ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK EXECUTIVE SUMMARY PROJECT TITLE: “MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT FOR COOPERATIVE CREDIT SOCIETIES OF BELGAUM”.
OBJECTIVE OF THE STUDY: The main objective of the project is to find out Market Potential of Special Savings Account for Trusts, Association, societies, and clubs in Belgaum, which helps ICICI BANK to find out their potential market for Special Saving Account in this area. Further, other objectives are to understand customer perception about Special Saving Account, their exception from new banks like ICICI Bank .By understanding customer perception and exceptions bank can frame their strategy to make their position more strong in the market.
METHODOLOGY OF THE STUDY SAMPLE PROFILE: For the survey, 200-sample size was to be covered as a small number of employees made up the whole work force.
TOOLS FOR DATA COLLECTION: The research instrument used for the study was a structured questionnaire with a mix of a majority of close-ended questions and a few open-ended questions.
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