ADVERTORIAL
ART Motive Culture
I
had a small epiphany while walking around looking at art the NEC Classic Motor Show in 2017. Having had a passion for graphically illustrated posters for years and also attending many shows where I saw reproductions or other artwork for sale, I decided to try and set a goal of launching my own brand and work at the show a year later. During the year timeframe, I developed the brand name and identity; created 30 different print designs and built the website alongside social media channels. I also outlined a small business plan and
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objective to give the brand direction and purpose – all of this whilst holding down a full-time career. Since then Motive Culture has become my primary business and I’ve tried to build up the brand organically; gaining true followers and supporters along the way. After gaining a degree at Coventry University in graphic design over 20 years ago, I’ve been lucky enough to work with range of well-known brands. From my early days as Art and Design Editor of Fast Ford Magazine, to designing BMW’s and Auto Trader’s websites in the mid-noughties, onto the digital side of Autocar, PistonHeads and
Classic & Sports Car later, plus a stint at Dyson and more recently as lead HMI designer for McLaren Automotive, working on the Elva. This experience has helped shape and inspire the Motive Culture brand, plus also making sure my art is recognisable and distinctive – that hopefully customers will want to hang on their wall. I wanted a brand name that wasn’t limiting to cars. The name came about whilst reading a coffee table photography book from SpeedHunters. The book is full of photos of automotive culture from around the world and so I began playing with words for the brand name, with the
