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WHY WOMEN? KEY INFLUENCERS Globally, women control about $20 trillion in annual consumer spending,and that figure could climb as high as $28 trillion in the next five years. Given those numbers, it would be foolish to ignore or underestimate the female consumer. And yet many companies do just that, even ones that are confident they have a winning strategy when it comes to women. 1
$20 Trillion
1 http://hbr.org/web/special-collections/insight/marketing-that-works/the-female-economy
PERCENTAGE OF ALL PURCHASES Women influence 90% of all purchases.
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90%
SPENT ON CONSUMER ELECTRONICS
PERCENTAGE OF DEVICE OWNERS
Within the Consumer Electronics industr y, women spend $14 3 Billion more than men in a year.
Women are quickly adopting.
50% 50% mp3 Player
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54% 46% Smart Phone
55 Billion Men influence 10% of all purchases. 2 http://fr.nielsen.com/site/WomenofTomorrowwhitepaperFINAL071111.pdf
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Women
3 Consumer Electronic Association, 2011
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43% 57%
Men
Tablet
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1 http://fr.nielsen.com/site/WomenofTomorrowwhitepaperFINAL071111.pdf 2 http://www.mobilityfeeds.com/mobility-feed/2011/07/more-women-own-a-smartphone-than-men-report.html 3 http://gigaom.com/2011/08/25/ladies-love-e-readers-guys-prefer-tablets/
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CONTACT Anna Perelman CEO/Co-Founder anna@stelleaudio.com 800-896-1012 Wayne Ludlum President/Co-Founder wayne@stelleaudio.com 800-896-1012 Rhona Munro Global Sales rhona@stelleaudio.com 800-896-1012
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US PR Contact Leland Drummond (a)zione leland@azionepr.com 646-490-2945 European PR Sadie Groom Silver Lining Communications sgroom@silverliningcomms.com +44 1442 200 970
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