DIGITAL RECRUITMENT SOLUTIONS
Agenda The Arizona Daily Sun Audience azdailysun.com Audience azdailysun.com Online Advertising Options Our Partnership with Monster Job Seeker Traffic Jobs Postings/Slots Model Enhancements What’s New with Monster Power Resume Search Live Demo Questions
OUR TRAFFIC
Arizona Daily Sun Classifieds, Mid-Week Shopper, and Flag Live
The Arizona Daily Sun’s readership is: 25,100 Sunday 24,600 Daily Arizona Daily Sun’s average circulation: 9,700 Sunday 9,500 Daily
Over 18,000 Mid-Week Shoppers are home delivered and mail distributed weekly non-subscribers. The FREE Flag Live publication is popular among the younger set. Over 7,000 are available in hundreds of racks throughout the region.
Based on average readers per household.
azdailysun.com Traffic We average‌ Over 1.45 million Monthly pages viewed on azdailysun.com
Over 298 thousand Monthly unique visitors on azdailysun.com
Over 4.7 thousand Monthly pages viewed on our jobs page
Over 2.9 thousand Monthly unique visitors on our jobs page
January 2014 - May 2014 by Omniture, Inc.
azdailysun.com Mobile Traffic Mobile Advertising Benefits
Mobile Audience
•
• •
491,000+ average monthly page views
73,400+ average monthly unique visitors
•
• •
Reach a younger demographic of 25 – 44 Exclusive, uncluttered environment (only one banner ad per page Complete mobile web page with offer information Click through rates higher than basic online: average between .30 .50% Closely associate your brand or service with our quality content Enables you to continue the dialog with the user through various forms of engagement: − − − −
−
IS YOUR WEBSITE MOBILE COMPATIBLE? January 2014 – May 2014 by Omniture, Inc.
Click to call Visit a site Invite to text back Offer a coupon Apply for a job
Mobile Geo Fencing Example: Truck Drivers Appears on thousands of apps and mobile sites:1 mile around driving schools or truck stops in targeted communities
• • • •
Reach truck drivers, student drivers, and potential candidates. CTR averages are higher than a standard web display campaign Reach users at different touch points during the day without desktop limitations Highly accurate hyper local targeting
azdailysun.com – Advertising Options Reach the passive and active jobseeker through premium placement
1.
2.
2. Be there as jobseekers begin their search.
3.
4. 5. 6.
1. 2. 3. 4. 5. 6.
ROS Leaderboard Pencil & Wrap (PAW) Big Ad Featured Employers Top Jobs Flyerboard
azdailysun.com – Advertising Options Reach the passive and active jobseeker through PREMIUM AD PLACEMENT Have a career fair or need to reach both active and passive employees? Use our Homepage PAW ad spot.
Your company logo and message will be wrapped around our homepage with an expandable pencil ad to deliver high impact!!
azdaily.com – Advertising Options PREMIUM AD PLACEMENT – FLOATBAR
A high impact exclusive position. The Floatbar is a stationary ad at the bottom of the screen that stays with the viewer throughout their visit on all pages of our site.
Advanced Audience Targeting Demographic Targeting Reach your customers by targeting a specific demographic segment over a network of over 5,000 national web sites.
• • •
Age Gender Ethnicity
•
Job title
• • • •
Parents Homeowners Income Geo-targeting
Keyword Contextual Targeting Target potential customers who don’t choose you. . .
Users read content The Keywords on the Page are Viewed and Ads are Shown to Match. They See Your Ad!
Job Title Targeting Ads are served using 3rd party data and target the user based on their profession or industry.
Advanced Audience Targeting Behavioral Targeting Behavior targeting is the process of reaching users based on their recent internet behaviors, such as search queries and sites visited
Your ads are served to those users when they visit any site within the network.
azdailysun.com Email Blast Send your open position to over 18,000 opt-in subscribers through the Arizona Daily Sun’s ever-growing list. Space is limited and is on an asavailable basis with only one email blast going out per day.
e-Mail You are able to utilize an expansive database that is CONSTANTLY being developed and maintained. This offers you the capability to soar beyond just targeting age and demographics, but for example would allow you to target Nurses with Bachelors Degree..
Broad Verticals
Narrow Selects
Ailments Arts Consumer Goods and Interests Education and Employment Utilize both broad and narrow Ethnicity/Race demographics to reach your Health and Medical IDEAL candidate. Hobbies and Interests Music Personal Business Personal Interests Real Estate Sports Travel & Vacations Vehicles & Transportation In total there are over 700 demographic categories!
Age Behavior Career Demographic Family Finance Gender Geographical Housing Income Lifestyle Presence of child Recreation
Our Newspapers plus Monster. This partnership brings together a trusted local media source with the online recruitment advertising market leader providing employers with: Broader reach to both online and offline job seekers in the market Single source solutions of print and online recruitment advertising
Monster’s Local Reach: Attracting Local Candidates Partnerships with over 1,100 daily and weekly papers in the United States > Our top 125
newspaper partners attract more than 68 million unique visitors to their websites each month
#1 Site Visitors • Every second, 80 job searches are performed on Monster.com2 • Every minute, 2,200 jobs are viewed on Monster.com2 • Every day, 30,000+ new resumes are added to Monster.com1 • Every month, over 206 million job searches are performed on Monster.com1 Source: 1comScore monthly average, Q1 2013; 2Monster Internal monthly average, Q1 2013
Monster Delivers Locally & Nationally Measure
Monster US Monthly Average
MonsterPhoenix/Prescott DMA Monthly Average
Job Views1
Over 96M
Over 1,373,000
New Resumes Posted1
Over 1.4M
Over 10,900
Total Resumes1
Over 56M collected
Over 358,000 active
New Accounts1
Over 990k
Over 2,200
Applies1
Over 13.4M
Over 126,000
Monster has the seeker base to meet the recruitment demand among companies of all sizes locally and nationally
1Monster
Snapshot Internal Data, June 2013-May 2014
Job Views in the Phoenix & Tuscan Designated Market Areas (DMA) Job Views
Tucson (Sierra Vista)
Grand Total
Accounting/Finance/Insurance
1,618,582
64,206
17,405,730
Administrative/Clerical
1,372,544
80,320
17,336,618
165,423
8,263
2,026,141
97,368
16,666
2,693,556
Building Construction/Skilled Trades
353,120
33,365
4,255,516
Business/Strategic Management
514,754
43,506
5,634,066
Banking/Real Estate/Mortgage Professionals Biotech/R&D/Science
Creative/Design
114,411
6,700
2,040,793
1,229,303
156,613
10,510,955
Editorial/Writing
101,691
4,186
1,302,303
Education/Training
306,109
33,504
4,784,820
Engineering
696,368
101,205
12,490,630
Food Services/Hospitality
428,129
65,778
4,993,892
Human Resources
350,911
28,914
5,075,158
Customer Support/Client Care
Installation/Maintenance/Repair
614,056
100,106
9,889,780
1,931,579
195,361
30,696,723
Legal
120,351
10,905
2,098,557
Logistics/Transportation
886,661
66,039
13,612,374
Manufacturing/Production/Operations
623,406
63,568
11,319,661
Marketing/Product
412,209
27,596
7,162,494
1,416,919
193,714
17,590,865
Other
518,758
41,097
8,017,047
Project/Program Management
254,001
26,128
3,898,030
Quality Assurance/Safety
214,817
29,146
3,257,552
3,373,266
481,659
40,824,559
109,917
21,255
2,310,214
17,824,653
1,899,800
241,228,034
IT/Software Development
Medical/Health
Sales/Retail/Business Development Security/Protective Services Grand Total
1Monster
Phoenix (Prescott)
Internal Data, June 2013- May 2014
JOB POSTINGS / SLOTS
Print to Web Sample
Job Postings: The Ultimate Hiring Tool Reach qualified candidates with Monster Job Posting > Post in minutes > Filter responses online > Save time and increase productivity with
our tools > Add screening questions > Manage candidates online
Flexible options > Unlimited ad space – no character limits
> Company logo – adds branding > Purchase as needed or in advance > Variety of duration options for both quick-to-
fill and ongoing and tough-to-fill postings: (14, 30, 60, 90, 180 or 365 day options)
Monster Slots Monster Slots are flexible one year subscriptions that allow you to rotate your job listings depending upon your needs. Each slot subscription provides a ‘parking spot’ on Monster for the jobs you need to fill. Key Benefits include: >
Enjoy greater flexibility Post, rotate and repost your jobs as needed
>
Control recruitment costs Streamline your recruitment spend with annual subscriptions
>
Maintain candidate flow Build a talent pipeline for ongoing hiring needs
>
Manage candidates effectively Create candidate folders for unique positions
>
Keep on top of your hiring processes Use Monster’s candidate management functions and our time-saving resume filtering
ENHANCEMENTS
Job Enhancements: Stand Out, Reach More. Bolding – make your job opportunities stand out in search results. Bolding drives an 11% average increase in apply starts1 Diversity Posting – reach an additional 22 million+ diverse Job Seekers2 and deliver a 10% avg. increase in applies1. Auto-Refresh – automatically move job postings to the top of the search results after 14-days. Auto-refresh provides a 43% average increase in job views1. Enhanced Job Branding – differentiate your Job Posting and reinforce your company’s brand.
1Monster
Snapshot Internal Data, Feb 2013-Mar 2014
#1 Diversity
The Monster Diversity Network offers access to up to 24 million Unique Visitors per month1 and has approximately 35 million registered members across Black Planet, Military.com and corresponding partnerships.2 > Reaches more than 36% of online African Americans1 > Reaches more than 31% of online Hispanics1 > Reaches nearly 26% of online Asian Americans1 > Reaches nearly 22% of online Females1 The Monster Diversity Job Network > Delivers approximately 7 million job views and nearly 400 thousand diverse applications each month3 > Averaged more than 9 million Unique Visitors monthly1 The Monster Diversity Network resume access: > Houses more than 4.5 million searchable diverse candidate resumes providing for the largest known commercial diverse oriented resume database in the U.S.4 > Can be accessed through powerful search technologies such as Power Resume Search速 using 6Sense速 search technology
Source: 1US comScore, Q1 2013 monthly average; 2US comScore Plan Metrix (reach includes duplicate traffic) Q1 2013; 3Internal Partner Data Q1 2013, reported by InteractiveOne; 4Internal Monster Data Q1 2013
Reach Educators, Parents and Students Begin fostering potential employee relationships early
Fastweb Advertise on the premier online resource for paying and preparing for college • • • • • •
Established in 1995 $3.4 billion in scholarships Scholarship awards database contains over 1.5 million scholarships 1 in 3 college-bound seniors use Fastweb Fastweb has helped more than 50 million students pay for school (9 million are active users of the site) More than 30,000 educators nationwide use Fastweb
Reaching Jobseekers Beyond the Job Board
Monster Career Ad Network –
Finding Candidates Where They Live Online Serves over 3.9 billion job ad impressions per month1 Syndication to thousands of sites1 Reaches on average over 69 million users in the U.S.2
A 30 Day Career Ad Network unit drives 46% more job views Monster Network Vertical Partners/Ad Networks Reaches thousands of sites
* Monster adds and reviews network partners on a monthly basis
Reach Job Seekers in their inbox. Increase traffic to your postings
What’s the “Hot” New Thing?
Introducing Interest Capture •
•
•
•
Window appears when seekers click to apply to a job that links to your off-site apply. Seeker enters email address and is then redirected to your career site. Monster provides you with a list of email addresses captured for your jobs. You engage seekers who did not complete the apply, and turn them into potential hires.
Pre and Post Hire Solutions
Monster Talent Management Suite Helping you meet your talent management objectives by continuously extending Monster’s value
•
Fully integrated, hosted solution
•
Eliminates manual processes
•
Designed to meet the needs of any business, regardless of size, industry, complexity, geography and budget
Introducing Monster SeeMore
™
The World’s First Semantic Search Platform for Talent SEARCH • Use patented 6Sense® search technology on YOUR databases and talent pools • Identify top candidates based on relevant skills and experience – not just keywords. • Access Monster’s resume database (available with Power Resume Search® license).
TALENT MATCHING • Automatically score and rank resumes in folder(s) against job-specific criteria. • Identify the best matched candidates with unprecedented precision and ease. • Save time with instant side-by-side comparisons of your top talent.
TALENT DASHBOARD • Gain invaluable insight into your candidates and employees. • Identify skill strengths, gaps, and trends. • Get rich analytics to support talent acquisition and planning activities.
HOSTING • Monster will host a copy of your resumes to allow SeeMore access. • Merge various private talent pools. • Set different levels of access control for your users.
BUSINESS GATEWAY • Connect your talent pool(s) with SeeMore. • Different resume repositories can include ATS, HRIS, NAS, and more.
Your Company Brand In Hiring
Follow your target audience. Buy demographics to reach the most relevant audience
Monster Audience Sponsorship Segments Accounting & Finance Administrative & Office Support Advertising & Marketing Agriculture, Fishing & Food Production Animal Care and Veterinary Architecture & Landscaping Attorneys & Legal Support Banking & Lending Business & Strategic Management Business Operations Call Center & Telemarketing CNA, LPN, LVN & Medical/Dental Aides Communication, Publishing & Traditional Media Computer Science & Software Development Computer, and Information Technology Construction Credit and Collection Culinary Services & Kitchen Customer Service Database & Data Management Dental & Medical Practitioners & Therapists Digital Communication and Web Design Education, Library Sciences & Training Engineering - Chemical Engineering - Civil
Engineering - Industrial and Manufacturing Engineering – Mechanical Engineering - Electrical and Computer Financial Planning & Advising Healthcare Management Hospitality, Casino & Restaurants HR General Insurance Law Enforcement & Public Safety Machinists/Assembly Maintenance, Repair, and Facilities Management Manufacturing and production Medical Technicians & Laboratory Nurses Personal Services Pharmacy Public Works & Gov Real Estate Retail Sales & Management Sales & Sales Management Science Social Services Telecommunication Systems Trades Transportation and Warehousing
POWER RESUME SEARCH
Power Resume Search with 6Sense Search Technology
• • • • •
Provides unrivaled candidate matches Understands concepts and context Bases matches on actual, relevant experience, skills, education, and more Automatically sorts, scores, and ranks Provides at-a-glance comparisons
You Can Now Find Candidates You Want In A Few Words, Not Twenty Instead of typing this in a keyword field:
All you just need to type is this:
(“Director of Corporate Finance” OR “Dir. of Finance” OR “Director, Finance”) AND ((“GAAP” OR “SOX” OR “Tax Audit” OR “Revenue Recognition” OR “SOX 302” OR “SOX 404” OR “Financial Audit” or “Audit” “or “Financial Disclosure”) NEAR (“to present” OR “current”)) AND NOT (“White” OR “White Sox”) Director of Finance
Introducing Monster Power Resume SearchTM
Pinpoint Specific Candidate Qualifications
Stop Looking and Start Finding Your Next Hire
Saving You Time and Effort
Results are scored and ranked
Matching skills are noted with green dots
Depth of experience is cited
Current position is noted
Helping You Make Informed Decisions
Monster Power Resume Search.
Delivers unrivaled search results using 6Sense® semantic search technology Understands the meaning of words on resumes, including relevance Automatically sorts and ranks candidates with the best matches first Provides at-a-glance overview of qualifications Balances essential vs. nice-to-have attributes Offers flexibility to easily broaden or narrow search criteria Displays side-by-side candidate comparisons Enables geographic or national search in the areas you are looking to hire Includes search agents Facilitates making notes and emailing resumes to decision makers
Stop searching, start matching, and spend more time with the right candidates to make the hire.
Less Time Searching, More Time Hiring 65%
150%
Less Time
90%
97%
More Candidates
Preferred PRS
PRS is faster
Recruiters preferred using PRS over keyword search
Recruiters believed PRS found candidates faster
Less Time Taken using PRS vs. keyword search
More qualified candidates found
Data collected from 48 recruiters, managers and executives from 15 enterprise customers nationwide after hands-on testing of PRS vs. various Keyword Searches
LIVE DEMO