OUR WORK: MEDIA & PUBLICATIONS
Washington Blade: Rebranding & Redesign PRIOR LOGO
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When the Blade’s former parent company unexpectedly filed for bankruptcy and ceased all operations – the future of the nation’s first LGBT newspaper was left hanging under a cloud of uncertainty. To reassure staff, vendors, advertisers, and loyal readers, BLAZER helped the new owners refresh and relaunch the brand with a new identity that respected the paper’s rich history while conveying a fresh, modern approach signaling a new day at the Blade.