BLAZER SUMMARIES - Media & Publication Projects

SMART CREATIVE SOLUTIONS FOR THE LGBT MARKET

Media and Publications

Crafting content, creative, and campaigns to reach, connect and move the LGBT market.

SMART CREATIVE SOLUTIONS FOR THE LGBT MARKET Client:

Washington Blade

Project:

Rebranding, Redesign & Relaunch

Summary: The Blade’s former parent company unexpectedly filed for bankruptcy and ceased all operations – leaving the future of the nation’s first LGBT newspaper hanging under a cloud of uncertainty.

Solution: To reassure staff, vendors, advertisers, and loyal readers, BLAZER helped relaunch the brand with a new, modern identity that respected the paper’s rich history and importance in the LGBT community – while relaying that it was a “new day” at the Blade.

Crafting content, creative, and campaigns to reach, connect and move the LGBT market.

SMART CREATIVE SOLUTIONS FOR THE LGBT MARKET Client:

Los Angeles Blade

Project:

Launch Campaign

Summary: BLAZER was asked to create the identity, publications design, promotional campaign, and social media presence to launch the first west cost edition of the Blade.

Solution: Initiatives include logo development, publication design, print advertising, online banners, website development, social media, email, and a series of LGBT community events.

Crafting content, creative, and campaigns to reach, connect and move the LGBT market.

SMART CREATIVE SOLUTIONS FOR THE LGBT MARKET Client:

Capital Pride Alliance

Project:

DC Capital Pride Guide 2012

Summary: The BLAZER team was contracted by the Capital Pride Alliance to reinvigorate their citywide pride guide including publication management, sales, editorial, design, layout, and distribution.

Solution: The "Faces of Pride" creative approach celebrated the diversity of individuals celebrating in the District each year and was honored with a national American Graphic Design Award.

Crafting content, creative, and campaigns to reach, connect and move the LGBT market.

SMART CREATIVE SOLUTIONS FOR THE LGBT MARKET Client:

Gay Games DC 2022

Project:

Branding & Bid Book Design

Summary: BLAZER was asked to create the identity, logo, and bid book for Team DC’s proposal for the 2022 International Gay Games.

Solution: The resulting creative approach focused on DC’s strengths as an international tourism destination offering open spaces, iconic architecture, commitment to diversity, and successful track record hosting major international events.

Crafting content, creative, and campaigns to reach, connect and move the LGBT market.