Communicating Marine Science in AZTI
Transforming Science into Business
Carolina Alonso AZTI-Tecnalia Muelle Herrera s/n Pasajes 20110. Spain calonso@azti.es
… fulfilling our stakeholders’ needs marine science RESEARCH... • INTEGRATED COASTAL MANAGEMENT • FISHERIES MANAGEMENT • MARINE TECHNOLOGIES IN: - OBSERVATION SYSTEMS - BIOTECHNOLOGY - AQUACULTURE - FISHERIES • OCEANS AND MARINE ECOSYSTEMS DYNAMICS
• SCIENTIFIC COMMUNITY: students, researchers, teachers, etc. • THE FISHING SECTOR • USERS: surfers, divers, sailors, etc. • BUSINESS AND POLICY INNOVATION STAKEHOLDERS • SOCIETY AT LARGE
ABOUT AZTI AZTI is an expert technology centre in marine and foodstuff research. It is committed to the social and economic development of fisheries, the marine and food sectors, and to the study of the marine environment and natural resources within the context of sustainable development. With more than 30 years of experience, the organisation has developed more than 2,000 projects alongside industries and public institutions, including 29 current projects under the European 7th FP, four of which are led by AZTI.
Sharing our knowledge of the ocean One of AZTI’s main objectives is the dissemination of its research results and its knowledge. AZTI primarily focuses on sharing its expertise on the sustainable exploitation of marine resources and the environmental status of our seas, by developing different activities, most of which are carried out within the framework of European projects.
same message, for different audiences, in multiple interfaces
• SOCIAL NETWORKS: for a wider connection with the public • YOUTUBE CHANNEL: Videos about our projects and activity • WEB PAGES: www.itsasnet.com Thematic marine web portal to share our research and other marine news • AD HOC MEETINGS: with fishermen to explain the state of stocks • IT TRAINING: for collaboration in remote sensing projects
Communication challenges of the 21st century
our goals
why work with us?
R aise citizen awareness regarding the importance of the health of the Seas and Oceans. • Involve society for a better management of the oceans. • Create mechanisms that will facilitate knowledge sharing between stakeholders. • Contribute to society’s scientific literacy with regard to the environmental health of the oceans, marine biodiversity and its processes and ecosystems through 3 principles: understanding, communicating and responsible decision-making.
• T o be partners in science communication projects. • To become our suppliers for innovative communication tools. • To help us improve our strategies in transmitting research output to the public. • To establish a network of collaborators for a better dissemination of products.
• Real-time information • Sharing and closer connection with the public • Replicating contents adapting to target audience • Diversification of tools and channels • Increase of multimedia: videos, apps, infographs • Participation in citizen projects • Own images is crucial • Higher interest in scientific contents from the general public & the administration • Increased environmental awareness
Irantzu Zubiaur AZTI-Tecnalia Astondo Bidea, 609. Bizkaia Technology Park Derio 48160. Spain izubiaur@azti.es
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• S MARTPHONE APPLICATION: Itsasbegi: Real-time data of the Basque coast • EXHIBITIONS: at museums, aquariums, etc. • GENERAL MEDIA: scientific news with a social dimension • ONLINE SCIENTIFIC MEDIA NETWORKS: scientific outputs from projects • OPEN DAYS: Agreements with schools and Universities • OUTDOOR ENVIRONMENTAL WORKSHOPS: for the general public