A Project Report on How to increase consumer walk-in, in Big-Bazaar Hubli by Babasab Patil

“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Executive summary Introduction Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter into the industry soon. It is on the threshold of a big revolution after the IT sector. Although organized retail market is not as strong as of now, but it is expected to grow manifolds by the year 2010. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade. The current growth rate is estimated to be 8.5%. The retail market is most fragmented in the world and only 2% of the entire retailing business is in the organized sector. There are about 300 new malls, 1500 supermarkets and 325 departmental stores being built in the cities very soon. I considered the Big-Bazaar Hubli for studying the consumer expectation, and what are the factors that influence to consumer to walk-in, in Big Bazaar Hubli. Consumers now want the cheapest, biggest and the quickest products/services from their retailers. They are moving towards the ‘eastern’ model, the changing behaviour the Indian customers. The project involves three main aspects namely industry profile, company profile and analysis part. In industry profile about the retail sector, in company profile history of the organization, achievements; a detailed study has been made. In the analysis part, objectives and data collection method, sampling design, sampling size, sampling method and mainly I have analyzed the collected primary data using SPSS, the primary data have been collected through questionnaires. Finally findings, recommendations, limitations and conclusion are derived.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Introduction to the topic As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my major concurrent project I’m doing live project, to know “How to increase consumer walk-in, in Big-Bazaar Hubli”. And also to know what are the factors which consumer will think while visiting Big Bazaar.

Need for the study Big Bazaar has newly established its Hubli store on last 29th July 2007. The Big Bazaar has done analyzing of projects to know the consumer expectation, consumer satisfaction level and now the Big Bazaar has gained good grip on the Hubli market, but still want to increase the walk-in in Big Bazaar. So the main need for the study is to know how to increase the walk-in Big Bazaar.

Objective of the study “How to increase consumer walk-in, in Big-Bazaar Hubli” Sub objectives  To under stand the factors which influence consumer to visit Big- Bazaar Hubli,  To know the consumer expectation towards Big-Bazaar Hubli,  To ascertain the satisfaction level of consumers of Big-Bazaar Hubli,  To know the loyalty of consumer to-wards Big-Bazaar Hubli,

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Research methodology Type of research The research will be Descriptive Research. Data collection methods 1) Primary data The primary or the first hand data will be collected with the help of handing out the questionnaire to the customers, to know “How to increase consumer walk-in, in Hubli Big-Bazaar”. 2) Secondary data The major source of secondary or supporting data will be internet, and company profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are the source of information. Survey method The related data or information will be obtained by personal administration of questionnaire, Sample size A sample size of 200 Sampling Frame The customers of Hubli

Sampling unit Individual customers of Big Bazaar Hubli Sampling method The method for survey will be, non-probabilistic convenience sampling method

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Benefits to me – The project helped me to have an insight of the consumer perception towards Big Bazaar Hubli, the concept of consumer thinking process towards shopping. As a consumer what are the expectation of consumer towards Big Bazaar Hubli. I came to know. And what are the different offers executed by Big Bazaar during my MCP project. And it was more about live project and, I am able to understand different aspects with regards Big Bazaar Hubli. Benefits the company – with the help of this report company will be able to find out the challenges ahead, because the study is based on the survey conducted with the help of questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the consumer expectation towards increase walk-in, in Big Bazaar Hubli.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Findings The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major findings are as follows During the project period there are totally nine different types of offers executed (apart form weekends offers) by big bazaar. And the customer walk-in was very good in these offers days  The consumer walk-in, in big bazaar is very high during the offer periods.  41% of customers of Hubli prefer to visit big bazaar.  51.5% of Hubli customer thinks that is there any new offers before visiting big bazaar.  29.5% of Hubli customers influenced by words of mouth to visit big bazaar Hubli.  65.5% of customers of big bazaar expect good offers from big bazaar.  94% consumers are satisfied with the offers from big bazaar Hubli.  92.5% of customers are satisfied with products of products.  90.5% of Hubli customers are overall satisfied with big bazaar.  30% of Hubli customers are loyal towards big bazaar.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Findings from interaction with the other company professional,  They said that big bazaar still has go with local advertisement, (door-todoor, capturing the big hanging boards etc).  In selected department different types of verities of products are not available.  View changing environment is not happening inside the big bazaar

Recommendations The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major recommendations are as follows.  The big bazaar has to maintain the same strategy in terms providing offers to Hubli customers,  Looking towards the competition they need to provide competitive offers to Hubli customers.  During offers period’s big bazaar has to provide transportation facilities to increase customer walk-in to big bazaar.  The big bazaar has to make sure that customer should not feel that selected product is not available in the store.  In terms of overall satisfaction the big bazaar has to maintain same services in future.  To increase walk-in, in big bazaar need to come with the different services which are expected by Hubli customers, like in-side small restaurant. Separate room for mothers to feeding milk to babies, etc.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.  During festivals big bazaar has to give some innovate promotion, to attract customers.

Recommendations for interaction with the other company professional  The big bazaar has to provide more verities of products in selected department  Big bazaar has to continue the local media advertising.  Big bazaar has to change in view point of in side arrangement (once in 15 days)

Conclusion We would conclude the project stating that the customer of Hubli are satisfied with offers, and they still needs good offers in future days. And the big bazaar has doing good in terms of understanding customer expectation and providing them good offers and products in terms of fulfilling their expectation. During the project I would come to know about differs offers of big bazaar, what a normal consumer will think before entering into big bazaar. And the different types of factors which influence customers to visit big bazaar. And what are the factors which we need focus for increase consumer walk-in big bazaar hubli.

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

Industry Profile Retail Industry

Retail The Indian retail market, which is the fifth largest retail destination globally, according to industry estimates is estimated to grow from the US$ 330 billion in 2007 to US$ 427 billion by 2010 and $637 billion by 2015. Simultaneously, modern retail which presently accounts for 4 per cent of the total market is likely to increase its share to 22 per cent by 2010. India tops the AT Kearney's annual Global Retail Development Index (GRDI) for the third consecutive year, maintaining its position as the most attractive market for retail investment,

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Continuing the robust growth of the organized retail in India, according to the Credit Rating and Information Services of India, the industry raked in US$ 25.44 billion turnover in 2007-08 as against US$ 16.99 billion in 2006-07, a whopping growth rate of -per cent. India has one of the largest numbers of retail outlets in the world. Of the 12 million retail outlets present in the country, nearly 5 million sell food and related products. Even with this large number of outlets, organized retail accounts for only 4 per cent of the total market, opening huge growth potential in this segment. Overview of Indian Retail Sector Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter the industry soon. It is on the threshold of bringing the next big revolution after the IT sector. Although organized retail market is not as strong as of now, it is expected to grow manifolds by the year 2010. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade as against the current growth rate of 8.5%. A CRISIL report says that the Indian retail market is the most fragmented in the world and that only 2% of the entire retailing business is in the organized sector. This suggests that the potential for growth is immense. There are about 300 new malls, 1500 supermarkets and 325 departmental stores currently being built in the cities across India. Estimates and predictions for retail sector:  At present, the industry is estimated to be at more than US$ 400 billion by a study of McKinsey.  The Economist Intelligence Unit (EIU) estimates the retail market in India will increase to US$608.9 billion in 2009 from US$394 billion in 2005.  KPMG Report says that the organized retail would grow at a higher rate than the GDP in the next five years.  The retail sector would generate employment for more than 2.5 million people by the year 2010, predicts an analysis by Ma Foi Management Consultants Ltd.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Some of the players present in the industry: Archies, Bata India Ltd, Big Bazaar, Crossword, Ebony Retail Holdings Ltd., Fabmall, Food Bazaar, Globus Stores Pvt. Ltd., Health and Glow, Liberty Shoes Ltd., MTR Foods Ltd., Music World Entertainment Ltd., Pantaloon Retail India Ltd., Shoppers Stop, Style SPA Furniture Ltd, Subhiksha, Titan Industries, Lifestyle, etc. New entrants entering the market soon will be Reliance Retail Ltd, Wal-Mart Stores, Carrefour, Tesco, Boots Group, etc. Evolution of the Sector Weekly Markets, Village and Rural Melas 

Source of entertainment



Rural and historic reach

Convenience stores, Mom-and-pop / Kirana shops 

Neighborhood stores/convenience

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Traditional and pervasive reach

PDS outlets, Khadi stores, Cooperatives 

Government supported

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Availability/low costs/distribution

Exclusive Brand outlets, Hypermarkets and Supermarkets, Department stores and Shopping malls,



Shopping experience/ efficiency

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Modern formats/ international

1) Modern Format retailers

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. Supermarkets Hypermarkets Department Stores Specialty Chains Company Owned Company Operated

2) Traditional Format Retailers Kiranas: Traditional Mom and Pop Stores Street Markets Exclusive /Multiple Brand Outlets Challenges The Indian Retail sector is constantly shacked with cut throat competition. It is also facing challenges in the form of shortages for management professionals, cash flow, supply chain management and frauds. International retailers There has been greater influence of brands like Wal-Mart, Tommy Hilfiger, Carrefour, Marks & Spencer, Nike, etc in the big cities of India for long

Retail Formats Scope of the Retail Sector

Retail is clearly the sector that is poised to show the

highest growth in the next five years. The sector is set for a revolution, as both the present players and new entrants are gearing up to explore the market. This sector contributes 10% of India's GDP and the current growth rate is 8.5%. The present size of the organized retailing sector is approximately 3% and is expected to grow to 2530% by the year 2010. There are about 300 new malls, 1500 supermarkets and 325

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. departmental stores currently under construction. Many players are coming up with huge investments, due to which the present 12 million mom-and-pop shops and kirana stores fear losing their business. Most predictions say that the sector might reach to US$ 400-600 billion by the year 2010. Global retail giants such as Wal-Mart, Tesco, Germany's Metro AG and many others are ready to enter the retail markets. The rising demands of branded products and increase in purchasing power have lured these companies to enter the market. Leading Indian Retailers Bata India Ltd, Big Bazaar, Crossword, Ebony Retail Holdings Ltd., Food Bazaar, Globus Stores Pvt. Ltd., Liberty shoes Ltd., Music World Entertainment Ltd., Pantaloon Retail India Ltd., Shoppers Stop, Subhiksha, Titan Industries, Trent and the new entrants penetrating the market soon will include Reliance Retail Ltd, Wal-Mart Stores, Carrefour, Tesco, Boots Group, etc. Current Scenario  One of the world's largest industries exceeding US$ 9 trillion  47 global fortune companies & 25 of Asia's top 200 companies are retailers

 Dominated by developed countries  US, EU & Japan constitute 80% of world retail sales.  Biggest player in India is Pantaloon Retail India Limited. Percentage of Organized Retail USA - 85%

Taiwan - 81%

Malaysia - 55%

Thailand - 40%

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Brazil - 36%

Indonesia - 30%

Poland - 20%

China - 20%

India - 3% Key Trends The existing players like Big Bazaar, Shoppers' Stop, Piramyd are expanding to smaller towns and cities. Many other business houses are planning to enter the retail sector either on their own or through partnerships. New entrants like Reliance Retail Ltd and Wal-Mart are going to enter the market soon. Even rural areas will provide a huge opportunity to be explored. Estimates and Predictions 

The industry is estimated to be more than US$ 400 billion by a study of McKinsey.

 The Economist Intelligence Unit (EIU) estimates the retail market in India to increase to US$608.9 billion in 2009 from US$394 billion in2005.  A KPMG report says that the organized retail would grow at a higher rate than GDP in the next five years.  The retail sector would generate employment for more than 2.5 million people by the year 2010, says an analysis by Ma Foi Management Consultants Ltd. Benefits of FDI in Retail Sector  Higher competition would lead to higher quality in products and services.  Better lifestyle as better products would be introduced.  Exports would increase due to greater sourcing of major players.  Investment in whole supply chain would increase.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.  Technology would be upgraded in terms of logistics, production, and distribution channels.  The markets of the sector would flourish and develop.  Employment would increase and skills & manpower will develop.  A strong retailing sector would promote tourism.

 Economies of scale would help lower consumer prices and increase the purchasing power of the consumer.  In the long term it will be beneficial in the up-gradation of agriculture and small scale & medium scale industries.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Company introduction Company Profile Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 7 million square feet of retail space, has over 1000 stores across 53 cities in India and employs over 25,000 people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, ALL, Top 10, M-Bazaar and Star and Sitara. The company also operates an online portal, futurebazaar.com. A subsdiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and EZone focussed on caterng to the consumer electronics segment. Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona. Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Future Group Future Group is one of the country’s leading business groups present in retail, asset management, consumer finance, insurance, retail media, retail spaces and logistics. The group’s flagship company, Pantaloon Retail (India) Limited operates over 7 million square feet of retail space, has over 1000 stores across 53 cities in India and employs over 25,000 people. Some of its leading retail formats include, Pantaloons, Big Bazaar, Central, Food Bazaar, Home Town, eZone, Depot, Future Money and online retail format, futurebazaar.com. Future Group companies includes, Future Capital Holdings, Future Generali India Indus League Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and Bowling Co. Future Capital Holdings, the group’s financial arm, focuses on asset management and consumer credit. It manages assets worth over $1 billion that are being invested in developing retail real estate and consumer-related brands and hotels. The group’s joint venture partners include Italian insurance major, Generali, French retailer ETAM group, US-based stationary products retailer, Staples Inc and UK-based Lee Cooper and India-based Talwalkar’s, Blue Foods and Liberty Shoes. Future Group’s vision is to, “deliver Everything, Everywhere, Everytime to Every Indian Consumer in the most profitable manner.” The group considers ‘Indian-ness’ as a core value and its corporate credo is - Rewrite rules, Retain values. Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the biggest and the fastest growing chain of department store and aims at being 350 stores by the end of year 2010.

Corporate statement

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Future Group “Future” – the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve. We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners. Our customers will not just get what they need, but also get them where, how and when they need.  We will not just post satisfactory results, we will write success stories.  We will not just operate efficiently in the Indian economy, we will evolve it.  We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing. Rewrite Rules. Retain Values.

Group Vision

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Future Group shall deliver Everything, Everywhere, Everytime for Every Indian Consumer in the most profitable manner. Group Mission  We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.  We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.  We shall infuse Indian brands with confidence and renewed ambition.  We shall be efficient, cost- conscious and committed to quality in whatever we do.  We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

Core Values  Indianans: confidence in ourselves.  Leadership: to be a leader, both in thought and business.  Respect & Humility: to respect every individual and be humble in our conduct.  Introspection: leading to purposeful thinking.  Openness: to be open and receptive to new ideas, knowledge and information.  Valuing and Nurturing Relationships: to build long term relationships.  Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.  Adaptability: to be flexible and adaptable, to meet challenges.

Company Timelines Major Milestones 1987 Company incorporated as Mnz Wear Private Limited. Launch of Pantaloons trouser, India’s first formal trouser brand. 1991 Launch of BARE, the Indian jeans brand. 1992 Initial public offer (IPO) was made in the month of May. 1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation. 1995 John Miller – Formal shirt brand launched. 1997 Pantaloons – India’s family store launched in Kolkata. 2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched. 2002 Food Bazaar, the supermarket chain is launched. 2004 Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first seamless mall is launched in Bangalore. 2005 Fashion Station - the popular fashion chain is launched ALL – ‘a little larger’ exclusive stores for plus-size individuals is launched 2006 Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and consumer credit. Multiple retail formats including Collection i, Furniture Bazaar, Shoe Factory, EZone, Depot and futurebazaar.com are launched across the nation Board of Directors Mr. Kishore Biyani, Managing Director

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group. Mr. Gopikishan Biyani, Wholetime Director Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile business. Mr. Rakesh Biyani, Wholetime Director Rakesh Biyani, is a commerce graduate and has been actively involved in category management; retail stores operations, IT and exports. He has been instrumental in the implementation of the various new retail formats. Mr. Ved Prakash Arya, Director Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of Management, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus. Mr. Shailesh Haribhakti, Independent Director Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered Accountants and past president of Indian merchant Chambers. He is on the Board of several Public Limited Companies, including Indian Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. Ms. Bala Deshpande, Independent Director Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus League Clothing Ltd, among others. Mr. Anil Harish, Independent Director Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Department Wise report Food Bazaar: Ab Ghar Chalaana Kitna Aasaan” Food Bazaar invites you for a shopping experience, unique by its ambience. At Food Bazaar you will find a hitherto unseen blend of a typical Indian Bazaar and International supermarket atmosphere. Flagged off in April’02, Food Bazaar is a chain of large supermarkets with a difference, where the best of Western and Indian values have been put together to ensure your satisfaction and comfort while shopping. The western values of convenience, cleanliness and hygiene are offered through pre packed commodities and the Indian values of "See-Touch-Feel" are offered through the “bazaar-like” atmosphere created by displaying staples out in the open, all at very economical and affordable prices without any compromise on quality. The best of everything offered with a seal of freshness and purity will definitely make your final buying decision a lot easier.

Fashion Big Bazaar Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, you will definitely get the best products at the best prices - that’s what we guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Wellness & Beauty Tulsi “The Medicine Bazaar” Tulsi the Medicine Bazaar is a pharmacy housed within Big Bazaars and Food Bazaars at over 35 locations all over India allowing you to enjoy the convenience of having your wellness needs fulfilled while you shop. We aim to offer outstanding professional service from a caring and friendly environment. We are prepared to go the extra mile or provide that little extra guidance and to care for your needs through our Healthcare enquiry system. At Tulsi, our knowledgeable pharmacists will be at your service 7 days a week to fill your prescriptions, answer your questions, and help you in any way that they can. All pharmacists are qualified and registered in their respective state pharmacy councils. Specialty products and other services Diabetes care - prescription medicines, alternative medicines, glucometers and test strips, sweeteners, food products for diabetics Home diagnostic equipment - BP monitors, weighing scales, thermometers, test kits Health food - protein supplements, minerals and vitamins Orthopaedic Supports Over the counter medication Alternative medicine - Ayurveda and Homeopathy Dental care Health camps

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Specialty Skin Care Tulsi the Medicine Bazaar, in association with HELP library offers free medical advice. You may post any health related queries to us for our advice and we will be glad to help you. HELP - the Health Education Library for People, the world's largest patient education library was established in 1997 to empower people by providing them with the information they need to promote their health, and prevent and treat medical problems in the family in partnership with their doctor. The aim is to enhance knowledge through the judicious use of relevant and researched information and thus to empower our readers on their own journey towards health and wellness. It is intended to inform and educate and is not a replacement for medical evaluation, advice, diagnosis or treatment by a health care professional.

General Merchandise Blue Sky “Watches & Sunglasses “ Blue Sky is a national chain of stores offering a wide selection of branded and private label sunglasses and watches. Blue Sky has been designed to address an exciting and growing market for accessories. Customers get a wide and interesting collection of fashion brands from across the world as well as from the company’s exciting range of private label watches, namely, Cube, Koenig, RIG, Lombard & UMM. Blue Sky as the name suggests is designed at providing a soaring experience, and thus has innovative interiors that will transport one to a world of flying. From a model Biplane hanging from the ceiling to blue-sky effect windows, the store is an experience that will have shoppers coming back for more

Wellness and Beauty Star & Sitara “Salon & Beauty Parlour”

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Star & Sitara, a unique beauty salon for men and women, introduces many new features and products for the first time in India. At Star & Sitara we aim to democratise salon services for easy access to all and deliver quality service at very affordable prices ‘Star & Sitara’, evokes a theme of Bollywood and promises to make you a Star (Sitara in Hindi)! Glamour as a theme is an essential ingredient in the world of cinema and we do not disappoint you on that note. The space, décor, lighting is reminiscent of movies and will transport you from the ordinary world to that of the ‘reel’ world. Star & Sitara provides all skin and hair related beauty service. The salon is spacious and the atmosphere relaxed. Men, women and children can easily find a service to cater to their need. But the focal and niche element of our salon is the affordable and attractive pricing. You will be wowed by the high quality hair and skin services at unbelievable prices. The haircuts are priced at Rs.39, hair wash at Rs.39 and hair streaking starts from Rs.49, gold facial for Rs.499 and Diamond facial for Rs.999 and doesn’t that leave you speechless! For the first time in the country, a “Wax Bar” with different flavoured waxes that promises a painless wax for women is being introduced. The salon uses oil based wax instead of sugar based to make the experience better than what it is traditionally done. The ‘wax bar’ also provides for flavors to choose from like chocolate, almond, green apple, strawberry. This makes sure that you smell good and look forward to the otherwise painful wax sessions. Surely a mini revolution! We also pride ourselves on our expertise in consultation on being able to find the perfect style to suit you and your lifestyle. Whether you are a dedicated follower of fashion, fancy a change of style or simply want to enhance your current style we help in getting you there. We boast of a team of talented stylists and skin specialists. These

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. beauty consultants also individualize each treatment keeping in mind that every individual is different.

General Merchandise Navaras ”Jewellery for all emotions and occasions” Navaras, a fine 22 carat pure gold and diamond jewellery brand, retailed from Big Bazaar stores, offers nine unique rational benefits to the consumer namely – BIS Hallmark jewellery, free cleaning and polishing, insurance cover against theft and burglary, transparent making charges, a buyback if unsatisfied, 0% weight loss if jewellery is exchanged, diamond certification, free karatmeter check and a range of designs. The Navaras product range and store look is in keeping with the needs of contemporary women. It is emotions and occasions that lead women to buy jewellery, they buy jewellery to express emotions like pyaar (love), during occasions like tyohaar (festivals) and as uphaar (gifts). Navaras jewellery has been conceptualised with this thought - jewellery for all emotions and occasions. Future Group has revolutionized the Indian jewellery market with the launch of Navaras, which offers branded, pure and design differentiated jewellery at competitive prices in a hypermarket set-up in line with the evolving buying behaviour of consumers. The rationale behind this is that with higher disposable incomes, for consumers today gold and other jewellery purchases too have become impulsive buying activities. Hence, Navaras within Big Bazaar. But, certain criteria still remain constant like carat, price, trust and purity – all strong deciding factors while purchasing jewellery. Thus, the format’s brand positioning and offerings have been tailored to suit the modern day consumer. Navaras offers a complete fine jewellery shopping experience, despite being within the confines of a hyper market. This is ensured by the segregation of the Navaras

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. section via glazed glass walls to provide a comfortable and secluded ambience. The sit-down arrangement, as opposed to stand alone counters, further ensures that shoppers try out the Navaras products in a peaceful and comfortable environment before they make their final shopping decision. E-tailling

Futurebazaar.com Futurebazaar.com offers the widest range of products at ‘lowest prices – everyday!’ Having pioneered the retailing business in India, PRIL has now decided to revolutionize the consumer e-commerce business in India. It intends to provide customers with a streamlined, efficient and world class personalized shopping experience, which will be supported with the best technology platform. Buying products is a 3 step simple process. All one has to do is Search, Register and Buy. Here you can expect a shopping experience akin to shopping at an actual bazaar but with added simplicity & everyday low prices and an assurance of 'your product' will be delivered within 7 days of purchase. We are proud to inform you that Future Bazaar has been named as the Best Indian Website 2007 in the Shopping category by PC World. Future Bazaar won the top spot after beating other established players like Rediff, Indiatimes, Sify, ebay, Indiaplaza, Chennai Bazaar and India Mall. The award was presented to Future Bazaar for its "decent, no-nonsense approach, while providing a good shopping experience".

Book and Music Depot “Books, Music & Gifts”

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Depot is one of the youngest brands from the Pantaloon stable and is a tribute to our freedom of thought, speech and expression shared in a novel fashion with customers as books, multimedia, toys, stationary and gifts. Depot is all about freedom and democracy and this is reflected in the relaxed manner in which products are displayed, the affordable pricing, the strong local flavour, the young, lively and interactive store experience, that are all designed in a way to liberate these categories and transform the way they are bought, sold and perceived in India. At Depot, book lovers are offered a range of books that meet the needs and preference of every age group. From fiction to general reference, management and children’s material, you will find it all at Depot. Music buffs are invited to select from a wide category of music CDs and cassettes spanning all genres like Rock, Pop, Hindi, Indipop and more. For the movie enthusiasts out there, we have a great selection of home videos (VCD and DVD) and multimedia (CD-ROMs). Depot Store also has an attractive selection of gifts (candles, mugs, photo frames, themed packs) toys and stationery (office, children’s and fancy stationery) ensuring this is a one-stop shop for everyone and anyone who plans to gift their loved ones. At Depot we endeavour to give our customers an Indian experience where we celebrate and give due importance to regional literature and music. In this regard, Depot aims to become a strong member of the local communities it operates in through a variety of events, engagements and social initiatives and we will be happy to keep you posted on these activities from time to time. Depot is a lively, colorful, vibrant and happy retail space, which we hope you will visit in the near future. Inviting Reading Corners where you can be comfortable with a book of your choice and an Interactive Zone where you get to try out new board

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. games, read new books, check out new toys and browse at the Interactive kiosk, await you at Depot.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Awards and Recognition 2008  The Reid & Taylor Awards For Retail Excellence 2008  Retail Leadership Award: Kishore Biyani  Retail Best Employer of the Year: Future Group  Retailer of The Year: Home Products and Office Improvements: HomeTown The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress - Asia’s single most important global platform to promote world-class retail practices - and are aimed at honouring the best, in Asian Retail scenario. India played host to Asia Retail Congress 2008. 2007 Images Retail Awards  Most Admired Retail Face of the Year: Kishore Biyani  Most admired retailer of the year: Large format, multi product store: Big Bazaar  Most admired retailer of the year: Food and Grocery: Food Bazaar  Most admired retailer of the year: Home & office improvement: HomeTown  Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.  Images Retail Forum followed strict international benchmarks in deciding the top honours for Images Retail Awards ’07, with IRIS as knowledge partner and global consulting firm AT Kearney as the Process Approver. National Retail Federation Awards International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd The National Retail Federation is the world’s largest retail trade association with over 1.4 million

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. members in the US and across the world. Some of the past winners of the award include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented at the Retail’s Big Show held in January 2007 in New York. World Retail Congress Awards Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail professionals from over sixty countries. The awards were decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA. Hewitt Best Employers 2007 Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best employers in India, as part of its global initiative. It is based on CEO interview, People Practices Inventory and Employee Opinion Surveys. Pantaloon Retail became the only retailer to feature among the twenty-five best employers in India. PC World Indian Website Awards Best Indian Website In The Shopping Category - Futurebazaar.com PC World, a leading consumer technology magazine selected the best Indian websites in various categories based on use of technology for delivering solutions, information being presented in an intuitive and concise manner and overall experience aided by design. Reader’s Digest Trusted Brands Platinum Awards

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar The Reader’s Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has won this award.

2006 Retail Asia Pacific Top 500 Awards Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd Best Retailer in India – Pantaloon Retail (India) Ltd The Retail Asia publication in association with EuroMonitor and KPMG honours the best retailers in 14 countries across the Asia Pacific region. The awards were presented in Singapore in October, 2006. Asiamoney Awards Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd. The Asiamoney publication conducts a poll among fund manages and investors and does a quantitative analysis of financial performance to select best managed companies in Asian countries. Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani Considered to be one of the most prestigious business awards in India, a jury comprising leading names in Indian business selected the winners based on courage, creativity, passion, endurance and vision. CNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year – Kishore Biyani

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research partners - The University of Chicago Graduate School of Business, Development Dimensions International (DDI) and AC Neilson ORG MARG. Lakshmipat Singhania – IIM Lucknow National Leadership Awards Young Business Leader – Kishore Biyani The award recognizes and honors individuals who have contributed consistently to the betterment of our country through their pursuit of excellence. The awards were presented in New Delhi by the Prime Minister Dr. Manmohan Singh in December, 2006. Images Retail Awards  Best Value Retail Store – Big Bazaar  Best Retail Destination – Big Bazaar  Best Food & Grocery Store – Food Bazaar  Retail Face of the Year – Kishore Biyani The Images Retail Awards are decided through a nationwide consumer & industry poll and nominations followed by performance assessment by team of analysts and jury. Readers’ Digest Awards Platinum Trusted Brand Award - Big Bazaar The Reader’s Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. CNBC Awaaz Consumer Awards Most Preferred Large Food & Grocery Supermarket – Big Bazaar

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000 consumers were asked to choose their most preferred brands. Reid & Taylor Awards for Retail Excellence Retail Entrepreneur of the Year – Kishore Biyani

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Objective of the study “How to increase consumer walk-in, in Big-Bazaar Hubli” Sub objectives  To under stand the factors which influence consumer to visit Big- Bazaar Hubli,  To know the consumer expectation towards Big-Bazaar Hubli,  To ascertain the satisfaction level of consumers of Big-Bazaar Hubli,  To know the loyalty of consumer to-wards Big-Bazaar Hubli,

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Research methodology Type of research The research will be Descriptive Research. Data collection methods 1) Primary data The primary or the first hand data will be collected with the help of handing out the questionnaire to the customers, to know “How to increase consumer walk-in, in Hubli Big-Bazaar”. 2) Secondary data The major source of secondary or supporting data will be internet, and company profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are the source of information. Survey method The related data or information will be obtained by personal administration of questionnaire, Sample size A sample size of 200 Sampling Frame The customers of Hubli

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Sampling unit Individual customers of Big Bazaar Hubli Sampling method The method for survey will be, non-probabilistic convenience sampling method Benefits to me – The project helped me to have an insight of the consumer perception towards Big Bazaar Hubli, the concept of consumer thinking process towards shopping. As a consumer what are the expectation of consumer towards Big Bazaar Hubli. I came to know. And what are the different offers executed by Big Bazaar during my MCP project. And it was more about live project and, I am able to understand different aspects with regards Big Bazaar Hubli. Benefits the company – with the help of this report company will be able to find out the challenges ahead, because the study is based on the survey conducted with the help of questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the consumer expectation towards increase walk-in, in Big Bazaar Hubli.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Analysis with the Secondary data With the data collected from the secondary source we can clearly interoperate that the costumer will prefer to visit Big Bazaar more during offer period. In a time frame of four month there were totally nine different offers were executed. And the response was good. During the weekends Sunday and Saturday and also during Wednesday the customer walk-in, is normally high, when we compare to normally day’s. With the example of January month data 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

1/1/2008 2/1/2008 3/1/2008 4/1/2008 5/1/2008 6/1/2008 7/1/2008 8/1/2008 9/1/2008 10/1/2008 11/1/2008 12/1/2008 13/1/2008 14/1/2008 15/1/2008 16/1/2008 17/1/2008 18/1/2008 19/1/2008 20/1/2008 21/1/2008 22/1/2008 23/1/2008 24/1/2008 25/1/2008 26/1/2008 27/1/2008 28/1/2008 29/1/2008 30/1/2008 31/1/2008

Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday Tuesday Wednesday Thursday

1385 1272 799 814 1144 0 667 659 888 676 856 1391 2222 978 1119 939 983 839 1107 1617 674 1096 775 697 3282 9530 11108 1011 896 1208 770

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

We can clearly have the picture of number of customer walk-in are more during the offer period.

Analysis The data colleted from secondary source and also primary source through the process of survey. The data collected y survey is processed to get the answer for research 1) Occupations OCCUPATI

Valid

1 Government Employee 2 Business man 3 Private Employee 4 Farmer 5 House Wife 6 Student Total

Frequency 15 37 68 9 34 37 200

Percent 7.5 18.5 34.0 4.5 17.0 18.5 100.0

Valid Percent 7.5 18.5 34.0 4.5 17.0 18.5 100.0

Cumulative Percent 7.5 26.0 60.0 64.5 81.5 100.0

Government Employee 7.5% Student 18.5% Business man 18.5% House Wif e 17.0%

Farmer 4.5%

Private Employee 34.0%

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 15 of them are government employees, which amount to 7.5% as a whole. 37 are businessman, which amounts to 18.5% as a whole. 68 are private employees, which amounts 34% as a whole. 9 are farmers, which amounts 4.5% as a whole. 34 are housewife, which amounts 17% as a whole. 37 are students, which amounts 18.5% as a whole. These data shows that on an average all category of people visit to Big Bazaar.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

1) Where do you normally prefer to shop? WHERDOYO

Valid

1 Big-Bazaar 2 Vishal mega mart 3 Kirani Shops 4 More 5 Others Total

Frequency 82 34 44 15 25 200

Percent 41.0 17.0 22.0 7.5 12.5 100.0

Cumulative Percent 41.0 58.0 80.0 87.5 100.0

Valid Percent 41.0 17.0 22.0 7.5 12.5 100.0

100

44 34 25

Count

20 15 0 Big-Bazaar

Kirani Shops

Vishal mega mart

Others More

WHERDOYO

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. Inference From the above graph it is clear that: Out of 200-sample size surveyed, 82 of them prefer Big Bazaar to shop, which amounts to 41% as a whole. 34 people prefer Vishal mega mart to shop, which amounts to 17.0% as a whole. 44 people prefer Kirani Shops to shop, which amounts 22% as a whole. 15 people prefer More to shop, which amounts 7.5% as a whole. 34 people prefer other shops to shop, which amounts 12.5% as a whole These data shows that nearly half of the sample population prefers to shop at Big Bazaar.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

2) Why do you prefer to shop there? WHYDOYOU

Valid

1 Bulk purchase 2 Credit facility 3 Location 4 Good offer 5 Others Total

Frequency 63 25 21 88 3 200

Percent 31.5 12.5 10.5 44.0 1.5 100.0

Valid Percent 31.5 12.5 10.5 44.0 1.5 100.0

Cumulative Percent 31.5 44.0 54.5 98.5 100.0

100

Count

0 Bulk purchase

Location Credit f acility

Others Good of f er

WHYDOYOU

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 63 of them prefer selected shop for bulk purchase, which amounts to 31.5% as a whole. 25 people prefer selected shop to shop because of credit facility, which amounts to 12.5% as a whole. 21 people prefer selected shop to shop, Because of its location, which amounts 10.5% as a whole. 88 people prefer selected shop to shop because of offers, which amounts 44% as a whole. 3 people prefer selected shop to shop, other reason which amounts 1.5% as a whole These data shows that nearly half of the sample population prefers to shop at selected shop because of offers.

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

3) Have you purchased any products form Big-Bazaar Hubli? HAVEPURC

Valid

1 Yes 2 No Total

Frequency 189 11 200

Percent 94.5 5.5 100.0

Valid Percent 94.5 5.5 100.0

Cumulative Percent 94.5 100.0

200 189

Count

100

0 Yes

HAVEPURC

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 189 said they have purchased products from Big Bazaar, which amounts to 94.5% as a whole. 11 people said they have not purchased product from Big Bazaar, which amounts to 5.5% as a whole. These data shows that most of sample population purchased products at Big Bazaar.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. 4) Normally when do you prefer to visit Big-Bazaar Hubli? NORMALLY

Valid

1 Weekends 2 During good offer 3 Weekday's 4 Whenever required Total

Frequency 79 98 10 13 200

Percent 39.5 49.0 5.0 6.5 100.0

Valid Percent 39.5 49.0 5.0 6.5 100.0

Cumulative Percent 39.5 88.5 93.5 100.0

120

100

Count

0 Weekends

Weekday's During good offer

Whenever required

NORMALLY

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 79 of them prefer to visit Big Bazaar at weekends, which amount to 39.5% as a whole. 98 people prefer to visit Big Bazaar during good offers, which amount to 49.0% as a whole. 10 people prefer to visit Big Bazaar during weekday’s, which amounts 5% as a whole. 13 people prefer to visit Big Bazaar whenever they want, which amounts 6.5% as a whole These data shows that half of the sample population prefers to visit Big Bazaar during offer time

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

5) What do you think before going to Big-Bazaar Hubli? WHTHINKU

Valid

1 For Purchasing 2 Just for visit 3 To know the new offers 4 To Know the new products Total

Frequency 64 10 103

Percent 32.0 5.0 51.5

Valid Percent 32.0 5.0 51.5

Cumulative Percent 32.0 37.0 88.5

11.5

100.0

200

100.0

120

100

103

Count

23 10

0 For Purchasing

To know the new offe Just for visit

To Know the new prod

WHTHINKU

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 64 of them think to purchase before going to Big Bazaar which amounts to 32.0% as a whole. 10 people think to just visit Big Bazaar, which amounts to 5.0% as a whole. 103 people think that is there any new offers before visiting to Big Bazaar, which amounts 51.5% as a whole. 22 people think that is there any new products available in Big Bazaar, which amounts 11.5% as a whole. These data shows that half of the sample population thinks that is there any new offers before visiting to Big Bazaar

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

6) What are the factors that influence you to visit Big-Bazaar Hubli? WHTFACTO

Valid

1 Near to shopping 2 Attracted by ads 3 Word of mouth 4 ecause of family force 5 Availaility of all products 6 In-side arraignment Total

Frequency 2 57 59 24 20 38 200

Percent 1.0 28.5 29.5 12.0 10.0 19.0 100.0

Valid Percent 1.0 28.5 29.5 12.0 10.0 19.0 100.0

Cumulative Percent 1.0 29.5 59.0 71.0 81.0 100.0

60 59

57 50

40 38 30 24

Count

10 0 Near to shopping

Word of mouth

Attracted by ads

Availaility of all p

ecause of f amily f or

In-side arraignment

WHTFACTO

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 2 of them prefer that because location they are visited Big Bazaar, which amounts to 1% as a whole. 57 people visit because of attracted by ads of Big Bazaar which amounts to 28.5% as a whole. 59 people visit because of words of mouth, which amounts to 29.5% as a whole. •

24 people visit because of family force which amounts to 12% as a whole.

•

20 people visit because availability of products which amounts to 10% as a whole.

•

38 people visit because of inside arraignment by Big Bazaar which amounts to 19% as a whole.

These data shows that word of mouth influence to visit Big Bazaar.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

7) What are your expectations from Big-Bazaar Hubli? WHTECXPE

Valid

1 Good offers 2 Parking place 4 Ambience 5 Good products 6 All Total

Frequency 131 7 30 12 20 200

Percent 65.5 3.5 15.0 6.0 10.0 100.0

Valid Percent 65.5 3.5 15.0 6.0 10.0 100.0

Cumulative Percent 65.5 69.0 84.0 90.0 100.0

140

120

131

100

Count

40 30

20 12

0 Good of f ers

Ambience Parking place

All Good products

WHTECXPE

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 131 of them expect good offers from Big Bazaar, which amounts to 65.5% as a whole. 7 of them expect good parking place from Big Bazaar, which amounts to 3.5% as a whole. •

30 of them expect good ambience from Big Bazaar, which amounts to 15% as a whole.

•

12 of them expect good products from Big Bazaar, which amounts to 6% as a whole.

•

20 of them expect all from Big Bazaar, which amounts to 10% as a whole.

These data shows that 65% of the sample population expects good offers from Big Bazaar.

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

8) Are you satisfied with the offers provided y Big-Bazaar Hubli? OFFERSAT

Valid

1 yes 2 no Total

Frequency 188 12 200

Percent 94.0 6.0 100.0

Valid Percent 94.0 6.0 100.0

Cumulative Percent 94.0 100.0

200 188

Count

100

0 yes

OFFERSAT

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 188 of them satisfied with offer from Big Bazaar, which amounts to 94% as a whole.

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. 12 of them are not satisfied with offer from Big Bazaar, which amounts to 6% as a whole. These data shows that 94% of the sample population satisfied with offers provided by Big Bazaar.

9) Are you satisfied with the products, which are available in Big-Bazaar Hubli? PRODSATS

Valid

1 yes 2 no Total

Frequency 185 15 200

Percent 92.5 7.5 100.0

Valid Percent 92.5 7.5 100.0

Cumulative Percent 92.5 100.0

200 185

Count

100

0 yes

PRODSATS

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 185 of them satisfied with products of Big Bazaar, which amounts to 92.5% as a whole. 15 of them are not satisfied with offer from Big Bazaar, which amounts to 7.5% as a whole.

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. These data shows that 92.5% of the sample population satisfied with products of Big Bazaar.

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

10) Overall your satisfaction level towards Big-Bazaar Hubli OVESATSI

Valid

1 Highly satisfied 2 satisfied 3 neatural 4 dissatisfied Total

Frequency 13 168 14 5 200

Percent 6.5 84.0 7.0 2.5 100.0

Valid Percent 6.5 84.0 7.0 2.5 100.0

Cumulative Percent 6.5 90.5 97.5 100.0

200

168

Count

100

13 Highly satisfied

satisfied

neatural

dissatisfied

OVESATSI

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 13 of them overall highly satisfied with the Big Bazaar, which amounts to 6.5% as a whole. •

168 of them overall satisfied with the Big Bazaar, which amounts to 84% as a whole.

•

14 of them overall natural with the Big Bazaar, which amounts to 7% as a whole.

•

5 of them overall dissatisfied with the Big Bazaar, which amounts to 2.5% as a whole.

These data shows that 84% of the sample population overall satisfied with the Big Bazaar.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

11) If selected product is not available in Big-Bazaar Hubli will you wait till product is available or shift to another shop. LOYLATY

Valid

1 wait 2 shift Total

Frequency 60 140 200

Percent 30.0 70.0 100.0

Valid Percent 30.0 70.0 100.0

Cumulative Percent 30.0 100.0

160

140

120

100

Count

40 w ait

shif t

LOYLATY

Inference From the above graph it is clear that: Out of 200-sample size surveyed, 60 of them will wait till the product will come in Big Bazaar, which amounts to 30% as a whole. •

140 of them will shift to another shop, which amounts to 70% as a whole.

These data shows that 70% of the sample population will shift to another shop.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Analysis through Cross Tabulation using SPSS 1) Where different occupation prefer to shop. OCCUPATI * WHERDOYO Crosstabulation Count

OCCUPATI

1 2 3 4 5 6

1 Big-Bazaar Government Employee 1 Business man 14 Private Employee 43 Farmer House Wife 10 Student 14

Total

WHERDOYO 2 Vishal 3 Kirani mega mart Shops 3 10 12 6 5 8 1 2 12 5 1 13 34 44

4 More 1 12 2

5 Others 1 4

Total

4 7 9 25

Based on the above cross tabulation we can interpret the occupation wise where do they normally shop.  66.5% of Government employee visit to Kirani shops  20% of Government employee visit to Vishal mega mart  6.75% of Government employee visit to Big Bazaar  6.75% of Government employee visit other shops  38% of business man visit Big Bazaar  32% of business man visit Vishal mega mart  16% of business man visit Kirani shop

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15 37 68 9 34 37 200

“How to increase consumer walk-in, in Big-Bazaar Hubli”.  3% of business man more retail shop  13% of business man visit other shops  63% of private employees visit Big Bazaar  7% of private employee visit Vishal mega mart  12% of private employee visit Kirani shop  18% of private employee more retail shop  11% of farmer visit Vishal mega mart  22% of farmer visit Kirani shop  22% of farmer visit more retail shop  45 % of farmer visit other shop  29% of house wife visit Big Bazaar  35% of house wife visit Vishal mega mart  15% of house wife visit Kirani shop  21% of house wife visit other shop

2) Why do different occupations prefer to shop there?

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. OCCUPATI * WHYDOYOU Crosstabulation Count WHYDOYOU

OCCUPATI

Total

1 2 3 4 5 6

Government Employee Business man Private Employee Farmer House Wife Student

1 Bulk purchase 1 12 29 4 9 8 63

2 Credit facility 1 6 1 2 5 10 25

3 Location

8 21

4 Good offer 12 19 23 3 20 11 88

5 Others 1 2

Based on the above cross tabulation we can interpret the occupation wise, why they prefer to shop in particular shop  7% of Government employee visit for bulk purchase  80% of government employee visit for good offers  32% of business visit for bulk purchase  33% of business visit for offers  44% of farmer visit for bulk purchases  33% of farmer visit for good offers  59% of house wife visit for good offers  26% of house wife visit bulk purchases  30% of student visit for good offers  27% student visit for credit facility  22% student visit for bulk purchase  22% student visit for location

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Total 15 37 68 9 34 37 200

“How to increase consumer walk-in, in Big-Bazaar Hubli”.

3) Occupation wise normally visiting periods towards big bazaar. OCCUPATI * NORMALLY Crosstabulation Count

OCCUPATI

1 2 3 4 5 6

Government Employee Business man Private Employee Farmer House Wife Student

Total

1 Weekends 13 13 27 14 12 79

NORMALLY 2 During good offer 3 Weekday's 18 37 8 12 23 98

4 Whenever required 2 4 4

1 5 2 10

3 13

Based on the above cross tabulation we can interpret the occupation wise, when they normally visit Big Bazaar.  86% of government employee visit big bazaars normally go weekends  14% of government employee visit big bazaar whenever required  35% of business men visit big bazaar during weekends

 49% of business men visit big bazaar during good offer  11% of business men visit big bazaar whenever required  40% of private employee visit big bazaar normally weekends  55% of private employee visit ig bazaar normally good offers

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Total 15 37 68 9 34 37 200

“How to increase consumer walk-in, in Big-Bazaar Hubli”.  89% of farmers visit big bazaar normally on good offers  41% of house wife visit big bazaar normally weekends  35% of house wife visit big bazaar normally during good offers  32% of student normally visit big bazaar during weekends  62% of student normally visit big bazaar during good offers

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

OCCUPATI * WHTHINKU Crosstabulation Count WHTHINKU

OCCUPATI 1 2 3 4 5 6 Total

Government Employee Business man Private Employee Farmer House Wife Student

4 To Know 1 For 3 To know the the new Purchasing 2 Just for visit new offers products 1 12 2 13 7 10 7 17 51 5 3 1 13 3 6 12 15 21 1 64 10 103 23

Based on the above cross tabulation we can interpret the occupation wise what they think before coming to big bazaar. 7% of government employees think to purchase, before coming to big bazaar 80% of government employees think what are the new offers existing in big bazaar 13% of government employees think what are the new products existing in big bazaar 35% of business men think to purchase, before coming to big bazaar 19% of business men think to just visit, before coming to big bazaar. 27% of business men think what are the new offers existing in big bazaar 19% of business men think what are the new products existing in big bazaar 25% of private employees think to purchase, before coming to big bazaar 75% of private employees think what are the new offers existing in big bazaar

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Total 15 37 68 9 34 37 200

â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. 55% of farmers think to purchase, before coming to big bazaar 33% of farmers think what are the new offers existing in big bazaar 12% of farmers think what are the new products existing in big bazaar. 38% of house wife think to purchase, before coming to big bazaar 9% of house wife think to just visit, before coming to big bazaar. 18% of house wife think what are the new offers existing in big bazaar 35% of house wife think what are the new products existing in big bazaar 41% of students think to purchase, before coming to big bazaar 57% of students think what are the new offers existing in big bazaar 2% of students think what are the new products existing in big bazaar

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

5) Factors influence you to visit big bazaar

OCCUPATI * WHTFACTO Crosstabulation Count 1 Near to 2 Attracted shopping by ads OCCUPATI 1 Government Employee 8 2 Business man 1 6 3 Private Employee 21 4 Farmer 1 5 House Wife 7 6 Student 1 14 Total 2 57

WHTFACTO 3 Word of 4 ecause of 5 Availaility of 6 In-side mouth family force all products arraignment 4 2 1 13 11 1 5 19 14 14 4 2 2 8 11 2 6 11 11 59 24 20 38

Based on the above cross tabulation we can interpret the occupation wise what factors to visit big bazaar. 53% of government employees influenced by good ads of big bazaar 27% of government employees influenced by word of mouth 13% of government employees influence by family force to visit big bazaar 7% of government employees influence by availability of products in big bazaar 3% of business men influenced by near to shopping 16% of business men influenced by good ads of big bazaar 35% of business men influence by word of mouth 30% of business men influenced by family force to visit big bazaar 3% of business men influence by availability of products in big bazaar

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Total 15 37 68 9 34 37 200

â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. 14% of business men influence by inside arrangement of big bazaar 31% of private employees influenced by ads of big bazaar 27% of private employees influenced by word of mouth 21% of private employees influenced by products in big bazaar 21% of private employees influenced by inside arrangement of big bazaar 44% of farmers influenced by word of mouth to visit big bazaar 12% of farmers influenced by good ads of big bazaar 22% of farmers influenced by products in big bazaar 22% of farmers influenced by inside arrangement of big bazaar 21% of house wife influenced by good ads of big bazaar 24% of house wife influenced by word of mouth to visit big bazaar 32% of house wife influenced by family force 6% of house wife influenced by products in big bazaar 17% of house wife influenced by inside arrangement of big bazaar 3% of students influenced by near to visit big bazaar 38% of students influenced by good ads of big bazaar 30% of students influenced by word of mouth to visit big bazaar 29% of students influenced by inside arrangement of big bazaar

6) What are the expectations from different occupation?

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. OCCUPATI * WHTECXPE Crosstabulation Count WHTECXPE

OCCUPATI 1 2 3 4 5 6 Total

1 Good offers Government Employee 14 Business man 19 Private Employee 55 Farmer 6 House Wife 17 Student 20 131

2 Parking place

4 Ambience

4 1 7

8 6 2 3 11 30

5 Good products 1 5 2 4 12

6 All

Total 3 5 1 6 5 20

Based on the above cross tabulation we can interpret the occupation wise find out the different expectation from big bazaar. 93% of government employees expect good offers from big bazaar. 7% of government employees expect good products from big bazaar 51% of business men expect good offers from big bazaar. 5% of business men expect good parking place from big bazaar. 22% of business men expect good ambience from big bazaar. 14% of business men expect good products from big bazaar 8% of business men expect all from big bazaar 81% of private employees expect good offers from big bazaar. 9% of private employees expect good ambience from big bazaar. 3% of private employees expect good products from big bazaar 7% of private employees expect all from big bazaar 67% of farmers expect good offers from big bazaar. 22% of farmers expect good ambience from big bazaar. 11% of farmers expect all from big bazaar 50% of house wife expect good offers from big bazaar. 12% of house wife expect good parking place from big bazaar.

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15 37 68 9 34 37 200

â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. 9% of house wife expect good ambience from big bazaar. 12% of house wife expect good products from big bazaar 17% of house wife expect all from big bazaar 54% of students expect good offers from big bazaar. 3% of students expect good parking place from big bazaar. 30% of students expect good ambience from big bazaar. 13% of students expect all from big bazaar

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?. 7) The loyalty of different occupation OCCUPATI * LOYLATY Crosstabulation Count

OCCUPATI

1 2 3 4 5 6

Government Employee Business man Private Employee Farmer House Wife Student

Total

LOYLATY 1 wait 2 shift 4 11 10 27 22 46 3 6 3 31 18 19 60 140

Total 15 37 68 9 34 37 200

Based on the above cross tabulation we can interpret the occupation wise loyalty towards big bazaar. 27% of government employees loyal towards big bazaar 73% of government employees shift to another shop 27% of business men loyal towards big bazaar 73% of business men shift to another shop 32% of private employees loyal towards big bazaar 68% of private employees shift to another shop 33% of farmers loyal towards big bazaar 67% of farmers shift to another shop 9% of house wife loyal towards big bazaar 81% of house wife shift to another shop 48% of students loyal towards big bazaar 52% of students shift to another shop

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.  The data shows that 94,5% of sample population purchase products at Big Bazaar.  The data shows 41% half of the sample population prefers to visit Big Bazaar during offer time  The data shows 51.5% half of the sample population thinks that is there any new offers before visiting to Big Bazaar  The data shows that word of mouth influence more to visit Big Bazaar.  The data shows that 65% of the sample population expects good offers from Big Bazaar.  The data shows that 94% of the sample population satisfied with offers provided by Big Bazaar.  The data shows that 92.5% of the sample population satisfied with products of Big Bazaar.  The data shows that 84% of the sample population overall satisfied with the Big Bazaar.  The data shows that 70% of the sample population will shift to another shop.  65.5% of hubli customer expects good offers form big bazaar.  The data shows that on an average all category of people visit to Big Bazaar.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. Recommendations The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major recommendations are as follows.  The big bazaar has to maintain the same strategy in terms providing offers to Hubli customers,  Looking towards the competition they need to provide competitive offers to Hubli customers.  During offers period’s big bazaar has to provide transportation facilities to increase customer walk-in to big bazaar.  The big bazaar has to make sure that customer should not feel that selected product is not available in the store.  In terms of overall satisfaction the big bazaar has to maintain same services in future.  To increase walk-in, in big bazaar need to come with the different services which are expected by Hubli customers, like in-side small restaurant. Separate room for mothers to feeding milk to babies, etc.  During festivals big bazaar has to give some innovate promotion, to attract customers.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

LIMITATIONS

•

The research was conducted in Hubli city only, so analysis and recommendations may not be applicable to other cities.

•

Sample size was 200; I feel this small size cannot represent the whole company.

•

The study was conducted in Hubli city only, so all the information sought is restricted to this city only.

•

Some respondent refused to participate in the survey and that in turn may have affected the result of the study.

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â&#x20AC;&#x153;How to increase consumer walk-in, in Big-Bazaar Hubliâ&#x20AC;?.

Conclusion

We would conclude the project stating that the customer of Hubli are satisfied with offers, and they still needs good offers in future days. And the big bazaar has doing good in terms of understanding customer expectation and providing them good offers and products in terms of fulfilling their expectation. During the project I would come to know about differs offers of big bazaar, what a normal consumer will think before entering into big bazaar. And the different types of factors which influence customers to visit big bazaar. And what are the factors which we need focus for increase consumer walk-in big bazaar hubli.

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Questionnaire Name.

……………………………………………

ADDRESS.

………………………………………..

…………………………………………… …………………………………………… Phone No.

…………………………………………….

Occupation 1) Government Employee

2) Business man

3) Private Employee

4) Farmer

5) House Wife

6) Student

1) Where do you normally prefer to shop? a) Big-Bazaar

b) Vishal mega mart

c) Kirani Shops

d) More

e) Others please specify ……………. 2) Why do you prefer to shop there? a) Bulk purchase b) Location

b) Credit facility d) Good offers

e) Others please specify ……………… 3) Have you purchased any products from Big-Bazaar Hubli? a) Yes

b) No

4) Normally when do you prefer to visit Big-Bazaar Hubli? a) Weekends

b) During good offer

c) Weekday’s

d) Whenever required

5) What do you think before going to Big-bazaar? a) For purchasing

b) Just for visit

c) To know about the new offers d) To know the new products

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. 6) What are the factors that influence you to visit Big-Bazaar? a) Near to shopping c) Word of mouth

b) Attracted by ads d) Because of family force

f) In-side arraignment

Availability of all products

7) What are your expectations from Big-Bazaar Hubli? a) Good offers

b) Parking place

c) Low price

d) Ambience

e) Good products

f) All

8) Are you satisfied with the offers provided by Big-Bazaar Hubli? a) Yes

b) No

If No why ___________ 9) Are you satisfied with the products which are available in Big-Bazaar Hubli? a) Yes

b) No

If No why __________ 10) Over all your satisfaction level towards Big-Bazaar Hubli (Please mark between 1 to 5, where 1 is for very good and 5 is for very bad

11) If selected product is not available in Big-Bazaar Hubli will you wait till product is available (or) shift to another shop. a) Wait

b) Shift

12) Any other suggestion to improve the walk-in, in Big-Bazaar hubli.

…………………………………………………………………… ……………………………………………… Thank you

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Signature

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

BIBILIOGRAPHY

Book referred, Marketing research by A Parasurama ,Dhruv Grewal,R Krishna.

Websites referred, www.pantaloon.com

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“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Coding Sheet SL No Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 1 1 3 1 1 1 1 2 5 1 1 2 2 2 3 1 1 1 1 1 2 5 1 1 2 2 3 3 1 1 1 1 1 2 5 1 1 2 2 4 3 1 1 1 1 1 2 1 1 1 2 2 5 3 1 1 1 1 1 2 1 1 1 2 2 6 3 1 4 1 1 1 2 1 1 1 2 2 7 3 1 4 1 1 1 2 1 1 1 2 2 8 3 1 4 1 1 3 2 1 1 1 2 2 9 1 3 4 1 1 3 2 1 1 1 2 2 10 2 3 2 1 1 3 2 1 1 1 2 2 11 2 3 2 1 1 3 2 1 1 1 2 2 12 1 3 2 1 1 3 2 1 1 1 2 2 13 5 3 2 1 1 3 2 1 1 1 2 2 14 6 3 2 1 1 3 2 1 1 1 2 2 15 5 3 2 1 1 3 3 1 1 1 2 2 16 5 3 2 1 1 3 3 1 1 1 2 2 17 5 3 2 1 1 3 3 1 1 1 2 2 18 6 3 2 1 1 3 3 1 1 1 2 2 19 6 3 2 1 1 3 3 1 1 1 2 2

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“How to increase consumer walk-in, in Big-Bazaar Hubli”. 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63

6 6 6 6 6 6 6 6 6 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 3 3 3

3 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 1 1 1 1 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 4

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 2 1 1

1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

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3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 5 5 5 5 3 5 5 5 5 5 2 5 5 5 2 3 3 3 3 6 6 6 6

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 1 1 2 2 2 2 2 2 2 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 4 4 2 2 3 2 2 2 2 2 2 2

- 82 -

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 2 2 2 2 2 1 2 2 2 2 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2

“How to increase consumer walk-in, in Big-Bazaar Hubli”. 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90

91 92 93 94 95 96 97 98 99 100 101 102 103 104

3 3 3 3 5 3 6 6 6 6 6 6 6 6 2 2 2 2 3 3 3 3 5 5 5 5 5

1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 1 2

5 2 2 4 6 6 6 6 6 6 5 2 2 2

2 2 2 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 4 4 4 4 4 4 4 4 3 3 3 3

4 4 4 2 2 2 2 2 2 2 2 2 2 2

1 2 1 1 1 1 1 1 1 1 1 1 1 1

3 3 3 3 3 3 2 2 2 2 2 2 1 1

3 3 3 3 3 3 3 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 4 4 4 4 4

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2 6 6 6 6 6 6 6 2 6 6 2 2 1 1 2 3 3 3 2 2 2 2 2 2 2 2

2 2 2 2 2 2 2 2 2 2 4 4 4 4

1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 6 6 6 6 6 6

6 6 6 6 6 6 6 6 6 2 2 2 2 5

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 2 2 2 2 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 2 2 2 2 1 1

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3

2 2 3 2 2 3 2 2 2 2 2 2 2 2

- 83 -

2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2

2 2 2 2 2 2 2 1 1 1 1 2 2 2

“How to increase consumer walk-in, in Big-Bazaar Hubli”. 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135

2 2 5 5 5 5 2 2 5 5 5 5 5 5 1 1 4 5 2 2 5 2 2 2 2 2 5 5 5 6 6

3 1 1 1 1 1 1 1 1 2 2 2 2 2 3 3 2 2 2 2 2 1 2 2 2 1 1 1 1 1 1

2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 1 4 1 1 1 1 4 4 4

1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 4 4 4 2 4 4 2 2 2 2 2 2 2 2 2 2 2 2

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 2 2 3 2 2 2 2 2 2 2 2 3 3

3 4 4 4 3 4 4 4 5 4 4 4 5 4 4 4 5 4 4 4 4 3 4 4 3 4 6 6 6 6 6

5 5 5 5 5 5 5 5 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

136 137 138 139 140 141 142 143 144 145 146

2 6 6 6 6 6 3 3 3 3 3

1 1 1 1 1 1 1 1 1 1 1

4 1 1 1 1 4 4 4 1 1 1

1 1 2 1 1 1 1 1 1 1 1

2 2 2 2 1 1 1 1 1 1 1

3 3 3 3 3 3 3 3 3 3 3

6 6 6 6 6 6 6 6 6 3 6

1 1 1 1 1 1 1 1 1 1 1

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1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 1

1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1

2 2 2 2 3 3 3 3 3 2 2 2 2 1 2 2 2 2 2 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 4 4 2 4 2

- 84 -

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 2

“How to increase consumer walk-in, in Big-Bazaar Hubli”. 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190

3 3 3 3 3 3 1 1 1 1 1 2 1 2 2 1 1 1 1 3 3 3 4 4 4 2 4 4 5 5 5 5 2 2 2 2 5 4 4 5 2 5 6 6

1 1 1 1 1 1 3 3 3 3 5 1 3 1 1 1 2 2 2 3 3 3 3 4 4 4 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 3

1 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 2 5 5 2 1 4 4 1 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1

2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1

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3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

6 6 6 2 2 5 2 2 2 2 2 3 3 3 3 3 3 5 3 3 3 5 3 3 3 3 3 5 3 3 3 3 3 5 6 6 6 6 6 4 6 6 2 2

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4

1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 1 1 2 2 2 2 2 2 2 2 1 1 1 1 2 2 2 2 2 2 2 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

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2 2 2 2 2 2 2 2 2 1 1 1 2 1 1 1 1 2 2 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 1 1 1 2 2 2 2 2 2

“How to increase consumer walk-in, in Big-Bazaar Hubli”. 191 192 193 194 195 196 197 198 199 200

6 6 3 3 3 3 3 3 2 3

3 3 3 3 3 1 3 3 2 2

1 1 1 1 1 4 1 1 1 1

1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 2

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1 1 1 1 1 1 1 1 1 1

2 2 2 3 2 2 2 2 2 2

4 4 4 4 4 6 6 6 6 6

2 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 2 1 1 1

2 2 2 2 2 2 2 2 2 2

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2 2 2 2 2 2 2 2 2 2