bales

Mapping Design Jobs in the United States

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

Table of contents Client brief • • • • • • • • •

client background target audience objectives obstacles key benefit support statement tone media

Research • inspiration • mood board • rough sketches

Process • process layout rough • final graphic • folded, unfolded, placed in environment

Bibliography • sources

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

Client Brief Client: Communication Arts Magazine Background: Communication Arts describes their magazine as the following; Communication Arts publishes 6 issues a year. Every issue includes feature articles, columns, and award winners from one of CAs annual juried competitions giving readers a compelling reason to pick up every issue, • • • • • • • • • •

Advertising Book Reviews Fresh (Emerging Talent) Design Issues Resources Design Culture Business Design Trends Web Watch Typography

Also covering: • • • •

Emerging Media Creativity Opinion/Commentary Environment

As one of the leading design publications, Communication Arts is also well-respected for its Designer oriented nature. Communication Arts is published six times yearly. This info graphic , scheduled for the Design Annual issue in September, would speak directly to the Communication Arts reader.

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

Client Brief Target Audience: • • • • • •

Communication Arts average reader age is 39.

The magazine has a nearly split 53% Male and 47% Female reader base.

Their average experience in the field is 14.8 years. 79% have 5+ years, and 65% have 10+ years experience.

43% of readers are owners, partners, or principals.

21% Work in companies of more than 250 employees and 32% are self-employed.

Average income of a Communication Arts reader is 69 thousand USD.

Objectives: This opportunity for an info graphic poster tear-out is to allow the user to visually see where the hot-spots in design are located throughout the U.S. With so many uncertainties in the job market both new and experienced designers will be able to use this info graphic map to find new prospects and opportunities. There will also be a few pull-out info facts about salaries, and specialties of specific areas geographically.

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

Client Brief Obstacles: The only obstacle that is yet to be seen is the ‘validity’ of the information presented by the time it is published. With uncertain times, many firms are closing or downsizing which could pose a problem.

Key Benefit: The most important benefit of this info graphic is, that it will inform new and experienced designers map where potential jobs and opportunities are located in the U.S. Support Statement: Allowing designers to inform themselves is the largest benefit. While some firms may close, or merge-- The hot-spots of design communities will still be evident. Making this info graphic tear-out very informative and a conversation piece for readers.

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

Client Brief Tone: The tone of this tear-out will be very design oriented. It will encompass graphic design fundamental such as, grid, illustration, and well used typography.

All of which is featured in Communication Arts Magazine.

Minimal, and sophisticated Color, and typography will make the info graphic classic, while the way the information presented will be mix hand drawn illustrations and modern angles, for presenting the facts.

Media: The info graphic will be a 11 x 34� tear-out info graphic in Communication Arts Design Annual issue in September.

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

Inspiration

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

mood board design elements

typography bebas neue abcdefghijklmnopqrstuvwxyz 1234567890 Clarendon abcdefghijklnopqrstuvwxyz 1234567890 color scheme

cmyk 54 62 64 54 rgb 62 57 54

cmyk 88 47 20 2 rgb 12 117 160

cmyk 100 0 10 0 rgb 0 173 220

cmyk 80 10 45 0 rgb 0 167 157

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

cmyk 55 0 30 0 rgb 109 200 191

Rough sketches

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

Process Layout

Mapping Design Jobs in the United States Where are the jobs? What states pay Designers best? Where are the hot-spots for design?

15

Find out here and now-- where Web is taking off, where illustrators get the best pay, and how to plan for your future endeavours.

37

284 10

29

246

182

283

11 98

54

115

457 264

138

1,600

154

352 335 27 87

165

354 405

181 322

96

52 789

159

66 44

109

435

91 971

39

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

92

820

174

18

61

157

59

263 51 152 364 48 216

fINAL GRAPHIC

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

this page will fold out to the right, to reveal the other section of the graphic

fINAL GRAPHIC

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

This shows the out-folded flap of the graphic

fINAL GRAPHIC

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

total view of the three page spread graphic

fINAL GRAPHIC

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process

placed poster graphic 11 x 25.5�

Sources http://artbistro.monster.com/careers/articles/10543-top-paying-states-for-artists-and-designers http://artbistro.monster.com/careers/articles/8551-8-creative-jobs-that-pay-over-60k http://www.designfirmz.com/ http://ask.metafilter.com/68716/How-many-graphic-design-firms-are-in-the-United-States-and-Canada http://www.theatlantic.com/business/archive/2010/08/the-geography-of-high-paying-jobs/60918/ http://www.guardian.co.uk/news/datablog/interactive/2011/nov/02/human-development-index-data?newsfeed=true http://www.npr.org/2011/10/31/141816460/visualizing-how-a-population-grows-to-7-billion?sc=tw&cc=share http://www.nytimes.com/interactive/business/2011-economy-sentiment.html?hp#topic/2/filters/age-1 http://www.theatlanticcities.com/jobs-and-economy/2011/10/global-creativity-index/229/ http://www.arts.gov/news/news11/research-note-105.html http://www.aiga.org/ http://www.designsalaries.org/ Http://www.census.gov/

Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process