CAREERS NEWSLETTER 2018-19
We asked a few universities if they would identify 18 reasons why a student might wish to study with them. A super contribution from Coventry University featured in a previous issue and Falmouth University will appear in Issue 18. Harper Adams University and the University of Law designed purpose-built poster pages for this issue which will also now feature in their national advertising.
ISSUE 17 – Friday 28 June 2019
IT IS WHAT IT IS… IN THE HIGH STREET Every sports player knows that, if you stand still, competitors will close you down and overwhelm you. Similarly it is what it is in the modern high street when you assess which brands look best to succeed and which may fail. While rivals falter, Primark and Boots are two well-known high street names currently receiving reward for reacting positively to customers’ new habits. With the advance of online sales, you would expect Primark to be behind its rivals since the internet is almost an afterthought for the company, yet Birmingham has just opened the largest clothing store in the world – a 5 storey one-stop experience, complete with Disney café, nail bar, hair and beauty salon, and barber’s – while Manchester’s rebranded store has added a Central Perk ‘Friends’ café, celebrating a show at its peak over 20 years ago. Tim Kelly, director of new business development for Primark, said: “We want people to walk in and say ‘I didn’t realise Primark did that.’ Service is becoming a greater part of retail, but our focus is on the right product at the right price.” If you count the number of Primark bags in any high street, the high volume low price sales policy is working. Similarly, with the rapid growth of stores offering essential health, hygiene and beauty products at low cost, if Boots had kept its old store mentality, it would have collapsed. Instead a huge Covent Garden flagship store opens this week, reinventing Boots for the future with new names among over 300 brands, Instagram points, express Pharmacy lanes, extra consultation space, hydration stations, and more access to expert advice. Sebastian James, Managing Director, said: “We will learn what people love and want from this shop & this will help us shape a blueprint for our whole 2,500 store estate.” The current trend for independent bookshops and record stores would make a fascinating follow-up article. In the meantime, to read more on how Boots and Primark have adapted to modern demands, see: • •
www.boots-uk.com/our-stories/boots-opens-its-doors-to-a-brand-new-store-of-the-future-in-covent-garden/ www.theguardian.com/business/2019/apr/11/world-biggest-primark-store-opens-in-birmingham
ZERO TALENT We’ve doubled our #18Before18 theme to identify 36 qualities every student can offer any employer without ‘talent’ being one of them: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36.
Calmness Confidence Courtesy Effort Empathy Energy Enjoyment of Challenge Enthusiasm and Eagerness Flexibility Going Above and Beyond Duty Good ‘Chat’ Happiness Hardworking/ Strong Work Ethic Honesty Humility Humour Informed/ Aware/ Current Initiative Integrity Open Mind Optimism Organisation Passion Perseverance Positive Attitude Preparation Professional Approach Punctuality Receptive to New Ideas/ Learning Reliability Resilience Respectful Strength under Pressure Team Player Time Management Trustworthiness
Now imagine how far you can go with the vast array of talents you all have!
@BablakeCareers