A Project Report on on Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

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Contents

1

Executive Summary

2.

Company Profile

3.

5.

About The Project Data analyses and Interpretations

6.

Suggestions

8.

Conclusion

9.

Bibliography

10.

Annexure

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY Babasabpatilfreepptmba.com

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

The project assigned to me is to collect the information about the Indian oil out lets and Bazzar Traders on servo lubricants at IOCL Belgaum . The project is

carried out in Belgaum .

This project report is on ““A detail study on Indian oil out lets and Bazzar Traders on servo lubricants at IOCL Belgaum”.

It consists of two parts.

The first part begins with the detail study of the organization. About It’s establishment and progress. This part also includes the product information of iocl.

The second part of the report consists of introduction to Theoretical background of project which gives the basic concept and theoretical study of the subject.

And also this second part includes methodology adopted sampling size sampling plan, and sampling process and determination level of the Indian oil out lets and Bazzar Traders of product services they provide to its customer as the

problem definition.

This report also consists the analysis part and ends with findings and recommendations for problem defined.

Objectives of the project:1. To study the product movements in the retailers shelves of servo lubricants.

2. To know the contribution of servo lubes to the total sales of the retailer(RO,Bazzar traders) 3. To find out factor that influences a retailer to stock and sell more of particular product brand.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL 4. To know the purchase frequency and order size.

5. To find out the satisfaction level of retailers with the benefits that they are getting from the different companies

.

Sampling size: A sample size of 100 chosen for the purpose of the research.

Methodology The method adapted to this project is direct interview method, where the information will be collected by direct interaction with customer through. ď ś Open ended questions ď ś Close ended questions.

Analysis From the survey conducted whether information is collect that the information is analyzed and interpreted for giving the suggestions and recommendations.

Conclusion From the above analysis the conclusion is given.

Recommendation Recommendation are given based on the interpretation of the analysis and the findings.

Limitations 1) It is not exact science, so we cannot accept 100% results, so only justified solution one gives.

2) It is conducted in open market place.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

COMPANY PROFILE

COMPANY PROFILE

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL In the year 1959, Indian Oil Company Limited was established, later in the Year 1964; Indian Oil Corporation was formed with merger of Indian Refinery Limited which was established in 1958.

Indian Oil account for 56% petroleum products market share, 42% national refining capacity 67% downstream pipeline thought capacity.

Indian Oil control 10 of India’s 18 refineries with a current combined rated capacity of 49-30 million metric tons per annum (MMTTA) or 990 Barrels per day (BPD).

These include subsidiary Chennai Petroleum Corporation Limited and Bangaigaon Petroleum Corporation Limited. It owns and operates the country’s largest network of cross-country crude oil and product pipelines pf 7170 Km. with the combined capacity of 52.75 MMTPA. Indian Oils country wide network of about 21 thousand, sales point is backed for supplies by its extensive, well spread out marketing company with a nation wide retail network of over 2000 sales point.

Indian Oil reaches Indane cooking gas to the door step of 35 million households in million over in 2000 markets through the country’s largest network of over 4100 distributions.

The country leading Servo brand lubricant from Indian Oil with over 40% market share and 450 grades are sold through 8000 retail outlets besides a countryside network of bazaar traders.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL Indian Oil and Academy Company with score full fledged training centers across the country building competency, confidence and capability to face the advantages of the market plays the challenges of the market place.

VISION: A major, diversified, transactional, integrated energy company, with national leadership and a strong environment conscience, playing a national role in oil security and public distribution.

MISSIONS: 

To achieve International standards of excellence in all aspects of energy and diversified business with focus on customer delight through value of products and services, and cost reduction.



To maximize creation of wealth, value and satisfaction for the stake holders.



To attain leadership in developing, adopting and assimilating state of the art technologies for competitive advantage.



To provide technology and services through sustained research and development.



To foster a culture of participation and innovation for employee growth and contribution.



To cultivate high standard of business ethics and total quality management for a strong corporate identity and brand equity.



To help enrich the quality life of the community and preserve ecology balance and heritage through a strong environment conscience.

OBJECTIVES OF IOCL

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL  To serve the national interests in the oil and related sector in accordance and consistence with government policy.  To ensure and maintain continues and smooth supply of petroleum product by the way of crude refining, transportation and marketing activities and to provide appropriate assistance to the consumer to conserve and use petroleum inefficiently.  To earn a reasonable of interest on investment.  To achieve higher growth through integration, mergers, acquisitions and diversification by harnessing new business opportunities like petrochemicals, power, lube business, consultancy, abroad and production.  To optimum utilization of its refining capacity and maximize distillate yield from refining of crude to minimize foreign exchange out go.

OBLIGATIONS OF IOCL Towards customers and Dealers: 

To provide prompt, courteous and efficient service and quality products at fair and reasonable price.

Towards Suppliers: 

To ensure prompt dealing with integrity, impartiality and country and prompt ancillary industries.

Towards Community:

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL 

To develop techno-economically viable and environment friendly products for the benefit of the people.



To encourage progressive indigenous manufacture of products and materials so as to substitute imports.



To ensure safety in operations and highest standard environment protection in its manufacturing plants and township by taking suitable and effective measures.

Towards Employees: 

Develop their capacity and advancements through appropriate training and career planning.

Towards Defense Service:



To maintain adequate suppliers to defense service during normal and emergency situations as per their requirement at different locations.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

FINANCIAL OBJECTIVES 

To ensure adequate returns on the capital employee and maintain a reasonable annual dividend on its equity capital.



To ensure maximum economy in expenditure.



To manage and operate the facilities in efficient manners so as to generate adequate internal resources to meet revenue costs and requirement for the project investment with out budgetary support.



To develop the long term corporate plans to provide for adequate growth of the activities of the corporation.



To endure to reduce the cost of production of petroleum by means of systematic cost control measures.

ORGANIZATIONSTRUCTURE Babasabpatilfreepptmba.com

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

Head Office (Mumbai)

Corporate Office (Delhi)

Regional Office

North Region Office

South Region Office

East Region Office

West Region Office Hubli

Shimoga

Andhra Pradesh

Kerala Raichur

Karnataka Bangalore

Tamil Nadu

Karwar Bidar Mangalore Mysore Belgaum

COMPETITION ANALYSIS Bijapur In today’s world we are seeing everywhere competitions, while from the small shop to big company so when I consider to IOC, IOC has many competitors like HPCL, BPCL, RELIENCE etc.

In order to get the winning edge, we need to strive for excellence, not perfection.

Striving for excellence is progress, because there is nothing that cannot be done better or improved.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL So, achieving success does not mean gaining value but gaining everything by defeating the one, who cannot do what do what the things we have done. So its matter of competition IOCL has a very good market share that signs the best quality and best service. It is shown with the aid of below charts

MARKET SIZE:

others (1.4% ) IOCL (43% ) BPCL (20% ) HPCL(18% )

PRODUCT PIPELINE:

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

others (1.4%) IOCL (43%) BPCL (20%) HPCL(18%)

CRUDE PIPELINE:

IOCL (100% )

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

PRODUCT

PROFILE

SERVO Indian Oil’s SERVO is India's largest selling lubricant brand. SERVO range of lubricants enjoys approvals from major Original Equipment Manufacturers (OEMs) including new generation cars. 9,000 Retail Outlets and a countrywide network of SERVO SSls and SSAs Bazaar traders offer SERVO range of lubricants to customers.

The SERVO range of lubricants is used in almost every application covering automotive, industrial and marine sectors. SERVO range of lubricants is fast emerging as a Global Brand with wide acceptance in UAE, Malaysia, Mauritius, Bangladesh, Bahrain, Sri Lanka, Nepal, Yemen, Kenya, Kuwait, Burkina Faso, Reunion Islands and other markets.

SERVO has been designated as a SUPERBRAND. SERVO has genuine oil tie ups with a wide range of companies like Hyundai, Maruti, Bajaj, and Lancer. Anil Kumble, the ever-dependable sporting icon is SERVO Brand Ambassador.

Developed exclusively at Indian Oil’s world-class R&D Centre at Faridabad, there is a SERVO lubricant for virtually every single application. With over 42% market share and 450 grades, the country's leading SERVO brand lubricants from Indian Oil are sold through over 8,100 Indian Oil petrol/diesel stations, over 1,300 SERVO Shops and a countrywide network of bazaar traders.

These lubes are manufactured at different locations administrated at the head office marketing –mumbai. Form here it reaches the various cities of the regions through road transportation.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

The storage of lubes is done in the lube godawn or open space. The entire products are duty paid products.

In godown the products are packed in the cartoons, where as the lubes in the barrels are stored are stored in the open space.

Even a sales officer is being appointed, who is in charge of these lubes. Lubes in which the depot is dealing as follows.

1. ULTRA 30 2. GEAR HP-140 3. GR-SUP 90 4. 2T SUPREME 5. 2T SUPREME 6. 2T SUPRM 7. ZZ- HP 80 W 8. GR HP 90 9. GEAR HP-140 10. GR-SUP 90 11. 2T SUPREME 12. 2T SUPREME 13. 2T SUPRM 14. MIL-C 30 15. MIL-C

40

16. PRIDE 30 Babasabpatilfreepptmba.com

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL 17. PRIDE 40 18. GR- HP 80 W 19. GR HP 90 20. GEAR HP-140 21. GR-SUP 90 22. 2T SUPREME 23. 2T SUPREME 24. 2T SUPRM 25. 2TKH 26. SBF 27. BAJAJ 2T Z 28. 2T ULTRA 29. S.4T 30. SYS. HLP68 31. ELGIAIRL 32. TR-FLD-A 33. TR C4SAE30 34. SMG20W40 35. PCF415W40 36. MARUTI ZEN

SWOT Analysis of Indian Oil Corporation for Petroleum Business

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

1. Strengths: The Government protection in the past has resulted in IOC becoming a gaint in this sector. The large infrastructure created, has given it a advantage that can help it to face the opening up of the sector.

Flagship Company: It has been decided that ONGC, IOCL and GAIL would be the flagship companies of the government and government would continue to hold minimum of 51% equity in these companies. This keeping in view the importance of maintaining continuous and uninterrupted supplies of petroleum products to strategic sectors like defense forces and to the in accessible and far-flung areas.

Joint Ventures: In keeping with its core strength of petroleum, the company has made a number of joing ventures to gain competitive strength in wake of liberalization. This has resulted in synergy of IOCL and the Joint venture Company by increasing sharing of knowledge and venturing into new markets to gain competence in global economy.

•

16th largest petroleum refining company in the world.

•

No 1 company in Asia Pacific region.

•

Its been ranked 186th company among Fortune 500 companies

•

58% of market share in retailing

•

45% of refining capacity.

•

Owns 82.56% of the total pipeline capacity

•

Approximately 70.000 outlets

2. Weakness:

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL The bottlenecks involved with the government functioning have to be faced by IOC too.

The requirements of aggressive and quick decisions making required in the wake of competition from foreign as well as national companies will be felt strongly as slow government processes can have short term as well as long term consequences.

The area given to sales officers in retail marketing is very big as compared to other majors. •

Has only 40 Mt capacity

•

However the prior refining yield of around 70% due to old and smaller refineries remains a cause of concern.

•

Government control in the functioning.

3. Opportunities: The Indian Oil sector is at the threshold of decontrol the government in gradually slackening controls over the give products (MS, HSD, ATF, SKO & LPG) that contributes 70% of the volumes.

International profits: Post deregulation, Indian refining margins would trap global refining margins. These margins, however would be relatively insulted because of tariff barriers and transportation costs. Marketing margins would continue to remain under administrator pricing till F.Y.2003. In F.Y. 2004, IOC has seen another quantum jump in earnings with decontrol of marketing / distribution network.

Large capital resource: IOCL is expected to be one of the largest beneficiaries of deregulation process especially after the redemption of oil bonds, which will create considerable cash glows for the company.

Less Government control: While retention pricing for refineries has been abolished w.e.f. Apr. 98, controls on 5 products (MS, HSD, LPG, SKO, ATF) which account for Babasabpatilfreepptmba.com

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL over 70% of volumes, continues. Profits of establish PSU refineries will low cost of production will jump and new refineries will be badly hit due to higher fixed cost outgo.

•

Post deregulation, Indian refining margins would track global refining margins

•

Generation of funds

•

The government regulations

•

Owns 82.56% of the total pipeline capacity.

•

Demand in 2006-07, 180 Mt.

•

Demand in 2024-25, 370 Mt.

4. Threats: •

The opening up this sector w.e.f. April 2001 has brought the entry of the multinational and private national companies Like Reliance, MRPL, Essar, and Shell in this huge market. The huge resources, experience at the disposal of the multinationals, the attack of smaller companies at the niche markets will aim at taking the share of the leader IOC. The threat is also from the increasing .market of LNG / CNG as substitute.

•

Competition from the regular competitors

•

Deregulation will cause competitions from loyal players.

•

Competition from foreign players

•

CNG / LNG to become the fuel of the future.

•

Increase in Price hike in International Market

•

Shell has entered petrol marketing, has done an investment of Rs. 20 Bn

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

ABOUT THE PROJECT

THEOROTICAL BACK GROUND FOR THE PROJECT Babasabpatilfreepptmba.com

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL In this project I wanted know what are the tools used to improve the sales Belgaum. It is a managerial process of developing and maintaining a viable fit between the organizations, objectives, skills and resources and its changing market opportunities. The aim of strategic planning in my project is to shape and reshape the companies businesses and products so that they yield target profits and growth by increasing sales.

Today every company has its own marketing plan, without this no company will survive in this competitive market. This marketing plan can be understood by studying various situations that are mentioned below

 Market Situation.  Companies Situation.  Competitors Situation.  Macro Environment.

MARKET SITUATION The market situation of Belgaum is unstable and competitive as it is a large lubricant market with many brands. Most of the area of these places are occupied by brand leaders. As there is a continuous entry of new brands of lubricant the market it becomes very difficult for the customers to buy the lubricant.

As it is a competitive market large number of dealers are authorized of brand leaders, therefore large area is occupied by these brands. Since there is a large demand for these brand leaders in these places and also customers prefer its quality product.

Especially the market situation in Belgaum is unstable and the sales are also faster, due to huge sales promotional activities by others brand has made its name in Belgaum.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

Even though its prices are high customers prefer to buy these and also the dealers don’t get much margins, bonus facilities from these companies yet they sell these brands faster then other brands.,

COMPANIES SITUATION The company has brand in the market with maximum loyal customers that has the larger market share compare to competitors only the demand and supply should match which will help to maintain and increase the sales COMPETITORS SITUATION

In the total dominated market of Belgaum a large number of companies are existing. Each competitor is using various strategies to make its brand image to acquire market share.

Actually what is a BRAND? A brand is a name. Term, sign, symbol or design or a combination of them intended to identify the goods or a service of one sellers or group of sellers and to differentiate them from those of competitors.

A powerful brand name is said to have high brand equity ie, a brand is a asset in so far as it can be sold or bought for the price. Many lubricant companies are basing their growth on acquiring and building rich brand portfolios.

The popular brand in Belgaum is because of its service, demand, easily available.

This company has made use of marketing strategies continuously because of which their brand is popular.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

MACRO ENVIRONMENT SITUATION

The Macro Environment trends include Demographic, Economic, Technological, Political, Social and Cultural that bears on the product line future.Since most of the customers are un aware of total products provide by servo they face the adverse affect of macro environmental factors.

To avoid this problem many competitive companies are demonstrating the use of there lubes with there benefits and other techniques to increase they sales and make a brand name in the market.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

PROBLEM DEFINITION Product movements in the retailers shelves of servo lubricants

OBJECTIVES 1. To find out factor that influences a retailer to stock and sell more of particular product brand.

2. To know the purchase frequency and order size.

3. To find out the satisfaction level of retailers with the benefits that they are getting from the different companies

METHODOLOGY ADOPTED Research Design: It is a systematic gathering of information from respondents for the purpose of understanding or predicting some aspect of the behavior of the population of interest. A personal interest was made to know various dealers to get the source of Information.

The Research Design category which is related to my project is DESCRIPTIVE RESEARCH DESIGN: Descriptive research is focused on the accurate description of the variables in the problem model. For this approach various questions are made to each dealer, to get accurate information.

The survey research

consists

of

Questionnaire

design.

Questionnaire administration. Sampling and Data collection.

Questionnaire Design: A Questionnaire is simply a formalized set of questions for eliciting information. Its function is measurement and it represents the most common form of measurement in marleting research. In my project questionnaire I used Structured questions and involved directness so that me dealers are aware of tlie nature of tlie survey. In my questionnaire I have used Open Ended as well as Closed Ended questions..

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

Interview: Interviews are classified according to their degree of structured and directness, these both are present in my project. I conducted Personal interview as Personal interviews are widely used in marketing research. I asked the questions to the dealers in face-to-face situation so that I could get detail information regarding lubricants.

SAMPLING PROCESS DEFINE POPULATION : A population must be defined in terms of elements sampling units, extent and time, all purchasing agents in companies and government agencies that have bought any of our products in the last one year Element



Dealers

Sampling



Dealers sub-dealers Bazzar Traders

Extent



Belgaum

Duration



4th December 2006 to 20th April 2007

SAMPLING FRAME: A sampling frame is a mean of representing the elements of population. A perfect sampling frame is one in which every element of the population is represented once.

A sampling frame here is a list of all the lubricants dealers in the market of Belgaum.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

SAMPLING UNIT: The sampling unit is the basic unit containing the elements of the population to be sampled. They are the dealers who are stock and sell lubricants.

SAMPLING METHOD: The sampling method is the way the sample units are to be selected. The method chosen for my project is Non-Probability method.

Define: A probability sample is one in which the sampling unit are selected by chance and for which there is known chance of each unit being selected.

Define: A non-probability sample is one in which chance selection procedures, are not used.

SAMPLING SIZE: The sample size of my project is 100 SAMPLING PLAN: The sample size of my project is 100. I have conducted interview to each of the respondent with both random and stratified method.

SELECT THE SAMPLE: In my project the actual selection of sample are the Dealers multi brand outlets. This required a substantial amount of field work, particularly personal interviews are involved. The sample selected by me was from Belgaum.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

DATA COLLECTION METHOD:

The main data collection method adopted in my project is structured and direct personal interview. For this I had got the addresses of the sample size from the Company..

SECONDARY SOURCES: Define: Data developed for some other purpose other then

helping to solve the

problem at hand.

During defining the problem the secondary data was collected from the dealers and some information was also collected from.  The company officers of Indian oil corporation  Internet.  Company brochure.

PRIMARY SOURCES: Primary data arc those which are collected specifically for the research situation at hand. Depending upon the objectives constructed and the information through questionnaire.  Dealers.  company executives SECONDARY SOURCES: To get the primary data like the addresses and phone numbers of the Dealers, multi brand outlets I have used the following secondary data sources.  Yellow pages.  Internet.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

DATA ANALYSES

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

1. From how many years have you been dealing in this lubricants business?

From how many years have you been dealing in this lubricants business

Valid

less than one year 1-3 3-5 more than five years Total

Frequency 2 30 33 35 100

Percent 2.0 30.0 33.0 35.0 100.0

Valid Percent 2.0 30.0 33.0 35.0 100.0

Cumulative Percent 2.0 32.0 65.0 100.0

more than five years 35.00 / 35.0% less than one year 2.00 / 2.0%

1-3 30.00 / 30.0%

3-5 33.00 / 33.0%

From the above table and chart it infer that 35% dealers are dealing with the lubes form more than 5 five years . 33% of dealers started dealing with lubes business from 3-5 years and 30% of dealers started with lubes business 1-3 years, only 2% of have stared their business newly that is less than one years.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

2. Do you stock only one brand?

Do you stock only one brand

Valid

yes no Total

Frequency 20 80 100

Percent 20.0 80.0 100.0

Valid Percent 20.0 80.0 100.0

Cumulative Percent 20.0 100.0

yes 20.00 / 20.0%

no 80.00 / 80.0%

From the above table and chart revels that 80% of dealers are dealing with more than brand and only 20% of dealers are dealing with one brand.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

3. Which company lubricants do you deal in? which company lubricants do you deal in (servo)

Valid

yes no Total

Frequency 90 10 100

Percent 90.0 10.0 100.0

Valid Percent 90.0 10.0 100.0

Cumulative Percent 90.0 100.0

(HP)

Valid

yes no Total

Frequency 61 39 100

Percent 61.0 39.0 100.0

Valid Percent 61.0 39.0 100.0

Cumulative Percent 61.0 100.0

(BP)

Valid

yes no Total

Frequency 61 39 100

Percent 61.0 39.0 100.0

Valid Percent 61.0 39.0 100.0

Cumulative Percent 61.0 100.0

(TATA)

Valid

yes no Total

Frequency 18 82 100

Percent 18.0 82.0 100.0

Valid Percent 18.0 82.0 100.0

Cumulative Percent 18.0 100.0

(OTHERS)

Valid

yes no Total

Frequency 68 32 100

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Percent 68.0 32.0 100.0

Valid Percent 68.0 32.0 100.0

Cumulative Percent 68.0 100.0

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

Brand names Servo HP BP Tata Others

yes 90 61 61 18 68

no 10 39 39 82 32

120

Response

100 80 no

60

yes

40 20 0 Servo

HP

BP

Tata

Others

Brand name

From the above tables and charts it revels Indian oil servo lubricants has the maximum number of dealers 90%.other brands comes second with 68%.HP & BP comes third with 61% of dealers.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

4. Does advertisement play a major role in deciding brand?

Does advertisment play a major role in deciding brand

Valid

yes no Total

Frequency 70 30 100

Percent 70.0 30.0 100.0

Valid Percent 70.0 30.0 100.0

Cumulative Percent 70.0 100.0

no 30.0%

yes 70.0%

From the above table and chart revels that 70% of respondents say advertisements play important role in deciding brand and only 30% say no.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

5. Do you recommend any specific brand to your customer?

Do you recommend any specific brand to your customer

Valid

yes no Total

Frequency 60 40 100

Percent 60.0 40.0 100.0

Valid Percent 60.0 40.0 100.0

Cumulative Percent 60.0 100.0

no 40.0%

yes 60.0%

From the above table and chart revels that 60% of dealers recommend to customer to specific brand were as only 40% dealers don’t recommend about brand.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

6. What is the contribution of servo lubes total sales? what is the contribution of servo lubes to total sales

Valid

<25% 25%-50% 50%-75% 75%-100% Total

Frequency 27 41 29 3 100

Percent 27.0 41.0 29.0 3.0 100.0

Valid Percent 27.0 41.0 29.0 3.0 100.0

Cumulative Percent 27.0 68.0 97.0 100.0

75%-100% 3.0% 50%-75% 29.0%

<25% 27.0%

25%-50% 41.0%

From the above table and chart revels that 25%-50% total sales of servo contribute to 41% of dealers. which represents the importance of holing stock of servo lubes.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

7. Rank the factors you consider to hold stock and sell? service

Valid

1st rank 2nd rank 3rd rank 4th rank 5th rank 6th rank 7th rank Total

Frequency 4 8 5 19 23 20 21 100

Percent 4.0 8.0 5.0 19.0 23.0 20.0 21.0 100.0

Valid Percent 4.0 8.0 5.0 19.0 23.0 20.0 21.0 100.0

Cumulative Percent 4.0 12.0 17.0 36.0 59.0 79.0 100.0

1st rank 4.0% 2nd rank 7th rank 21.0%

8.0% 3rd rank 5.0%

4th rank 19.0% 6th rank 20.0%

5th rank 23.0%

From the above table and chart revels that ranks given to service consideration to hold the stock and sell servo lubes 4% of respondents rated as 1st.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

discount

Valid

1st rank 2nd rank 3rd rank 4th rank 5th rank 6th rank 7th rank Total

Frequency 24 24 34 5 4 6 3 100

Percent 24.0 24.0 34.0 5.0 4.0 6.0 3.0 100.0

Valid Percent 24.0 24.0 34.0 5.0 4.0 6.0 3.0 100.0

Cumulative Percent 24.0 48.0 82.0 87.0 91.0 97.0 100.0

7th rank 3.0% 6th rank 6.0% 5th rank 4.0% 4th rank

1st rank 24.0%

5.0%

3rd rank 34.0%

2nd rank 24.0%

From the above table and chart revels that ranks given to discount as consideration to hold the stock and sell servo lubes 24% of respondents rated as 1st.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

quality

Valid

2nd rank 3rd rank 4th rank 5th rank 6th rank 7th rank Total

Frequency 2 3 16 26 24 29 100

Percent 2.0 3.0 16.0 26.0 24.0 29.0 100.0

Valid Percent 2.0 3.0 16.0 26.0 24.0 29.0 100.0

Cumulative Percent 2.0 5.0 21.0 47.0 71.0 100.0

2nd rank 2.0% 3rd rank 3.0% 7th rank 29.0%

4th rank 16.0%

5th rank 6th rank

26.0%

24.0%

From the above table and chart revels that ranks given to Quality consideration to hold the stock and sell servo lubes 2% of respondents rated as 1st.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

demand

Valid

1st rank 2nd rank 3rd rank 4th rank 5th rank 6th rank 7th rank Total

Frequency 7 7 5 32 20 14 15 100

Percent 7.0 7.0 5.0 32.0 20.0 14.0 15.0 100.0

Valid Percent 7.0 7.0 5.0 32.0 20.0 14.0 15.0 100.0

Cumulative Percent 7.0 14.0 19.0 51.0 71.0 85.0 100.0

1st rank 7.0% 7th rank 15.0%

2nd rank 7.0% 3rd rank 5.0%

6th rank 14.0%

4th rank 5th rank

32.0%

20.0%

From the above table and chart revels that ranks given to demand consideration to hold the stock and sell servo lubes 7% of respondents rated as 1st.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

promotional schemes

Valid

1st rank 2nd rank 3rd rank 4th rank 5th rank 6th rank 7th rank Total

Frequency 1 1 2 20 23 24 29 100

Percent 1.0 1.0 2.0 20.0 23.0 24.0 29.0 100.0

Valid Percent 1.0 1.0 2.0 20.0 23.0 24.0 29.0 100.0

Cumulative Percent 1.0 2.0 4.0 24.0 47.0 71.0 100.0

1st rank 1.0% 2nd rank 1.0% 3rd rank 2.0% 7th rank 29.0%

4th rank 20.0%

5th rank 6th rank

23.0%

24.0%

From the above table and chart revels that ranks given to promotional schames consideration to hold the stock and sell servo lubes 1% of respondents rated as 1st.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

margin

Valid

1st rank 2nd rank 3rd rank 6th rank 7th rank Total

Frequency 37 37 22 2 2 100

Percent 37.0 37.0 22.0 2.0 2.0 100.0

Valid Percent 37.0 37.0 22.0 2.0 2.0 100.0

Cumulative Percent 37.0 74.0 96.0 98.0 100.0

7th rank 2.0% 6th rank 2.0% 3rd rank 22.0%

1st rank 37.0%

2nd rank 37.0%

From the above table and chart revels that ranks given to margin consideration to hold the stock and sell servo lubes 37% of respondents rated as 1st and 2nd .

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

credit facility

Valid

1st rank 2nd rank 3rd rank 4th rank 5th rank 6th rank 7th rank Total

Frequency 27 21 29 8 4 10 1 100

Percent 27.0 21.0 29.0 8.0 4.0 10.0 1.0 100.0

Valid Percent 27.0 21.0 29.0 8.0 4.0 10.0 1.0 100.0

Cumulative Percent 27.0 48.0 77.0 85.0 89.0 99.0 100.0

7th rank 1.0% 6th rank 10.0% 5th rank 4.0% 4th rank

1st rank 27.0%

8.0%

3rd rank 29.0%

2nd rank 21.0%

From the above table and chart revels that ranks given to credit facility consideration to hold the stock and sell servo lubes 27% of respondents rated as 1st.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

Ranks Service 4 8 5 19 23 20 21

1st 2nd 3rd 4th 5th 6th 7th

Discount 24 24 34 5 4 6 3

Quality 0 2 3 16 26 24 29

Demand 7 7 5 32 20 14 15

Factors Promotional Schemes 1 1 2 20 23 24 29

Margin 37 37 22 0 0 2 2

120

Credit facility 27 21 29 8 4 10 1

7th

100

6th

80

5th

60

4th

40

3rd 2nd

20

1st Credit facility

Margin

Promotional Schemes

Demand

Quality

Discount

Service

0

Factors

From the above table and chart revels that ranks given to margin consideration to hold the stock and sell servo lubes 37% of respondents rated as 1st and 27% of respondents rated as 2nd rank for credit facility. 24% of respondents rated as 3rd rank for Discount.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

9. How do you rate the satisfaction level with reference to service provided by the different companies?

Servo

Valid

very good good ok poor worst Total

Frequency 16 9 13 41 21 100

w orst 21.0%

Percent 16.0 9.0 13.0 41.0 21.0 100.0

Valid Percent 16.0 9.0 13.0 41.0 21.0 100.0

Cumulative Percent 16.0 25.0 38.0 79.0 100.0

very good 16.0%

good 9.0%

ok 13.0% poor 41.0%

From the above table and chart revels that the satisfaction level with reference to service provided by the different companies compared with servo is 41% of respondents replied as poor. only 16% of respondents replied as very good.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

BP

Valid

not applicable very good good ok poor worst Total

Frequency 20 20 29 20 6 5 100

Percent 20.0 20.0 29.0 20.0 6.0 5.0 100.0

Valid Percent 20.0 20.0 29.0 20.0 6.0 5.0 100.0

Cumulative Percent 20.0 40.0 69.0 89.0 95.0 100.0

w orst 5.0% poor 6.0%

not applicable 20.0%

ok 20.0%

very good 20.0%

good 29.0%

From the above table and chart revels that the satisfaction level with reference to service provided by the different companies compared with BP is 6% of respondents replied as poor. only 20% of respondents replied as very good.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL HP

Valid

not applicable very good good ok poor worst Total

Frequency 20 15 24 22 13 6 100

Percent 20.0 15.0 24.0 22.0 13.0 6.0 100.0

Valid Percent 20.0 15.0 24.0 22.0 13.0 6.0 100.0

Cumulative Percent 20.0 35.0 59.0 81.0 94.0 100.0

w orst 6.0% poor

not applicable 20.0%

13.0%

very good ok

15.0%

22.0%

good 24.0%

From the above table and chart revels that the satisfaction level with reference to service provided by the different companies compared with HP is 13% of respondents replied as poor. only 15% of respondents replied as very good.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL others

Valid

not applicable very good good ok poor worst Total

Frequency 20 26 28 20 3 3 100

Percent 20.0 26.0 28.0 20.0 3.0 3.0 100.0

Valid Percent 20.0 26.0 28.0 20.0 3.0 3.0 100.0

Cumulative Percent 20.0 46.0 74.0 94.0 97.0 100.0

w orst 3.0% poor 3.0%

not applicable 20.0%

ok 20.0%

very good 26.0% good 28.0%

From the above table and chart revels that the satisfaction level with reference to service provided by the different companies compared with others is 3% of respondents replied as poor. 26% of respondents replied as very good.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

SUGGESTION S

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

SUGGESTIONS 1) Since supply seems to be the one of problems stocks registers should be the provided to the dealers so that they can maintain records of all inventory and sales thus it becomes easier to monitor the supply.

2) Dealer ego massaging since dealer loyalties seem to be low is imperative that they be given free gifts and prize be offered for reaching the targets, also gifts be every year to the dealers to distribute to the costumers.

3) Dealers should given training on the art of pushing products to the costumers.

4) Servo lubricants has good band name in market with good number of dealers but with reference this project it was found that servo lubricant contribute 50% of sales to their total sales .

5)

Comparing to dealers of bazzar traders Indian retail outlets (petrol bunks of iocl) less contribution towards servo lubricants company should inspect and find out the reason in decline of servo at Indian retail outlets.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

CONCLUSIO N

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

CONCLUSION The journey of a thousand miles begins with a single step and this step has been taken by Indian Oil Corporation Limited by being the only company to hold the flagship of the country.

Indian Oil Corporation is one of the fortunes 500 Companies of the World and ranks 170th in the list. Growing demand, a turbulent supply market lack of spare production capacity and continual turmoil in several oil-producing countries pushed up crude oil prices to record levels beyond the US $ 50 per barrel mark.

In order to be the brand leader the company should maintain good relationship with channel partners. They should motivate and train the sales persons to increase the sales.

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

ANNEXURE

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

QUESTIONNAIRE

Name of the Dealer : Type of outlet: Indian oil retail outlet . Multi brand outlet . Others Name of the concerned person: Address: Contact No:

E-mail ID:

Office No: Ress No: 8. From how many years have you been dealing in this lubricants business?

Less than one year .

1-3 .

3-5 .

More than five years .

9. Approximate turnover of all lubricants?

RS:-________ Litters:_______ 10. Do you stock only one brand ?

Yes . No .

11. Which company lubricants do you deal in?

Servo

HP

BP

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Tata

others_______________

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

12. Rank the factors you consider to hold stock and sell?

Service [ ]

Discount [ ] Quality [ ] Demand [ ] Promotional Schemes [ ]

Margin [ ] Credit facility [ ] 13. Does advertisement play a major role in deciding brand?

Yes

No

14. What kind of promotional activities do you expect from the company to increase your sales ? _______________________________________________________________ 15. Do you recommend any specific brand to your customer?

Yes

No

If yes, which brand? ___________ 9) What is the contribution of servo lubes total sales? _______________________________________________________________ 10) Are you satisfied with service provided by different companies?

Company Name Servo

Very good

Good

Ok

poor

Worst

BP HP Others

THANK YOU Babasabpatilfreepptmba.com

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

BIBLIOGRAPHY

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Indian oil out lets and Bazzar Traders on servo lubricants at IOCL

References: •

www.iocl.com

•

www.iocxtrapower.com

•

www.petro.nic

•

www.indianpetro.com

•

Marketing Management: Philip Kotler

•

Marketing Research; Tull and Hawkins

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