infrastructure. Instead of providing a latrine for every household, the municipal government has allowed families to sign up for a program where in return for the household constructing and purchasing materials for their own sanitation superstructure (i.e. walls, roof, etc.), they will receive technical assistance on sound construction practices; and, once construction is verified, receive the “subsidy” in the form of bathroom components such as the toilet, sink, etc. This model has shown promise in that households still feel they are getting some government support through a free toilet component and consequently political expectations are managed, and this support has then spurred them to invest their own resources in other sanitation infrastructure, catalyzing market growth and household engagement with the private sector around sanitation. Government W&S funds, instead of paying for the full amount of household infrastructure, can be stretched further to include other households and/or look into supporting other areas in sanitation such as eventual waste transport and treatment. Furthermore, as micro-credit is expanded to the area, households having difficulty investing in the superstructure can take out loans to cover those elements, still building their own superstructure and receiving the government subsidy via the toilet component. This model appears to be win-win in that households are investing in sanitation and designing a bathroom how they would like it to be, are engaged in a healthy supply-and-demand dynamic with the private sector, yet are still receiving some government support through technical assistance and a reduced output-based subsidy, all leading to an overall process whereby previously underserved households acquire improved sanitation services more efficiently and effectively. In addition to clarifying subsidy policies, government and the public sector can do much to generate demand by clarifying and enforcing regulations around household sanitation norms. While household sanitation infrastructure is very much a household-level decision, at a minimum some norms around quality could be established to ensure that whatever sanitation infrastructure constructed at the household is providing an effective barrier between feces and humans. If households are not in compliance with these norms, a “stick” approach of enforcing regulations combined with establishing linkages to the private sector for financial and affordable technical options to lower-income households could be an effective way of generating demand for initial investments in household sanitation improvements, as well as in sustaining a certain level of service quality over time as households are incentivized to comply with established norms and standards around sanitation.
Lessons Learned in Sanitation Markets: The BoP is not Homogenous This underscores one of the most important lessons learned around how to improve enabling factors in sanitation markets: with respect to subsidies, it is important that whoever is providing subsidies does so in a way that does not distort the market, and in a transparent manner using objective and established criteria. Well-intended as it may have been, in the past there was a tendency among government and outside aid organizations to assume that everyone that lacks access to adequate water and sanitation services were exactly the same socio-economically, and universally too poor to invest in those services. While this may be true in many cases, this misperception around those that do not have service has caused subsidies to be applied too liberally, such that anyone that doesn’t currently have adequate W&S service must be too poor to afford them, and a subsidy should be applied. This has caused a large proportion of households currently without access to just assume that it is better to wait until an outside subsidy comes from somewhere to take care of their W&S needs, instead of taking the initiative to invest in improvement themselves. What has become better understood is that the market segment currently without W&S services is not homogenous: there are segments within this broader segment that require different strategies. One segment, which could be classified as the middle or upper income segment of the BoP, could
[ 36 ]
