Mapping Design Jobs in the United States
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
Table of contents Client brief • • • • • • • • •
client background target audience objectives obstacles key benefit support statement tone media
Research • inspiration • mood board • rough sketches
Process • process layout rough • final graphic • folded, unfolded, placed in environment
Bibliography • sources
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
Client Brief Client: Communication Arts Magazine Background: Communication Arts describes their magazine as the following; Communication Arts publishes 6 issues a year. Every issue includes feature articles, columns, and award winners from one of CAs annual juried competitions giving readers a compelling reason to pick up every issue, • • • • • • • • • •
Advertising Book Reviews Fresh (Emerging Talent) Design Issues Resources Design Culture Business Design Trends Web Watch Typography
Also covering: • • • •
Emerging Media Creativity Opinion/Commentary Environment
As one of the leading design publications, Communication Arts is also well-respected for its Designer oriented nature. Communication Arts is published six times yearly. This info graphic , scheduled for the Design Annual issue in September, would speak directly to the Communication Arts reader.
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
Client Brief Target Audience: • • • • • •
Communication Arts average reader age is 39. The magazine has a nearly split 53% Male and 47% Female reader base. Their average experience in the field is 14.8 years. 79% have 5+ years, and 65% have 10+ years experience. 43% of readers are owners, partners, or principals. 21% Work in companies of more than 250 employees and 32% are self-employed. Average income of a Communication Arts reader is 69 thousand USD.
Objectives: This opportunity for an info graphic poster tear-out is to allow the user to visually see where the hot-spots in design are located throughout the U.S. With so many uncertainties in the job market both new and experienced designers will be able to use this info graphic map to find new prospects and opportunities. There will also be a few pull-out info facts about salaries, and specialties of specific areas geographically.
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
Client Brief Obstacles: The only obstacle that is yet to be seen is the ‘validity’ of the information presented by the time it is published. With uncertain times, many firms are closing or downsizing which could pose a problem. Key Benefit: The most important benefit of this info graphic is, that it will inform new and experienced designers map where potential jobs and opportunities are located in the U.S. Support Statement: Allowing designers to inform themselves is the largest benefit. While some firms may close, or merge-- The hot-spots of design communities will still be evident. Making this info graphic tear-out very informative and a conversation piece for readers.
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
Client Brief Tone: The tone of this tear-out will be very design oriented. It will encompass graphic design fundamental such as, grid, illustration, and well used typography. All of which is featured in Communication Arts Magazine. Minimal, and sophisticated Color, and typography will make the info graphic classic, while the way the information presented will be mix hand drawn illustrations and modern angles, for presenting the facts. Media: The info graphic will be a 11 x 34� tear-out info graphic in Communication Arts Design Annual issue in September.
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
Inspiration
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
mood board design elements
typography bebas neue abcdefghijklmnopqrstuvwxyz 1234567890 Clarendon abcdefghijklnopqrstuvwxyz 1234567890 color scheme
cmyk 54 62 64 54 rgb 62 57 54
cmyk 88 47 20 2 rgb 12 117 160
cmyk 100 0 10 0 rgb 0 173 220
cmyk 80 10 45 0 rgb 0 167 157
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
cmyk 55 0 30 0 rgb 109 200 191
Rough sketches
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
Process Layout
Mapping Design Jobs in the United States Where are the jobs? What states pay Designers best? Where are the hot-spots for design?
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Find out here and now-- where Web is taking off, where illustrators get the best pay, and how to plan for your future endeavours.
37
284 10
29
246
182
283
11 98
54
115
457 264
138
1,600
154
352 335 27 87
165
354 405
181 322
96
52 789
159
66 44
109
435
91 971
39
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
92
820
174
18
61
157
59
263 51 152 364 48 216
fINAL GRAPHIC
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
this page will fold out to the right, to reveal the other section of the graphic
fINAL GRAPHIC
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
This shows the out-folded flap of the graphic
fINAL GRAPHIC
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
total view of the three page spread graphic
fINAL GRAPHIC
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process
placed poster graphic 11 x 25.5�
Sources http://artbistro.monster.com/careers/articles/10543-top-paying-states-for-artists-and-designers http://artbistro.monster.com/careers/articles/8551-8-creative-jobs-that-pay-over-60k http://www.designfirmz.com/ http://ask.metafilter.com/68716/How-many-graphic-design-firms-are-in-the-United-States-and-Canada http://www.theatlantic.com/business/archive/2010/08/the-geography-of-high-paying-jobs/60918/ http://www.guardian.co.uk/news/datablog/interactive/2011/nov/02/human-development-index-data?newsfeed=true http://www.npr.org/2011/10/31/141816460/visualizing-how-a-population-grows-to-7-billion?sc=tw&cc=share http://www.nytimes.com/interactive/business/2011-economy-sentiment.html?hp#topic/2/filters/age-1 http://www.theatlanticcities.com/jobs-and-economy/2011/10/global-creativity-index/229/ http://www.arts.gov/news/news11/research-note-105.html http://www.aiga.org/ http://www.designsalaries.org/ Http://www.census.gov/
Cassie Bales - Integrated Info Design - Mapping Design Jobs in the United States Process