B4 Magazine Issue 62 - Aston & James Birthday Edition

Page 29

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“ I interviewed 20 successful

entrepreneurs to find out how they approach sales. In these two free, not to be missed, online sessions I’ll explain how they work out what customers really want and how to put together an offer that presses exactly the right buttons to get customers excited!

Paul Essery - My Sales Guru

Free workshops on How to Sell Like an Entrepreneur! Written by: Paul Essery

Photography by: Rob Scotcher

Online sales coaching company My Sales Guru International is offering two free, one-hour online workshops for people that want to learn how successful entrepreneurs sell. When the country finally emerges from lockdown sales skills will be essential to getting businesses and the economy growing again – but it’s going to be tough for everyone. These two free workshops are designed to get people thinking about the best way to approach sales for their business and identify where improvements might be required. The workshops are open to anyone who wants to get better at sales and are based on the findings of recent research into how successful entrepreneurs approach the sales process and, more importantly, what really works. The first workshop looks at the core processes you need to have in place and the second workshop looks at the different sales tactics that you might WWW.B4-BUSINESS.COM

use to be successful. During both workshops people will get the opportunity to talk with other participants about how they approach sales in their businesses and what works for them. Paul Essery, sales coach and founder of My Sales Guru says: “I had a great time interviewing successful entrepreneurs about how they approach the sales process. They generously shared with me how they work out what their customers really want and how they put together an offer that presses exactly the right buttons to get their customers excited. In these two short online workshops I’ll explain what they do, that you don’t but probably should!” These two ‘not to be missed’ workshops will explore a wide range of questions including, for example, what makes a proposition attractive, why a custom designed sales system is important, how to build trust with potential customers, when you should

and shouldn’t ‘pitch’ to people and why choosing the right customers matters more than you perhaps imagine. To join in you must be able to attend both workshops and access Zoom via the internet. The dates and times of these workshops will be confirmed in due course. For more information about what’s involved and how to sign up please contact paule@mysalesguru. co.uk or call 0771 782 3377.

 paule@mysalesguru.co.uk  0771 782 3377  www.mysalesguru.co.uk

29


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Articles inside

Our Business Continuity Plan

3min
page 69

Virtual Solutions

7min
pages 64-65

Support For Hadway And Special Effect

2min
page 70

Bee-ing Even Greener

6min
pages 66-68

Well, I’m Back

2min
page 63

Heading To The USA

2min
pages 42-44

Real Estate Team Expands

2min
page 47

Getting Through the Tough Times

7min
pages 48-51

New Marketing Recovery Package

4min
page 62

50 Opportunities For A Better World

17min
pages 52-57

Have You Really Had Sales Training?

3min
pages 45-46

Stronger Together

5min
pages 60-61

41

3min
page 41

Family Wealth Practice Expands

3min
pages 39-40

Now’s the Time to Sell Online

3min
pages 33-34

Give Content a Leading Role

3min
page 35

Achievements in Innovation, Safety & Sustainability

4min
pages 36-38

BIO2020 LIVE

14min
pages 14-17

Wills During The Coronavirus Pandemic

2min
pages 22-23

No Sense In Caring

9min
pages 26-28

Director’s Duties and Coronavirus

4min
pages 30-31

News from the B4 Community

21min
pages 8-13

Happy Anniversary, Aston & James

1min
pages 24-25

Oxfordshire Businesses Shine

10min
pages 18-21

Learn to Sell by Watching Movies

2min
page 29
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