LISTING
YOUR
HOME
EXTRAORDINARY
REAL
ESTATE
SERVICES
The difference between ordinary and extraordinary is that little “extra!” As your full-time real estate professional, I bring that “extra” to the table with over 20 years experience working with residential buyers and sellers, and 30 years experience in real estate investing, development and sales. It is my job to understand your needs and to be responsive and resourceful in helping you accomplish your goals. Through my unparalleled network of real estate professionals and through leveraging technology to get your property maximum exposure, I am committed to selling your home for the best price in the shortest period of time. I’ve sold over 1,200 homes in my career and I look forward to the opportunity to sell yours too! Lisa Miguel
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
MARKETING
PLAN
The difference between ordinary and extraordinary is that little “extra.” ARMLS Email blasts to all Realtors – Maricopa and Pinal Counties Email blasts to Realtor network across the country Email blasts to contact database Advertised on all consumer real estate websites Enhanced Realtor.com package (upgraded placement, unlimited photos, unlimited text) West USA website Agent website Professional photography and virtual tours Full bleed color brochures ePostcards and print ads as appropriate Direct mail Full time staff for online marketing – regular ad postings and social media exposure including Instagram, Facebook, Ripl – custom animated sites Open houses
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
F A C T O R S THAT DON’T EFFECT THE VALUE OF YOUR PROPERTY
The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area. Buyers ALWAYS Determine Value!
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
A C T I V I T Y VERSUS TIME
Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest opportunity to sell when it is new on the market.
We will need to price your home RIGHT to make sure your home looks attractive to buyers when it is first on the market!
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
STEPS I TAKE TO PROTECT YOUR TRANSACTION
01
Ensure legal language is in the purchase contract to protect your interests
02
Negotiate to ensure you get top dollar
03
Take actions to find a financially qualified buyer for your home
04
Ensure the seller’s property disclosure statement is completed and delivered to the buyer within the legal timeframe
05
Ensure proper pool disclosures are signed (if applicable)
06
Ensure lead-based paint disclosure is signed (if applicable)
07
Ensure the insurance claims history report is obtained and delivered to the buyer within the legal timeframe
all addendums to the contract are mutually agreed upon and 08 Ensure signed
09
Ensure your transaction is moving along so that you close on time and without hassle
10
Ensure your property is available for the appropriate inspectors to view
11
Negotiate on your behalf if any repairs are requested during the inspection period
12
Ensure proper forms are signed during the inspection period for the mutually-agreed upon repairs/ terms
13
Refer various vendors for repairs should you need such referrals
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
P R E P A R I N G YOUR HOME FOR SALE With a little effort on your part, your home can be sold more quickly and at a better price. The following tips have proved invaluable to home owners and are worth your special attention: First impressions are lasting! The front door greets the prospect. Make sure it appears fresh and clean. Paint the trim if necessary. Freshen up the landscape. Declutter and “touch up” throughout for a quicker sale. Let the sun shine in. Open draperies and blinds and let the prospect see how cheerful your home can be. (Dark rooms do not appeal) Clean the windows and window screens. (consider removing the screens if weather permits) Make appliances shine. Repair leaking faucets and slow drips under sinks. Seemingly minor repairs can make a big difference. Loose knobs, sticking doors and windows, warped cabinet drawers and other minor flaws detract from home value. Have them fixed prior to listing. Display the full value of your attic and other utility space by removing all unnecessary articles. Safety first. Keep stairways and walkways clear. Avoid cluttered appearances and possible injuries. Bathrooms help sell homes. Check and repair grout in bathtubs and showers. Make bathrooms sparkle! Arrange bedrooms neatly. Remove excess furniture.
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
S H O W I N G THE HOUSE Three's a crowd! Avoid having too many people present during showings. Try to leave for showings when possible so the buyer can preview your home freely.
Turn on ALL lights in the house. Open ALL window blinds or coverings. Soft, mellow music creates a nice atmosphere when showing a house. TV’s should be off. Let the agent and buyer talk free of disturbances if you are not able to step out for the showing. Pets underfoot? Keep them out of the way--preferably out of the house. If you must be in the home while a buyer is there, silence is golden. Be courteous but don't force conversation with the potential buyer.
He/she
wants to preview your house. Be it ever so humble. Never apologize for the appearance of your home. After all, it has been lived in. Let the trained agent answer any objections. This is his/her job. Remain in the background. The agent knows the buyer's requirements and can better emphasize the features of your home when you don't tag along. You will be called if needed. Allow the buyers to take "psychological possession." Why put the cart before the horse? Trying to sell furniture and furnishings to the potential buyer before he/she has purchased the house can interfere with the sale. A word to the wise: Let your Realtor discuss price, terms, possession and other factors with the prospective buyer’s representative.
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
EXPECTATIONS TO CONSIDER LISTING
TO
CONTRACT
We will receive calls from Realtors who would like to schedule a date/time to show your home. After several viewings if no offer is received on your home we may need to re-address the price. When a contract comes in on your home we will need to review the contract together and decide if we accept it as is, want to create a counter offer, or want to outright decline the offer. (I will serve as your coach to help advise you on the offer and if the terms seem fair, or where we may want to negotiate.) Once you accept the offer – or the buyer accepts the counter offer – you are engaged in a legal contract to sell your home and we move into the critical 10-day inspection period. THE
TEN
DAY
INSPECTION
PERIOD
In this period, the buyer must conduct all inspections and do all due diligence regarding the home’s condition. At anytime during this period, the buyer may back out of the contract. In this period, you will need to make your home available to any home inspector that the buyer would like to have view the home. Once the buyer finishes his/her inspections, we will receive an inspection notice. The inspection notice will include all the items that the buyer wants you to correct. You and I will review this and determine if we will do everything or if we will send a counter back to the buyer stating that we will only correct certain items. Again, I will advise you through this process. If there are items to correct on the inspection that you have agreed to, you must have them repaired before closing. During this period, you may also receive information from the title company representative who is working to draw up the papers that will transfer your home to the new owner. It is important that you answer any questions promptly in order to keep the closing date on track. THE
CLOSING
In the state of Arizona the closing date must be the date on the contract unless both parties agree to a change. The title company will contact me when the sale has funded and the County has recorded the new owner. Then….. the new owner can take possession!
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
L I S T I N G SYNDICATION
I work with a brokerage that has the capability to give you the best exposure on the Internet! We syndicate our listings to thousands of consumer real estate websites in order to give them maximum exposure! We’re on top of the pulse of the technology world! We are one of the largest real estate brands in Arizona!
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
N E X T
S T E P S
FOR GETTING YOUR HOME SOLD Determine an agreed-upon list price for your home Determine timing for putting your home on the market Prepare and sign the listing contract and related documents Conduct a walk-thru of your home to determine areas that need possible “thinning out” to make your home show its best Schedule the photographer Agree on a gameplan for allowing Realtors to show your home (time of day, adequate advance notice, etc.) Schedule installation of the For Sale sign and lockbox installation. Put your home on the market and sell for the highest price in the shortest time period!
EXTRAORDINARY
REAL
ESTATE
BY
THE
LISA
MIGUEL
TEAM
LISA MIGUEL REALTOR® 480-444-6058 LISAMIGUEL@COX.NET
LISAMIGUELHOMES.COM