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THIS MONTH AT BABY BOTTLES

A MONTH OF CELEBRATIONS WITH EASTER AND BRITISH CIDER WEEK!

Hello and welcome to the April edition of Baby Bottles Wholesale Magazine! As the West Midlands premier drinks wholesale supplier, we are excited to bring you the latest updates, trends, and events happening this month. Whether you’re stocking up on beer, wine, spirits, soft drinks, or snacks, we’ve got you covered.

April is a month full of vibrant events and celebrations, making it the perfect time to explore new products and refresh your inventory.

Easter Weekend from April 18th to 21st

With our variety of festive drinks and snacks. From indulgent chocolate treats to refreshing spring cocktails, we have everything you need for a memorable holiday.

German Beer Day on April 23rd

A day to celebrate some of the world’s best beers originating from Germany, with a fantastic range available from us here at Baby Bottles.

British Cider Week from April 25th to May 5th

Kicking off at the end of the month, celebrate the best of British Cider with an impressive range of Britain’s best cider.

Join us as we dive into the exciting world of events and discover how you can make the most of this bustling month. Cheers to a fantastic April with Baby Bottles Wholesale!

Explore our full range of products on our website: www.babybottlesltd.co.uk

SPORTING EVENTS THIS APRIL

April 2025 is set to be an exhilarating month for sports enthusiasts, with a plethora of major events lined up across various sports.

The Grand National 3rd - 5th April 2025

April kicks off with one of the most iconic events in horse racing, the Grand National, held from 3rd to 5th April at Aintree Racecourse in Liverpool. Renowned for its challenging course and thrilling finishes, this historic race draws millions of viewers globally. From its rich tradition to the heart-stopping moments as horses and jockeys tackle Aintree’s formidable fences, the Grand National captures the imagination of both racing enthusiasts and casual spectators alike.

The Masters 10th - 13th April 2025

From 10th to 13th April, the golfing world turns its attention to Augusta National Golf Club in Georgia, USA, for The Masters. As one of golf’s four major championships, this tournament is steeped in history and prestige. Players vie for the legendary green jacket amidst the serene beauty of Augusta’s meticulously maintained course. For golf lovers, The Masters is an unmissable event that blends tradition with top-tier competition.

World Snooker Championship: 19th April - 5th May 2025

Later in the month, the spotlight returns to the UK for the World Snooker Championship, held at the Crucible

Theatre in Sheffield from 19th April to 5th May. This tournament represents the zenith of the snooker season, showcasing the skills of the world’s best players. The Crucible’s intimate atmosphere enhances the electrifying matches, ensuring every moment of precision and drama is etched into the memories of fans.

Premier League Drama: Title Race and Key Clashes

April’s calendar is brimming with Premier League action as teams battle for supremacy and Champions League spots. Notable fixtures include:

Liverpool vs. Everton on 2nd April.

Chelsea vs. Spurs on 3rd April.

Leicester City vs. Liverpool at the King Power Stadium on 20th April.

A potential relegation decider between Leicester City and Wolves on 26th April.

These matches promise to deliver intense competition, fueled by the passion of fans and the stakes of the season’s end.

Domestic Cup Competitions: The Magic of the FA Cup and EFL Cup

Adding to the football fever, the UK’s domestic cup competitions—the FA Cup and the EFL Cup—reach their critical knockout stages. Teams from various leagues face off in pursuit of glory, often producing magical moments. Whether it’s an underdog triumphing over a top-tier club or nail-biting finishes, the unpredictability of these cups captivates fans every year.

A Month of Sporting Excellence

April 2025 is a feast for sports enthusiasts, offering something for everyone—from the drama of horse racing and the finesse of golf to the precision of snooker and the excitement of football. With such a stellar lineup of events, it’s a month destined to create unforgettable memories in the world of sports.

April 23rd, 2025, marks a special day for beer enthusiasts across the UK: German Beer Day! This celebration, which originated in Germany to honour the country’s finest beers, has now become a beloved holiday for beer lovers worldwide. The day commemorates the passage of the Reinheitsgebot, or “purity law,” on April 23rd, 1516, which set strict standards for beer ingredients, allowing only barley, hops, and water.

For pub, bar, and restaurant owners, German Beer Day presents a fantastic opportunity to showcase a variety of German beers and create a memorable experience for your customers. Consider featuring a selection of classic German brands. You could also offer special tastings that allow customers to sample different styles and discover their new favourites.

Hosting themed events can add an extra layer of excitement to the celebration. Organise a German beer tasting event, complete with traditional German snacks like pretzels and bratwurst. You could also host a trivia night with questions about German beer history and brewing techniques, or even a beer pairing dinner where each course is matched with a different German beer.

Engaging with your customers on social media can also boost the German Beer Day experience. Encourage your customers to share their experiences by creating a special hashtag for your establishment. Running a contest where customers post photos of themselves enjoying the German beers, with the best photo winning a prize, can help build a sense of community and loyalty.

German Beer Day 2025 is the perfect opportunity to showcase your establishment’s commitment to offering a diverse and exciting beer selection. By planning ahead and creating a memorable experience, you can ensure that your customers have a fantastic time and keep coming back for more. Check out some of the German beer options we have available below!:

Erdinger Alkoholfrei 500ml

Erdinger Weissbier 500ml + 30ltr

Krombacher 11gl

ABK Hell 11gl

ABK Dunkel 30ltr

ABK Pilsner 11gl

ABK Weissbier 30ltr

Becks 275ml

Becks Blue 275ml

OPEN 6 DAYS A WEEK Mon - Fri 7:30am to 4:00pm | S at 7:30am to 12:00pm

*Buy four cases of any 6x500ml Thatchers Cider (Gold, Haze, Blood Orange, Apple & Blackcurrant or Zero) and get one 6x500ml case of bottles free.

Stock up for Easter

Spring Break AND George & the Flagon

DUAL PUMP CLIP • AVAILABLE MARCH AND APRIL

Raise a glass in honour of England’s patron saint!

Hopping Special

AVAILABLE APRIL

The perfect choice for Easter.

Old Speckled Hen

AVAILABLE ALL YEAR

A classic favourite.

Old Golden Hen AVAILABLE ALL YEAR Golden ale perfect for Spring.

OPEN 6 DAYS A WEEK

Mon - Fri 7:30am to 4:00pm | S at 7:30am to 12:00pm

OPEN 6 DAYS A WEEK

Mon - Fri 7:30am to 4:00pm | S at 7:30am to 12:00pm

OPEN 6 DAYS A WEEK

Mon - Fri 7:30am to 4:00pm | S at 7:30am to 12:00pm

British Cider Week 2025, running from April 25th to May 5th, is the perfect time for pubs and bars to shine a spotlight on the nation’s beloved cider heritage. This annual celebration not only highlights the craft of cider-making but also offers a fantastic opportunity for landlords to engage customers, boost sales, and support local producers.

The UK is home to some of the finest cider brands, each with its unique character and story. From the crisp and refreshing offerings of Thatchers and Westons to the artisanal creations of Lilley’s Cider and Broadoak Cider, there’s a cider for every palate. Why not feature a selection of these brands on your menu during Cider Week? Consider

showcasing regional favorites like Cornwall’s Healeys Flattler or Worcestershire’s Celtic Marches Cider to give your patrons a true taste of British craftsmanship.

How Landlords Can Get Involved

Host a Cider Tasting Night: Partner with local cider makers to organise a tasting event. Invite customers to sample a range of ciders, learn about the production process, and discover their new favorite drink.

Create a Cider-Themed Menu: Pair ciders with complementary dishes to enhance the dining experience. For example, a dry cider like Lilley’s Somerset Scrumpy Dry pairs beautifully with pork dishes, while a sweeter cider like Broadoak

Purple Haze complements desserts perfectly.

Run a Cider Festival:

Dedicate a weekend to celebrating cider with live music, games, and exclusive deals on cider pints. Collaborate with local producers to offer limitededition brews.

Decorate with a Cider Twist: Transform your pub or bar into a cider haven with themed decorations. Use apple crates, barrels and bunting to create a warm and inviting atmosphere.

So, why not make British Cider Week 2025 a highlight of your pub or bar’s calendar? With a little creativity and collaboration, you can turn this celebration into a memorable experience for your customers.