TO DEVELOP! FIND YOUR HEARTBEAT IN SURPRISE, ARIZONA

See what’s happening now and connect with the City of Surprise Economic Development team. surpriseaz.gov/CityCenter

“West Valley leadership has done a better job of telling our story and creating market clarity over the last few years — something we have all had to do during the last cycle of industrial, commercial, and residential hyper-growth,” Jerkovic says. “WESTMARC has done a consistently excellent job of communicating new market information and convening West Valley leadership to accelerate new market information.”

More to come

Moving into the future, the West Valley’s greatest strength is that it is still growing and evolving and creating its own identity.

“In the City of Surprise, we have added more than 5,000 people to our community each year for four years and consequently have seen our median household income rise from $65,000 to $97,000 and the median age in our city drop from 41 to 38,” Jerkovic says. “An increasingly new affluent and young demographic is changing our workforce, visitor and consumer profile — and this is an exciting opportunity for new developments and businesses.”

Jerkovic points to the fact that there are few places in the nation where all types of development — industrial, commercial and residential — are all in growth-mode, but they all are growing in the West Valley. And success breeds more success.

“Attracting Red Bull, Rausch and Ball to a multi-million-squarefoot campus in the Loop 303 area was an eye opener for many in the region,” says Kevin Phelps, city manager for the City of

WESTMARC

Glendale. “That soon led to billion-dollar investments by White Claw and Nestle. These projects were a huge catalyst for the significant growth in manufacturing and industrial projects. But ultimately, VAI Resort will bring unprecedented attention to Glendale nationally when it opens next year.”

And while the gigantic West Valley industrial deals and the $1 billion VAI Resort grab a lot of headlines, there are other major retail and hospitality projects — Verrado Marketplace in Buckeye, The Trailhead in Peoria, Mattel Adventure Park in Glendale, Village at Prasada and Prasada North in Surprise — that are also contributing the the changing face of the West Valley.

“Buc-ee’s, of course, is huge,” Pizzillo says of the the 75,400-square-foot, 120-gas-pump convenience store known for its sandwiches, freshly made fudge and hot beef brisket. “They have an enormous following of faithful patrons. Buc-ee’s is a destination site, with people driving hours out of their way to visit their stores.

To have them come to Goodyear is definitely a big win.”

Pizzillo is quick to point out that Goodyear is also expanding its medical corridor.

“We have two of the biggest names in cancer research and treatment now in Goodyear,” he says. “City of Hope (formerly Cancer Treatment Centers of America) has just broken ground on a major expansion and renovation at its Goodyear facility, and Ironwood Cancer and Research Center just opened its largest facility in Goodyear. Add to that, Abrazo West in Goodyear is also undergoing a major expansion. All this activity means our West Valley residents will have access to high-quality care closer to home and that definitely is a game-changer.”

The future is bright

Beyond all the transformative economic development wins and population growth, the evolution of the West Valley from quiet retirement olsson.com

70%

$75,566 is the average annual income for households in the West Valley.

community to innovative powerhouse comes down to the several key strengths that position the region for continued success in the future.

“First, the West Valley’s strategic location, situated at the crossroads of major transportation routes and adjacent to bustling urban centers, provides access to markets and resources,” says Tucker Macon, project director at Sundt, which has been involved in several projects in the West Valley that have the potential to be game-changers for the region. “Additionally, the region has a diverse and skilled workforce, coupled with a collaborative and supportive business environment. Moreover, the West Valley has demonstrated commitment to investing in infrastructure, education and sustainable development, which further amplifies its potential for long-term economic prosperity.”

Another factor driving economic growth into the future is the West Valley’s vast amount of available land and its robust transportation network.

40% of Phoenix residents live west of Interstate 17.

“Transportation initiatives, including ongoing improvements to Interstate 10, State Route 85, Loop 303, the future Interstate 11 and investments in State Route 30 will enhance accessibility and connectivity within the region,” Orsborn says. “For Buckeye in particular, our extensive rail corridors offer logistical advantages for businesses engaged in advanced manufacturing, transportation and logistics. Together, these strengths position the West Valley — and Buckeye — as a future hub for innovation and economic advancement.”

But the bottom line is what has truly fueled the transformation of the West Valley has been its “open for business” attitude and the collective passion West Valley leaders have for the region and their willingness to work collaboratively to advance it.

“This is our moment,” Pizzillo says. “The West Valley has been waiting for the spotlight to shine this way and now that it is here, we are ready for it.”

1.8 million people live in the West Valley.

63.5% of the West Valley population is workforce age.

A DIFFERENT VIEW

Here’s how West Valley cities have helped turn the region into a hot spot for growth and innovation

By MICHAEL GOSSIE

Ten years ago, many people made the West Valley their second, third or fourth choice when locating businesses and development, according to Jason Morris, founding partner of Withey Morris Baugh.

“Clearly, a decade later, we see it as the No. 1 choice in many categories,” Baugh says. “This is due in large part to major infrastructure projects which created the backbone for successful development.

In addition, the population growth, education choices and significant employers really shifted people’s perceptions.”

So, what did the West Valley do right to change those perceptions? Az Business asked West Valley leaders how their cities helped shape a region that has quickly become known for its rapid growth and innovation. Here’s what they had to say:

Eric Orsborn, mayor, City of Buckeye:

“With almost 10 million square feet of active development occurring across the city, Buckeye is a major player in changing the perception of the West Valley. The growth seen across the city represents high-paying employers in manufacturing, logistics, healthcare, retail and services. These developments bring in brands such as Kore Power, Funko, Rehrig Pacific Company, Vestar, Banner Health and Abrazo. As these powerful brands continue to invest in Buckeye and the West Valley, it brings notoriety and changes the vision of the community and region. In order to attract these types of private industries, Buckeye has streamlined our development process, ensuring we’re meeting time to market goals and private industry needs. These efforts, combined with our population growth and infrastructure investments, have reshaped the community and in turn are part of changing the West Valley’s image.”

Kevin Phelps, city manager, City of Glendale: “It starts with leveraging our assets. But most importantly, we haven’t just talked about where we are going, we have produced tangible evidence of where we are and where we are going. To paraphrase one of my favorite slogans, ‘What you do speaks so loud I can’t hear what you are saying.’ In other words, the City of Glendale didn’t just talk about success, we went out and produced success.”

Joe Pizzillo, mayor, City of Goodyear: “It is a multi-pronged approach in just about every operational area. Our council and executive leadership have been very intentional, employing highly focused strategies that support the business environment in the West Valley. Our team has worked hard to increase efficiencies in every step of the development process. We work diligently to maintain the aesthetic appeal of our city through design guidelines and by having a stable approach to growth, which balances community needs with development impacts. We prioritize amenities such as our parks and recreation facilities. Although we are growing, we continue to offer opportunities that foster a true sense of community for our residents. We fund major events that promote connectedness and a ‘small town’ feel.”

Jeanine Jerkovic, economic development director, City of Surprise: “Luxury or high-end retail brands and restaurants used to be rare west of 83rd Avenue. Surprise made a deliberate decision to curate unique lifestyle corridors in key areas of the community that are starting to come to fruition today. Today, the Loop 303 extends 35 miles from the I-10 to the I-17, and a three-mile stretch of the Loop 303 in Surprise offers the corridor’s only retail-lifestyle-quality of life amenities, drawing in a wide range of retail and restaurant visits to the City of Surprise from throughout the West Valley. Following the opening of the Surprise Costco in September of 2020, restaurant concepts like Cooper’s Hawk, Firebirds and Barrio Queen and highly desired retailers like Total Wine & More, Hobby Lobby and American Furniture Warehouse could be convinced to locate to Surprise, and these new exciting amenities are dramatically shifting market perceptions of our city and the entire West Valley.”

Jeanine Jerkovic

Jason Morris

Eric Orsborn

Kevin Phelps

Joe Pizzillo

EDUCATION MEETS OPPORTUNITY

Here’s

how West Valley

educators are

innovating and evolving

to help students succeed as part of the workforce of the future

By MICHAEL GOSSIE

In case you missed it, the best high school in the country is in the West Valley.

Out of nearly 25,000 school assessed by U.S. News & World Report for its 2024 rankings, BASIS Peoria, which opened in 2011 and serves middle school and high school students, was ranked No. 1 in the nation.

“It’s an incredible campus,” says BASIS Educational Ventures Co-Chairman Patti

Bezanson. “BASIS Peoria does great things; that’s always been the case. This year, those great things were better than any other campus in America.”

But BASIS Peoria isn’t the only West Valley educational institution doing great things and impacting students and the community. The West Valley education ecosystem is fostering innovation in

education by embracing technology, personalized learning and hands-on experiences to fundamentally change the way students are prepared to enter the workforce. By integrating cutting-edge tools and methodologies, West Valley educators are empowering students to think critically, problem-solve creatively and adapt to a rapidly evolving world. And,

in doing so, they are creating a skilled and adaptable future workforce for employers looking to relocate or expand in the West Valley.

“The West Valley’s greatest strength is the rapid growth of companies that are seeking a skilled workforce and the wide range of incoming talent to feed this pipeline,” says Dr. Scott Spurgeon, superintendent at West-MEC, a public school district that provides innovative Career and Technical Education (CTE) programs. “Countless businesses are establishing operations in the West Valley as they realize the potential of our geographic footprint.”

Next school year, Spurgeon says WestMEC will train students in 33 programs that are in the fields of architecture and construction; health science; human services; information technology; law and public safety; manufacturing; STEM; and transportation, distribution and logistics. In case you missed the headlines: Those are all business sectors the are growing and fluorishing in the West Valley.

MAKING THE GRADE:

“In addition to traditional academic skills, our Career and Technical Education (CTE) programs emphasize durable skills development such as problem-solving, collaboration, critical thinking and creativity, as well as character skills like fortitude, growth mindset and leadership,” says Peoria Unified School District Superintendent Dr. KC Somers. “These skills will serve all Peoria Unified students well, regardless of what career pathway they choose.” (Photo provided by Peoria Unified School District)

“As businesses build strategic partnerships with educational districts like West-MEC,” Spurgeon says, “this will foster student career pathway opportunities and move them toward economic independence.”

Preparing for the future

Experts say the West Valley’s greatest strength in building the workforce of the future lies in its commitment to meeting the needs of its growing population head-on.

“Our Arizona-based, hybrid, 24-month Master of Physician Assistant Studies (MPAS) program is designed to prepare PAs to provide compassionate care with the highest level of clinical excellence and ethical standards,” says Mable Smith, Ph.D., JD, MN, NEA-BC, interim dean, College of Health & Natural Sciences at Franklin Pierce University, which has a campus in Goodyear. “We develop PAs who are patient advocates, critical thinkers and lifelong learners. We nurture the development of culturally sensitive leaders who embrace diversity, equity and inclusion to serve patients within their communities, where they are ideally positioned to meet local employers’ needs and contribute to regional healthcare services.”

Being able to meet those employers’ demands is critical to both the future success of students and the continued economic growth of the West Valley.

“Grand Canyon University prepares students for the workforce by creating educational opportunities that meet the needs of the student and industry leaders,” says Paul Lambertson, dean of GCU’s College of Engineering and Technology. “The university continually assesses the economy and partners with more than 500 industry leaders on our advisory boards to align our curriculum to meet their needs.”

As part of that effort, GCU launched the Center for Workforce Development, which encompasses the university’s

Pre-Apprenticeship for Electricians and a new Computer Numerical Control (CNC) Machinist Pathway.

“This accelerated pathway model is making an impact on the state by helping high-demand industries fill needed positions while also adapting to today’s student and leading them to life-changing careers,” Lambertson says.

The goal is a career

Making sure West Valley students are on that fast track to lucrative careers marks a shift from the traditional approach of education institutions.

“Going back years ago, educators developed their curriculum and marketed that curriculum to students and then those students graduated with a lot of debt and maybe a job, maybe not a job,” says Sintra Hoffman, president and CEO of WESTMARC. “That approach has dramatically changed. As part of West Valley Pipeline, which is our workforce development strategy, we bring in industry partners and education partners and they are able to have a dialogue and say, ‘This is what I needed in terms of skill set and education.’”

Hoffman says educators have stepped up, listened to the needs of employers, looked at job descriptions and started working from skill-based needs to figure out their education programs and shape their curriculum.

“Glendale Community College has renewed its focus on meeting the needs of the West Valley,” says Tiffany Hernandez, PhD, JD, president of Glendale Community College. “We are achieving this by being agile and listening to our business partners, students and our community. In working alongside these groups, GCC is putting greater focus on post-completion success and job placement. Just as our students learn from us, we are constantly learning from our workforce partners to understand what skills are needed for employees to thrive in their positions and businesses to be successful.”

WESTMARC

But innovative West Valley educators aren’t waiting until students get older to put them on a prosperous career path.

At the Agua Fria High School District, educators and local businesses are teaming up to help students pave a pathway to success from early on. Agua Fria’s “Academies” provide robust, tailored academic experiences for students to explore high-wage, in-demand careers and understand the education, training and credentials needed to meet their career and college goals. Through partnerships with local businesses and aligning core classes like algebra, English, arts and history with workforce-focused experiences, students can apply classroom lessons with real-world expectations.

“The Academies will give every student extensive exposure to workbased learning that not only enriches their educational experience, but also strengthens the workforce of our cities, fostering economic growth and sustainability by cultivating a skilled and adaptable workforce,” says Trey Terry, Agua Fria governing board member. “Our close collaboration with local businesses ensures our curriculum reflects the current standard in the workplace and what’s expected in a collegiate setting.”

The future is now

And back in Peoria, the Peoria Unified School District has taken a holistic approach to educating its students to prepare them to lead the future workforce.

“In addition to traditional academic skills, our CTE programs emphasize durable skills development such as problem-solving, collaboration, critical thinking and creativity, as well as character skills like fortitude, growth mindset and leadership,” says Superintendent KC Somers, PhD.

“These skills will serve all Peoria Unified students well, regardless of what career pathway they choose. Students also have the opportunity to practice these durable skills and gain feedback from the industry, community and postsecondary stakeholders through project work, community service events, mock interviews, trials, role-plays and workbased learning engagements.”

Those types of experiences go a long way in helping both students and employers achieve their goals, according to Jessica Roper, director of career services at University of Phoenix.

“For early career job seekers, gaining hands-on experience alongside your education and certifications is key for

building practical skills and enhancing your employability,” she says. “Part-time jobs, internships, volunteer experiences and personal projects are all great opportunities to apply your theoretical knowledge in realworld scenarios, helping you stand out to employers.”

What really stands out is the ability for West Valley business leaders and educators to continue to innovate to meet the needs of the future workforce.

“The West Valley is a tight-knit community that comes together regularly to support educational initiatives,” Somers says. “Volunteers offer assistance with mock interviews and classroom support, industry partners provide guest speaking for students and workshops for teachers, post-secondary partners offer students  opportunities to begin earning college credits while still in high school, and community members participate in local events to help support student growth.”

Experts agree that collaboration between West Valley businesses and educators is key to preparing the workforce. By aligning curriculum with industry needs and providing internships and mentorship programs, students gain relevant skills. Businesses offer real-world insight to shape educational programs to foster innovation and practical expertise. Together, they bridge the gap between education and industry to build a skilled workforce. All that adds up to a region with a vibrant economic future, both for its employers and for the people who live there.

“Having business at the table will make a significant impact on the workforce pipeline in the Southwest Valley,” Hoffman says. “This will help propel the West Valley forward in a competitive fashion, attracting new businesses and creating excellent career opportunities for residents.”

Mable Smith

Jessica Roper

KC Somers

Paul Lambertson

Sintra Hoffman

Tiffany Hernandez

Patti Bezanson

Scott Spurgeon Trey Terry

TRAINING THE NEXT GENERATION OF HEALTHCARE LEADERS

Our Doctor of Physical Therapy (DPT) program prepares students for a physical therapy career by combining hands-on clinical experience with courses on theory, science, and practice. We develop DPTs who help people in hospitals, care facilities, outpatient clinics, and other settings restore and maintain optimal physical function, independence and quality of life.

Our Master of Physician Assistant Studies (MPAS) program is designed to prepare PAs to provide compassionate care with the highest level of clinical excellence and ethical standards. We develop PAs who are patient advocates, critical thinkers, lifelong learners, and culturally sensitive leaders who embrace diversity, equity, and inclusion to serve patients within their communities.

Both programs allow students to develop hands-on, practical skills during scheduled immersion weeks at the Goodyear Academic Center, in addition to online instruction and in-person clinical experience. The hybrid learning format offers the benefit of completing either program in 24 months without having to relocate.

WESTMARC

HEAD OF THE CLASS

Here’s what some innovative West Valley education institutions are doing to build the workforce of the future

By MICHAEL GOSSIE

Franklin Pierce University: “In November 2022, Franklin Pierce University launched its hybrid Master of Physician Assistant Studies (MPAS) program at the Goodyear Academic Center,” says Mable Smith, Ph.D., JD, MN, NEA-BC, interim dean, College of Health & Natural Sciences at Franklin Pierce University. “This hybrid program is a critical element of our Pierce@60 strategic plan, emphasizing innovative teaching methods that resonate with the evolving demands of the healthcare marketplace. As one of the first online/hybrid PA programs in the country, students have the opportunity to complete their education more quickly and at a lower cost.”

Glendale Community College: “To meet the needs of this dynamic environment, GCC has created Fast Track Certificates, which are shorter term, stackable credentials that prepare students for quicker entry into the workforce, or to progress in their current career track,” says Tiffany Hernandez, Ph.D., JD, president of Glendale Community College. “GCC also realizes the importance of students getting realworld experience as part of their academic program. An example of this is the Gaucho Security Operations Center, where students receive training in cybersecurity and have the opportunity to apply their knowledge through a paid internship program that pairs them with rural municipalities in Arizona.”

Grand Canyon University: “The Center for Workforce Development’s innovative and flexible apprenticeships and non-degree programs create additional pathways for those who may not be able to obtain a four-year degree,” says Paul Lambertson, dean of GCU’s College of Engineering and Technology. “Combined with GCU’s current priority of educating teachers and nurses across the country through its ground and online baccalaureate and graduate programs, the university is bolstering Arizona’s workforce by addressing the ongoing labor shortages that plague not only the state, but the entire country. In fact, GCU has two West Valley Accelerated BS in Nursing locations as we partner with local healthcare systems to help the critical nursing shortage, as well as ABSN locations in Chandler and Tucson.”

Peoria Unified School District: “Peoria Unified works closely with many advisory board members to drive innovative CTE curriculum and produce personalized learning experiences that educate the workforce of tomorrow, especially in high-skill, high-demand jobs,” says Superintendent Dr. KC Somers. “Advisory board guidance has led to defining relevant certifications for students, offering new programs such as automation and robotics and extending our automotive program to include electric vehicle technology.”

West-MEC: “All West-MEC programs have a business advisory council that meets a few times a year to provide guidance on ensuring curriculum, equipment and credentials meet industry standards,” says Dr. Scott Spurgeon, superintendent at West-MEC. “West-MEC also works on the front end with companies that are building new facilities in the West Valley. Establishing early partnerships allows West-MEC to learn their technical skill needs in order to prepare students for pathways that fill their talent gap in the West Valley. Some recent key early business partnerships include Nestle, TSMC, and KORE Power.”

ON THE GO

Here’s how the West Valley has evolved into a year-round tourism destination

By DEVYN WILLIAMS

In the last decade, what was once a sleepy suburb has hosted two Super Bowls, four NASCAR Championship Weekends, a men’s college basketball Final Four, the College Football Playoff National Championship, a Jake Paul fight, two classic UFC events, the Rolling Stones and Taylor Swift — twice.

Welcome to the West Valley — one of the nation’s emerging hot spots for experience-based tourism.

“I see more energy around tourism in the West Valley than ever,” says Sintra Hoffman, president and CEO of WESTMARC. “It used to be spring training. But hosting these mega-events has put the West Valley on a world-wide stage for the world to see. Now, people are looking at the West Valley as a year-round tourism destination.”

And it’s easy to see why.

“You can pack a bag, stay in the West Valley and capture a bit of it all —shopping, dining, entertainment, outdoor activities, arts and culture attractions, good weather and so much more,” says Jessica Kubicki, marketing director at Westgate.

Tourism in the West Valley is only going to get bigger with the expected 2025 openings of the much-anticipated VAI Resort and Mattel Theme Park in Glendale.

Coming attractions

Imagine a $1 billion, 60-acre resort oasis destination rising from the Arizona desert landscape. Imagine a hotel room transforming into a concert seat to view world-renowned artists and entertainers. Imagine an island escape inspired by the most exotic beaches in the world now set at the center of a resort destination. It takes a visionary to go beyond imagining and disrupt the status quo. But that’s what the $1 billion VAI Resort intends to do. Led by Grant Fisher, the 27-year-old hospitality entrepreneur, and the VAI Global Development team, VAI is the manifestation of a dream to create the world’s most iconic resort in the most unexpected yet perfect location.

INDUSTRY-CHANGER:

VAI Resort, which is expected to open in 2025 in Glendale, will redefine the concept of a full-service resort hotel by delivering a multi-faceted experience. With an overall design inspired by the sounds and rhythms of music, state-of-the-art entertainment venues, curated culinary concepts and a first-of-its-kind, live music and concert venue, VAI will live up to the spirit of the word which is described as: a behavior, a lifestyle. (Rendering provided by VAI Global Development)

Kevin Phelps

Jessica Kubicki

Sintra Hoffman

Latasha Causey

Bridget Binsbacher

WESTMARC

“What I love most about VAI Resort is that it’s geared towards the younger generation as an experiential entertainment destination that will combine live entertainment, overnight accommodations, restaurants and daytime activities,” says Kevin Phelps, city manager of Glendale.

Some highlights:

• It will be the first hotel property to create a live music venue with rooms.

• It will feature four towers with more than 1,100 rooms, suites and villas.

• VAI music and entertainment venue features a $40 million state-of-the-art stage.

• Entertainment options include 12 signature restaurants, Konos Island and Beach Oasis, luxury spa, nightclub venue, rides and attractions,

An addition that could potentially be in the works, according to Phelps, is an elevated 10-minute gondola ride that can take guests to the Desert Diamond Casino from VAI Resort.

Next door to VAI Resort is the Mattel Theme Park, which will feature a Hot Wheels Go Kart Track and a 4D Barbie Theater for an interactive guest experience.

“We think this will be a magnet for attracting visitors,” Phelps says.

Sports fans everywhere can rejoice because State Farm Stadium — which hosted the men’s Final Four in 2024 — will be hosting the women’s Final Four in 2026.   Arizonans will also get to experience their first-ever Buc-ee’s in 2025. The destination gas station will feature 120 gas pumps and a one-stop shop for clothing, food and more. According to the city of Goodyear, it will bring more that 200 jobs to the area and offer tourists another fun place to visit.

Westgate creates booming economy

When Westgate Entertainment District opened in 2006, it helped tourism in the

West Valley reach new heights — and it continues to do so. Not only is it home to Desert Diamond Arena — which hosts concerts, sporting events and other attractions — but Westgate also brings people together for dining, nightlife, shopping and socializing.

“The one-stop-shop is our mantra here,” Kubicki says.

Some fairly new attractions:

• Pop Stroke, a Tiger Woods-backed business, includes two 18-hole, high end, miniature golf courses along with great food and drinks.

• Chicken N Pickle features indoor and outdoor pickleball courts and offers food, drinks, party rooms and TV sets.

“We’re also getting ready to open a huge indoor Mario Andretti electric car facility in Westgate that will offer car driving, restaurants, bars and virtual reality games,” Phelps says.

As the West Valley looks to grow its ever-younger population, entertainment stems from multiple different activities within one place. They want their senses challenged and that is what Westgate is all about, Phelps says.

“It’s about layering all these different activities, so it becomes a no brainer to want to be in Glendale,” Phelps says.

With the uniqueness of Glendale and other parts of the West Valley, its experts see tourism continuing to thrive.

“I think we can do better than any other region in Arizona and better than everyone outside of Las Vegas and the Southwest U.S.,” Phelps says.

Sports fans unite and rejoice

According to an Arizona Sports and Tourism Authority spokesperson, State Farm Stadium in Glendale attracts 1.2 million people to about 200 events per year, generating an estimated $7 billion in economic impact. The stadium will host three Copa America soccer matches this summer, which are expected to bring in tens of thousands of fans.

“You get out what you put in,” Kubicki says, “and the stakeholders of the West Valley have put a lot in. The sports appeal in general, from football to baseball to

college sports, creates a huge upside for the West Valley. Big events bring big events, which to state the very obvious, bring the masses.”

These mega-events have helped Glendale’s hospitality industry increase its hotel room count from 900 to 1,900 rooms in the last decade, with thousands more on the horizon, including more than 1,000 new rooms from VAI alone.

“When Taylor Swift kicked off her world tour in Glendale at the stadium, we renamed Glendale to Swift City for two days”, Phelps says. “People spent money at unheard rates because it wasn’t about the music, it was about being in a party with 80,000 people and being part of the experience.”

But what originally helped put the West Valley on the tourism map was the Cactus League baseball, which generates $710 million in total economic impact and generates $36.6 million in annual tax revenue.

“Six out of 10 fans come here for spring training and as a result, they visit other parts of the state and stay for an average of four days,” says Bridget Binsbacher, executive director of the Cactus League.

Spring training might be five weeks long, but Binsbacher says it is a year-round industry with festivals, signature events and other attractions for fans.

“The World Series win by the Texas Rangers helped them see a 42% increase in attendance,” Binsbacher says. “Our total attendance for 2024 was 1.6 million for 216 games, the highest attendance total since before the pandemic.

Another economic driver for West Valley tourism is Phoenix Raceway in Avondale, which hosts two races per year, including NASCAR Championship Weekend, the Super Bowl for NASCAR.

“The City of Avondale continues to bring new hotels and restaurants and the other West Valley cities are also continuing to invest and bring new things out here,” says Latasha Causey, president of Phoenix Raceway.

“There’s always something going on in the West Valley,” Hoffman says, “and it’s only going to keep getting better.”

WEST VALLEY DESTINATIONS 10 TOP

The West Valley has a lot to offer visitirs, from State Farm Stadium to Topgolf to incredible dining options to retail therapy at Tanger Outlets Phoenix. Here are 10 great places to check out, whether you’re just visiting or an Arizona resident.

Desert Diamond Casino West Valley: With more than 75,000 square feet of gaming space, Desert Diamond Casino West Valley is where jackpots are a cause for celebration. Desert Diamond Casino West Valley also has delicious dining options and retail options with fashionable items.

Information: ddcaz.com/west-valley

Historic Downtown Glendale: Discover Historic Downtown Glendale, which has been named as one of the country’s 10 best places for shopping and has received national accolades for dining.

Information: visitdowntownglendale.com

The Wildlife World Zoo: The Wildlife World Zoo, located four miles northwest of Litchfield Park, provides a natural habitat for many endangered species. The zoo specializes in African and South American animals, and has Arizona’s largest collection of exotic animals. Information: wildlifeworld.com

White Tank Mountain Regional Park: Explore the rugged terrain and the ancient Hohokam at the White Tank Mountain Regional Park and Nature Center. Most of the park is made up of the rugged and beautiful White Tank Mountains on the Valley’s west side. Information: maricopacountyparks.net

The Wigwam: Make your own history at The Wigwam — Arizona’s rich cultural and iconic resort for more than 90 years. It was originally built for Goodyear executives visiting the farming operations. In 1929, The Wigwam opened to the public and soon became a fashionable and exclusive resort.

Information: wigwamarizona.com

Phoenix Raceway: Phoenix Raceway is a 1-mile, low-banked tri-oval race track in that currently hosts two NASCAR race weekends annually including the final championship race since 2020.

Information: phoenixraceway.com

Cerreta Candy Company: Factory Tours are available Monday-Friday and visitors can purchase a Chocolate Tasting Tour Pass for a guided tour of the factory and sample the delicious chocolate.

Information: cerreta.com

Westgate Entertainment District: Nestled in the heart of Glendale, Westgate Entertainment District offers a dazzling display of specialty shops, eateries and entertainment with a unique sense of community.

Information: westgateaz.com

SOMETHING FOR EVERYONE:

“Westgate takes the shopping center concept to a whole new level,” says Jessica Kubicki, marketing director for Westgate Entertainment District. “More than just a mall, we’re a destination for integrated experiential marketing. Our varied attractions, which include over 300 Westgateproduced events each year, coupled with our strategic leasing efforts begets a standout destination for both shoppers and visitors.” (Photo provided by Westgate Entertainment District)

Lake Pleasant Regional Park: With more than 23,000 acres of water and beautiful, unblemished desert landscape, Lake Pleasant Regional Park is one of the most scenic recreation areas in the Valley.

Information: visitpeoriaaz.com

Estrella Mountain Regional Park: Estrella Mountain Regional Park boasts 20,000 acres of pristine desert, mountains and a large wetland. Many amenities are available to visitors, including baseball fields, picnic area, a golf course, fishing from the Gila River, and over 33 miles of trails for hiking, mountain biking and horseback riding. Information: maricopacountyparks.net

Inspirata Pointe at Royal Oaks

HIRE GROUND

The West Valley is doing all the right things to strengthen and build the workforce of the future

By MICHAEL GOSSIE

The West Valley has become a magnet for a wide range of industries, including healthcare, advanced manufacturing and data centers, according to Buckeye Mayor Eric Orsborn.

“Today, the West Valley has a growing and diverse population, attracting professionals, families and businesses alike,” Orsborn says. “This creates vibrant communities and a robust pipeline for future development.”

It has also attracted thousands of new jobs.

“Buckeye has led the way in sharing the ‘reverse the commute’ story, emphasizing the availability of skilled labor within the area,” Orsborn says. “The region has been successful in diversifying the industry base, moving from a bedroom community to attracting investments from companies such as Microsoft, Boeing and Amkor. As the region brings new jobs to the West Valley, every community benefits since these are

career opportunities residents across the West Valley can take advantage of.”

Those economic development wins have also required a solid workforce development plan to assure those companies bringing billions of dollars in investments and thousands of new jobs to the West Valley that there is an eager and skilled workforce waiting to fill those jobs. To get a closer look at the region’s long-term vision, Az Business talked with Kevin Dumcum, director of workforce development for WESTMARC.

Photosprovidedby Adobe Stock

Az Business: What does a region need to do to develop a good workforce?

Kevin Dumcum: First, businesses need to be at the table and they need to tell us what they’re looking for. Too often, an agency — whether it’s government or nonprofit — will create a product to solve a problem and then present it to a business and it doesn’t quite meet what they need. So, we really need businesses to be engaged in the problem-solving to begin with so products or services are built to meet a specific need. No. 2, I’m a huge proponent of workbased learning programs, where businesses take on apprentices or interns — hopefully paid — and also unpaid career technical education (CTE) programs. Businesses should be reviewing curriculum, providing staff who can teach the curriculum, and get engaged in their own workforce development, so they are driving the discussion and everything we do on the workforce supplier side be to build and meet their stated needs.

AB: Are there sectors that are doing a good job in helping develop their own workforce of the future?

KD: Construction has been doing it for decades. They are leading the apprenticeship charge. But what’s exciting is when I see our healthcare partners begin to explore what it would mean to create an apprenticeship programs within healthcare. They’re evaluating what the regulatory requirements are and how they can work within their regulatory requirements in professions like nursing. So, healthcare is getting involved with workforce development. We are looking to engage more manufacturing companies because their skilled needs are adjacent to construction, but they have historically not been very engaged with apprenticeship programs. Those three are probably the big ones: Construction, healthcare and manufacturing.

AB: What are the greatest strengths of the West Valley’s workforce in 2024?

KD: Our greatest strength is the strength of our education programs. I’ve been very impressed with our colleges, our community colleges, and the way that they have adopted the ability to pivot and to create non-degree programs. Five or 10 years ago, that would’ve been a nonstarter. But our colleges and universities are becoming very adaptive with creating non-credit programs.

Businesses are recognizing that what they need are skills and not necessarily a degree. So, if you can get a skill in six months or a

year as opposed to spending two years or four years working toward a degree, then you’re that much further ahead in your career.

And for those who are interested in pursuing a degree, ASU’s West Valley campus now offers undergraduate degree programs that prepare them for the increasing number of technology and engineering opportunities that are available in the West Valley.

AB: What is the West Valley doing right when it comes to developing the workforce for the future?

KD: One of the things a number of the cities is doing is offering scholarship opportunities to residents. Offering scholarships removes a barrier for West Valley residents and makes it easier for residents to take classes and stay relevant in the workforce. A lot of businesses are also offering scholarships through their foundations. So, that is very encouraging.

AB: Where are the greatest opportunities for young people to start a career or build a career in the West Valley?

KD: Because the West Valley is growing so rapidly and our economic base is so diverse, it really is pretty wide open. One of the sectors that offers tremendous opportunities is healthcare because our population is growing and healthcare is diversifying as new technology becomes available. There’s also manufacturing with Taiwan Semiconductor Manufacturing Company coming into the West Valley and KORE Power coming into Buckeye. With the support agencies that will come in with both of those companies, manufacturing is going to be growing exponentially. Our business services sector — professional services, financial finances, insurance, real estate, attorneys — is one of the West Valley’s biggest industries. They’re small businesses and a lot of them are entrepreneurs, but you add them all up and the business services sector is the West Valley’s biggest source of employment.

AB: So, small businesses are big business in the West Valley?

KD: Our entrepreneur ecosystem is thriving and our technology ecosystem is thriving. When we began to track West Valley technology startups in 2018, we had one. Now, we’re well into double digits year over year and growing the number of technology startups by 30% to 40% each year. That may be one person working in a garage, but eventually they’re going to scale and start to expand, and then they’re going to be hiring. So, that’s very exciting for the West Valley.

AB: What are some of your goals as director of workforce development for WESTMARC?

KD: One is continue to work on creating pathways for businesses to engage with workforce development. The corollary to that, and the other side to that coin, is finding ways to coordinate the needs of businesses with our workforce development ecosystem. There are ways we can do that where everybody wins.

One thing I tell businesses is don’t try to do it alone. Gone are the days where you just post a position on Indeed and hope you get enough candidates because you’re looking for a unicorn, and unicorns aren’t going through those channels. So get some help. Help and guidance is available from WESTMARC and other agencies at no cost or very low cost. And if a particular agency isn’t able to help, we all talk to each other, so we can point you in the right direction. But, reach out for help.

West Valley Pipeline

What it is: The West Valley Pipeline is a regional workforce development strategy that serves as the guiding document in developing an educated skilled workforce, moving the region forward in a competitive fashion, attracting new businesses and creating excellent career opportunities for residents.

Learn more: westmarc.org

Eric Orsborn

Kevin Dumcum