Global Smartwatch Market – Analysis By Product Type (Extension, Standalone, Hybrid), By OS (WatchOS, WearOS, Tizen, RTOS), By Application (Fitness, Lifestyle), By Channel (Online, Offline), By Region, By Country (2019 Edition): World Market Review and Forecast to 2024
•
By Region - North America, Europe, Asia Pacific and ROW.
•
By Country – US, Canada, UK, Germany, Italy, France, China, India, Japan, Australia.
March 2019
Scope of the Report – Global Smartwatch Market Historical
2014
2015
2016
2017
Forecast
2018
2019
2020
2021
2022
2023
2024
Value Volume By Product Type, Extension Standalone By Value Classic/Hybrid WatchOS Android/Wear By Operating OS System, By Value Tizen RTOS Others Online By Distribution Channel, By Type Offline
Global
Market
Regional
Market (By Value) Extension By Product Type, Standalone By Value Classic/Hybrid WatchOS Android/Wear By Operating OS System, Tizen By Value RTOS Others Online By Distribution Channel, By Type Offline
2
Scope of the Report – Global Smartwatch Market Forecast
Historical 2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Market (By Value) Extension By Product Type, Standalone By Value Classic/Hybrid
Country
WatchOS By Operating System, By Value
Android/WearOS Tizen RTOS Others
By Distribution Channel, By Type
Company Analysis
Online
Offline
Apple, Sony Corporation, Fossil Group, Xiaomi Corporation, TomTom International, Samsung, Garmin Ltd, Fitbit and Huawei Technologies Co. Ltd.
Regional Analysis
North America, Europe, APAC, ROW
Country Analysis
US, Canda, UK, Germany, France, Italy, China, Japan, Australia, India.
3
Table of Content S.No
Particulars
Page No.
1.
Research Methodology
30
2.
Executive Summary
31
3.
Strategic Recommendation
32
3.1
Focus on the
33
3.2
Focus on the Asia-Pacific Region
33
4.
Smartwatch Market : Product Outlook
34
5.
Global Smartwatch Market : An Analysis
41
6.
5.1
By Value (2014-2018)
42
5.2
By Volume (2014-2018)
43
5.3
By Value (2019-2024)
50
5.4
By Volume (2019-2024)
51
Global Smartwatch Market : Segmental Analysis 6.1
52
Global Smartwatch Market – By Product Type
53
6.1.1
Global Smartwatch Market, By Extension, By Value 2014-2018
54
6.1.2
Global Smartwatch Market, By Extension, By Value 2019-2024
55
6.1.3
Global Smartwatch Market, By Standalone, By Value 2014-2018
56
4
Table of Content S.No
Particulars
6.2
6.3
Page No.
6.1.4
Global Smartwatch Market, By Standalone, By Value 2019-2024
57
6.1.5
Global Smartwatch Market, By Classic/Hybrid, By Value 2014-2018
58
6.1.6
Global Smartwatch Market, By Classic/Hybrid, By Value 2019-2024
59
Global Smartwatch Market – By Operating System
60
6.2.1
Global Smartwatch Market, By WatchOS, By Value 2014-2024
61
6.2.3
Global Smartwatch Market, By WearOS, By Value 2014-2024
62
6.2.5
Global Smartwatch Market, By Tizen, By Value 2014-2024
63
6.2.7
Global Smartwatch Market, By RTOS, By Value 2014-2024
64
6.2.9
Global Smartwatch Market, By Others, By Value 2014-2024
65
Global Smartwatch Market – By Distribution Channel
66
6.3.1
67
Global Smartwatch Market, By Offline, By Value 2014-2018
5
Table of Content S.No
Particulars
6.4
7.
Page No.
6.3.2
Global Smartwatch Market, By Offline, By Value 2019-2024
68
6.3.3
Global Smartwatch Market, By Online, By Value 2014-2018
69
6.3.4
Global Smartwatch Market, By Online, By Value 2019-2024
70
Global Smartwatch Market – By Regional Distribution (%)
North America Smartwatch Market – An Analysis
71
73
7.1
By Value (2014-2018)
76
7.2
By Value (2019-2024)
80
7.3
North America Smartwatch Market – By Product Type
82
7.3.1
North America Smartwatch Market, By Extension, By Value 2014-2024
83
7.3.2
North America Smartwatch Market, By Standalone, By Value 2014-2024
84
7.3.2
North America Smartwatch Market, By Classic/Hybrid, By Value 2014-2024
85
6
Table of Content S.No
Particulars 7.4
7.5
7.6
Page No.
North America Smartwatch Market – By Operating System
86
7.4.1
North America Smartwatch Market, By WatchOS, By Value 2014-2024
87
7.4.2
North America Smartwatch Market, By WearOS, By Value 2014-2024
88
7.4.3
North America Smartwatch Market, By Tizen, By Value 2014-2024
89
7.4.4
North America Smartwatch Market, By RTOS, By Value 2014-2024
90
7.4.5
North America Smartwatch Market, By Others, By Value 2014-2024
91
North America Smartwatch Market – By Distribution Channel
92
7.5.1
North America Smartwatch Market, By Online, By Value 2014-2024
93
7.5.2
North America Smartwatch Market, By Offline, By Value 2014-2024
94
North America Smartwatch Market – By Country Analysis (US and Canada)
95
7.6.1
United States Smartwatch Market, By Value 2014-2018
96
7.6.2
United States Smartwatch Market, By Value 2019-2024
98
7.6.3
United States Smartwatch Market, By Product Type, By Value 2014-2024
99
7
Table of Content S.No
8.
Particulars
Page No.
7.6.4
United States Smartwatch Market, By Operating System, By Value 2014-2024
100
7.6.5
United States Smartwatch Market, By Distribution Channel, By Value 2014-2024
101
7.6.6
United States Smartwatch Market, By Product Type, By Value 2014-2024
7.6.7
Canada Smartwatch Market, By Value 2014-2018
104
7.6.8
Canada Smartwatch Market, By Value 2019-2024
106
7.6.9
Canada Smartwatch Market, By Product Type, By Value 2014-2024
107
7.6.10
Canada Smartwatch Market, By Operating System, By Value 2014-2024
108
7.6.11
Canada Smartwatch Market, By Distribution Channel, By Value 2014-2024
109
Europe Smartwatch Market – An Analysis
111
8.1
By Value (2014-2018)
112
8.2
By Value (2019-2024)
115
8.3
Europe Smartwatch Market – By Product Type
116
8.3.1
118
Europe Smartwatch Market, By Extension, By Value 2014-2024
8
Table of Content S.No
Particulars
8.4
8.6
8.7
Page No.
8.3.2
Europe Smartwatch Market, By Standalone, By Value 2014-2024
119
8.3.3
Europe Smartwatch Market, By Classic/Hybrid, By Value 2014-2024
120
Europe Smartwatch Market – By Operating System
121
8.4.1
Europe Smartwatch Market, By WatchOS, By Value 2014-2024
122
8.4.2
Europe Smartwatch Market, By WearOS, By Value 2014-2024
123
8.4.3
Europe Smartwatch Market, By Tizen, By Value 2014-2024
124
8.4.4
Europe Smartwatch Market, By RTOS, By Value 2014-2024
125
8.4.5
Europe Smartwatch Market, By Others, By Value 2014-2024
126
Europe Smartwatch Market – By Distribution Channel
127
8.6.1
Europe Smartwatch Market, By Online, By Value 2014-2024
128
8.6.2
Europe Smartwatch Market, By Offline, By Value 2014-2024
129
Europe Smartwatch Market – By Country Analysis (UK, Germany, France, Italy and Rest of Europe)
130
9
Table of Content S.No
Particulars
Page No.
8.7.1
United Kingdom Smartwatch Market, By Value 2014-2018
132
8.7.2
United Kingdom Smartwatch Market, By Value 2019-2024
134
8.7.3
United Kingdom Smartwatch Market, By Product Type, By Value 2014-2024
135
8.7.4
United Kingdom Smartwatch Market, By Operating System, By Value 2014-2024
136
8.7.5
United Kingdom Smartwatch Market, By Distribution Channel, By Value 2014-2024
137
8.7.6
Germany Smartwatch Market, By Value 2014-2018
140
8.7.7
Germany Smartwatch Market, By Value 2019-2024
142
8.7.8
Germany Smartwatch Market, By Product Type, By Value 2014-2024
143
8.7.9
Germany Smartwatch Market, By Operating System, By Value 2014-2024
144
8.7.10
Germany Smartwatch Market, By Distribution Channel, By Value 2014-2024
145
10
Table of Content S.No
Particulars
Page No.
8.7.11
France Smartwatch Market, By Value 2014-2018
148
8.7.12
France Smartwatch Market, By Value 2019-2024
150
8.7.13
France Smartwatch Market, By Product Type, By Value 2014-2024
151
8.7.14
France Smartwatch Market, By Operating System, By Value 2014-2024
152
8.7.15
France Smartwatch Market, By Distribution Channel, By Value 2014-2024
153
8.7.17
Italy Smartwatch Market, By Value 2014-2018
156
8.7.18
Italy Smartwatch Market, By Value 2019-2024
158
8.7.19
Italy Smartwatch Market, By Product Type, By Value 2014-2024
159
8.7.20
Italy Smartwatch Market, By Operating System, By Value 2014-2024
160
8.7.21
Italy Smartwatch Market, By Distribution Channel, By Value 2014-2024
161
11
Table of Content S.No
9.
Particulars
Page No.
8.7.22
Rest of Europe Smartwatch Market, By Value 2014-2024
163
8.7.23
Rest of Europe Smartwatch Market, By Product Type, By Value 2014-2024
164
8.7.24
Rest of Europe Smartwatch Market, By Operating System, By Value 2014-2024
165
8.7.25
Rest of Europe Smartwatch Market, By Distribution Channel, By Value 2014-2024
166
Asia-Pacific Smartwatch Market – An Analysis
167
9.1
By Value (2014-2018)
168
9.2
By Value (2019-2024)
170
9.3
Asia-Pacific Smartwatch Market – By Product Type
171
9.3.1
Asia-Pacific Smartwatch Market, By Extension, By Value 2014-2024
173
9.3.2
Asia-Pacific Smartwatch Market, By Standalone, By Value 2014-2024
174
9.3.3
Asia-Pacific Smartwatch Market, By Classic/Hybrid, By Value 2014-2024
175
9.4
Asia-Pacific Smartwatch Market – By Operating System
176
9.4.1
177
Asia-Pacific Smartwatch Market, By WatchOS, By Value 2014-2024
12
Table of Content S.No
Particulars
9.5
9.6
Page No.
9.4.2
Asia-Pacific Smartwatch Market, By WearOS, By Value 2014-2024
178
9.4.3
Asia-Pacific Smartwatch Market, By Tizen, By Value 2014-2024
179
9.4.4
Asia-Pacific Smartwatch Market, By RTOS, By Value 2014-2024
180
9.4.5
Asia-Pacific Smartwatch Market, By Others, By Value 2014-2024
181
Asia-Pacific Smartwatch Market – By Distribution Channel
182
9.5.1
Asia-Pacific Smartwatch Market, By Retail channel, By Value 2014-2024
183
9.5.2
Asia-Pacific Smartwatch Market, By Online, By Value 2014-2024
184
AsiaPacific Smartwatch Market – By Country Analysis (China, India, Japan, Australia and Rest of Europe)
185
9.6.1
China Smartwatch Market, By Value 2014-2018
187
9.6.2
China Smartwatch Market, By Value 2019-2024
189
9.6.3
China Smartwatch Market, By Product Type, By Value 2014-2024
190
9.6.4
China Smartwatch Market, By Operating System, By Value 2014-2024
191
9.6.5
China Smartwatch Market, By Distribution Channel, By Value 2014-2024
192
13
Table of Content S.No
Particulars
Page No.
9.6.6
Japan Smartwatch Market, By Value 2014-2018
195
9.6.7
Japan Smartwatch Market, By Value 2019-2024
197
9.6.8
Japan Smartwatch Market, By Product Type, By Value 2014-2024
198
9.6.9
Japan Smartwatch Market, By Operating System, By Value 2014-2024
199
9.6.10
Japan Smartwatch Market, By Distribution Channel, By Value 2014-2024
200
9.6.11
India Smartwatch Market, By Value 2014-2018
203
9.6.11
India Smartwatch Market, By Value 2019-2024
205
9.6.12
India Smartwatch Market, By Product Type, By Value 2014-2024
206
9.6.13
India Smartwatch Market, By Operating System, By Value 2014-2024
207
9.6.14
India Smartwatch Market, By Distribution Channel, By Value 2014-2024
208
9.6.15
Australia Smartwatch Market, By Value 2014-2018
211
9.6.16
Australia Smartwatch Market, By Value 2019-2024
213
14
Table of Content S.No
10.
Particulars
Page No.
9.6.17
Australia Smartwatch Market, By Product Type, By Value 2014-2024
214
9.6.18
Australia Smartwatch Market, By Operating System, By Value 2014-2024
215
9.6.19
Australia Smartwatch Market, By Distribution Channel, By Value 2014-2024
216
9.6.20
Rest of Asia-Pacific Smartwatch Market, By Value 2014-2024
218
9.6.21
Rest of Asia-Pacific Smartwatch Market, By Product Type, By Value 2014-2024
219
9.6.22
Rest of Asia-Pacific Smartwatch Market, By Operating System, By Value 2014-2024
220
9.6.23
Rest of Asia-Pacific Smartwatch Market, By Distribution Channel, By Value 2014-2024
221
Rest of the World Smartwatch Market – An Analysis
222
10.1
By Value (2014-2018)
223
10.2
By Value (2019-2024)
225
10.3
Rest of the World Smartwatch Market, By Product Type, By Value 2014-2024
228
10.4
Rest of the World Smartwatch Market, By Operating System, By Value 2014-2024
230
10.5
Rest of the World Smartwatch Market, By Distribution Channel, By Value 2014-2024
232
11
Pricing Analysis
233
12
Market Dynamics
236
12.1
237
Market Drivers
15
Table of Content S.No
Particulars
Page No.
12.2
Market Restraints
242
12.3
Market Trends
244
13
Porter Five Analysis
249
14
SWOT Analysis
251
15
Company Profiling
253
15.1
Apple
254
15.2
Fitbit
257
15.3
Garmin Ltd.
260
15.4
Xiaomi Corporation
262
15.5
Huawei Technologies Co. Ltd.
263
15.6
Samsung
264
15.7
Sony Corporation
265
15.8
TomTom International
266
15.9
Fossil Group
267
16.
About us
268
16
List of Figures Figure No.
Figure Title
Page No.
Figure 1:
Global Smartwatch Market Size, By Value, 2014-2018 (USD Million)
42
Figure 2:
Global Smartwatch Market Size, By Volume, 2014-2018 (Million Units)
43
Figure 3:
Global Total Spending 2014-2019 (USD Billion)
45
Figure 4:
Global Internet User Distribution, By Regions 2018 (%)
45
Figure 5:
Number of Obese Population, By Countries (%)
45
Figure 6:
Degree of Urbanization, By Continent 2018 (%)
45
Figure 7:
Healthcare Expenditure (Share of GDP), By Selected Country, 2014-2017 (In %)
46
Figure 8:
Global Wearable devices Market size, 2015 – 2019 (USD Billion)
47
Figure 9:
Global Wearable devices Market Volume, 2015 – 2019 ( in Million )
47
Figure 10:
Global Aged Population (Above 65), 2014-2018 (% of total)
48
Figure 11:
Global Aged Population(Above 65), By Country, 2017 (% of total)
48
Figure 12:
Percentage of Usage of each function of Smartwatch
49
Figure 13:
Global Smartwatch Market Size, By Value, 2019-2024 (USD Million)
50
Figure 14:
Global Smartwatch Market Size, By Volume, 2019-2024 (in Million Units)
51
Figure 15:
Global Smartwatch Market Size, By Product Type, 2018 (%)
53
Figure 16:
Global Smartwatch Market Size, By Product Type, 2024F(%)
53
Figure 17:
Global Smartwatch Market Size, By Value, By Extension 2014-2018 (USD Million)
54
Figure 18:
Global Smartwatch Market Size, By Value, Forecast, By Extension 2019E-2024F (USD Million)
55
Figure 19:
Global Smartwatch Market Size, By Value, By Standalone 2014-2018 (USD Million)
56
Figure 20:
Global Smartwatch Market Size, By Value, Forecast, By Standalone 2019E-2024F (USD Million)
57
17
List of Figures Figure No.
Figure Title
Page No.
Figure 21:
Global Smartwatch Market Size, By Value, By Classic/Hybrid 2014-2018 (USD Million)
58
Figure 22:
Global Smartwatch Market Size, By Value, Forecast, By Classic/Hybrid 2019E-2024F (USD Million)
59
Figure 23:
Global Smartwatch Market Size, By Operating System, 2018 (%)
60
Figure 24:
Global Smartwatch Market Size, By Operating System, 2024F(%)
60
Figure 25:
Global Smartwatch Market Size, By Value, By WatchOS 2014-2024 (USD Million)
61
Figure 26:
Global Smartwatch Market Size, By Value, By WearOS 2014-2024 (USD Million)
62
Figure 27:
Global Smartwatch Market Size, By Value, By Tizen 2014-2024 (USD Million)
63
Figure 28:
Global Smartwatch Market Size, By Value, By Android 2014-2024 (USD Million)
64
Figure 29:
Global Smartwatch Market Size, By Value, By Others 2014-2024 (USD Million)
65
Figure 30:
Global Smartwatch Market Size, By Distribution Channel, 2018 (%)
66
Figure 31:
Global Smartwatch Market Size, By Distribution Channel, 2024F(%)
66
Figure 32:
Global Smartwatch Market Size, By Value, By Offline Channel 2014-2018 (USD Million)
67
Figure 33:
Global Smartwatch Market Size, By Value, Forecast, By Offline Channel 2019E-2024F (USD Million)
68
Figure 34:
Global Smartwatch Market Size, By Value, By Online Channel, 2014-2018 (USD Million)
69
Figure 35:
Global Smartwatch Market Size, By Value, Forecast, By Online Channel 2019E-2024F (USD Million)
70
Figure 36:
Global Market Share of leading Smartwatch Companies, 2017 (In %)
71
Figure 37:
Global smartwatch Market, Regional Share, 2018 (%)
74
Figure 38:
Global smartwatch Market, Regional Share, 2023F(%)
74
Figure 39:
North America Smartwatch Market Size, By Value, 2014-2018 (USD Million)
76
Figure 40:
North America High Net Worth Individual Population, 2014-2017 (in thousand)
77
18
List of Figures Figure No.
Figure Title
Page No.
Figure 41:
North America High Net Worth Individual Population, By Countries 2014-2017 (in thousand)
77
Figure 42:
North America Urban Population, 2014-2019 (in Million)
78
Figure 43:
North America Internet User Penetration, 2014-2019 (%)
78
Figure 44:
Major Players in North America Smartwatch Market
79
Figure 45:
North America Smartwatch Market Size, By Value, 2019-2024 (USD Million)
80
Figure 46:
North America Smartwatch Market Size, By Product Type, 2018 (%)
82
Figure 47:
North America Smartwatch Market Size, By Product Type, 2024F(%)
82
Figure 48:
North America Smartwatch Market Size, By Value, By Extension, 2014-2018 (USD Million)
83
Figure 49:
North America Smartwatch Market Size, By Value, By Extension, 2019-2024 (USD Million)
83
Figure 50:
North America Smartwatch Market Size, By Value, By Standalone 2014-2018 (USD Million)
84
Figure 51:
North America Smartwatch Market Size, By Value, By Standalone 2019-2024 (USD Million)
84
Figure 52:
North America Smartwatch Market Size, By Value, By Classic/Hybrid 2014-2018 (USD Million)
85
Figure 53:
North America Smartwatch Market Size, By Value, By Classic/Hybrid 2019-2024 (USD Million)
85
Figure 54:
North America Smartwatch Market Size, By Operating System, 2018 (%)
86
Figure 55:
North America Smartwatch Market Size, By Operating System, 2024F(%)
86
Figure 56:
North America Smartwatch Market Size, By WatchOS 2014-2018 (USD Million)
87
Figure 57:
North America Smartwatch Market Size, By WatchOS 2019-2024 (USD Million)
87
Figure 58:
North America Smartwatch Market Size, By WearOS 2014-2018 (USD Million)
88
Figure 59:
North America Smartwatch Market Size, By WearOS 2019-2024 (USD Million)
88
Figure 60:
North America Smartwatch Market Size, By Value, By Tizen 2014-2018 (USD Million)
89
19
List of Figures Figure No.
Figure Title
Page No.
Figure 61:
North America Smartwatch Market Size, By Value, By Tizen 2019-2024 (USD Million)
89
Figure 62:
North America Smartwatch Market Size, By Value, By Android 2014-2018 (USD Million)
90
Figure 63:
North America Smartwatch Market Size, By Value, By Android 2019-2024 (USD Million)
90
Figure 64:
North America Smartwatch Market Size, By Value, By Other Operating System 2014-2018 (USD Million)
91
Figure 65:
North America Smartwatch Market Size, By Value, By Other operating system 2019-2024 (USD Million)
91
Figure 66:
North America Smartwatch Market Size, By Distribution Channel, 2018(%)
92
Figure 67:
North America Smartwatch Market Size, By Distribution Channel, 2024F(%)
92
Figure 68:
North America Smartwatch Market , By Value, By Retail Channel 2014-2018 (USD Million)
93
Figure 69:
North America Smartwatch Market Market, By Value, By Retail Channel 2019-2024 (USD Million)
93
Figure 70:
North America Smartwatch Market, By Value, By Online Channel, 2019-2024 (USD Million)
94
Figure 71:
North America Smartwatch Market, By Value, By Online Channel 2019-2024 (USD Million)
94
Figure 72:
US Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
96
Figure 73:
Smartwatch Use Preferences in US
97
Figure 74:
United States Wearables Users, 2015-2019 (In Million)
97
Figure 75:
Percentage of Internet Users in United States 2019 and 2022E (%)
97
Figure 76:
United States Watch Sales, By Type, 2014-2018 (%)
97
Figure 77:
US Smartwatch Market Size, By Value, 2019-2024 (In USD Million)
98
Figure 78:
US Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
99
Figure 79:
US Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
100
Figure 80:
US Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
101
20
List of Figures Figure No.
Figure Title
Page No.
Figure 81:
Canada Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
104
Figure 82:
Canada Average Expenditure Per Household 2014-2017 (USD Dollars)
105
Figure 83:
Percentage of Internet Users in Canada 2014-2017 (%)
105
Figure 84:
Overweight and Obese Population in Canada, 2015-2017 (% of total)
105
Figure 85:
Canada Smartwatch Market Size, By Value, 2019-2024 (In USD Million)
106
Figure 86:
Canada Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
107
Figure 87:
Canada Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
108
Figure 88:
Canada Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
109
Figure 89:
Europe Smartwatch Market Size, By Value, 2014-2018 (USD Million)
112
Figure 90:
Central and Eastern Europe Total Spending 2014-2019F (USD Billions)
113
Figure 91:
Western Europe Total Spending 2014-2019F (USD Billions)
113
Figure 92:
Europe High Net Worth Individual Population, By Countries 2014-2017 (in Thousand)
113
Figure 93:
North America Urban Population, 2014-2019 (in Million)
114
Figure 94:
Internet penetration in European Union, By Countries (%)
114
Figure 95:
Europe Smartwatch Market Size, By Value, 2019-2024 (USD Million)
115
Figure 96:
Europe Smartwatch Market Size, By Product Type, 2018 (%)
117
Figure 97:
Europe Smartwatch Market Size, By Product Type, 2024F(%)
117
Figure 98:
Europe Smartwatch Market Size, By Value, By Extension, 2014-2018 (USD Million)
118
Figure 99:
Europe Smartwatch Market Size, By Value, By Extension, 2019-2024 (USD Million)
118
Figure 100:
Europe Smartwatch Market Size, By Value, By Standalone 2014-2018 (USD Million)
119
21
List of Figures Figure No.
Figure Title
Page No.
Figure 101:
Europe Smartwatch Market Size, By Value, By Standalone 2019-2024 (USD Million)
119
Figure 102:
Europe Smartwatch Market Size, By Value, By Classic/Hybrid 2014-2018 (USD Million)
120
Figure 103:
Europe Smartwatch Market Size, By Value, By Classic/Hybrid 2019-2024 (USD Million)
120
Figure 104:
Europe Smartwatch Market Size, By Operating System, 2018 (%)
121
Figure 105:
Europe Smartwatch Market Size, By Operating System, 2024F(%)
121
Figure 106:
Europe Smartwatch Market Size, By WatchOS 2014-2018 (USD Million)
122
Figure 107:
Europe Smartwatch Market Size, By WatchOS 2019-2024 (USD Million)
122
Figure 108:
Europe Smartwatch Market Size, By WearOS 2014-2018 (USD Million)
123
Figure 109:
Europe Smartwatch Market Size, By WearOS 2019-2024 (USD Million)
123
Figure 110:
Europe Smartwatch Market Size, By Value, By Tizen 2014-2018 (USD Million)
124
Figure 111:
Europe Smartwatch Market Size, By Value, By Tizen 2019-2024 (USD Million)
124
Figure 112:
Europe Smartwatch Market Size, By Value, By Android 2014-2018 (USD Million)
125
Figure 113:
Europe Smartwatch Market Size, By Value, By Android 2019-2024 (USD Million)
125
Figure 114:
Europe Smartwatch Market Size, By Value, By Other Operating System 2014-2018 (USD Million)
126
Figure 115:
Europe Smartwatch Market Size, By Value, By Other operating system 2019-2024 (USD Million)
126
Figure 116:
Europe Smartwatch Market Size, By Distribution Channel, 2018(%)
127
Figure 117:
Europe Smartwatch Market Size, By Distribution Channel, 2024F(%)
127
Figure 118:
Europe Smartwatch Market , By Value, By Retail Channel 2014-2018 (USD Million)
128
Figure 119:
Europe Smartwatch Market Market, By Value, By Retail Channel 2019-2024 (USD Million)
128
Figure 120:
Europe Smartwatch Market, By Value, By Online Channel, 2019-2024 (USD Million)
129
22
List of Figures Figure No.
Figure Title
Page No.
Figure 121:
Europe Smartwatch Market, By Value, By Online Channel 2019-2024 (USD Million)
129
Figure 122:
UK Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
132
Figure 123:
United Kingdom Population, By Gender
133
Figure 124:
Internet Users in UK, By Age Group 2017 (%)
133
Figure 125:
UK Smartwatch Market Size, By Value, 2019-2024 (In USD Million)
134
Figure 126:
UK Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
135
Figure 127:
UK Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
136
Figure 128:
UK Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
137
Figure 129:
Germany Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
140
Figure 130:
Number of Internet Users in Germany, 2014-2018 (in millions)
141
Figure 131:
High Net Worth Population in Germany, 2014-2018 ( in Million)
141
Figure 132:
Urbanisation in Germany, 2014-2018 ( in Million)
141
Figure 133:
Germany Smartwatch Market Size, By Value, 2019-2024 (In USD Million)
142
Figure 134:
Germany Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
143
Figure 135:
Germany Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
144
Figure 136:
Germany Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
145
Figure 137:
France Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
148
Figure 138:
Internet Penetration in France, 2014-2018 (%)
149
Figure 139:
France Urban population, 2013-2017 (% of total population)
149
Figure 140:
Number of mobile phone users in France, 2015 to 2019 (in millions)
149
23
List of Figures Figure No.
Figure Title
Page No.
Figure 141:
France Smartwatch Market Size, By Value, 2019-2024 (In USD Million)
150
Figure 142:
France Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
151
Figure 143:
France Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
152
Figure 144:
France Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
153
Figure 145:
Italy Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
156
Figure 146:
Degree of Urbanization in Italy, 2014-2017 (%)
157
Figure 147:
Number of Internet Users in Italy, 2014-2018 (in million)
157
Figure 148:
Total Population of Italy, 2014-2017 (in million)
157
Figure 149:
Italy Smartwatch Market Size, By Value, 2019-2024 (In USD Million)
158
Figure 150:
Italy Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
159
Figure 151:
Italy Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
160
Figure 152:
Italy Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
161
Figure 153:
Rest of Europe Smartwatch Market Size, By Value, 2014-2018 (USD Million)
163
Figure 154:
Rest of Europe Smartwatch Market Size, By Value, 2019-2024 (USD Million)
163
Figure 155:
Rest of Europe Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
164
Figure 156:
Rest of Europe Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
165
Figure 157:
Rest of Europe Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
166
Figure 158:
Asia Pacific Smartwatch Market Size, By Value, 2014-2018 (USD Million)
168
Figure 159:
Asia-Pacific total Spending 2013-2019F (USD Billion)
169
Figure 160:
Asia Pacific Smartwatch Market Size, By Value, 2019-2024 (USD Million)
170
24
List of Figures Figure No.
Figure Title
Page No.
Figure 161:
Asia-Pacific Smartwatch Market Size, By Product Type, 2018 (%)
172
Figure 162:
Asia-Pacific Smartwatch Market Size, By Product Type, 2024F(%)
172
Figure 163:
Asia-Pacific Smartwatch Market Size, By Value, By Extension, 2014-2018 (USD Million)
173
Figure 164:
Asia-Pacific Smartwatch Market Size, By Value, By Extension, 2019-2024 (USD Million)
173
Figure 165:
Asia-Pacific Smartwatch Market Size, By Value, By Standalone 2014-2018 (USD Million)
174
Figure 166:
Asia-Pacific Smartwatch Market Size, By Value, By Standalone 2019-2024 (USD Million)
174
Figure 167:
Asia-Pacific Smartwatch Market Size, By Value, By Classic/Hybrid 2014-2018 (USD Million)
175
Figure 168:
Asia-Pacific Smartwatch Market Size, By Value, By Classic/Hybrid 2019-2024 (USD Million)
175
Figure 169:
Asia-Pacific Smartwatch Market Size, By Operating System, 2018 (%)
176
Figure 170:
Asia-Pacific Smartwatch Market Size, By Operating System, 2024F(%)
176
Figure 171:
Asia-Pacific Smartwatch Market Size, By WatchOS 2014-2018 (USD Million)
177
Figure 172:
Asia-Pacific Smartwatch Market Size, By WatchOS 2019-2024 (USD Million)
177
Figure 173:
Asia-Pacific Smartwatch Market Size, By WearOS 2014-2018 (USD Million)
178
Figure 174:
Asia-Pacific Smartwatch Market Size, By WearOS 2019-2024 (USD Million)
178
Figure 175:
Asia-Pacific Smartwatch Market Size, By Value, By Tizen 2014-2018 (USD Million)
179
Figure 176:
Asia-Pacific Smartwatch Market Size, By Value, By Tizen 2019-2024 (USD Million)
179
Figure 177:
Asia-Pacific Smartwatch Market Size, By Value, By Android 2014-2018 (USD Million)
180
Figure 178:
Asia-Pacific Smartwatch Market Size, By Value, By Android 2019-2024 (USD Million)
180
Figure 179:
Asia-Pacific Smartwatch Market Size, By Value, By Other Operating System 2014-2018 (USD Million)
181
Figure 180:
Asia-Pacific Smartwatch Market Size, By Value, By Other operating system 2019-2024 (USD Million)
181
25
List of Figures Figure No.
Figure Title
Page No.
Figure 181:
Asia-Pacific Smartwatch Market Size, By Distribution Channel, 2018(%)
182
Figure 182:
Asia-Pacific Smartwatch Market Size, By Distribution Channel, 2024F(%)
182
Figure 183:
Asia-Pacific Smartwatch Market , By Value, By Retail Channel 2014-2018 (USD Million)
183
Figure 184:
Asia-Pacific Smartwatch Market Market, By Value, By Retail Channel 2019-2024 (USD Million)
183
Figure 185:
Asia-Pacific Smartwatch Market, By Value, By Online Channel, 2019-2024 (USD Million)
184
Figure 186:
Asia-Pacific Smartwatch Market, By Value, By Online Channel 2019-2024 (USD Million)
184
Figure 187:
China Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
187
Figure 188:
Number of Internet Users in China, 2014-2017 (in Million)
188
Figure 189:
China Urban Population, 2014-2017 (% of total)
188
Figure 190:
China Smartwatch Market Size, By Value, 2018-2023 (In USD Million)
189
Figure 191:
China Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
190
Figure 192:
China Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
191
Figure 193:
China Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
192
Figure 194:
Japan Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
195
Figure 195:
Internet Penetration in Japan, 2014-2018 (%)
196
Figure 196:
Japan Urban population, 2013-2017 (In Million)
196
Figure 197:
Japan Smartwatch Market Size, By Value, 2018-2023 (In USD Million)
197
Figure 198:
Japan Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
198
Figure 199:
Japan Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
199
Figure 200:
Japan Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
200
26
List of Figures Figure No.
Figure Title
Page No.
Figure 201:
India Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
203
Figure 202:
Number of Internet Users in India, 2014-2017 (in millions)
204
Figure 203:
Number of Urban Population in India, 2014-2017 (in millions)
204
Figure 204:
India Smartwatch Market Size, By Value, 2018-2023 (In USD Million)
205
Figure 205:
India Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
206
Figure 206:
India Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
207
Figure 207:
Italy Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
208
Figure 208:
Australia Smartwatch Market Size, By Value, 2014-2018 (In USD Million)
211
Figure 209:
Distribution of internet users in Australia, By Age Group 2016
212
Figure 210:
Degree of urbanization in Australia, 2014-2017 (%)
212
Figure 211:
Australia Smartwatch Market Size, By Value, 2018-2023 (In USD Million)
213
Figure 212:
Australia Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
214
Figure 213:
Australia Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
215
Figure 214:
Australia Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
216
Figure 215:
Rest of APAC Smartwatch Market Size, By Value, 2014-2018 (USD Million)
218
Figure 216:
Rest of APAC Smartwatch Market Size, By Value, 2018-2023 (USD Million)
218
Figure 217:
Rest of Asia-Pacific Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
219
Figure 218:
Rest of Asia-Pacific Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
220
Figure 219:
Rest of APAC Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
221
Figure 220:
Rest of the World Smartwatch Market Size, By Value, 2013-2017 (USD Million)
223
27
List of Figures Figure No.
Figure Title
Page No.
Figure 221:
Latin America Total Spending 2014-2019F (USD Billions)
224
Figure 222:
Middle East/ Africa Total Spending 2013-2019F (USD Billions)
224
Figure 223:
Rest of the World Smartwatch Market Size, By Value, 2018-2023 (USD Million)
225
Figure 224:
Rest of the World Smartwatch Market Size, By Product Type, 2018 (%)
227
Figure 225:
Rest of the World Smartwatch Market Size, By Product Type, 2024F(%)
227
Figure 226:
Rest of the World Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
228
Figure 227:
Rest of the World Smartwatch Market Size, By Operating System, 2018 (%)
229
Figure 228:
Rest of the World Smartwatch Market Size, By Operating System, 2024F(%)
229
Figure 229:
Rest of the World Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
230
Figure 230:
Rest of the World Smartwatch Market Size, By Distribution Channel, 2018(%)
231
Figure 231:
Rest of the World Smartwatch Market Size, By Distribution Channel, 2024F(%)
231
Figure 232:
Rest of the World Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
232
Figure 233:
Apple Unit sales of Smartwatch, 2015-2018 ( in Million Units)
255
Figure 234:
Apple Product Revenue, By Segment 2017
255
Figure 235:
Fitbit Smartwatch Revenue 2014-2018 (USD Millions)
258
Figure 236:
Average Selling Price of Fitbit watch 2014-2017 (USD)
258
Figure 237:
Fitbit Unit Sales of Smartwatch, 2014-2018 ( in Million)
259
Figure 238:
Fitbit Devices Revenue, By Geographical Region, 2016 & 2017
259
Figure 239:
Garmin Ltd. Outdoor Segment Market Revenue, 2014-2018 (USD Millions)
261
Figure 240:
Garmin Ltd. Revenue, By Geographical Region, 2017 (%)
261
28
List of Figures Figure No.
Figure Title
Page No.
Table A:
Types of Smartwatch
38
Table B:
Comparison of Leading Smart Watches
234
Table C:
Apple Smartwatch Models
256
29
Research Methodology For our study on Global Smartwatch Market, we have conducted comprehensive secondary research followed by an extensive primary research.
In the process of
secondary research, we have scrutinized
industry documents, accessed from open sources, premium paid databases and our internal base. In the process of primary research,
knowledge
we have interviewed various industry experts across the
structure of the Smartwatch industry.
Market size of the actual period (2014-2018) has been evaluated on the basis of growth trends of the industry in the last five years, and confirming the findings through primary research. Annual reports of the companies are scanned to further validate the market value which involves the revenues earned by the Smartwatch companies. Market sizing and growth in the forecast period (2019-2024) is estimated through revenue mapping, growth of the economies, growth across various industry sectors and historical growth pattern of the industry. All the relevant data points/ statistics in the forecast period are validated through relevant and reliable primary sources.
Report Focus: Global Smartwatch Market. - By Product Type (Extension, Standalone and Classic) - By Operating System (WatchOS, WearOS, Tizen, RTOS, and Others - By Distributional Channel (Offline and Online) - By Region ( North America, Europe, Asia Pacific, ROW), - By Country ( U.S., Canada, Mexico, UK, Germany, Spain, China, Japan, South Korea) - Company Coverage (Apple, Sony Corporation, Fossil Group, Xiaomi Corporation, TomTom International, Samsung, Garmin Ltd, Fitbit and Huawei Technologies Co. Ltd.)
Companies Contacted:
30
Global Smartwatch Market, By Value Increasing popularization of smart wearable devices coupled with growing awareness about personal health and fitness is injecting growth in the smartwatch market. Figure 1: Global Smartwatch Market Size, By Value, 2014-2018 (USD Million) CAGR 2014-2018 xx%
2014
2015
2016
2017
2018
Source: Azoth Analytics Estimates Xx Xx Xx Xx Xx Xx xx
31
Global Smartwatch Market, By Volume Diminishing average selling price of smart wearables devices coupled with emergence of contactless payment technology is bolstering the market growth. Figure 2: Global Smartwatch Market Size, By Volume, 2014-2018 (Million Units) CAGR 2014-2018 xx%
2014
2015
2016
2017
2018
Source: Azoth Analytics Estimates Xx Xx Xx Xx Xx Xx
32
Global Smartwatch Market : By WatchOS Increasing spending on premium health oriented technology products coupled with stable average selling price is stimulating demand in the market.
Figure 25: Global Smartwatch Market Size, By Value, By WatchOS 2014-2024 (USD Million)
2014
Xx
CAGR 2014-2018
CAGR 2019-2024
xx%
xx%
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Source: Azoth Analytics Estimates
Xx Xx Xx Xx Xx
33
Global Smartwatch Market : By Android/WearOS Amplifying development of various innovative features coupled with rising consumer demand of high quality smartwatch processors is expected to propel the market growth globally
Figure 26: Global Smartwatch Market Size, By Value, By WearOS 2014-2024 (USD Million)
2014
CAGR 2014-2018
CAGR 2019-2024
xx%
xx%
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Source: Azoth Analytics Estimates Xx Xx Xx Xx Xx Xx
34
Global Smartwatch Market : By Offline Channel High degree of trust on retail outlets coupled with growing penetration of hypermarkets and supermarkets stores across the globe is driving the market of smartwatch in the recent years. Figure 32: Global Smartwatch Market Size, By Value, By Offline Channel 2014-2018 (USD Million) CAGR 2014-2018 xx%
2014
Xx
2015
2016
2017
2018
Source: Azoth Analytics Estimates
Xx Xx Xx Xx Xx xx
35
Global Smartwatch Market : By Offline Channel Introduction of market specific products coupled with rising sedentary lifestyle of consumers, is anticipated to elevate the demand in the future. Figure 33: Global Smartwatch Market Size, By Value, Forecast, By Offline Channel 2019E-2024F (USD Million)
CAGR 2018-2024 xx%
2014
Xx
2015
2016
2017
2018
Source: Azoth Analytics Estimates
Xx Xx Xx Xx Xx
36
North America Smartwatch Market Overview – By Extension Increasing investment on building connected ecosystem coupled with escalating growth in demand of wireless fitness and sports devices, is fuelling the market growth in the region Figure 48: North America Smartwatch Market Size, By
Figure 49: North America Smartwatch Market Size, By
Value, By Extension, 2014-2018 (USD Million)
Value, By Extension, 2019-2024 (USD Million)
2014
Xx
CAGR 2014-2018
CAGR 2019-2024
xx%
xx%
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Source: Azoth Analytics Estimates
Xx Xx Xx Xx Xx
37
North America Smartwatch Market Overview – By WatchOS Stable average selling price of Apple’s smartwatch and emerging demand of luxury watch brands among the young consumers is supplementing market growth in North America
Figure 56: North America Smartwatch Market Size, By
Figure 57: North America Smartwatch Market Size, By
WatchOS 2014-2018 (USD Million) CAGR 2014-2018
WatchOS 2019-2024 (USD Million) CAGR 2019-2024 xx%
xx%
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Source: Azoth Analytics Estimates Xx Xx Xx Xx Xx Xx
38
North America Smartwatch Market – By Online Channel Emergence of various private label brands over the e-commerce website will boost the market in future
Figure 70: North America Smartwatch Market, By Value, By
Figure 71: North America Smartwatch Market, By Value, By
Online Channel, 2019-2024 (USD Million)
Online Channel 2019-2024 (USD Million)
2014
CAGR 2014-2018
CAGR 2019-2024
xx%
xx%
2015
2016
2017
2018 2019 2020 Source: Azoth Analytics Estimates
2021
2022
2023
2024
Xx Xx Xx Xx Xx Xx
39
US Smartwatch Market, By Value Presence of highly diversified and technologically advanced companies and entrance of new players with growing focus on fitness applications is supporting the demand for smartwatch in the US market
Figure 72: US Smartwatch Market Size, By Value, 2014-2018 (In USD Million) CAGR 2014-2018 xx%
2014
2015
2016
2017
2018
Source: Azoth Analytics Estimates Xx Xx Xx Xx Xx Xx xx
40
US Smartwatch Market, By Value Increasing purchase of smartwatches by millennial population in the country coupled with up surge in the adoption among employers in servicing industry, is expected to pull the smartwatch market growth. Figure 77: US Smartwatch Market Size, By Value, 2019-2024 (In USD Million) CAGR 2018-2024 xx%
2014
2015
2016
2017
2018
Source: Azoth Analytics Estimates Xx Xx Xx Xx Xx Xx
41
US Smartwatch Market, By Product Type Figure 78: US Smartwatch Market: By Product Type, By Value 2014-2024 (USD Million)
2014
CAGR 2014-2018
CAGR 2019-2024
Extension : xx% Standalone : xx% Classic/Hybrid : xx%
Extension : xx% Standalone : xx% Classic/Hybrid : xx%
2015
2016
2017
2018
2019
Extension
2020
Standalone
2021
2022
2023
2024
Classic/Hybrid
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Extension
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
Standalone
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
Classic/Hybrid
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
Source: Azoth Analytics Estimates
42
US Smartwatch Market, By Operating System Figure 79: US Smartwatch Market: By Operating System, By Value 2014–2024 (USD Million)
2014
CAGR 2014-2018
CAGR 2019-2024
WatchOS : xx% WearOS: xx% Tizen: xx% RTOS: xx% Others : xx%
WatchOS : xx% WearOS: xx% Tizen: xx% RTOS: xx% Others : xx%
2015
2016
2017
WatchOS
2018
2019
WearOS
Tien
2020
2021
RTOS
2022
2023
2024
Others
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
WatchOS
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
WearOS
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
Tizen
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
RTOS
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
Others
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
Source: Azoth Analytics Estimates
43
US Smartwatch Market, By Distribution Channel Figure 80: US Smartwatch Market: By Distribution Channel, By Value 2014-2024 (USD Million)
2014
CAGR 2014-2018
CAGR 2019-2024
Online : xx% Offline : xx%
Online : xx% Offline : xx%
2015
2016
2017
2018
2019
Online
2020
2021
2022
2023
2024
Offline
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Online
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
Offline
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
Source: Azoth Analytics Estimates
44
About Azoth Analytics Pvt Ltd.
Azoth Analytics (ISO 9001:2015) is a business research and analytics company that creates in-depth research reports and provides customized research solutions and consulting services. An ISO 9001:2015 certified company, Azoth Analytics adheres to international quality management standard and has strong commitment to a culture of continuous improvement. The business research and market analysis of Azoth Analytics helps organizations across different industry verticals solve their business problems. Strategic market sizing and data dredging techniques include secondary research, and primary research (interviews with management personnel and industry experts). Azoth Analytics provide syndicated and customized market research reports on different verticals including pharmaceutical and healthcare, oil and gas and power, chemicals, automotive, technology, FMCG, food & beverages and media sectors.
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45