“How to increase consumer walk-in, in Big-Bazaar Hubli”.
Executive summary Introduction Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter into the industry soon. It is on the threshold of a big revolution after the IT sector. Although organized retail market is not as strong as of now, but it is expected to grow manifolds by the year 2010. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade. The current growth rate is estimated to be 8.5%. The retail market is most fragmented in the world and only 2% of the entire retailing business is in the organized sector. There are about 300 new malls, 1500 supermarkets and 325 departmental stores being built in the cities very soon. I considered the Big-Bazaar Hubli for studying the consumer expectation, and what are the factors that influence to consumer to walk-in, in Big Bazaar Hubli. Consumers now want the cheapest, biggest and the quickest products/services from their retailers. They are moving towards the ‘eastern’ model, the changing behaviour the Indian customers. The project involves three main aspects namely industry profile, company profile and analysis part. In industry profile about the retail sector, in company profile history of the organization, achievements; a detailed study has been made. In the analysis part, objectives and data collection method, sampling design, sampling size, sampling method and mainly I have analyzed the collected primary data using SPSS, the primary data have been collected through questionnaires. Finally findings, recommendations, limitations and conclusion are derived.
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