2016/17 LI & FUNG, NEW YORK
BABITA PUN | N0591147
Li & Fung Creative Marketing Intern
2016/17
THE COMPANY | WHO IS LI & FUNG? Global manufacturer-leader in the design, development and sourcing of consumer goods, Covers all aspects of the supply chain from product design and production management to quality control and shipping Over 100 years supply chain expertise. Global network of over 300 offices & over 14,000 employees. 15,000+ suppliers in over 40 markets.
THE COMPANY | WHO IS LFAMERICAS? Private Label Group Supplying business to business
Products -Hard: Footwear, accessories, gifts, beauty, home, fireworks -Soft: Mens, womens, kids, sports, knit, woven, denim, swim.
Services Fung Global Retail Tech, Catalyst, Collabor8ors, The kitchen.
THE CUSTOMERS Value
Walmart, Target, Primark
Mid market
Zara, River Island, Mango, Bershka
Department
Macy’s, Sak’s, Debenhams, M&S
Off price retailers
TKMaxx, JCPenney, Kohls
Speciality
Eileen Fisher,
Brands
Coach, Calvin Klein, Ben Sherman
E commerce
Amazon, ASOS
Own
Threadbare, Brand Attic, Fashion Union, Anita & Green
Designer collabs
TargetxVB TargetX
MANAGEMENT STRUCTURE | ENTER THE COLLABOR8ORS
THE DIVISION |COLLABOR8ORS
LI & FUNG 3 YEAR PLAN
“create the supply chain of the future” Spencer Fung Group CEO, Li & Fung
WHO WAS I? CREATIVE MARKETING INTERN
PRIMARY JOB FUNCTIONS:
• Research + Whitespace curation • Marketing • Social media and blog contributor • PR and Influencer outreach • Branding and Graphic design • General admin duties • Project coordination
KEY JOB RESPONSIBILITIES
1. Research/ Whitespace -Trend, market intelligence and retailer news. -Whitespace curation + creative direction- storyboard, copy writing, layout and visuals, branding and marketing. -Demographics and customer profile research. -In-store retail SWOT analysis and reports.
KEY JOB RESPONSIBILITIES
2. Marketing/ PR
3.Branding and Graphics -Brand names, logos, visual creation
-Third-party print, digital marketing companies- brief, budget, deadlines -Monthly overview reports inc. SEO analytics, growth hacking analysis.
-Copy writing for brand pitch decks -Corporate decks/ presentations.
KEY JOB RESPONSIBILITIES
4.Social Media// Blog contributor
5.
Influencer / PR outreach
ADDITIONAL RESPONSIBILITIES
6. General office admin duties • General office admin duties • Project calendar update • Photo studio and equipment housekeeping • Maintaining showrooms and closets. • Organising creative brainstorming and flash collab sessions.
PROJECTS
7.
B2C Business proposal project
In-depth market and competitor analysis Primary and secondary research to validate findings Overall concept and design- logo, branding, webs deisgn, marketing, manufacturing, logistics Price positioning and financials Pitch presentation
8.
Project NEO
TRAININGS AND WORKSHOPS TRAININGS •
Tech spec workshop- Swim, RTW
•
CAD session
•
Excel training
•
Trendalytics
•
Design layout session
•
Costing session
•
Illustrator for work
•
InDesign workshop
WORKSHOPS •
Lunch and learn
•
Toastmasters
•
Intern brainstorming session
•
Team building
•
Design presentation by Sarah Elias Benton
•
Sales presentation buy Lori and Marisa
•
Design presentation by Emjay
•
Industry panel discussion
•
Flash collaboration workshops
•
Health and wellbeing session
OFFICE EVENTS •
Ice cream socials
•
St Patrick’s day
•
Cinco De mayo party
•
Halloween costume party
•
Christmas party
•
New year’s party
•
LF 110th birthday party
•
Birthday surprises
•
Baby showers
OFF SITE EVENTS 1 Material Connexion, 1271 Broadway 2 Fashion School
Positive
Initiative,
Parsons
3 Earth Day event, 1 Hotel 4 Fashion Influx, FIT 5 Fashion Revolution week, FIT 6 Eileen Fisher- Green Eileen Event, Soho 7 TopShop x BOF event, Parsons School 8 Hub spot Digital marketing event, Wall Street
LI & FUNG PHILANTHROPY •
International Youth day
•
Susan G Komen Greater NYC run
•
Foster pride children’s aid society
•
Wear pink day
•
God’s love we deliver
•
Wear blue day
WORK PROS AND CONS PERKS • Summer Fridays x2 a month • Sample sales • Free food! • Ice cream socials • Donuts!!! • Festive celebrations • VIP Exec pass to Empire State Building observatory
CONS • Corporate culture • Mature employees • Only 5 PTO days in 6 months • Cheque payments
APPLICATION PROCEDURE The procedure •CV, Covering letter and shop report submission via InPlace •Job role Q&A (20 questions) •Skype interview with Lisa Conklin •Job offer via Laura Brown
Interview Tips Be confident! Be yourself and show your personality. Show genuine interest in why you want to work for LF and how much the experience will mean to you. Ask questions and show curiosity.
VISA PROCEDURE & COSTS CIEE & IST Plus USA Internship J1 Visa - up to 12 months.
Application process takes around 6 weeks. 1.Participant application form + DS7002 form 2.Face to face interview at US Embassy 3.Training plan approval process 4.Visa approval and flights.
Initial costs Initial 7 month visa cost: £1085 Additional 7 month visa cost: £1105 US Embassy interview fee: £120 Documentation delivery: £20 Flights/ Apartment deposit and rent: x Travel costs to London: x Personal expenses: x
LIVING ARRANGEMENTS
Salary $510/wk
Rent $260/wk
Housing options: Webster Brooklyn Heights New Yorker accommodation Park Avenue South Between 25/26th Street Manhattan, NY
Sparerooms Gypsyhousing Airbnb
WHAT’S IT LIKE TO LIVE IN NEW YORK?
THE HIGHLIGHTS
the highlights
TRAVELLING
Washington DC Philadelphia Connecticut Niagara Falls Boston Vermont Hamptons Miami Sacramento San Francisco Malibu, Laguna San Diego Las Vegas Utah Arizona
FINALLY…
WHAT TO EXPECT Living in New York City is a chance of a lifetime! Be open to new opportunities. Always something going on, “city that never sleeps”. Gossip Girl, FRIENDS, SATC,etc references everywhere. Walk and explore as much as possible. Be willing to submerge yourself to new culture. You’ll meet new people and make lifelong friendships. Be enthusiastic and expect to work hard. Get ready to experience all four seasons. Expensive city but liveable in a budget! Don't be overwhelmed.
Thank You!
BABITA PUN N0591147@NTU.AC.UK