o o o o
o o o
o o o o o o o
o o o o
o o o o o o o
FROM
TO o Brand as experience providers
o Brand as Identifiers o Names, logos, slogans build awareness and image
o Names, logos, slogans, events, customer contacts which build sensory, affective, creative relations and ways of being (lifestyles) with the brand
BRAND EQUITY
o o o o
o o o o o