A Project Report on Service Levels Provided by Airtel and Vodafone and Market Potential for New Outl

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

CONTENTS SECTION NUMBER

DETAILS

Page No

Executive Summary

1

4-7

2

Industrial Profile

8-29

3

Company Profile

30-47

Products and features 4

48-51 Theortical Background

5

52-54 Methodology Adopted

6

55-58 Findings and Conclusion

7

59-81 Summary of findings

8

82-84 Recommendation

9 10 11

85 Limitations

86

Annexure& coding sheet

87-92

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Executive Summary Sector: Telecom Project Title: Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli. .

Problem definition: As this is the live project assigned by Vodafone company. The area assigned is old hubli because the market is fragmented. So in order to penetrate and to know the service levels offered by the Vodafone and Airtel. Whether is their any potential for new outlets? How to increase the service levels to the retailers.

The factors influencing are as follows: 1. Competition between Vodafone and Airtel.

2. Demand for products of Vodafone and Airtel 3. Service provided by various companies to retailers.

4. Delivery of products & promotional support.

Need for study: To study what is the market share of the Vodafone and Airtel and to know the reasons.

And also to study whether is their any opportunity for the company to open new outlets.

And also to know how is the distribution channel of Vodafone and Airtel whether the retailers are satisfied.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Objectives: 1. To find out Service level of dealers and company to the retailers.

2. To find out Service level provided by Airtel and Vodafone.

3. To find out Movement of products of Airtel and Vodafone.

4. Finding new potential retailers.

Data collection: Secondary data: From the company officials and websites.

Survey: Personal Interviews.

Measurement Technique: Questionnaire Sample size: 100 retailers Sampling unit: Individual retail outlets..

Sampling method: Non-probability convenient sampling.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Findings from the survey 1. There is a huge a potential for Vodafone due to high density of population.

2. The company should come up with new offers and new tariff plans in order to switch the customers from Airtel to Vodafone.

3. Retailers demand the commission structures to be increased.

4. The company should promote the brand with better visibility by providing materials like back lit boards and glow signs.

5. The amount of wrong recharge is not refunded by the company.

6. There is a problem in query solving of retailers, when called to the call center they don’t get proper reply by the call center

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

RECOMMENDATION Following are some of the recommendations I would like to give based on analysis of data collected from respondents and also my personal observation during the visit to the service center 1. Due to the huge density of population there is more market potential for the company to open a new outlet.

2. The commission structure of the retailers should be increased by which it motivates the retailers and they persuade the customers to take up Vodafone connection.

3. The company should promote the brand with better visibility by providing materials like back lit boards and glow signs.

4. The amount of wrong recharge is not refunded by the company. The company has to take some steps and also reduce the duration of refund of wrong recharge by the retailers.

5. The company should come up with new offers and new tariff plans in order to switch the customers from Airtel to Vodafone.

6. There is a problem in query solving of retailers, when called to the call center they don’t get proper reply by the call center. So the company has to get some measures.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

INDUSTRY PROFILE

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

TELECOMMUNICATION INDUSTRY Telecommunication is the assisted transmission of signals over a distance for the purpose of communication. In earlier times, this may have involved the use of smoke signals, drums, semaphore, flags, or heliograph. In modern times, telecommunication typically involves the use of electronic transmitters such as the telephone, television, radio or computer. Early inventors in the field of telecommunication include Antonio Meucci, Alexander Graham Bell, Guglielmo Marconi and John Logie Baird.

Telecommunication

is

an

important

part

of

the

world

economy

and

the

telecommunication industry's revenue has been placed at just under 3 percent of the gross world product.

Copy of the original phone of Alexander Graham Bell at the Musée des Arts et Métiers in Paris Basic elements A telecommunication system consists of three basic elements: •

a transmitter that takes information and converts it to a signal;

•

a transmission medium that carries the signal; and,

•

a receiver that receives the signal and converts it back into usable information.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli For example, in a radio broadcast the broadcast tower is the transmitter, free space is the transmission medium and the radio is the receiver. Often telecommunication systems are two-way with a single device acting as both a transmitter and receiver or transceiver. For example, a mobile phone is a transceiver.

Telecommunication over a phone line is called point-to-point communication because it is between one transmitter and one receiver. Telecommunication through radio broadcasts is called broadcast communication because it is between one powerful transmitter and numerous receivers.

Analogue or digital Signals can be either analogue or digital. In an analogue signal, the signal is varied continuously with respect to the information. In a digital signal, the information is encoded as a set of discrete values (for example ones and zeros). During transmission the information contained in analogue signals will be degraded by noise. Conversely, unless the noise exceeds a certain threshold, the information contained in digital signals will remain intact. This noise resistance represents a key advantage of digital signals over analogue signals.

Networks A collection of transmitters, receivers or transceivers that communicate with each other is known as a network. Digital networks may consist of one or more routers that route information to the correct user. An analogue network may consist of one or more switches that establish a connection between two or more users. For both types of network, repeaters may be necessary to amplify or recreate the signal when it is being transmitted over long distances. This is to combat attenuation that can render the signal indistinguishable from noise.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Channels A channel is a division in a transmission medium so that it can be used to send multiple streams of information. For example, a radio station may broadcast at 96.1 MHz while another radio station may broadcast at 94.5 MHz. In this case, the medium has been divided by frequency and each channel has received a separate frequency to broadcast on.

Alternatively, one could allocate each channel a recurring segment of time over which to broadcast — this is known as time-division multiplexing and is sometimes used in digital communication.

Modulation The shaping of a signal to convey information is known as modulation. Modulation can be used to represent a digital message as an analogue waveform. This is known as keying and several keying techniques exist (these include phase-shift keying, frequency-shift keying and amplitude-shift keying). Bluetooth, for example, uses phase-shift keying to exchange information between devices.

Modulation can also be used to transmit the information of analogue signals at higher frequencies. This is helpful because low-frequency analogue signals cannot be effectively transmitted over free space. Hence the information from a low-frequency analogue signal must be superimposed on a higher-frequency signal (known as a carrier wave) before transmission. There are several different modulation schemes available to achieve this (two of the most basic being amplitude modulation and frequency modulation). An example of this process is a DJ's voice being superimposed on a 96 MHz carrier wave using frequency modulation (the voice would then be received on a radio as the channel “96 FM”).

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

History Early telecommunications

A replica of one of Chappe's semaphore towers.

Early forms of telecommunication include smoke signals and drums. Drums were used by natives in Africa, New Guinea and South America whereas smoke signals were used by natives in North America and China. Contrary to what one might think, these systems were often used to do more than merely announce the presence of a camp.

In the Middle Ages, chains of beacons were commonly used on hilltops as a means of relaying a signal. Beacon chains suffered the drawback that they could only pass a single bit of information, so the meaning of the message such as "The enemy has been sighted" had to be agreed upon in advance. One notable instance of their use was during the Spanish Armada, when a beacon chain relayed a signal from Plymouth to London.

In 1792, Claude Chappe, a French engineer, built the first fixed visual telegraphy system (or semaphore line) between Lille and Paris.[19] However semaphore suffered from the need for skilled operators and expensive towers at intervals of ten to thirty kilometres (six to nineteen miles). As a result of competition from the electrical telegraph, the last commercial line was abandoned in 1880.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Telegraph and telephone The first commercial electrical telegraph was constructed by Sir Charles Wheatstone and Sir William Fothergill Cooke and opened on 9 April 1839. Both Wheatstone and Cooke viewed their device as "an improvement to the [existing] electromagnetic telegraph" not as a new device.

Samuel Morse independently developed a version of the electrical telegraph that he unsuccessfully demonstrated on 2 September 1837. His code was an important advance over Wheatstone's signaling method. The first transatlantic telegraph cable was successfully completed on 27 July 1866, allowing transatlantic telecommunication for the first time.

The conventional telephone was invented independently by Alexander Bell and Elisha Gray in 1876. Antonio Meucci invented the first device that allowed the electrical transmission of voice over a line in 1849. However Meucci's device was of little practical value because it relied upon the electrophonic effect and thus required users to place the receiver in their mouth to “hear� what was being said. [24] The first commercial telephone services were set-up in 1878 and 1879 on both sides of the Atlantic in the cities of New Haven and London.

Radio and television In 1832, James Lindsay gave a classroom demonstration of wireless telegraphy to his students. By 1854, he was able to demonstrate a transmission across the Firth of Tay from Dundee, Scotland to Woodhaven, a distance of two miles (3 km), using water as the transmission medium.[27] In December 1901, Guglielmo Marconi established wireless communication between St. John's, Newfoundland (Canada) and Poldhu, Cornwall (England), earning him the 1909 Nobel Prize in physics (which he shared with Karl Braun). However small-scale radio communication had already been demonstrated in 1893 by Nikola Tesla in a presentation to the National Electric Light Association.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli On March 25, 1925, John Logie Baird was able to demonstrate the transmission of moving pictures at the London department store Selfridges. Baird's device relied upon the Nipkow disk and thus became known as the mechanical television. It formed the basis of experimental broadcasts done by the British Broadcasting Corporation beginning September 30, 1929. However, for most of the twentieth century televisions depended upon the cathode ray tube invented by Karl Braun. The first version of such a television to show promise was produced by Philo Farnsworth and demonstrated to his family on September 7, 1927.

Modern operation Telephone

Optical fibre provides cheaper bandwidth for long distance communication In an analogue telephone network, the caller is connected to the person he wants to talk to by switches at various telephone exchanges. The switches form an electrical connection between the two users and the setting of these switches is determined electronically when the caller dials the number. Once the connection is made, the caller's voice is transformed to an electrical signal using a small microphone in the caller's handset. This electrical signal is then sent through the network to the user at the other end where it transformed back into sound by a small speaker in that person's handset. There is a separate electrical connection that works in reverse, allowing the users to converse.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli The fixed-line telephones in most residential homes are analogue — that is, the speaker's voice directly determines the signal's voltage. Although short-distance calls may be handled from end-to-end as analogue signals, increasingly telephone service providers are transparently converting the signals to digital for transmission before converting them back to analogue for reception. The advantage of this is that digitized voice data can travel side-by-side with data from the Internet and can be perfectly reproduced in long distance communication (as opposed to analogue signals that are inevitably impacted by noise).

Mobile phones have had a significant impact on telephone networks. Mobile phone subscriptions now outnumber fixed-line subscriptions in many markets. Sales of mobile phones in 2005 totalled 816.6 million with that figure being almost equally shared amongst the markets of Asia/Pacific (204 m), Western Europe (164 m), CEMEA (Central Europe, the Middle East and Africa) (153.5 m), North America (148 m) and Latin America (102 m).[38] In terms of new subscriptions over the five years from 1999, Africa has outpaced other markets with 58.2% growth. Increasingly these phones are being serviced by systems where the voice content is transmitted digitally such as GSM or WCDMA with many markets choosing to depreciate analogue systems such as AMPS. There have also been dramatic changes in telephone communication behind the scenes.

Starting with the operation of TAT-8 in 1988, the 1990s saw the widespread adoption of systems based on optic fibres. The benefit of communicating with optic fibres is that they offer a drastic increase in data capacity. TAT-8 itself was able to carry 10 times as many telephone calls as the last copper cable laid at that time and today's optic fibre cables are able to carry 25 times as many telephone calls as TAT-8. This increase in data capacity is due to several factors: First, optic fibres are physically much smaller than competing technologies. Second, they do not suffer from crosstalk which means several hundred of them can be easily bundled together in a single cable. Lastly, improvements in multiplexing have led to an exponential growth in the data capacity of a single fibre.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Assisting communication across many modern optic fibre networks is a protocol known as Asynchronous Transfer Mode (ATM). The ATM protocol allows for the side-by-side data transmission mentioned in the second paragraph. It is suitable for public telephone networks because it establishes a pathway for data through the network and associates a traffic contract with that pathway. The traffic contract is essentially an agreement between the client and the network about how the network is to handle the data; if the network cannot meet the conditions of the traffic contract it does not accept the connection. This is important because telephone calls can negotiate a contract so as to guarantee themselves a constant bit rate, something that will ensure a caller's voice is not delayed in parts or cut-off completely. There are competitors to ATM, such as Multiprotocol Label Switching (MPLS), that perform a similar task and are expected to supplant ATM in the future.

Radio and television Digital television standards and their adoption worldwide.

In a broadcast system, a central high-powered broadcast tower transmits a high-frequency electromagnetic wave to numerous low-powered receivers. The high-frequency wave sent by the tower is modulated with a signal containing visual or audio information. The antenna of the receiver is then tuned so as to pick up the high-frequency wave and a demodulator is used to retrieve the signal containing the visual or audio information. The broadcast signal can be either analogue (signal is varied continuously with respect to the information) or digital (information is encoded as a set of discrete values).

The broadcast media industry is at a critical turning point in its development, with many countries moving from analogue to digital broadcasts. This move is made possible by the production of cheaper, faster and more capable integrated circuits. The chief advantage of digital broadcasts is that they prevent a number of complaints with traditional analogue broadcasts. For television, this includes the elimination of problems such as snowy pictures, ghosting and other distortion. These occur because of the nature of analogue transmission, which means that perturbations due to noise will be evident in the final Babasabpatilfreepptmba.com

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli output. Digital transmission overcomes this problem because digital signals are reduced to discrete values upon reception and hence small perturbations do not affect the final output. In a simplified example, if a binary message 1011 was transmitted with signal amplitudes [1.0 0.0 1.0 1.0] and received with signal amplitudes [0.9 0.2 1.1 0.9] it would still decode to the binary message 1011 — a perfect reproduction of what was sent. From this example, a problem with digital transmissions can also be seen in that if the noise is great enough it can significantly alter the decoded message. Using forward error correction a receiver can correct a handful of bit errors in the resulting message but too much noise will lead to incomprehensible output and hence a breakdown of the transmission. In digital television broadcasting, there are three competing standards that are likely to be adopted worldwide. These are the ATSC, DVB and ISDB standards; the adoption of these standards thus far is presented in the captioned map. All three standards use MPEG-2 for video compression. ATSC uses Dolby Digital AC-3 for audio compression, ISDB uses Advanced Audio Coding (MPEG-2 Part 7) and DVB has no standard for audio compression but typically uses MPEG-1 Part 3 Layer 2. The choice of modulation also varies between the schemes. In digital audio broadcasting, standards are much more unified with practically all countries choosing to adopt the Digital Audio Broadcasting standard (also known as the Eureka 147 standard). The exception being the United States which has chosen to adopt HD Radio. HD Radio, unlike Eureka 147, is based upon a transmission method known as in-band on-channel transmission that allows digital information to "piggyback" on normal AM or FM analogue transmissions.

However, despite the pending switch to digital, analogue receivers still remain widespread. Analogue television is still transmitted in practically all countries. The United States had hoped to end analogue broadcasts on December 31, 2006; however, this was recently pushed back to February 17, 2009. For analogue television, there are three standards in use (see a map on adoption here). These are known as PAL, NTSC and SECAM. For analogue radio, the switch to digital is made more difficult by the fact that analogue receivers are a fraction of the cost of digital receivers.The choice of modulation for analogue radio is typically between amplitude modulation (AM) or frequency

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli modulation (FM). To achieve stereo playback, an amplitude modulated subcarrier is used for stereo FM. The Internet The Internet is a worldwide network of computers and computer networks that can communicate with each other using the Internet Protocol. Any computer on the Internet has a unique IP address that can be used by other computers to route information to it.

Hence, any computer on the Internet can send a message to any other computer using its IP address. These messages carry with them the originating computer's IP address allowing for two-way communication. In this way, the Internet can be seen as an exchange of messages between computers.

An estimated 16.9% of the world population has access to the Internet with the highest access rates (measured as a percentage of the population) in North America (69.7%), Oceania/Australia (53.5%) and Europe (38.9%).[59] In terms of broadband access, England (89%), Iceland (26.7%), South Korea (25.4%) and the Netherlands (25.3%) lead the world.

The Internet works in part because of protocols that govern how the computers and routers communicate with each other. The nature of computer network communication lends itself to a layered approach where individual protocols in the protocol stack run more-or-less independently of other protocols. This allows lower-level protocols to be customized for the network situation while not changing the way higher-level protocols operate. A practical example of why this is important is because it allows an Internet browser to run the same code regardless of whether the computer it is running on is connected to the Internet through an Ethernet or Wi-Fi connection. Protocols are often talked about in terms of their place in the OSI reference model (pictured on the right), which emerged in 1983 as the first step in an unsuccessful attempt to build a universally adopted networking protocol suite.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli For the Internet, the physical medium and data link protocol can vary several times as packets traverse the globe. This is because the Internet places no constraints on what physical medium or data link protocol is used. This leads to the adoption of media and protocols that best suit the local network situation. In practice, most intercontinental communication will use the Asynchronous Transfer Mode (ATM) protocol (or a modern equivalent) on top of optic fibre. This is because for most intercontinental communication the Internet shares the same infrastructure as the public switched telephone network.

At the network layer, things become standardized with the Internet Protocol (IP) being adopted for logical addressing. For the world wide web, these “IP addresses� are derived from the human readable form using the Domain Name System (e.g. 72.14.207.99 is derived from www.google.com). At the moment, the most widely used version of the Internet Protocol is version four but a move to version six is imminent.

At the transport layer, most communication adopts either the Transmission Control Protocol (TCP) or the User Datagram Protocol (UDP). TCP is used when it is essential every message sent is received by the other computer where as UDP is used when it is merely desirable. With TCP, packets are retransmitted if they are lost and placed in order before they are presented to higher layers. With UDP, packets are not ordered or retransmitted if lost. Both TCP and UDP packets carry port numbers with them to specify what application or process the packet should be handled by. Because certain applicationlevel protocols use certain ports, network administrators can restrict Internet access by blocking the traffic destined for a particular port.

Above the transport layer, there are certain protocols that are sometimes used and loosely fit in the session and presentation layers, most notably the Secure Sockets Layer (SSL) and Transport Layer Security (TLS) protocols. These protocols ensure that the data transferred between two parties remains completely confidential and one or the other is in use when a padlock appears at the bottom of your web browser. Finally, at the application layer, are many of the protocols Internet users would be familiar with such as HTTP (web browsing), POP3 (e-mail), FTP (file transfer), IRC (Internet chat), BitTorrent (file sharing) and OSCAR (instant messaging).

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Local area networks Despite the growth of the Internet, the characteristics of local area networks (computer networks that run at most a few kilometres) remain distinct. This is because networks on this scale do not require all the features associated with larger networks and are often more cost-effective and efficient without them.

Communications in India For the past decade or so, telecommunication activities have gained momentum in India.

Efforts have been made from both governmental and non-governmental platforms to enhance the infrastructure. The idea is to help modern telecommunication technology penetrate India’s socio-culturally diverse society, and to transform it into a nation of technology aware people.

A large population, low telephony penetration levels, and rise in consumer income and spend owing to strong economic growth have contributed to making India the fastestgrowing telecom market in the world. The first and largest operator is the state-owned incumbent BSNL, which is also the 7th largest telecom company in world in terms of number of subscribers. BSNL was created by corporatization of the erstwhile DTS (Department of Telecommunication Services), a government unit responsible for provision of telephony services. Subsequently, after the telecommunication policy was revised to allow private operators, companies such as Reliance, Bharti Telecom, Tata Indicom, Vodafone, MTNL, and BPL have entered the space. major operators in India.

However, rural India still lacks strong infrastructure.

The total number of telephones in the country crossed the 281.62 million mark at the end of January 2008. The overall tele-density has increased to 24.63% in January 2008. In the wireless segment, 8.77 million subscribers have been added in January 2008 while 8.11 million subscribers were added in December 2007. The total wireless subscribers (GSM,

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli CDMA & WLL (F)) base is 242.4 million now. The wireline segment subscriber base stood at 39.22 million with a decline of 0.03 million in January 2008.

History Telecom in the real sense means transfer of information between two distant points in space. The popular meaning of telecom always involves electrical signals and nowadays people exclude postal or any other raw telecommunication methods from its meaning.

Therefore, the history of Indian telecom can be started with the introduction of telegraph.

Introduction of Telegraph The postal and telecom sectors had a slow and uneasy start in India. In 1850, the first experimental electric telegraph Line was started between Kolkata and Diamond Harbour.

In 1851, it was opened for the British East India Company. The Posts and Telegraphs department occupied a small corner of the Public Works Department, at that time.

Construction of 4,000 miles of telegraph lines connecting Kolkata and Peshawar in the north via Agra, Mumbai through Sindwa Ghats, and Chennai in the south, as well as Ootacamund and Bangalore was started in November 1853. Dr. William O'Shaughnessy, who pioneered telegraph and telephone in India, belonged to the Public Works Department. He tried his level best for the development of telecom through out this period. A separate department was opened in 1854 when telegraph facilities were opened to the public.

Introduction of the Telephone In 1880, two telephone companies namely The Oriental Telephone Company Ltd. and The Anglo-Indian Telephone Company Ltd. approached the Government of India to establish telephone exchanges in India. The permission was refused on the grounds that the establishment of telephones was a Government monopoly and that the Government itself would undertake the work. By 1881, the Government changed its earlier decision and licence was granted to the Oriental Telephone Company Limited of England for opening telephone exchanges at Kolkata, Mumbai, Chennai and Ahmedabad. January 28, Babasabpatilfreepptmba.com

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 1882, is a Red Letter Day in the history of telephone in India. On this day Major E. Baring, Member of the Governor General of India's Council declared open the Telephone Exchange in Kolkata, Chennai and Mumbai. The exchange at Kolkata named "Central Exchange" was opened at third floor of the building at 7, Council House Street. The Central Telephone Exchange had 93 number of subscribers. Bombay also witnessed the opening of Telephone Exchange in 1882.

Further developments •

1902 - First wireless telegraph station established between Saugor Islands and Sandheads.

•

1907 - First Central Battery of telephones introduced in Kanpur.

•

1913-1914 - First Automatic Exchange installed in Simla.

•

July 23, 1927 - Radio-telegraph system between the UK and India, with beam stations at Khadki and Dond, inaugurated by Lord Irwin by exchanging greetings with the King of England.

•

1933 - Radiotelephone system inaugurated between the UK and India.

•

1953 - 12 channel carrier system introduced.

•

1960 - First subscriber trunk dialing route commissioned between Kanpur and Lucknow.

•

1975 - First PCM system commissioned between Mumbai City and Andheri telephone exchanges.

•

1976 - First digital microwave junction introduced.

•

1979 - First optical fibre system for local junction commissioned at Pune.

•

1980 - First satellite earth station for domestic communications established at Secunderabad, U.P..

•

1983 - First analog Stored Program Control exchange for trunk lines commissioned at Mumbai.

•

1984 - C-DOT established for indigenous development and production of digital exchanges.

•

1985 - First mobile telephone service started on non-commercial basis in Delhi.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

While all the major cities and towns in the country were linked with telephones during the British period, the total number of telephones in 1948 was only around 80,000. Even after independence, growth was extremely slow. The telephone was a status symbol rather than being an instrument of utility. The number of telephones grew leisurely to 980,000 in 1971, 2.15 million in 1981 and 5.07 million in 1991, the year economic reforms were initiated in the country.

While certain innovative steps were taken from time to time, as for example introduction of the telex service in Mumbai in 1953 and commissioning of the first [subscriber trunk dialing] route between Delhi and Kanpur in 1960, the first waves of change were set going by Sam Pitroda in the eighties. He brought in a whiff of fresh air. The real transformation in scenario came with the announcement of the National Telecom Policy in 1994.

India, emerging as a major player In 1975, the Department of Telecom (DoT) was separated from P&T. DoT was responsible for telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of Delhi and Mumbai. In 1990s the telecom sector was opened up by the Government for private investment as a part of Liberalisation-Privatization-Globalization policy. Therefore, it became necessary to separate the Government's policy wing from its operations wing.

The Government of India corporatised the operations wing of DoT on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL). Many private operators, such as Reliance India Mobile, Tata Telecom, Vodafone, BPL, Bharti, Idea etc., successfully entered the high potential Indian telecom market.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Growth of mobile technology India has become one of the fastest-growing mobile markets in the world. The mobile services were commercially launched in August 1995 in India. In the initial 5-6 years the average monthly subscribers additions were around 0.05 to 0.1 million only and the total mobile subscribers base in December 2002 stood at 10.5 millions. However, after the number of proactive initiatives taken by regulator and licensor, the monthly mobile subscriber additions increased to around 2 million per month in the year 2003-04 and 2004-05.

Although mobile telephones followed the New Telecom Policy 1994, growth was tardy in the early years because of the high price of hand sets as well as the high tariff structure of mobile telephones. The New Telecom Policy in 1999, the industry heralded several pro consumer initiatives. Mobile subscriber additions started picking up. The number of mobile phones added throughout the country in 2003 was 16 million, followed by 22 millions in 2004, 32 million in 2005 and 65 million in 2006. The only countries with more mobile phones than India with 156.31 million mobile phones are China – 408 million and USA – 170 million.

India has opted for the use of both the GSM (global system for mobile communications) and CDMA (code-division multiple access) technologies in the mobile sector. In addition to landline and mobile phones, some of the companies also provide the WLL service.

The mobile tariffs in India have also become lowest in the world. A new mobile connection can be activated with a monthly commitment of US$ 5 only. In 2005 alone 32 million handsets were sold in India. The data reveals the real potential for growth of the Indian mobile market.

Present scenario Babasabpatilfreepptmba.com

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli In the fixed line arena, BSNL and MTNL are the incumbents in their respective areas of operation and continue to enjoy the dominant service provider status in the domain of fixed line services. For example BSNL controls 79% of fixed line share in the country.

On the other hand, in the mobile telephony space, Airtel controls 21.4% subscriber base followed by Reliance with 20.3%, BSNL with 18.6%, Vodafone with 14.7% subscriber base (as per June 2005 data).(Ref: TRAI Report and Press Release)

Next generation networks In the Next Generation Networks, multiple access networks can connect customers to a core network based on IP technology. These access networks include fibre optics or coaxial cable networks connected to fixed locations or customers connected through wi-fi as well as to 3G networks connected to mobile users. As a result, in the future, it would be impossible to identify whether the next generation network is a fixed or mobile network and the broadband wireless access would be used both for fixed and mobile services. It would then be futile to differentiate between fixed and mobile networks – both fixed and mobile users will access services through a single core network.

Indian telecom networks are not so intensive as developed country’s telecom networks and India's teledensity is low only in rural areas. 670,000 route kilometers of optical fibres has been laid in India by the major operators, even in remote areas and the process continues. BSNL alone, has laid optical fibre to 30,000 Telephone Exchanges out of their 35,000 Exchanges. Keeping in mind the viability of providing services in rural areas, an attractive solution appears to be one which offers multiple service facility at low costs. A rural network based on the extensive optical fibre network, using Internet Protocol and offering a variety of services and the availability of open platforms for service development, viz. the Next Generation Network, appears to be an attractive proposition.

Fibre network can be easily converted to Next Generation network and then used for delivering multiple services at cheap cost.

Revenue and growth Babasabpatilfreepptmba.com

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli The total revenue in the telecom service sector was Rs. 86,720 crore in 2005-06 as against Rs. 71, 674 crore in 2004-2005, registering a growth of 21%. The total investment in the telecom services sector reached Rs. 200,660 crore in 2005-06, up from Rs. 178,831 crore in the previous fiscal.

Telecommunication is the lifeline of the rapidly growing Information Technology industry. Internet subscriber base has risen to 6.94 million in 2005- 2006. Out of this 1.35 million were broadband connections. More than a billion people use the internet globally.

Under the Bharat Nirman Programme, the Government of India will ensure that 66,822 revenue villages in the country, which have not yet been provided with a Village Public Telephone (VPT), will be connected. However doubts have been raised about what it would mean for the poor in the country.

It is difficult to ascertain fully the employment potential of the telecom sector but the enormity of the opportunities can be gauged from the fact that there were 3.7 million Public Call Offices in December 2005 up from 2.3 million in December 2004.

The value added services (VAS) market within the mobile industry in India has the potential to grow from $500 million in 2006 to a whopping $10 billion by 2009(Music, games to drive mobile VAS growth).

Service providers in India Basic service licensees Until recently, only the PSU's BSNL and MTNL were allowed to provide Basic Phone Service through copper wires in India. MTNL is operating in Delhi and Mumbai only and all other parts are covered by BSNL. However private operators have now entered the fray, although their focus is largely on the cellular business which is growing rapidly.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Vigilance Telecom Monitoring (VTM) Cells The boost in Indian Telecom market has also given rise to illegal setups and practices.

Following the directives issued by the Minister of Communications & IT,Govt of India, the Department of Telecom has set up Vigilance Telecom Monitoring Cells at Delhi, Mumbai, Chennai, Hyderabad and other important locations to vigorously detect the illegal Telecom setups in the country. VTM cells continuously monitor the operators to check the grey market calls and also ensure that the license conditions are fully complied with.

Telephone Telephony Subscribers (Wireless and Landline): 281.6 million (January 2008) Cell phones: 250.6 million (February 2008) Land Lines: 39.2 million (January 2008) Yearly Cell phone Addition: 83 million (2007) Monthly Cell phone Addition: 8.2 million (February 2008) Teledensity: 24.63% (January 2008) Projected teledensity: 500 million, 40% of population by 2010.

Broadband connection: 2.67 million (September 2007) Telephone system: The Mobile telecommunications system in India is the second largest in the world and it was thrown open to private players in the 1990s. The country is Babasabpatilfreepptmba.com

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli divided into multiple zones, called circles (roughly along state boundaries). Government and several private players run local and long distance telephone services. Competition has caused prices to drop and calls across India are one of the cheapest in the world. The rates are supposed to go down further with new measures to be taken by the Information Ministry.

Landlines: Landline service in India is primarily run by BSNL/MTNL and Reliance Infocomm though there are several other private players too, such as Touchtel and Tata Teleservices. Landlines are facing stiff competition from mobile telephones. The competition has forced the landline services to become more efficient. The landline network quality has improved and landline connections are now usually available on demand, even in high density urban areas.

Mobile Cellular: The mobile service has seen phenomenal growth since 2000. In September 2004, the number of mobile phone connections have crossed fixed-line connections. Currently there are an estimated 201.29 million mobile phone users in India compared to 39.73 million fixed line subscribers. India primarily follows the GSM mobile system, in the 900 MHz band. Recent operators also operate in the 1800 MHz band. The dominant players are Airtel, Reliance Infocomm, Vodafone, Idea cellular and BSNL/MTNL. There are many smaller players, with operations in only a few states.

International roaming agreements exist between most operators and many foreign carriers.

Dialing System: On landlines, intra circle calls are considered local calls while inter circle are considered long distance calls. Currently Government is working to integrate the whole country in one telecom circle. For long distance calls, you dial the area code prefixed with a zero (e.g. For calling Delhi, you would dial 011-XXXX XXXX). For international calls, you would dial "00" and the country code+area code+number. The country code for India is 91.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Call Rates Slashed: Communication rates in India fell sharply after the year 2000 when infrastructure improvements and entry of many major players made Indian Telecom a highly competitive sector.

There is a conversion process underway to make all numbers in India 10 digits long.

GSM and CDMA subscription numbers of India

Year 200 0 200 1 200 2 200 3 200 4 200 5 200 6 200 7

GSM

SubscribersGSM AnnualCDMA

(millions)

SubscribersCDMA Annual

growth

(millions)

growth

3.1

94%

-

-

5.05

76%

-

-

10.5

91%

0.8

-

22.0

110%

6.4

700%

37.4

70%

10.9

70%

58.5

57%

19.1

75%

105.4

80%

44.2

131%

180.0

71%

85.0

92%

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

COMPANY PROFILE

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VODAFONE COMPANY PROFILE Founded - 1983 as Racal Telecom, independent 1991 Headquarters - Newbury, England, UK Key people-ArunSarin, Sir John

CEO John Buchanan,

Bond, Deputy

Chairman Chairman

Andy Halford, CFO Industry - Mobile telecommunications Products - Mobile networks, Telecom services, Etc

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Vodafone Group is a mobile network operator headquartered in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £100 billion (December 2007). Vodafone currently has equity interests in 25 countries and Partner Networks (networks in which it has no equity stake) in a further 39 countries. The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones."

At 31 December 2007 Vodafone had 252 million proportionate customers in 25 markets across 5 continents. ("Proportionate customers" means, for example, that if Vodafone has a 30% stake in a business with a million customers, that is counted as 300,000). On this measure it is the second largest mobile telecom group in the world behind China Mobile.

The eight markets where it has more than ten million proportionate customers are the United Kingdom, Germany, India, Italy, Spain, Turkey, Egypt and the United States. In the U.S., these customers come via its minority stake in Verizon Wireless, and in the other seven markets Vodafone has majority-controlled subsidiaries.

On 30 May 2006, the company announced a loss before tax of £14.9 billion for 2005, the biggest loss in British corporate history. The loss for the year from continuing operations was £17.2 billion and the bottom line loss for the financial year was £21.8 billion. The company was pushed into loss by impairment charges of £23.5 billion, which related to the acquisition of Mannesmann several years earlier, and losses of £4.6 billion in relation to its discontinued business in Japan. At an operating level it remained highly profitable, with an operating profit on continuing operations of £9.4 billion before impairment costs In 1982 Racal Electronics plc's subsidiary Racal Strategic Radio Ltd. won one of two UK cellular telephone network licenses.[3][4] The network, known as Racal Vodafone was 80% owned by Racal, with Millicom and the Hambros Technology Trust owning 15% and 5% respectively. Vodafone was launched on 1 January 1985. Racal Strategic Radio was

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli renamed Racal Telecommunications Group Limited in 1985. On 29 December 1986 Racal Electronics bought out the minority shareholders of Vodafone for GB£110 million.

In September 1988 the company was again renamed Racal Telecom and on 26 October 1988 Racal Electronics floated 20% of the company. The flotation valued Racal Telecom at GB£1.7 billion. On 16 September 1991 Racal Telecom was demerged from Racal Electronics as Vodafone Group.

In July 1996 Vodafone acquired the two thirds of Talkland it did not already own for £30.6 million. On 19 November 1996, in a defensive move, Vodafone purchased Peoples Phone for £77 million, a 181 store chain whose customers were overwhelmingly using Vodafone's network. In a similar move the company acquired the 80% of Astec Communications that it did not own, a service provider with 21 stores.

In 1997 Vodafone introduced its Speechmark logo, as it is a quotation mark in a circle; the O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation.

On 29 June 1999 Vodafone completed its purchase of Air Touch Communications, Inc. and changed its name to Vodafone Airtouch plc. Trading of the new company commenced on 30 June 1999. To approve the merger, Vodafone sold its 17.2% stake in E-Plus Mobilfunk. The acquisition gave Vodafone a 35% share of Mannesmann, owner of the largest German mobile network.

On 21 September 1999 Vodafone agreed to merge its U.S. wireless assets with those of Bell Atlantic Corp to form Verizon Wireless.[14] The merger was completed on 4 April 2000.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli In November 1999 Vodafone made an unsolicited bid for Mannesmann, which was rejected. Vodafone's interest in Mannesmann had been increased by the latter's purchase of Orange, the UK mobile operator. Chris Gent would later say Mannesmann's move into the UK broke a "gentleman's agreement" not to compete in each other's home territory.

The hostile takeover provoked strong protest in Germany and a "titanic struggle" which saw Mannesmann resist Vodafone's efforts. However on 3 February 2000 the Mannesmann board agreed to an increased offer of ÂŁ112bn, then the largest corporate merger ever. The EU approved the merger in April 2000. The conglomerate was subsequently broken up and all manufacturing related operations sold off.

28 July 2000: Reverts to its former name, Vodafone Group Plc.16 April 2001: First 3G voice call on Vodafone United Kingdom's 3G network.

Vodafone in IaĹ&#x;i, Romania.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli A map showing Vodafone's operations in Europe.

•

2001: Takes over Eircell, then part of eircom in Ireland, and rebrands it Vodafone Ireland.

•

2001-2002: Acquires Japan's third-largest mobile operator J-Phone, which had introduced camera phones first in Japan.

•

17 December 2001: Introduces the concept of "Partner Networks" by signing TDC Mobil of Denmark. The new concept involves the introduction of Vodafone international services to the local market, without the need of investment by Vodafone. The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. Vodafone services would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC Mobil-Vodafone etc.)

•

2 February 2002: Finland is added into the mobile community, as Radiolinja is signed as a Partner Network. Radiolinja later changed its named to Elisa.

•

2002: Rebrands Japan's J-sky mobile internet service as Vodafone live!™

•

3 December 2002: Brand is introduced in the Estonian market with signing of a Partner Network Agreement with Radiolinja (Eesti). Radiolinja (Eesti) later changed its name to Elisa.

•

7 January 2003: Signs a group-wide Partner agreement with mobilkom Austria.

As a result, Austria, Croatia, and Slovenia is added to the community.

•

16 April 2003: Og Vodafone is introduced in the Icelandic market.

•

13 May 2003:Omnitel is rebranded Vodafone Italy.

•

21 July 2003: Lithuania is added to the community, with the signing of a Partner Network agreement with Bité.

•

16 February 2004: Signs a Partner Network Agreement with Luxembourg's LuxGSM.

•

20 February 2004: Signs a Partner Network Agreement with Cyta of Cyprus. Cyta agreed to rename its mobile phone operations to Cytamobile-Vodafone.

•

April 2004: Purchases Singlepoint airtime provider from John Caudwell (Caudwell Group) and approx 1.5million customers onto its base for est

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November 2004: Introduces 3G services into Europe.

•

June 2005: Increases its participation in Romania's Connex to 99%; also buys Czech mobile operator Oskar.

•

1 July 2005: Oskar of Czech Republic is rebranded as Oskar-Vodafone.

•

17 October 2005: Vodafone Portugal launches a revised logo, using new text designed by Dalton Maag, and a 3D version of the Speechmark logo, but still retaining a red background and white writing (or vice versa). Also, various operating companies start to drop the use of the SIM card pattern in the company logo. (The rebranding of Oskar-Vodafone and Connex-Vodafone also does not use the SIM card pattern.) A custom typeface by Dalton Maag (based on their font family InterFace) forms part of the new identity.

•

28 October 2005: Connex in Romania is rebranded as Connex-Vodafone.

•

31 October 2005: Reaches an agreement to sell Vodafone Sweden to Telenor for approximately €1 billion. After the sale, Vodafone Sweden becomes a Partner Network.

•

13 December 2005: Wins an auction to buy Turkey's second-largest mobile phone company, Telsim, for $4.5 billion.

•

December 2005: Vodafone Spain becomes the second member of the group to adopt the revised logo, and it is phased in over the following six months in other countries.

•

2006 : Rebrands Stoke-on-Trent site to be known as Stoke Premier Centre, a centre of expertise for the company dealing with Customer Care for its higher value customers, technical support, sales and credit control. All cancellations are dealt with by this call centre.

•

5 January 2006: Announces the completion of the sale of Vodafone Sweden to Telenor.

•

1 February 2006: Oskar Vodafone becomes Vodafone Czech Republic, adopting the revised logo.

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22 February 2006: Announces that it is extending its footprint to Bulgaria with the signing of Partner Network Agreement with Mobiltel, which is part of mobilkom Austria group.

•

12 March 2006: Former chief, Sir Christopher Gent, who was appointed the honorary post Chairman for Life in 2003, quits following rumours of boardroom rifts.

•

11 April 2006: Announces that it has signed an extension to its Partner Network Agreement with BITE Group, enabling its Latvian subsidiary "BITE Latvija" to become the latest member of Vodafone's global partner community.

•

20 April 2006: Vodafone Sweden changes its name to Telenor Sverige AB.

•

26 April 2006: Connex-Vodafone becomes Vodafone Romania, also adopting the new logo.

•

30 May 2006: Announces the biggest loss in British corporate history (£14.9 billion) and plans to cut 400 jobs; reports one-off costs of £23.5 billion due to the revaluation of their Mannesmann subsidiary.

•

24 July 2006: Respected head of Vodaphone Europe, Bill Morrow, quits unexpectedly.

•

25 August 2006: Announces the sale of 25% stake in Belgium's Proximus for €2 billion. After the deal, Proximus will still be part of the community as a Partner Network.

•

5 October 2006: Vodafone announces first single brand partnership with Og Vodafone which will now operate under the name Vodafone Iceland

•

19 December 2006: Announces the sale of 25% stake in Switzerland's Swisscom for CHF4.25 billion (£1.8 billion). After the deal, Swisscom will still be part of the community as a Partner Network.

•

December 2006: Completes the acquisition of Aspective, an enterprise applications systems integrator in the UK, signaling Vodafone's intent to grow a significiant presence and revenues in the ICT marketplace.

•

1 January 2007: Telsim in Turkey adopts Vodafone dual branding as Telsim Vodafone.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli •

1 April 2007: Telsim Vodafone Turkey drops its original brand and becomes Vodafone Turkey.

•

1 May 2007: adds Jersey and Guernsey to the community, as Airtel is signed as Partner Network in both crown dependencies

•

07 June 2007: Vodafone live! mobile Internet portal in the UK, relaunched. Front page now charged for and previously 'bundled' data allowance is removed from existing contract terms All users now given access to the 'full' web rather than a Walled Garden. Vodafone becomes the first mobile network to focus an entire media campaign on their newly launched mobile Internet portal] in the UK" becomes the first mobile network to focus an entire media campaign on their newly launched mobile Internet portal in the UK.

•

17 April 2008: Extends footprint to Serbia as Vip mobile is added to the community as a Partner Network.

Vodafone in Asia-Pacific History •

July 1993: BellSouth New Zealand's network went live.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli •

October 1993: Vodafone Australia's network went live.

•

July 1994: Vodafone Fiji's network went live.

•

November 1998: Purchases BellSouth New Zealand, it later becomes Vodafone New Zealand.

•

1999-2000: J-Phone launched the J-sky mobile internet service in response to DoCoMo's i-Mode service.

•

December 2002: J-Phone's 3G network went live.

•

3 November 2003: Singapore becomes a part of the community as M1 is signed as partner network

•

October 1, 2003: J-Phone becomes 'Vodafone'; J-Phone's mobile internet service J-Sky becomes Vodafone Live!

•

April 2005: SmarTone changed the name of its brand to 'SmarTone-Vodafone' after both companies signed a Partner Network Agreement.

•

August 2005: Launches 3G technology in New Zealand.

•

October 2005: Begins launching 3G technology in Australia

•

28 October 2005: Announces the acquisition of a 10 per cent stake in India's Bharti Televentures, which operates the largest mobile phone network in India under the brand name AirTel.

•

22 December 2005: Announces the completion of the acquisition of the 10% stake in Bharti Televentures of India.

•

25 January 2006: Indonesia, Malaysia, and Sri Lanka are added to the Vodafone footprint as Vodafone Group signs a partner network agreement with Telekom Malaysia.

•

17 March 2006: Announces an agreement to sell all its interest in Vodafone Japan to SoftBank for £8.9 billion of which £6.8 billion will be received in cash on closing of deal. Vodafone Japan later changed its name to SoftBank Mobile

•

9 October 2006:: Vodafone New Zealand buys New Zealand's 3rd largest I.S.P., iHug

•

1 November 2006: Vodafone Australia signs the Australian Football League (AFL)'s biggest individual club sponsorship deal with the Brisbane Lions from seasons 2007-2009

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli •

6 February 2007: Along with the partnership with Digicel Caribbean (see below), Samoa is added as a Partner Market.

•

11 February 2007: Agrees to acquire a controlling interest of 67% in Hutchison Essar Limited for US$11.1 billion. At the same time, it agrees to sell back 5.6% of AirTel stake back to the Mittals. Vodafone will retain a 4.4% stake in AirTel.

•

26 May 2007: It is announced that Vodafone may expand into Pakistan.

•

21 September 2007: Hutch is rebranded to Vodafone in India.

•

10 February 2008: Announces the launching of M-Paisa mobile money transfer service on Afghanistan's Roshan. Afghanistan is added to the Vodafone footprint.

Vodafone in the Middle East and Africa Babasabpatilfreepptmba.com

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli History •

October 1998: Vodafone Egypt network went live under the name ClickGSM.

•

18 September 2002: Vodafone signs a Partner Network Agreement with MTC group of Kuwait. The agreement involved the rebranding of MTC to MTCVodafone.

•

29 December 2003: Vodafone signs another Partner Network Agreement with Kuwait's MTC group. The second agreement involves the co-operation in Bahrain and the branding of the network as MTC-Vodafone.

•

3 November 2004: Announces that its South African affiliate Vodacom has agreed to introduce Vodafone's international services, such as Vodafone live! and partner agreements, to its local market.

•

3 November 2005: Announces that it is in exclusive talks to buy the 15% stake of VenFin in Vodacom Group, reaching agreement the following day. Vodafone and Telkom will then have a 50% stake each in Vodacom.

•

08 November 2006: Announces a deal with Telecom Egypt resulting in further co-operation in the Egyptian market; and increasing of stake in Vodafone Egypt.

After the deal, Vodafone Egypt will be 55% owned by the group, while the remaining 45% will be owned by Telecom Egypt.

•

10 December 2007: Vodafone Group-led consortium is awarded the second mobile phone licence in Qatar.

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Vodafone in the Americas History United States In the United States, Vodafone owns 45% of Verizon Wireless, the country's second largest mobile carrier behind AT&T after their merger with Cingular Wireless. The percentage of the customer base and revenues of Verizon Wireless that Vodafone consolidates is slightly lower, since some Verizon Wireless subsidiaries have minority investors. (Hence the exact percentages that Vodafone and Verizon report vary from period to period: in June 2006 Vodafone reported that Verizon Wireless owned 98.6% of its customers at that date.) Before this joint venture was formed, Vodafone merged with AirTouch Communications of the U.S. in June 1999 and changed its name to Vodafone Airtouch Plc. In September 1999, Vodafone Airtouch announced a $70-billion joint venture with Bell Atlantic Corp. The first wireless business with a national footprint in the U.S., Verizon Wireless was composed of Bell Atlantic's and Vodafone AirTouch's U.S. wireless assets and began operations on April 4, 2000. However, Verizon Communications—the company formed when Bell Atlantic and GTE merged on June 30, 2000—owns a majority of Verizon Wireless and Vodafone's branding is not used, nor is the CDMA network compatible with GSM phones. This relationship has been quite profitable for Vodafone, but there have historically been three problems with it. The first is the above-mentioned incompatibility with the GSM 900/1800 MHz standard used by Vodafone's other networks, and the consequent difficulty of offering roaming between Vodafone's U.S. and other networks. The other two stem from the fact that Vodafone does not have management control over Verizon Wireless. Vodafone is thus unable to use the Vodafone brand for its U.S. operations, and (perhaps more importantly) has no control of dividend policy at Verizon Wireless and is therefore entirely at the mercy of Verizon management with respect to cash flow from Verizon Wireless.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Perhaps as a consequence of these reasons, Vodafone made a bid for the entirety of AT&T Wireless when that company was for sale in 2004. Had this bid been successful, Vodafone would presumably have sold its stake in Verizon Wireless, and then rebranded the resultant business as Vodafone. However, Cingular Wireless (a joint venture of SBC Communications and BellSouth (both now AT&T)) ultimately outbid Vodafone and took control of AT&T Wireless, and Vodafone's relationship with Verizon has continued.

Early in 2006 Verizon re-iterated their desire to buy-out the remaining 45% of Stock of Verizon Wireless from Vodafone Group. vodafone has also repeatedly indicated that it would be willing to buy out Verizon's stake.

Latin America On 15 November 2005, Vodafone Group announced a group-wide co-operation agreement with Am茅rica M贸vil of Mexico. The agreement involves co-operation on international services and roaming. The services include Voice and GPRS Roaming services, Preferred Roaming and Virtual Home Environment. Included in the agreement are the 13 networks owned and controlled by Am茅rica M贸vil (except Tracfone in the United States), and the various operating companies of Vodafone and its Partner Networks.

Caribbean On 6 February 2007, Vodafone Group signed a three-year partnership agreement with Digicel Group. The agreement, which includes Digicel's sister operation in Samoa, will result to the offering of new roaming capabilities. The two groups will also become preferred roaming partners of each other. Along with Digicel's markets, the Vodafone brand is now present in 81 countries, regions, and territories.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Vodafone Essar India

Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India. Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros.

Vodafone Essar provides 2G services based on 900Mhz and 1800Mhz digital GSM technology, offering voice and data services in 16 of the country's 23 license areas.

Ownership Vodafone Essar is owned by Vodafone 52%, Essar Group 33%, and other Indian nationals, 15%.On 11 February 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, pipping Reliance Communications, Hinduja Group, and Essar Group, which is the owner of the remaining 33%. The whole company was valued at USD 18.8 billion. The transaction closed on 8 May 2007.

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Previous brands In December 2006, Hutch Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identity. The Company entered into agreement with NTT DoCoMo to launch i-mode mobile Internet service in India during 2007.S The company used to be named Hutchison Essar, reflecting the name of its previous owner, Hutchison. However, the brand was marketed as Hutch. After getting the necessary government approvals with regards to the acquisition of a majority by the Vodafone Group, the company was rebranded as Vodafone Essar. The marketing brand was officially changed to Vodafone on 20 September 2007.

In Mumbai, it was earlier known by the name Orange, a brand that used to be marketed by its former owner, Hutchison. Still earlier it was known as Max Touch and AceTel even before that.

On September 20, 2007 Hutch becomes Vodafone in one of the biggest brand transition exercises in recent times.

Vodafone Essar is spending somewhere in the region of Rs 250 crores on this highprofile transition being unveiled today. Along with the transition, cheap cell phones have been launched in the Indian market under the Vodafone brand. There are plans to launch co-branded handsets sourced from global vendors as well.

A popular daily quoted a Vodafone Essar director as saying that "the objective is to leverage Vodafone Group's global scale in bringing millions of low-cost handsets from across-the-world into India." While there is no revealing the prices of the low-cost Vodafone handsets, the industry is abuzz that prices might start at Rs 666, undercutting Reliance Communications' much-hyped 'Rang Barse' with cheap handsets beginning at Rs 777.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Meanwhile, Vodafone Essar sources said there would be no discounts or subsidized handset offers -- rather handset-bundled schemes for customers. Incidentally, China's ZTE, which is looking to set-up a manufacturing unit in the country, is expected to provide several Vodafone handsets in India. Earlier this year, Vodafone penned a global low-cost handset procurement deal with ZTE. Growth of the company as Hutchison Essar In 1992 Hutchison Whampoa and its Indian business partner established a company that in 1994 was awarded a license to provide mobile telecommunications services in Mumbai (formerly Bombay) and launched commercial service as Hutchison Max in November 1995. Analjit Singh of Max still holds 12% in company.

By the time of Hutchison Telecom's Initial Public Offering in 2004, Hutchison Whampoa had acquired interests in six mobile telecommunications operators providing service in 13 of India's 23 licence areas and following the completion of the acquisition of BPL that number increased to 16. In 2006, it announced the acquisition of a company that held licence applications for the seven remaining licence areas.

In a country growing as fast as India, a strategic and well managed business plan is critical to success. Initially, the company grew its business in the largest wireless markets in India - in cities like Mumbai, Delhi and Kolkata. In these densely populated urban areas it was able to establish a robust network, well known brand and large distribution network -all vital to long-term success in India. Then it also targeted business users and high-end post-paid customers which helped Hutchison Essar to consistently generate a higher Average Revenue Per User ("ARPU") than its competitors. By adopting this focused growth plan, it was able to establish leading positions in India's largest markets providing the resources to expand its footprint nationwide.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli In February 2007, Hutchison Telecom announced that it had entered into a binding agreement with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirect equity and loan interests in Hutchison Essar Limited for a total cash consideration (before costs, expenses and interests) of approximately US$11.1 billion or HK$87 billion.

1992: Hutchison Whampoa and Max Group established Hutchison Max 2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets through ESSAR acquisition 2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai 2003: Acquired AirCel Digilink (ADIL) which operated in Rajastan, Uttar Pradesh East and Haryana telecom circles and renamed it under Hutch brand 2004: Launched in three additional telecom circles of India namely 'Punjab', 'Uttar Pradesh West' and 'West Bengal' 2005: Acquired BPL, another mobile service provider in India

A 'You and I' print advertisement of Hutch featuring Cheeka

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Hutch was often praised for its award winning advertisements which all follow a clean, minimalist look. A recurrent theme is that its message Hello stands out visibly though it uses only white letters on red background. Another recent successful ad campaign in 2003 featured a pug named Cheeka following a boy around in unlikely places, with the tagline, Wherever you go, our network follows. The simple yet powerful advertisement campaigns won it many admirers.

Subscriber Base The Vodafone subscriber base according to COAI - Cellular Operator Association of India as of March 2008 was: •

Delhi - 3,216,769

•

Mumbai - 3,451,567

•

Chennai - 1,174,589

•

Kolkata - 1,974,177

•

Maharashtra & Goa - 2,610,389

•

Gujarat - 6,010,594

•

Andhra Pradesh - 2,601,458

•

Karnataka - 2,850,346

•

Tamil Nadu - 3,180,820

•

Kerala - 2,001,133

•

Punjab - 1,645,501

•

Haryana - 1,282,208

•

Uttar Pradesh (West) -2,858,429

•

Uttar Pradesh (East) -3,508,355

•

Rajasthan - 2,934,598

•

West Bengal & Andaman and Nicobar - 2,825,310

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli The total is 44,126,243 or 22.93% of the total 192,355,939 GSM mobile connections in India till March 2008.

PRODUCTS AND SERVICE PRODUCTS AND SERVICES

PRODUCTS Post paid connections Pre paid connections World calling cards Home calling cards Vodafone handy phone Vodafone P C O SERVICES Entertainment

Finance

Movies

Stock forex &bullion

Music

Mobile banking

Jokes Dating Chat Games TV Contests

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Bill info

Devotional

Ebill

Devotional Bible

Itemized bill

Devotional Gurbaani

My Vodafone bill

Devotional Pope

Vernacular bill

Devotional Bhaktisagar

Duplicate bill

Devotional Osho Devotional Alerts

Payment centers

Dial in service

Mail & messaging

Live counseling

Blackberry

Dial a bouquet

Vodafone mail

Live astrology

Yahoo! Mail messenger

Dial a Pizza

MSN @ Vodafone

Music card

Rediff & Indiatimes

Ask me

SMS

Airlines

SMS chat Vernacular chat Group messaging

News updates

Astrology

News

Daily forecast

Finance

Live forecast

Vodafone flash

Tarot card

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Page 48

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Vodafone alerts

Vaastu & feng shui Rahukal & Shubkal Panchang

Call management services

Chogadia Sports

Call filter

Cricket

Voice mail

Sports

Enhanced voicemail

Travel

Missed call alerts

Train schedule

Missed call information

Railway booking

Call waiting

Flight status

Call diverts

Flight bookings

Call barring

Jet wallet

Call conferencing

Taxi fees

Caller ID Phone backup Busy callertunes Tunes & downloads Caller tunes Vodafone music station Busy callertunes SMS tones Ringtones Background music Logos & picture messages Themes wallpaper 3D wallpaper Video tones Full song download

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

PROJECT DETAILS

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Company: Vodafone service provider Sector: Telecom Project Title: Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli.

Problem definition: As this is the live project assigned by Vodafone company. The area assigned is old hubli because the market is fragmented. So in order to penetrate and to know the service levels offered by the Vodafone and Airtel. Whether is their any potential for new outlets? How to increase the service levels to the retailers.

The factors influencing are as follows: 5. Competition between Vodafone and Airtel.

6. Demand for products of Vodafone and Airtel 7. Service provided by various companies to retailers.

8. Delivery of products & promotional support.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Need for study: To study what is the market share of the Vodafone and Airtel and to know the reasons.

And also to study whether is their any opportunity for the company to open new outlets.

And also to know how is the distribution channel of Vodafone and Airtel whether the retailers are satisfied.

Objectives: 5. To find out Service level of dealers and company to the retailers.

6. To find out Service level provided by Airtel and Vodafone.

7. To find out Movement of products of Airtel and Vodafone.

8. Finding new potential retailers.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Methodology adopted: Sources of data Data are facts, figures and other relevant materials, past and present, serving as bases for study and analysis. The data serves as the basis for analysis without an analysis of factual data no specific inferences can be drawn on the questions under study. Inferences based on imagination or guesswork cannot provide correct answers to the research questions, the relevance, adequacy and reliability of data determine the quality of the findings of a study. For the purpose of present study, data from two sources have been collected namely primary and secondary data.

Primary data Primary data are the data that are collected to help solve a problem or taken advantage of an opportunity on which decision must be taken. The main method of collecting primary data is survey method, there are different types of survey techniques for example personal interview, mail survey, Internet survey and telephone survey.

Primary data is first hand information that has been collected by the researcher from the respondents of Hubli city through personal interview method with the help of questionnaire. Analysis, interpretation, summary of findings, conclusions and recommendations are completely based on primary data.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Secondary data Secondary data are data that were developed for some purpose other then helping to solve the problem at hand. After identifying and defining the research problem and determining specific information required solving the problem, the researchers task is to look for the type and sources of data, which may yield the desired results.

Secondary data in this research references made by the researcher with the other published sources. The present research will not be complete without the complete reference to the relevant secondary data.

The sources of secondary data including the following •

Internet www.vodafone.com www.vodafone.in www.telecom .com

•

Newspaper

•

Magazines-

: Business line, Business Standard, Times of India.

Business Today, Business India.

Utility of the project : Through this project I came to know the distribution channel of Vodafone and Airtel, the service provided by the companies to the retailers. I came to know that the reasons why Airtel stands front runner in all the aspects when compared with Vodafone. And finally I came to know the perceptions or real problems faced by the retailers.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Sampling Design Steps 1. Define the Population 2. Specify sampling Frame 3. Specify sampling unit 4. Specify Sampling Method 5. Determine sampling size 6. Specify sampling plan 7. select the sample 1. Define the Population: Element- Retailers who provide telecom service products of various companies.

Sampling Unit- Retailers of Vodafone and Airtel.

Extent- Old Hubli Time- During the period of Dec 10, 2007 to April 19, 2008.

2. Specify the sampling frame:Retailers of Old Hubli, Nekar Nagar, Islampur who provide telecom service products of Vodafone and Airtel.

3. Specify sampling method : Non-Probability Convenient Sampling

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

1. Determine Sampling size : Retailers of OldHubli, Nekar Nagar and Islampur:

100

Total Sample size:

100

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

ANALYSIS AND INTERPRETATIONS

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Frequencies Name the company you deal with Name the company you deal with

Valid Missing Total

all System

Frequency 100 10 110

Percent 90.9 9.1 100.0

Valid Percent 100.0

Cumulative Percent 100.0

Name the company you deal with 120

100

80

60

Frequency

40

20

0 all

Name the company you deal with

Graph 1 Findings: ď ś 90.9% of respondents deal with all the company service providers such Airtel, Vodafone, spice.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli ď ś 9.1% respondents deal with only few of the company especially Airtel and Vodafone.

Interpretations: From the above we can interpret that 90.9% of the respondents deal in all company products and only 9% deal only in few company that too in Airtel and Vodafone.

What type service you provide?

What type service you provide?

Valid

Missing Total

Easy recharge Top-up All above Total System

Frequency 18 4 78 100 10 110

Percent 16.4 3.6 70.9 90.9 9.1 100.0

Valid Percent 18.0 4.0 78.0 100.0

Cumulative Percent 18.0 22.0 100.0

What type service you provide?

100

80

60

Frequency

40

20

0 Easy recharge

Top-up

All above

What type service you provide?

Graph 2 Findings Babasabpatilfreepptmba.com

Page 59

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli  78% of the respondents provide all the services.  4% of the respondents deal with top-up cards only.  18% of the respondents deal with easy recharge only.

Interpretations: From the graph 1 we can see that 78% respondents provide all services such as providing new connection, easy recharge, top-up cards. 4% and 18% deal only with top-up cards and easy recharge.

Where do you get product from?

Where do you get product from?

Valid

Missing Total

company salesman distributor Total System

Frequency 1 99 100 10 110

Percent .9 90.0 90.9 9.1 100.0

Valid Percent 1.0 99.0 100.0

Cumulative Percent 1.0 100.0

Where do you get product from?

120

100

80

60

Frequency

40

20

0 company salesman

distributor

Where do you get product from?

Graph 3 Findings Babasabpatilfreepptmba.com

Page 60

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli ď ś 99% of the respondents get their products from distributors ď ś 1% of the respondents get their products from company salesman.

Interpretations: From the graph 1 we can conclude that most of the respondents get the products through distributors.

What is the frequency of visit?

What is the frequency of visit?

Valid

Missing Total

daily weekly once Total System

Frequency 97 3 100 10 110

Percent 88.2 2.7 90.9 9.1 100.0

Valid Percent 97.0 3.0 100.0

Cumulative Percent 97.0 100.0

What is the frequency of visit?

120

100

80

60

Frequency

40

20

0 daily

w eekly once

What is the frequency of visit?

Graph 4 Findings

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli ď ś 97% of the respondents said that Vodafone salesman visit daily. ď ś 3% respondents said that Vodafone salesman visit weekly once.

Interpretations: The graph 1 indicates that 97% of the respondents said that the salesman visit daily. The same is of Airtel so it indicates that there is a neck to neck competition between the Airtel and Vodafone.

What is the frequency of visit?

What is the frequency of visit?

Valid

Missing Total

daily weekly once Total System

Frequency 97 3 100 10 110

Percent 88.2 2.7 90.9 9.1 100.0

Valid Percent 97.0 3.0 100.0

Cumulative Percent 97.0 100.0

What is the frequency of visit?

120

100

80

60

Frequency

40

20

0 daily

w eekly once

What is the frequency of visit?

Graph 5

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Page 62

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Findings  97% of the respondents said that Airtel salesman visit daily.  3% respondents said that Airtel salesman visit weekly once.

what amount of easy recharge of Vodafone do you sell?

what amount of easy rechrge of vodafone do you sell?

Valid

Missing Total

500-1000 1000-1500 1500-2000 Total System

Frequency 61 5 34 100 10 110

Percent 55.5 4.5 30.9 90.9 9.1 100.0

Valid Percent 61.0 5.0 34.0 100.0

Cumulative Percent 61.0 66.0 100.0

what amount of easy rechrge of vodafone do you sell?

70 60 50 40 30

Frequency

20 10 0 500-1000

1000-1500

1500-2000

what amount of easy rechrge of vodafone do you sell?

Graph 6 Findings  61% respondents sale of easy recharge is in the range of 500-1000.  5% respondents sale in the range of 1000-1500.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli ď ś 34% respondents sale in the range of 1500-2000.

Interpretations: From the graph 1 we can interpret that easy recharge of small amounts is more popular among the customers and it is having a good demand in the market compared to all higher amounts. what amount of easy rechrge of airtel do you sell?

what amount of easy rechrge of airtel do you sell?

Valid

Missing Total

Frequency 42 6 50 2 100 10 110

500-1000 1000-1500 1500-2000 4 Total System

Percent 38.2 5.5 45.5 1.8 90.9 9.1 100.0

Valid Percent 42.0 6.0 50.0 2.0 100.0

Cumulative Percent 42.0 48.0 98.0 100.0

what amount of easy rechrge of airtel do you sell?

60

50

40

30

Frequency

20

10

0 500-1000

1000-1500

1500-2000

4

what amount of easy rechrge of airtel do you sell?

Graph 7 Findings ď ś 42% respondents sale of easy recharge is in the range of 500-1000.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli  6% respondents sale in the range of 1000-1500.  50% respondents sale in the range of 1500-2000.

Interpretations: From the graph 1 we can interpret that higher amount of recharge in the range 500-1000 and 1500-2000 is more in Airtel customers. what amount of top-ups of vodafone do you sell?

what amount of top-ups of vodafone do you sell?

Valid

Missing Total

500-1000 1000-1500 1500-2000 Total System

Frequency 60 7 33 100 10 110

Percent 54.5 6.4 30.0 90.9 9.1 100.0

Valid Percent 60.0 7.0 33.0 100.0

Cumulative Percent 60.0 67.0 100.0

what amount of top-ups of vodafone do you sell?

70 60 50 40 30

Frequency

20 10 0 500-1000

1000-1500

1500-2000

what amount of top-ups of vodafone do you sell?

Graph 8 Findings  60% respondents sale of top-up cards is in the range of 500-1000.  7% respondents sale in the range of 1000-1500.  33% respondents sale in the range of 1500-2000.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Interpretations: from the graph and survey we come to know that there is a more demand for chotta recharge cards of Vodafone.

what amount of top-ups of airtel do you sell?

what amount of top-ups of airtel do you sell?

Valid

Missing Total

500-1000 1000-1500 1500-2000 Total System

Frequency 54 11 35 100 10 110

Percent 49.1 10.0 31.8 90.9 9.1 100.0

Valid Percent 54.0 11.0 35.0 100.0

Cumulative Percent 54.0 65.0 100.0

what amount of top-ups of airtel do you sell?

60

50

40

30

Frequency

20

10

0 500-1000

1000-1500

1500-2000

what amount of top-ups of airtel do you sell?

Graph 9 Findings ď ś 54% respondents sale of top-up cards is in the range of 500-1000.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli ď ś 11% respondents sale in the range of 1000-1500. ď ś 35% respondents sale in the range of 1500-2000.

Interpretation: from the graph 1 we interpret that the popularity of chota recharge of Airtel customers is more. how do you come to know about the new offers?

how do you come to know about the new offers?

Valid

Missing Total

thru company salesman thru customer thru advertisment thru sms from company Total System

Frequency 52 4 10 34 100 10 110

Percent 47.3 3.6 9.1 30.9 90.9 9.1 100.0

Valid Percent 52.0 4.0 10.0 34.0 100.0

Cumulative Percent 52.0 56.0 66.0 100.0

how do you come to know about the new offers?

60

50

40

30

Frequency

20

10 0 thru company salesma thru customer

thru advertisment thru sms from compan

how do you come to know about the new offers?

Graph 10 Findings Babasabpatilfreepptmba.com

Page 67

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli  52% respondents said that they come to know about the new offers through salesman.  4% respondents responded that they come to know through customers.  10% respondents responded that they come to know through advertisements.  34% respondents responded that they come to know through sms from company.

Interpretations: from the graph 1 we can interpret that 52% retailers come to know of new offers through sales man and 34% of the respondents get from company sms so we come to know that distributors are active in providing new offers to the retailers.

Rate the approach of salesman of vodafone

Rate the approach of salesman of vodafone

Valid

Missing Total

best good average poor Total System

Frequency 50 41 7 2 100 10 110

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Percent 45.5 37.3 6.4 1.8 90.9 9.1 100.0

Valid Percent 50.0 41.0 7.0 2.0 100.0

Cumulative Percent 50.0 91.0 98.0 100.0

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Rate the approach of salesman of vodafone 60

50

40

30

Frequency

20

10

0 best

good

average

poor

Rate the approach of salesman of vodafone

Graph 11

Findings  50% of the respondents responded that the approach of Vodafone salesman is best.  41% of the respondents responded that the approach is good.  7% of the respondents said that the approach is average.  2% of the respondents said that the approach is poor.

Interpretations: from the graph 1 we can interpret that the approach of the Vodafone salesman is best.

Rate the approach of salesman of Airtel Rate the approach of salesman of airtel

Valid

Missing Total

best good average Total System

Frequency 74 23 3 100 10 110

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Percent 67.3 20.9 2.7 90.9 9.1 100.0

Valid Percent 74.0 23.0 3.0 100.0

Cumulative Percent 74.0 97.0 100.0

Page 69

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Rate the approach of salesman of airtel 80

60

Frequency

40

20

0 best

good

average

Rate the approach of salesman of airtel

Graph 12

Findings  74% of the respondents responded that the approach of Vodafone salesman is best.  23% of the respondents responded that the approach is good.  3% of the respondents said that the approach is average.

Interpretations: From the graph 1 we can interpret that 74% of the respondents feel that the approach of the Airtel salesman is best.

Vodafone delivery

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Vodafone delivery

Valid

Missing Total

best good average Total System

Frequency 37 58 5 100 10 110

Percent 33.6 52.7 4.5 90.9 9.1 100.0

Valid Percent 37.0 58.0 5.0 100.0

Cumulative Percent 37.0 95.0 100.0

Vodafone delivery 70 60 50 40 30

Frequency

20 10 0 best

good

average

Vodafone delivery

Graph 13 Findings  37% of the respondents said that the service is best.  58% of the respondents said that the service is good.  5% of the respondents said that the service is average.

Interpretations: from the graph 1 we can interpret that 58% of the respondents feel that the service provided by the Vodafone is good and 37% of the respondents feel that the service provided by the Vodafone is best.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Airtel delivery

airtel delivery

Valid

Missing Total

best good Total System

Frequency 74 26 100 10 110

Percent 67.3 23.6 90.9 9.1 100.0

Valid Percent 74.0 26.0 100.0

Cumulative Percent 74.0 100.0

airtel delivery 80

60

Frequency

40

20

0 best

good

airtel delivery

Graph 14

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Findings ď ś 74% of the respondents said that the service is best. ď ś 26% of the respondents said that the service is good.

Interpretations: from the graph 1 we can interpret that 74% of the respondents feel that the delivery service is best.

Cross tab for the approach of Vodafone salesman and Airtel sales man Crosstabs Case Processing Summary

Valid Percent

N Rate the approach of salesman of vodafone * Rate the approach of salesman of airtel

100

90.9%

Cases Missing N Percent 10

Total N

9.1%

Percent 110

100.0%

Rate the approach of salesman of vodafone * Rate the approach of salesman of airtel Crosstabulation Count

Rate the approach of salesman of vodafone

best good average poor

Total

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Rate the approach of salesman of airtel best good average 48 2 22 16 3 2 5 2 74 23 3

Total 50 41 7 2 100

Page 73

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 60

50

40

30

Rate the approach of

20

best

Count

10 good 0

average best

good

average

poor

Rate the approach of salesman of vodafone

Graph 15

Interpretation 48% of the respondents said that the approach of Vodafone salesman is best, but where as 74% of the respondents said that the approach of Airtel is best. And also 2% of the respondents said that the approach is poor of Vodafone. But whereas in case of Airtel 3% of the respondents is average. So what we conclude the salesman of Airtel percentage is good.

Crosstabs Case Processing Summary

Valid Percent

N Rate the approach of salesman of vodafone * Rate the approach of salesman of airtel

100

Babasabpatilfreepptmba.com

90.9%

Cases Missing N Percent 10

9.1%

Total N

Percent 110

100.0%

Page 74

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Rate the approach of salesman of vodafone * Rate the approach of salesman of airtel Crosstabulation Count

Rate the approach of salesman of vodafone

best good average poor

Total

Rate the approach of salesman of airtel best good average 48 2 22 16 3 2 5 2 74 23 3

Total 50 41 7 2 100

60

50

40

30

Rate the approach of

20

best

Count

10 good 0

average best

good

average

poor

Rate the approach of salesman of vodafone

Graph 16

Crosstabs

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Page 75

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Case Processing Summary

Valid Percent

N what amount of easy rechrge of vodafone do you sell? * what amount of easy rechrge of airtel do you sell?

100

Cases Missing N Percent

90.9%

10

9.1%

Total N

Percent

110

100.0%

what amount of easy rechrge of vodafone do you sell? * what amount of easy rechrge of airtel do you sell? Crosstabulation Count

what amount of easy rechrge of vodafone do you sell?

500-1000 1000-1500 1500-2000

Total

what amount of easy rechrge of airtel do you sell?

500-1000 1000-1500 1500-2000 4 30 3 26 2 3 2 9 3 22 42 6 50 2

Total 61 5 34 100

40

30

20

what amount of easy 500-1000

Count

10

1000-1500 1500-2000

0

4 500-1000

1000-1500

1500-2000

what amount of easy rechrge of vodafone do you sell?

Graph 17

Interpretations :Out of 100 respondents the 61% of the easy recharge of Vodafone are sold in the range of 61%. And 5% in the range of 1000-1500. and also 34% are Babasabpatilfreepptmba.com

Page 76

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli sold in the range of 1500-2000. but when we see of Airtel for 100 respondents 42% of the respondents sell in the range of 500-1000 and 50% of the respondents sell in the range of 1000-1500 so it implies the sale of Airtel easy recharge is good when compared with Vodafone.

Crosstabs Case Processing Summary

Valid Percent

N Rate the approach of salesman of vodafone * Rate the approach of salesman of airtel

100

90.9%

Cases Missing N Percent 10

Total N

9.1%

Percent 110

100.0%

Rate the approach of salesman of vodafone * Rate the approach of salesman of airtel Crosstabulation Count

Rate the approach of salesman of vodafone

best good average poor

Total

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Rate the approach of salesman of airtel best good average 48 2 22 16 3 2 5 2 74 23 3

Total 50 41 7 2 100

Page 77

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 60

50

40

30

Rate the approach of

20

best

Count

10 good 0

average best

good

average

poor

Rate the approach of salesman of vodafone

Crosstabs Case Processing Summary

Valid Percent

N what amount of easy rechrge of vodafone do you sell? * what amount of easy rechrge of airtel do you sell?

100

90.9%

Cases Missing N Percent

10

9.1%

Total N

Percent

110

100.0%

what amount of easy rechrge of vodafone do you sell? * what amount of easy rechrge of airtel do you sell? Crosstabulation Count

what amount of easy rechrge of vodafone do you sell?

500-1000 1000-1500 1500-2000

Total

Babasabpatilfreepptmba.com

what amount of easy rechrge of airtel do you sell?

500-1000 1000-1500 1500-2000 4 30 3 26 2 3 2 9 3 22 42 6 50 2

Total 61 5 34 100

Page 78

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 40

30

20

what amount of easy 500-1000

Count

10

1000-1500 1500-2000

0

4 500-1000

1000-1500

1500-2000

what amount of easy rechrge of vodafone do you sell?

Graph 18

Crosstabs Case Processing Summary

Valid Percent

N what amount of top-ups of vodafone do you sell? * what amount of top-ups of airtel do you sell?

100

90.9%

Cases Missing N Percent 10

9.1%

Total N

Percent 110

100.0%

what amount of top-ups of vodafone do you sell? * what amount of top-ups of airtel do you sell? Crosstabulation Count

what amount of top-ups of vodafone do you sell?

500-1000 1000-1500 1500-2000

Total

Babasabpatilfreepptmba.com

what amount of top-ups of airtel do you sell?

500-1000 1000-1500 1500-2000 45 4 11 1 4 2 8 3 22 54 11 35

Total 60 7 33 100

Page 79

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 50

40

30

20

what amount of top-u 500-1000

Count

10

1000-1500 0

1500-2000 500-1000

1000-1500

1500-2000

what amount of top-ups of vodafone do you sell?

Interpretations: out of 100 respondents 60% of the top-up cards sold are in the range of 500-1000 but where as Airtel as 54% top-up cards are sold in the range of 500-1000. but when we see the graph 1 33% of the top-up cards are sold in the range of 1500-2000 of Vodafone but whereas 35% of the Airtel cards are sold in the range of 1500-2000. so it indicates Vodafone is high in case of 500-1000 but the Airtel is highest in case of higher amount of top-up cards i.e. 35%.

Summary of findings 1. From the graph 1 we can interpret that 90.9% of the respondents deal in all company products and only 9% deal only in few company that too in Airtel and Vodafone.

2. From the graph 2 we can see that 78% respondents provide all services such as providing new connection, easy recharge, top-up cards. 4% and 18% deal only with top-up cards and easy recharge 3. From the graph 3 we can conclude that most of the respondents get the products through distributors.

4. The graph 4 indicates that 97% of the respondents said that the salesman visit daily. The same is of Airtel so it indicates that there is a neck to neck competition between the Airtel and Vodafone.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 5. From the graph 5 we can interpret that easy recharge of small amounts is more popular among the customers and it is having a good demand in the market compared to all higher amounts.

6. From the graph 6 we can interpret that higher amount of recharge in the range 500-1000 and 1500-2000 is more in Airtel customers.

7. From the graph 7 and survey we come to know that there is a more demand for chotta recharge cards of Vodafone.

8. From the graph 8 we interpret that the popularity of chota recharge of Airtel customers is more.

9. From the graph 9 we can interpret that 52% retailers come to know of new offers through sales man and 34% of the respondents get from company sms.

10. From the graph 10 we can interpret that the approach of the Vodafone salesman is best.

11. From the graph 11 we can interpret that 74% of the respondents feel that the approach of the Airtel salesman is best.

12. From the graph 12 we can interpret that 58% of the respondents feel that the service provided by the Vodafone is good and 37% of the respondents feel that the service provided by the Vodafone is best.

13. From the graph 13 we can interpret that 74% of the respondents feel that the delivery service is best.

14. 48% of the respondents said that the approach of Vodafone salesman is best, but where as 74% of the respondents said that the approach of Airtel is best. And also Babasabpatilfreepptmba.com

Page 81

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 2% of the respondents said that the approach is poor of Vodafone. But whereas in case of Airtel 3% of the respondents is average. So what we conclude the salesman of Airtel percentage is good.

15. Out of 100 respondents the 61% of the easy recharge of Vodafone are sold in the range of 500-1000. And 5% in the range of 1000-1500. and also 34% are sold in the range of 1500-2000. but when we see of Airtel for 100 respondents 42% of the respondents sell in the range of 500-1000 and 50% of the respondents sell in the range of 1000-1500 so it implies the sale of Airtel easy recharge is good when compared with Vodafone.

16. Out of 100 respondents 60% of the top-up cards sold are in the range of 5001000 but where as Airtel as 54% top-up cards are sold in the range of 5001000. but when we see the graph 1 33% of the top-up cards are sold in the range of 1500-2000 of Vodafone but whereas 35% of the Airtel cards are sold in the range of 1500-2000. So it indicates Vodafone is high in case of 500-1000 but the Airtel is highest in case of higher amount of top-up cards i.e. 35%.

Findings from the survey 7. There is a huge a potential for Vodafone due to high density of population.

8. The company should come up with new offers and new tariff plans in order to switch the customers from Airtel to Vodafone for example Reliance Jadoo.

9. Retailers demand the commission structures to be increased.

10. There is huge demand for the company promotional material such as Glow sign boards and backlit 11. The amount of wrong recharge is not refunded by the company.

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 12. There is a problem in query solving of retailers, when called to the call center they don’t get proper reply by the call center.

RECOMMENDATION Following are some of the recommendations I would like to give based on analysis of data collected from respondents and also my personal observation during the visit to the service center 7. Due to the huge density of population there is more market potential for the company to open a new outlet.

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Page 83

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 8. The commission structure of the retailers should be increased by which it motivates the retailers and they persuade the customers to take up Vodafone connection.

9. The company should promote the brand with better visibility by providing materials like back lit boards and glow signs.

10. The amount of wrong recharge is not refunded by the company. The company has to take some steps and also reduce the duration of refund of wrong recharge by the retailers.

11. The company should come up with new offers and new tariff plans in order to switch the customers from Airtel to Vodafone.

12. There is a problem in query solving of retailers, when called to the call center they don’t get proper reply by the call center. So the company has to get some measures.

LIMITATIONS Following were the some of the limitation encountered during the project tenure. ďƒ˜ All the practical experiences cannot be put on the paper.

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Page 84

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli  The retailers of Vodafone and Airtel are large in Old hubli and the sample chosen may not represent the entire population.  The respondents view could be biased and ambiguous.  The research was conducted in Old hubli and Islampur Extension between Dec 10 April 19 and the findings are related to particular area and time only.  The respondent’s satisfaction for service of Vodafone is difficult to measure and the analysis of data is through personal experience.  The given time span for study was very less to cover the topic of the study.  There are many areas on which the project can be further worked upon.

Annexure Babasabpatilfreepptmba.com

Page 85

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Questionnaire 1. Name the company you deal with?    

Airtel Vodafone Bsnl Spice.

2. What type of services do you provide?    

New Connection Easy Recharge Top-ups All the above.

3. Where do you get the products from?  Company sales man  Distributors.

4. Who is the distributor for Vodafone? ______________________________________________________ 5. What is the frequency of visit?    

Every alternative day Weekly once Once in a half month When the complaint is made to higher authority.

6. Who is the distributor for Airtel? ____________________________________________________ 7. What is the frequency of visit?    

Every alternative day Weekly once Once in a half month When the complaint is made to higher authority

8. Daily up to what amount of easy recharge of Vodafone and Airtel do you sale?

Vodafone- 500-1000

1000-1500

Babasabpatilfreepptmba.com

1500-2000 Page 86

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli

Airtel-

500-1000

1000-1500

1500-2000

9. Daily up to what amount of e-top of Vodafone and Airtel do you sale?

Vodafone- 500-1000

1000-1500

1500-2000

Airtel-

1000-1500

1500-2000

500-1000

10. How do you come to know about the new offers or tariffs?    

Thru company salesman Thru customer Thru advertisements.

Thru sms in company demos.

11. Rate the approach of salesman of Vodafone?

Vodafone

1

2

3

4

1-> Best 2-> Good 3-> average 4-> Poor.

12. Rate the approach of salesman of Airtel?

Airtel

1

2

3

4

1-> Best 2-> Good 3-> average 4-> Poor.

13. Can you rate the service to the retailers ?

Delivery

Babasabpatilfreepptmba.com

Promotional Support

Response to queries

Page 87

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Vodafone Airtel Spice Bsnl 14. Would like to suggest to the company ? _______________________________________________________________________ _______________________________________________________________________ __ Shop name with signature

Thank you for sparing your valuable time

Babasabpatilfreepptmba.com

Page 88

Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli Coding sheet Q1

Q2

Q3

Q5

Q7

Q8A

Q8B

Q9A

Q9B

Q10

Q11

Q11A

Q12A

Q12B

5

4

2

1

1

1

1

1

1

1

1

1

1

1

5

2

2

2

2

1

2

1

2

3

2

1

2

1

5

2

2

1

1

1

1

1

1

2

3

2

2

2

5

4

2

1

1

1

3

1

1

4

2

2

2

2

5

4

2

1

1

1

3

1

1

4

2

3

2

1

5

4

2

1

1

1

3

1

1

1

1

1

2

2

5

4

2

1

1

1

4

1

1

4

2

2

2

2

5

4

2

1

1

1

1

1

1

1

2

2

2

2

5

4

2

1

1

1

3

1

3

1

2

1

2

1

5

4

2

1

1

3

3

3

3

1

1

1

1

1

5

4

2

1

1

1

3

1

3

1

2

2

2

1

5

4

2

1

1

3

3

3

3

1

2

1

2

2

5

4

2

1

1

1

1

1

1

1

1

1

1

1

5

4

2

1

1

1

3

1

3

1

2

1

2

1

5

4

2

1

1

2

1

1

1

1

3

2

1

1

5

2

2

1

1

3

3

3

3

1

2

2

1

1

5

2

2

1

1

3

3

3

3

4

1

1

2

1

5

4

2

1

1

1

1

1

1

1

2

1

2

1

5

2

2

1

1

3

1

3

1

1

1

1

1

1

5

4

2

1

1

3

3

3

3

4

1

1

1

1

5

4

2

1

1

3

1

3

1

4

1

1

2

1

5

2

2

1

1

1

1

1

1

4

1

1

1

1

5

4

2

1

1

1

1

1

1

3

2

1

2

2

5

4

2

1

1

1

1

1

1

4

2

1

2

1

5

4

2

1

1

1

1

1

1

4

1

1

2

2

5

4

2

1

1

1

3

1

1

4

1

1

1

1

5

4

2

1

1

3

3

3

3

1

1

1

1

1

5

3

2

1

1

1

1

2

2

1

1

1

2

1

5

4

2

1

1

2

3

2

3

1

2

1

2

1

5

4

2

1

1

1

3

1

3

3

4

1

3

1

5

4

2

1

1

3

3

3

3

1

3

1

3

1

5

4

2

1

1

1

1

1

1

1

2

1

2

1

5

4

2

1

1

3

2

3

2

1

1

1

1

1

5

4

2

1

1

1

1

1

1

1

1

1

1

1

5

4

2

1

1

3

3

3

3

1

1

2

1

2

5

4

2

1

1

1

1

1

1

3

1

1

1

1

5

4

2

1

1

1

3

1

1

4

2

2

2

2

5

2

2

1

1

3

3

3

3

4

1

1

2

1

5

4

2

1

1

3

1

3

1

4

1

1

2

1

5

4

2

1

1

1

3

1

3

1

2

1

2

1

5

4

2

1

1

1

3

1

1

4

1

1

1

1

5

4

2

1

1

3

3

3

3

1

1

1

1

1

5

3

2

1

1

1

1

2

2

1

1

1

2

1

5

4

2

1

1

1

1

1

1

1

1

1

1

1

5

2

2

2

2

1

2

1

2

3

2

1

2

1

5

2

2

1

1

1

1

1

1

2

3

2

2

2

Babasabpatilfreepptmba.com

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 5

4

2

1

1

1

3

1

1

4

2

2

2

2

5

2

2

1

1

3

3

3

3

4

1

1

2

1

5

4

2

1

1

1

1

1

1

1

2

1

2

1

5

2

2

1

1

3

1

3

1

1

1

1

1

1

5

4

2

1

1

3

3

3

3

4

1

1

1

1

5

4

2

1

1

1

3

1

1

4

2

2

2

2

5

4

2

1

1

1

3

1

1

1

1

1

2

2

5

4

2

1

1

1

3

1

3

1

2

1

2

1

5

4

2

1

1

1

3

1

3

1

2

2

2

1

5

2

2

1

1

3

3

3

3

1

2

2

1

1

5

4

2

1

1

3

3

3

3

4

1

1

1

1

5

4

2

1

1

1

1

1

1

3

2

1

2

2

5

4

2

1

1

1

3

1

1

4

1

1

1

1

5

3

2

1

1

1

1

2

2

1

1

1

2

1

5

4

2

1

1

1

3

1

3

3

4

1

3

1

5

4

2

1

1

3

2

3

2

1

1

1

1

1

5

4

2

1

1

1

1

1

1

3

1

1

1

1

5

4

2

1

1

3

1

3

1

4

1

1

2

1

5

4

2

1

1

1

1

1

1

1

1

1

1

1

5

2

2

1

1

1

1

1

1

2

3

2

2

2

5

4

2

1

1

1

3

1

1

4

2

3

2

1

5

4

2

1

1

1

4

1

1

4

2

2

2

2

5

4

2

1

1

1

3

1

3

1

2

1

2

1

5

4

2

1

1

1

3

1

3

1

2

2

2

1

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4

2

1

1

1

1

1

1

1

1

1

1

1

5

4

2

1

1

2

1

1

1

1

3

2

1

1

5

2

2

1

1

3

3

3

3

4

1

1

2

1

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2

2

1

1

3

1

3

1

1

1

1

1

1

5

4

2

1

1

3

1

3

1

4

1

1

2

1

5

4

2

1

1

1

1

1

1

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2

1

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2

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4

2

1

1

1

1

1

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4

1

1

2

2

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4

2

1

1

3

3

3

3

1

1

1

1

1

5

4

2

1

1

2

3

2

3

1

2

1

2

1

5

4

2

1

1

3

3

3

3

1

3

1

3

1

5

4

2

1

1

3

2

3

2

1

1

1

1

1

5

4

2

1

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3

3

3

1

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1

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1

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1

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4

2

2

2

2

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4

2

1

1

3

1

3

1

4

1

1

2

1

5

4

1

1

1

2

1

1

2

2

2

3

3

2

5

4

2

1

1

3

1

2

1

4

1

1

1

1

5

2

2

2

2

1

2

1

2

3

2

1

2

1

5

4

2

1

1

1

3

1

1

4

2

2

2

2

5

4

2

1

1

1

3

1

1

1

1

1

2

2

5

4

2

1

1

1

1

1

1

1

2

2

2

2

5

4

2

1

1

3

3

3

3

1

1

1

1

1

5

4

2

1

1

3

3

3

3

1

2

1

2

2

5

4

2

1

1

1

3

1

3

1

2

1

2

1

5

2

2

1

1

3

3

3

3

1

2

2

1

1

5

4

2

1

1

1

1

1

1

1

2

1

2

1

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Service Levels Provided by Airtel and Vodafone and Market Potential for New Outlet of Vodafone in Old Hubli 5

4

2

1

1

3

3

3

3

4

1

1

1

1

5

2

2

1

1

1

1

1

1

4

1

1

1

1

5

4

2

1

1

1

1

1

1

4

2

1

2

1

5

4

2

1

1

1

3

1

1

4

1

1

1

1

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