Business Journal - April

Business JOURNAL N O RT H ER N AR IZO NA

April 3, 2015 Vol. 1 Issue 6

Refocusing the

center

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10

From the mayor’s desk: an interview with Jerry Nabours

Flagstaff’s Downtown Business Alliance makes the leap with a new executive director

By Seth Muller

The Bar bounty: local taverns on the upswing SEE PAGE 4 FOR THE FULL STORY 

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Northern Arizona Business Journal | April 3, 2015

Where is your future headed?

Trey Clark & Justin Hill are proud to sponsor

Y

25 Men Who Think They can Cook.

ou may have a very idealistic vision of retirement--doing all of the things that you never seem to have time to do now. But how do you pursue that vision? Social Security may be around when you retire, but the benefit that you get from Uncle Sam may not provide enough income for your retirement years. To make matters worse, few employers today offer a traditional company pension plan that guarantees you a specific income at retirement. On top of that, people are living longer and must find ways to fund those additional years of retirement.

Such eye-opening facts mean that today, sound retirement planning is critical.

But there's good news: Retirement planning is easier than it used to be, thanks to the many tools and resources available. Here are some basic steps to get you started.

• What is your life expectancy? The longer you live, the more years of retirement you'll have to fund.

• What rate of growth can you expect from your savings now and during retirement? Be conservative when projecting rates of return.

• Do you expect to dip into your principal? If so, you may deplete your savings faster than if you just live off investment earnings. Build in a cushion to guard against these risks.

Determine Your Retirement Income Needs It's common to discuss desired annual retirement income as a percentage of your current income. Depending on who you're talking to, that percentage could be anywhere from 60 to 90 percent, or even more. The appeal of this approach lies in its simplicity. The problem, however, is that it doesn't account for your specific situation. To determine your specific needs, you may want to estimate your annual retirement expenses.

Understand Your Investment Options You need to understand the types of investments that are available, and decide which ones are right for you. If you don't have the time, energy, or inclination to do this yourself, hire a financial professional. He or she will explain the options that are available to you, and will assist you in selecting investments that are appropriate for your goals, risk tolerance, and time horizon. Note that many investments may involve the risk of loss of principal.

Calculate The Gap Once you have estimated your retirement income needs, take stock of your estimated future assets and income. These may come from Social Security, a retirement plan at work, a part-time job, and other sources. If estimates show that your future assets and income will fall short of what you need, the rest will have to come from additional personal retirement savings.

Use The Right Savings Tools The following are among the most common retirement savings tools, but others are also available.

Employer-sponsored retirement plans that allow employee deferrals (like 401(k), 403(b), SIMPLE, and 457(b) plans) are powerful savings tools.

IRAs, like employer-sponsored retirement plans, feature tax deferral of earnings.

Roth IRAs don't permit tax-deductible contributions but allow you to make completely taxfree withdrawals under certain conditions.

Annuities are contracts issued by insurance companies. Annuities are generally funded with after-tax dollars, but their earnings are tax deferred (you pay tax on the portion of distributions that represents earnings). There is generally no annual limit on contributions to an annuity.

Figure Out How Much You'll Need To Save By the time you retire, you'll need a nest egg that will provide you with enough income to fill the gap left by your other income sources. But exactly how much is enough? The following questions may help you find the answer: • At what age do you plan to retire? The younger you retire, the longer your retirement will be, and the more money you'll need to carry you through it.

Build Your Retirement Fund: Save, Save, Save When you know roughly how much money you'll need, your next goal is to save that amount. First, you'll have to map out a savings plan that works for you. Assume a conservative rate of return (e.g., 5 to 6 percent), and then determine approximately how much you'll need to save every year between now and your retirement to reach your goal.

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April 3, 2015 | Northern Arizona Business Journal

3

Terry Madeksza is the first executive director for the Flagstaff Downtown Business Alliance.

O

n a Tuesday midmorning in late March, The Rendezvous Coffee & Martini Bar was bustling.

Business meetings and intersecting friends were joined by hotel guests and wandering-in visitors who appeared to be taking advantage of spring break—sipping coffee and enjoying a later start to the day.

Terry Madeksza joined this busy morning at the establishment on the corner of Aspen and San Francisco.

She struck up a conversation with the barista about how good the coffee was. She explained to Madeksza that it was a special blend they created by working with Firecreek Coffee Co. “Come back at 11 and it’s a dollar,” the barista said about a happy hour with the gourmand, locally roasted coffee on a discount.

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Northern Arizona Business Journal | April 3, 2015

Refocusing the

center

Flagstaff’s Downtown Business Alliance makes the leap with a new executive director.

Story and photos by Seth Muller

“That’s what I love about Flagstaff,” Madeksza said as we sat down for an interview. “This coffee and that story behind it … There are so many interesting stories happening here. And there are so many talented people and so many great things to offer.”

Madeksza is excited to learn more stories, meet more people and understand the bigger Flagstaff narrative as she has recently been named the executive director of the Downtown Business Alliance.

The Alliance has been around for a decade, but only this year have they hired for this full-time position to advance the management of downtown to the next level.

“The past 10 years have been really good for downtown Flagstaff,” said Madeksza, who relocated from the greater Phoenix area in recent weeks and has a familiarity with this mountain town. “There has been a strong volunteer effort to improve downtown and so much activity … It’s reached a point, though, where there needs to be someone dedicated full-time to raising awareness about downtown and its issues and advocating with one, unified voice.”

She added, “There’s a lot of passion and pride around downtown Flagstaff, and I’m lucky to be stepping into something that is already doing well.

The downtown is a desired place. People love coming down here, whether they live here or are visiting here.”

District management

There’s a lot of passion and pride around downtown Flagstaff, and I’m lucky to be stepping into something that is already doing well. The downtown is a desired place. People love coming down here, whether they live here or are visiting here. – Terry Madeksza

Madeksza worked on the Super Bowl as the vice president of the Downtown Phoenix Partnership.

She has 17 years of experience in the profession of downtown management. This includes work for the Downtown St. Louis Partnership and the International Downtown Association.

As the director of the Alliance, she will work with the members of the new Flagstaff Downtown Business Improvement and Revitalization District.

The FDBIRD is a special taxing district was created by a group of 100 downtown property owners and approved by the city in February 2014, said Flagstaff Downtown Business Alliance President Mark Lamberson, who also owns Mountain Sports. It’s the first of its kind in the state of Arizona.

The Alliance itself is a nonprofit volunteer group of business owners who are in the downtown area. It has been in existence for the last 10 years, Lamberson said. Madeksza, as the director of the Alliance, will serve as the full-time manager of the district. She will report to the Alliance board, which in turn will report to the District board.

Although the special taxing district is a legal and strictly defined boundary, Madeksza noted that she sees downtown as reaching beyond those boundaries and including a larger tract of the Southside (the southern boundary of the district is Phoenix Avenue) and the neighborhoods that border downtown.

April 3, 2015 | Northern Arizona Business Journal

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The challenges While Madeksza noted that downtown has strong momentum and many aspects going well, it has some challenges she hopes to tackle in her role as the DBA executive director.

“Parking,” she said. “That is one of the big challenges for downtown. Everyone says parking is an issue. But what is the solution? Everyone has different ideas … I’m looking into some immediate, midterm and long-range plans.”

Madeksza also explained that the special district funding is ultimately designed to bring as much enhancement to the downtown as possible and how the money is used and what other issues need to be addressed are important.

“The downtown is a place that gets more use and visitation than other parts of the city,” she said.

“So, you have issues of trash pickup. Does it have to happen every day? During the Fourth of July parade and other big events, do you have to do trash pickup twice a day? You also have sidewalk work and gutters and drainage that need to be addressed—and again likely more than in other areas.”

She also wants to see downtown grow and evolve toward having a diversity of businesses.

“Diversity in what we offer downtown is critical,” Madeksza said. “Our role is to find that healthy mix of bars, restaurants and a variety of retail.

The Downtown Business Alliance can drive that message of a healthy mix and we can look for ways to promote that. What is comes down to is that you have to have a good product. If you have a good product, people will come.”

Visual cues Madeksza said that she also hopes to work toward creating a stronger sense of place with downtown by establishing visual cues—banners, flowers and, eventually, usage of a logo, branding, slogans and signage that communicate in a clear way that people have entered Flagstaff’s historic downtown.

“The downtown should have a strong visual identity,” she said. “We should have strong visual statements that say, ‘You’ve entered downtown.’”

Madeksza was hesitant to share specifics on the possible branding, logo and visual cues used to send that message, as she explained that she wants to have “buy-in” behind everything she does from stakeholders. As someone who is new to her job and is, essentially, a staff of one, she said she is going to take her time to work through this process of this and the more pragmatic aspects of her role.

However, the executive director is already jumping into mix with helping to plan the Earth Day event downtown on Saturday, April 18. She was working as of press time to create specials among downtown businesses for people who

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Northern Arizona Business Journal | April 3, 2015

turn out for the event. In talking about events, Madeksza said that arts and entertainment also is a huge component in downtown that needs to be supported.

“Arts and entertainment are part and parcel of downtown Flagstaff,” she said. “With music and performing arts, downtown is a vital place for culture.

We need to do all we can to enhance it and put a spotlight on the incredible talent here. We need to celebrate it.”

For the next several months, Madeksza is going to monitor different indicators of the downtown’s vitality, particularly property values and sales tax revenue, to see what impact her work is having. “We have to be able to measure and continue to look at indicators to know if we are effective,” she said.

She added, “If we are getting more people downtown, more foot traffic, and more people passing through the doors of downtown businesses and spending money, that will energize the business community and help us to continue to enhance and grow downtown.”

Arizona Daily Sun City and Business Reporter Suzanne Adams-Ockrassa contributed to this report.

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You Have to Get it.

April 3, 2015 | Northern Arizona Business Journal

7

From the

MAYOR’S DESK

Some questions about the city and its role in commerce with

Jerry Nabours By the Staff

It’s been an interesting few years in the City of Flagstaff, where, after a long recession, we saw leaps in growth with building projects, as well as expansion at one of Flagstaff’s major economic engines, Northern Arizona University.

With this in mind, we wanted to pitch a few questions to Mayor Jerry Nabours. He is currently in his second term of office, after winning the election this past fall. The mayor shared some thoughts on questions of commerce, growth and development and how he views the city’s role in the local economy.

As the mayor, what do you ultimately see as the role of the city in fostering business growth and development and in what capacity does the city work to promote a positive environment for commerce to thrive? What are some key areas where the city has position and authority to help local businesses and the economy — and what are some limitations the city has in terms of assisting such growth that you feel are important to note?

The City must be initially welcoming to new business. This means a fair explanation of any requirements and assistance in meeting those requirements. An attitude of how we can make this work instead of why this won’t work. I am not interested in giving tax or other financial incentives to attract new business.

We have recently interviewed Julie Pastrick of the Greater Flagstaff Chamber of Commerce, as well as Rich Bowen and John Stigmon of the Economic Collaborative of Northern Arizona (ECoNA). Can you share how you see the relationship between the Chamber,

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Northern Arizona Business Journal | April 3, 2015

ECoNA and the City and explain how the city works with both the Chamber and ECoNA to identify economic opportunities and foster positive growth?

ECoNA and the Chamber are often the first contact for a potential business. They answer the market questions and provide valuable connections.

They then help businesses get through the city process. We each have different roles but are working toward the same goal: good jobs.

Please share some of the biggest successes in the past few years in terms of creating ordinances, programs or initiatives at the city level (or with some kind of partnership) that have helped or have potential to help the local economy.

Council’s revisions to the zoning code and modifications to the Regional Plan have cleared some of the obstacles from having land ready to accommodate new business. When a business decides to locate in Flagstaff they usually want to move quickly. The new business accelerator complex on McMillan Mesa will significantly help local startups.

What are Flagstaff’s greatest challenges when it comes to future economic growth and in what ways do you hope to address those challenges?

Our cost of living can be a detriment to economic growth. The businesses do not like it and it makes it harder to recruit employees. I am constantly watching out for, and trying to avoid, actions by the city council that increase the cost of land, cost of building, cost of housing and general costs of living here.

We’re getting closer to the end of the state legislative term. For you, what are some of the most important (or most concerning) legislative bills as it pertains to the Flagstaff economy and its vitality? Do you have any thoughts about the state budget and what impacts in might have on the local level?

As long as NAU can survive its cuts without substantial layoffs, we will be fine. There is a surprising amount of give and take between the city and the state. They will cut our funding in one area and gives us grants in other areas. The state

spends a lot of money in Flagstaff. I can’t complain.

When you speak with Flagstaff citizens, what is the concern they most often share with you and in what ways have you tried to address that concern?

By far the most common remarks I hear are, ‘Run the city efficiently, cut the waste and help business rather than thinking of new obstacles.’ I try to keep that in mind when an issue comes before council. I ask myself, ‘What does this issue have to do with running the City?’

Scholarships Can Help Ease the Way in College

By Tammy Wilhelm and Sereana Bird

I

f you want to go to college, you have choices on how to fund this most worthwhile endeavor. You can pay out of pocket, you can take out loans, or you can apply for scholarships. Because scholarships can help you save money on college and don’t have to be paid back, the choice seems rather obvious, doesn’t it?

The good news is there are literally thousands of different scholarships available to students who qualify. Some of these scholarships are merit-based. This means you have to meet certain requirements set by the organization awarding a particular scholarship, such as a minimum grade point average. Other scholarships are geared toward certain groups of people. For instance, there are scholarships for first-time degree seekers and single mothers, scholarships for specific ethnic or gender groups, and scholarships for specific areas of study. There is even a scholarship for left-handed individuals!

In addition, thousands of dollars in scholarship money go un-awarded each year, either because there are no qualified applicants or because no one applies. This is astonishing because getting a scholarship is like getting extra money for college. And, let’s face it: who couldn’t use extra money for college? So, how do you find a scholarship you may qualify for?

It’s much simpler than you think, especially if you’re willing to do just a little bit of legwork and think creatively. First, check with the financial aid office at the college or university in which you are interested. A thorough Internet search may yield excellent results and point you toward organizations that offer scholarships based on your career interests, gender, or ethnicity. Also, remember to look for religious organizations, local businesses, and civic groups that offer scholarship awards. In addition, you can check with your employer or parents’ employers to find out whether they offer scholarships for college.

Each scholarship has its own requirements.

Make sure you read the application very carefully and submit all the required documentation with

each application. While some scholarships only require an application, many also require essays, letters of recommendation, or other items. Most scholarships have a hard deadline for application, so be sure you submit the required materials on time. However, you’ll also need to be careful.

Some organizations might not offer legitimate scholarship opportunities. Never trust anyone that asks you to provide your personal banking information or to pay anything up front for a scholarship. If the scholarship sounds too good to be true, investigate it before you apply.

Some colleges offer an internal scholarship, which is a scholarship only awarded to students attending that specific school. CollegeAmerica, for example, offers 14 unique internal scholarships suited to a wide variety of students’

needs, such as scholarships for first-time degree students, healthcare providers, Hispanic students, and Native-American students.

Because the number of students applying for internal scholarships is typically much smaller than the number applying for public scholarships, you may have a much better chance of receiving an award. This is perhaps one of the greatest advantages of internal scholarships.

Scholarship awards come in all shapes and sizes. A scholarship might cover the entire cost of your tuition, or it might cover only a small portion.

No matter what type of scholarship award you may qualify for, it’s worth applying. After all, it never hurts to save money on college!

—Advertiser provided content April 3, 2015 | Northern Arizona Business Journal

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Raising the Bar

Downtown Flagstaff and the great tavern expansion By the Business Journal Staff

W

hen it comes to the bar scene in downtown Flagstaff, business is booming. With high-end mixology cocktail hotspots, fun night clubs and sports bars that redefine what a sports bar can be — along with additions that are tied to our town’s top microbrewies, there are limitless ways to meet up with friends and lift a glass.

With April being some of the earliest signs of the visitor season and marking the final games of that special college basketball insanity we all know, we decided to note some of the newcomers to the libation scene and all they have to offer.

GOPHER HOLE PUB. The Weatherford Hotel owners Sam Green and Henry Taylor shared that The Gopher Hole Pub existed in the 1930s.

And now they have brought the basement level tavern back to life more than 70 years later. The Gopher is an expansive bar accented with dark and blond woods and elegant stonework. It also has a hopping game room, a state-of-theart stage for incoming bands and, recently, has become the scene of a last-Sunday-of-the-month movie night. But it remains part of the building’s strong history. Businessman John W. Weatherford opened the elegant hotel on New Year’s Day in 1900. It had many owners throughout the years and was deteriorating. Henry Taylor bought the building in1975 to save it from demolition. He turned it into a hostel and then brought in bands to attract crowds and generate revenue to pay the mortgage. Now, the Gopher Hole adds another fun offering to the hotel’s many levels. www.weatherfordhotel.com.

The Gopher Hole. This and top photo by and courtesy of Cameron Clark. www.cameronkellystudio.com.

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Northern Arizona Business Journal | April 3, 2015

THE MCMILLAN. The latest edition to the upgraded pub concept, The McMillan takes its name the Father of Flagstaff and the building.

Thomas F. McMillan moved to Northern Arizona in 1876, establishing a sheep ranch and a huge business presence, including completion of the building that bears his name. The structure previously housed a bank, a hotel and even an opera house. “The McMillan will bring his story back and restore relevance,” said Tyler Christensen, managing partner of the new bar, in a recent interview. “It’s about the place and people who live here. We’re a modern tavern— globally inspired and locally sourced.” The bar

The State Bar

on the corner of Leroux and Route 66 builds on the history of the place, but also takes a fresh approach to the quality of the drink and locally sourced foods. Don’t forget to try their homemade carrot cake. Find them on Facebook.

THE STATE BAR. Arizona is really making its mark on the small craft beer world. In recent years, places such as Tucson, Scottsdale, Prescott and Sedona have overflowed with great new microbreweries. And leading the pack is Flagstaff, with more than half-a-dozen breweries up and running and two more on the way. Beer lovers can thank their stars for The State Bar, which has elevated the concept of drinking locally. The warm and inviting space on Route 66 between Leroux and San Francicso streets has nothing but Arizona suds on tap. We have Arizona Beer Week once a year, but why not make it every week at this hotspot? They just celebrated their one-year anniversary and have grown a following. The bar also is home to the literary event Barley Rhymes and known for their “tap takeovers” where one local brewery is featured. Find them on Facebook.

MARJELE’S SPORTS BAR. One of Flagstaff’s newer additions to the sports bar scene is Majerle’s Sports Grill. At the corner of San Francisco and Route 66, it became the fifth location for the Arizona chain, which, for 20 years, has served signature dishes and niche favorites while retaining Dan Majerle’s original concept. The former Phoenix Suns three-time All-Star, Thunder Dan, was inducted into the Suns Ring of Honor

in 2003—leading to the creation of the Majerle Hustle Award—held top honors for three-pointers and became a broadcaster before taking up coaching. Majerle’s walls and central bar are lined with 26 flat screens, whose programs range from skeet shooting to football. But one of the big bonuses of Marjele’s is the bar food. They’ve really stepped it up with chicken-strawberry-feta salads with fresh greens and fish tacos that are worth the stop. Bask in the final madness here. www.marjeles.com.

HISTORIC BREWING COMPANY BARREL AND BOTTLE HOUSE. So, we’re adding this one as the big coming soon listing. Historic Brewing has risen to be one of the stronger microbreweries in town with their bold experiments in flavors and brews. They have had a taproom on the east side with their brewing facility, but are heading downtown with a projected April opening. Find them on South San Francisco Street behind Proper Meats + Provisions and Ewa Thai Cuisine. www.historicbrewingcompany.com.

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FINANCIAL FOCUS Control Your Emotions in Volatile Markets

F

or the past few years, the stock market has moved up fairly steadily, with no major “corrections.” But thus far in 2015, we’ve already seen periods of volatility — enough, in fact, to make some investors jittery. Nervous investors may be more prone to make decisions based on short-term market movements — so how can you stay calm?

First of all, when evaluating your investment decisions, stay focused on those factors that have historically driven stock prices. The U.S. economy is growing at a reasonably good pace, and corporate earnings remain fairly strong. Plus, stocks may not be as undervalued as they were a few years ago — as measured by the price-toearnings ratio (P/E) — but they still aren’t overly expensive, either. Things can change, of course, but when market volatility seems to be primarily caused by short-term events, such as plunging oil prices, it’s important to look beyond the headlines to these less glamorous, but probably more important, fundamentals of good investing. By doing so, you can help avoid making fear-driven investment choices.

What else can you do to help ensure that you don’t let feelings of anxiety influence your investment moves? For one thing, evaluate your investment mix. If you own too many stocks and stock-based vehicles, you could take a big hit if stock prices fall sharply during periods of volatility. Historically, however, bond prices have typically increased when stock prices fell — although, of course, there are no guarantees.

So, if your portfolio consists of stocks and bonds, you are better positioned to weather the

harshest effects of market turbulence.

To further prepare yourself for downturns, you may also want to diversify your fixed-income holdings to include investments such as U.S. Treasury bills, certificates of deposit (CDs) and municipal bonds. The percentages of each type of investment within your portfolio should be based on your goals, risk tolerance and time horizon.

Finally, you can help yourself maintain an even-keeled approach to investing by always looking for quality. Typically, higher quality investments fare better during market declines and recover more quickly when the markets rebound. How can you judge whether a particular investment is of good “quality“? A long-term track record is useful to study. It’s certainly true that, as you have no doubt heard, “past performance is no guarantee of future results,” but it’s nonetheless valuable to know how a particular stock, for example, has performed in various economic environments. If it seems to have done well relative to others in its industry and over long periods of time, that may give you a good idea of its quality.

It’s never easy to take all the emotions out of investing, especially during periods of market volatility. After all, you count on your investments to help provide you with the type of future you’ve envisioned. But by focusing on the fundamentals, putting together an appropriate investment mix and constantly looking for quality, you can help “de-stress” yourself — and, as the American poet, novelist and historian J.G. Holland once said, “Calmness is the cradle of power.”

—Advertiser provided content

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Business JOURNAL N O RT H E R N A R I Z O N A

Editorial

Business

Editor Seth Muller sethm@flaglive.com (928) 913-8668

Publisher/President Don Rowley

Art Director Keith Hickey

Advertising Director Colleen Brady

Graphic Artist Candace Collett Kelly Lister

Retail Advertising Zachary Meier, Lakin Minic, Melissa Yates, Benjamin Zeller

Photographers Jake Bacon Taylor Mahoney

Pressroom Foreman Bill Smith

General Manager Seth Muller

With the exception of the cover story, all content in this publication is advertiser-provided, with space provided for business stories that corresponds with their advertising investments. We wish to thank those businesses who underwrite the costs of producing the Northern Arizona Business Journal through their advertising support and time invested to provide narrative updates about their businesses or insights based on their respective areas of expertise.

April 3, 2015 | Northern Arizona Business Journal

11

Same great people Same great surgical care New name At Northern Arizona Healthcare, we are expanding our orthopedic and musculoskeletal services

The Summit Surgery Center is now the Northern Arizona Healthcare Orthopedic Surgery Center.

The already successful caregivers at the surgery center have joined NAH, offering patients the same excellent care. The collaboration also includes expanded partnership with independent orthopedic providers in the community.

Acquiring the surgery center and bringing its talented staff into the NAH family means we can optimize care across our surgical facilities – on both an inpatient and outpatient basis.

NAH, with its partners, will continue to pursue further advances in orthopedic excellence that will benefit patients in Flagstaff and across the region.

1 4 8 5 N . Tu r q u o i s e D r i v e , S u i t e 1 0 0 • 9 2 8 - 2 1 4 - 3 2 1 1 12

Northern Arizona Business Journal | April 3, 2015