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Book Promotional Website Design Kat Corona IM231 Interface Design / Fall 2012

Background

Lawson is a renowned American Journalist and Blogger famous for Jenny her irreverent humor and collection of century old, taxidermied animals.

Her blog, The Bloggess, averages 2-3 million page views per month and was named one of the Top 100 Websites for Women by Forbes. Her memoir, Let’s Pretend This Never Happened, debuted at the top the Washington Post and New York Times nonfiction bestsellers lists.

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Objective

C

reate a cohesive promotional website for Let’s Pretend This Never Happened using art direction from the cover. Jenny Lawson has a large fan base through her website and it is important to create a website for them that showcases Jenny Lawson’s on line brand. For the uninitiated, this website needs to be a starting off point, or an introduction into Lawson’s slightly off-color humor and unique writing style.

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Inspiration J.K. Rowling http://www.jkrowling.com/en_US/#/

Nicholas Sparks http://www.nicholassparks.com/#

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Mood Board

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Style Guide #340000

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Headers

kg one more night - 60pt abcdefghijklmnopqrstuvwxyz 1234567890 Content

Gill Sans Regular - 12 pt ABCEDFUHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345690

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Site Map

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Preliminary Process Sketches

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Preliminary Wireframes Home Logo 367x600 38%x100%

Book 960x600 Menu 354x20 36%x3.3% AUTHOR EXCERPTS

ABOUT

NEWS/EVENTS

Logo 367x600 38%x100%

960x600

ABOUT

Menu 354x20 36%x3.3% AUTHOR EXCERPTS

Amazon link 162x241 16%x40%

Trailer video 596x357 62%x59%

“Even when I was152x140 funny, I wasn’t this funny” Quotes 15%x23% Augusten Burroughs RunningWith Scissors “Hilarious....... totally inappropriate.”

Marie Claire Magazine

About the book content 409x241 42%x40%

Hamlet Von Schnitzel book trailer 592x275 61%x45% “Even when I was funny, I wasn’t this funny” Augusten Burroughs RunningWith Scissors

Awards 116x158 12%x26%

Author Logo 367x600 38%x100%

NEWS/EVENTS

“Hilarious....... totally inappropriate.”

Marie Claire Magazine

Excerpts 960x600

ABOUT

Menu 354x20 36%x3.3% AUTHOR EXCERPTS

Jenny Lawson Pic 222x395 23%x65%

NEWS/EVENTS

About the Author content 351x506 36%x84%

Link The Bloggess “Even when I was funny, I wasn’t this funny” 222x85 23%x14%Augusten Burroughs RunningWith Scissors “Hilarious....... totally inappropriate.”

Marie Claire Magazine

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Logo 367x600 38%x100%

960x600

ABOUT

Menu 354x20 36%x3.3% AUTHOR EXCERPTS

NEWS/EVENTS

Excerpt / Review content 580x506 60%x84%

“Even when I was funny, I wasn’t this funny” Augusten Burroughs RunningWith Scissors “Hilarious....... totally inappropriate.”

Marie Claire Magazine

Preliminary Hifi ABOUT AUTHOR EXCERPTS

NEWS/EVENTS

“Even when I was funny, I wasn’t this funny” Augusten Burroughs RunningWith Scissors “Hilarious....... totally inappropriate.”

Marie Claire Magazine Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Sketches

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Wireframes - Home Browser 1280x1024 100%x 100%

Title 607x679 47%x66%

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Wireframes - Book Menu 1280 x 362 100% x 35%

The The Book Book

Book Cover 184 x 288 14% x 28%

Browser 1280 x 1024 100% x 100%

Read Read aanpnt Excerpt Excer

Let’s Pretend this never happened: A mostly true memoir

Headline 226 x 246 17% x 24%

Content Box w/Scroll When Jenny Lawson was little, all she ever wanted was to fit in. 466 That dream x 262was cut short by her fantastically unbalanced and a childhood of wearing winter 36%father x 25%

shoes made out of used bread sacks. It did, however, open up an opportunity for Lawson to find the humor in the strange shame-spiral that is her life, and we are all the better for it.

Lawson's long-suffering husband and sweet daughter help her uncover the surprising discovery that the most terrible human moments – the ones we want to pretend never happened – are the very same moments that make us the

Footer 1280 x 85 100% x 8%

Buy Jenny Buy Jenny Copy Lawson Lawson Your YourCopy

Copyright © Copyright 2012 - Kat Corona

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Hamlet Trailer 474 x 288 37% x 28%

“The Bloggessquotes writes stuff that actually is laugh-out-loud, but you know that really you shouldn’t Praise be474 laughinxg and254 probably you’ll go to hell for laughing, so maybe you shouldn’t read it. That would be safer and wiser.”

37% x 24% -Neil Gaiman, author of The Sandman, Stardust, American Gods and Coraline “Jenny Lawson will make you laugh again and again – at things you didn’t even know were funny. And what’s more, she can write. What she knows about pacing, punchlines, setups and surprises could fill a book. Lucky for us, it’s this one. - Katherine Center, author of The Bright Side of Disaster, Everyone Is Beautiful, and Get Lucky Social Media Buttons 59 x 59 each 4% x 5% each

Wireframes - Excerpts Menu 1280 x 362 100% x 35%

Hamlet Graphic 184 x 262 14% x 25%

Headline 258x 200 20% x 19%

Beyonce Graphic 184 x 262 14% x 25%

Headline 258x 200 20% x 19%

Browser 1280 x 1024 100% x 100% Content Box w/Scroll 466 x 285 36% x 27%

Footer 1280 x 85 100% x 8%

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Content Box w/Scroll 466 x 285 36% x 27%

Social Media Buttons 59 x 59 each 4% x 5% each

Wireframes - Jenny Menu 1280 x 362 100% x 35%

Jenny Pic 509 x 289 39% x 28%

Jenny Video 439 x 256 34% x 25%

Browser 1280 x 1024 100% x 100% Headline 439 x 38 34% x 3% Content Box w/Scroll 509 x 257 39% x 25%

Bloggess Banner 439 x 89 34% x 8% Houston Chronicle 439 x 59 34% x 5% Sexis Banner 439 x 83 34% x 8%

Footer 1280 x 85 100% x 8%

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012

Social Media Buttons 59 x 59 each 4% x 5% each

byby

The The Book Book

n a Read an d a e R pt Excerpt Excer

y n Buy Jenny n Buy e J y p n o o C s Your Copy Lawson r Law You

Let’s Pretend this never happened: A mostly true memoir

When Jenny Lawson was little, all she ever wanted was

to fit in. That dream was cut short by her fantastically unbalanced father and a childhood of wearing winter shoes made out of used bread sacks. It did, however, open up an opportunity for Lawson to find the humor in the strange shame-spiral that is her life, and we are all the better for it.

Lawson's long-suffering husband and sweet daughter help her uncover the surprising discovery that the most terrible human moments – the ones we want to pretend never happened – are the very same moments that make us the Copyright © Copyright 2012 - Kat Corona

“The Bloggess writes stuff that actually is laugh-out-loud, but you know that really you shouldn’t be laughing and probably you’ll go to hell for laughing, so maybe you shouldn’t read it. That would be safer and wiser.”

-Neil Gaiman, author of The Sandman, Stardust, American Gods and Coraline “Jenny Lawson will make you laugh again and again – at things you didn’t even know were funny. And what’s more, she can write. What she knows about pacing, punchlines, setups and surprises could fill a book. Lucky for us, it’s this one. - Katherine Center, author of The Bright Side of Disaster, Everyone Is Beautiful, and Get Lucky

The The Book Book

n a Read an d a Re pt Excerpt Excer

And then I snuck a dead Cuban Alligator on an Airplane

“I am a moderately successful writer, and if I want to buy an

ethically taxidermied mouse I should not have to justify it to anyone.”

This was what I was screaming as Victor glared at me, drigging rainwater all over our foyer. In truth, we weren't really arguing about whether I was allowed to spend money. We were arguing about the face that the taxidermied mouse I'd bought had been lost. The delivery website said it was left on the porch, but it was nowhere to be seen. I suspected burglars, but even imagining the small compensation of their mystified faces as they opened the box containing a dead mouse wasn't enough

Copyright © Copyright 2012 - Kat Corona

Buy Jenny Buy Jenny y p n o o C s Your Copy Lawson r Law You

And That’s Why you should learn to pick your battles

Victor was surprisingly pissed that I'd “wasted money”

on an enormous chicken, because apparently he couldn't appreciate the hysterical value of a five-foot chicken ringing the doorbell. Then I said, “Well, at least it's not towels,” and apparently that the wrong thing to say, because that was when Victor screamed and stormed off, but I knew he was locked in his office, because I could hear him punching things in there. Then I yelled through his door, “It's an anniversary gift for you, asshole. Two whole weeks early.

FIFTEEN YEARS IS BIG METAL CHICKENS.” Then he yelled that he wanted it gone, but I couldn’t

The The Book Book

n a Read an d a Re pt Excerpt Excer

Known for her sardonic wit and her hysterically skewed

outlook on life, Jenny Lawson has made millions of people question their own sanity, as they found themselves admitting that they, too, often wondered why Jesus wan't classified as a zombie, or laughed to the point of bladder failure when she accidentally forgot that she mailed herself a cobra. Lawson's blog (Thebloggess.com) is award-winning and extremely popular, averaging 2-3 million page views every month. She also writes for the Houston Chronicle and Sexis Magazine.

Along with her husband, Victor, daughter, Hailey, and their three cats, Lawson keeps reader entertained with stories Copyright Š Copyright 2012 - Kat Corona

Buy Jenny Buy Jenny y p n o o C s Your Copy Lawson r Law You

Click on the banners to visit jenny’s blogs

Citations http://thebloggess.com/ http://thebloggess.com/lets-pretend-this-never-happened-a-mostly-true-memoir/ http://www.damemagazine.com/sites/default/files/styles/main_content_roll/public/field/image/jenny-lawson-bloggess.jpg http://www.picador.com/Images/raw/399b3810-76d6-4fb0-84ea-a046012dc1d8/Books/Let_s_Pretend_This_ Never_Happened/Lets_Pretend_dpb_FC.jpg http://www.jkrowling.com/en_US/#/ http://www.nicholassparks.com/# http://2.bp.blogspot.com/_BnCQN2zYEuU/SbW1j82HTHI/AAAAAAAAAL8/UgkPsH3Q09M/s400/rabbitschool.jpg https://static.prtst.net/asset-proxy/a75d2818d9b43ed6ebba7dd72892f72d477f7213/687474703a2f2f777 7772e6b6974736368792d6b6974736368792d636f6f2e636f6d2f75706c6f616465645f696d616765732f636c6f776e732d6f722d3739383339332e6a7067/http://www.kitschy-kitschy-coo.com/uploaded_images/clownsor-798393.jpg http://thebloggess.com/wp-content/uploads/2012/04/shit-i-did-kelly-vivanco1.jpg http://www.flickr.com/photos/46856896@N02/5114584937/ http://images.mentalfloss.com/blogs/wp-content/uploads/2012/10/oujia.jpeg http://www.cloudpublish.com/bpw/thebloggess/img/the-bloggess-beyonce-the-chicken.png http://www.youtube.com/watch?v=mp6jr98GbHo http://www.youtube.com/watch?v=OHq2XxLzFLY http://www.amazon.com/Lets-Pretend-This-Never-Happened/dp/0399159010/ref=sr_1_1?ie=UTF8&qid=1355349640&sr=8-1&keywords=let%27s+pretend+this+never+happened

Book Promotional Website Design / Kat Corona / IM231 Interface Design / Fall 2012