ListingPRESENTATION
NAME OF AGENT T
I T L E
State of the Market
Home Preview and Location
Comparative Market Analysis
Curb Appeal Impression
Outdoor Living
Interior Design and Staging
Factors that don’t impact value
Activity vs Time
Marketing Your Home
Contract Negotiation
Next Step Consulting
Services Y O U R M O V E . M Y C O M M I T M E N T .
Marketupdate
MEDIAN LIST PRICE
$629,900 S E P 2 0 2 3
PRICE PER SQUARE FOOT
60
P H O E N I X , A R I Z O N A
$307
AVERAGE DAYS ON MARKET D A T A S O U R C E : A L T O S R E S E A R C H
Home Previewand location
Market knowledge has market value. Understanding how the market is doing in your area is just as important as understanding how your home will perform in today’s market. We’ll do a walk thru together and you can share any improvements you’ve made along the way. I’ll be able to share how your home will perform with the other homes on the market in your area. This will ensure we’re both on the same page in terms of positioning your home on the market so you receive a price that will satisfy all parties involved.
Comparative market analysis
Every seller wants to know the value of their home. By the time we’reinvited to the conversation, you’ve probably looked at a variety ofsources online to get an idea of what your home might be worth.This also includes getting opinions from neighbors, friends, and family.
It’s ok to look at a variety of resources as long as you consider thenumbers that reflect real-time market activity. You’ll also need toconsider the condition of your home, your location, and the conditionof other homes on the market. This will ensure we’re comparingapples to apples. A realistic number can provide confidence andpeace of mind
Easy access online
Multiple options
PROS CONS
Data is not real-time and lacks accuracy
Does not reflect home location and condition
Real-time data
Exclusive data visibility
PROS CONS
Not available to public
Need training as a real estate agent
L E T ’ S T A K E A L O O K A T T H E N U M B E R S
WHAT DO CONSUMERS USE FOR REFERENCE?
WHAT DO AGENTS USE FOR REFERENCE?
Curb Appeal impression
We’ll examine the outside of your home and focus on areas that may need a little improvement. We only get one chance at a first impression so let’s make sure your home’s curb appeal is welcoming and inviting
Recommendations may by tasks such as window washing, power washing the entire exterior of your home, replacing or adding some landscape accents, yard clean up, light bulb replacements, etc.
This small investment can have big payoff options when it comes timeto negotiate that final price.
F I R S T I M P R E S S I O N S A R E E V E R Y T H I N G
Outdoorliving
We’re all looking for more square footage Your backyard may be the deciding factor for a potential buyer. Let’s take a look at what you have and see how it compares to the outdoor living checklist we see from home shoppers.
The more inviting your backyard is, the more enticing it will be for a home shopper to become a home buyer An open mind is needed as we consider options that will work for the majority of home buyers.In some cases recommendations may be made for some outdoor living improvements.
T H E N E W E X T E N S I O N O F A H O M E
Interior Design and staging
Our taste in home decor is as unique as we are as individuals.Marketing trends are good indicators of what buyers gravitate towards. Having a home that feels neutral and current in style allows buyers to envision themselves in your home as a future home buyer. This experience of acceptance has a direct impact on the final accepted sales price of a home.
There are times when we’re able to recommend the utilization of your items. We may need to remove items to de-personalize or de-clutter the home. Then there are other times when it may make sense to state the home with some outside items that create a specific experience during home showings.
F E E L S L I K E H O M E
Factors that don’t impact value
The value of your property is determined by what a buyer is willing to pay in today’s market based on comparing your property to other homes that have sold in your area
Activity vs time
Timing is extremely important in the real estate market.
Your property will attract the most activity from the real estate community and potential buyers when it is first listed
It has the greatest opportunity to sell when it is new on the market.
We will need to price your home right to make sure your home looks attractive to buyers in all of the categories we have covered so far so that it performs well when it is first on the market.
Marketing your home
SOCIAL MARKETING PRINT MARKETING
We all consume social content in a specific order:
Video Images
Text
Our marketing will reflect all three categories and create a visual experience that is inviting to draw immediate interest in your home.
Your home information will always be available with print collateral at all showings, open houses and broker open events.
We’ll include the following:
Brochures
Property Sheets
Postcards
Other marketing options will be determined by marketing strategy.
Contract negotiation
Your offer may or may not be accepted on the first submission. We’ll probably receive a counter offer That’s where the negotiations begin Having a game plan can make all the difference in the world. We’ll know your bottom line and any other options we have to work with.
A solid game plan will remove the element of surprise and being caught off guard. We’ll know if we have an opportunity to work with or if we need to walk away. Either way you’ll be in full control.
The result will be a win-win for everyone I’ll be with you every step of the way
Next Step consulting
Whether you’re moving, relocating, or just liquidating we’ve got you covered. We’ll work with you to get a game plan together if you need help We’ll coordinate any next steps with your transaction to ensure you don’t skip a step.
We realize the next step in life can be stressful or even create anxiety. Let’s work together to keep life streamlined and worry free.
Agent Name R E A L T O R ® 602-555-1212 name@agentcompany.com agentcompany com @socialhandle Brokerage Name Address City, State, Zip Thank you
