PUBLIC RELATIONS
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BRAND BUILDING
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EVENT MARKETING
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COMPANY SNAPSHOT
Overview (a)zione was launched in June 2010 by Principals Leland Drummond & Michele Angeloni. Though still boutique, the bicoastal company has become an internationally recognized agency by garnering attention for its clients and events. (a)zione lives at the crossroads of action sports, fashion, consumer electronics, beauty, consumer lifestyle products, entertainment, music, culture, hospitality and nightlife. Known for delivering unmatched results in the most brand-authentic manner on a daily, weekly and monthly basis and crossing its clients from one demographic to another--seamlessly making them household names without ever losing credibility or momentum--(a)zione builds individualized blueprints designed to best target a broad spectrum of the appropriate market while thinking outside the box to produce tangible results in the ever-changing print, digital and real world.
A few examples of our work Over the past four and a half years on retainer with (a)zione, Skullcandy has become a true household name. In large part the brand out of its endemic space in action sports into the mainstream market without alienating it in its core consumer and always maintaining the brand’s credibility by keeping the authentic messaging and placements consistent simultaneously. Some highlights include the cover and inside five page spread of 1. January 2013 Glamour Magazine Cover 3. August 2012 Fast Company Brand Feature 6. December Entrepreneur Magazine Cover
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(a)zione has been instrumental in the success of launching consumer product brands and creating instant, long-lasting visibility across numerous channels. 2. New sock company Stance became an instant favorite after launching with the help of coverage in magazine’s like OUTSIDE and a full page in their 2012 Winter Gear Guide 4. SpiritHoods launched with a bang into the children’s space when (a)zione placed them on the cover of Lucky Kids Magazine in August 2011. It didn’t take long for VonZipper to make noise in the women’s goggle category with multiple placements in top tier magazines like 5. InStyle Magazine’s Holiday Gift Guide December 2012.
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Testimonials
(a)zione in (a)ction Building value depends on the right relationships and on being at the right
Azione can execute all aspects of brand building through strategic PR and marketing.
place at the right time. It means having the right resources and brand portfolio
Their team has an acute understanding of how to broaden awareness in the
- one that spans a range of consumer segments. We attribute the steady
marketplace without straying from important core company values--always paying
growth of our clients portfolio to our unique access to both sides of the
close attention to consistency in their messaging. From lifestyle media placements to
spectrum--what we call endemic and non-endemic spaces. This is testimony in
business features, event marketing to product launch strategies, Azione possesses a
our longstanding relationships and partnerships with clients as well as our
team of experts to best handle the job." Hoby Darling, Chief Executive Officer,
constant stream of referrals- which in itself is a rarity in our industry.
Skullcandy "Element's emergence into mainstream media channels has grown 1000% due
Services & Capabilities
largely to Azione’s efforts and ability to communicate our brand and product story
Core Services
Additional Services Offered:
- Traditional PR + Media Placements
- Event Production
- Marketing + Creative Events
- Celebrity Wrangling
- Grassroots, Viral and Social Media
- Collaboration Production
- Celebrity Seeding
- Digital Media Strategy
- Creative Strategy
Our Clients
while always helping us achieve the most appropriate messaging for our strategy. Their vast knowledge and contact base continue to elevate Element to the next level and we constantly grow and evolve with our consumer led in large part by our PR and marketing efforts." -Johnny Schillereff, Founder & President Element "The crew at Azione are brand evangelists and I trust them to tell our story to the world. I rely heavily on their expertise and their unique ability to connect our brand with tastemakers in our industry. With their strategic planning and connections we’ve been building a positive brand riot for Neff Headwear and I’d recommend their work to anyone looking to do the same." -Shaun Neff, Founder, CEO, Neff Headwear "With their broad relationship base,Azione PR’s team has been instrumental in bridging the PR gap between VonZipper's endemic and non-endemic markets. They have assisted VZ with events, product placement, celebrity seeding, launching new collections and introductions to editors from all forms of media outlets. I believe in them and have recommended them to several other companies which are now clients as well." -Greg (GT) Tomlinson, Co-Founder VonZipper “These guys are what they preach. Just when you think they’ve reached full potential, they come back around and outdo themselves.” -Ryan Immegart, CMO, Volcom
Events & Marketing (a)zione's take action approach is applied to the creation and execution of high profile, engaging events from coast to coast and internationally. From conception to completion, (a)zione pioneers each aspect of your event, ultimately spreading our clients' gospel and message to the world in a strategic and unparalleled manner. From product launches to ground management, celebrity red carpets, media outreach, high quality placement and much more...
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Executive Team Lauryn Flynn | Vice President, Public Relations Janae Twisselman | Vice President, Marketing + Events Management Leland Drummond (President & Co-Founder) New York 73 Spring Street, Ste 206 New York City, NY 10012 tel. (646) 490-2945
Michele Angeloni (CEO & Co-Founder) Los Angeles 6605 Hollywood Blvd., Ste 210 Hollywood, CA 90028 tel. (323) 462-6600
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