BLOOM FULL

Mom of three Brittany Trocher always dreamed of starting a children’s boutique, but it wasn’t until her twin daughters came along that Three Wildflower Designs began to blossom.

“I resigned from my corporate career and became a stay-athome mom after we found out we were having twins… 8 months after my son was born!” Trocher recalls. “I started making t-shirts and selling them to our local community. Eventually, I opened Three Wildflower

Designs, naming it after my three children: Delia, Ellie, and Garrison. I bought three denim jackets, one for each of my kiddos and posted a photo on my Instagram to see if anyone was interested. To say they were a hit was an understatement!

A year later, we’ve opened our new website, sold worldwide, and our jackets have been seen on many celebrities and influencers.”

EVOLVING .

“It’s unbelievable how quickly we’ve grown, focusing primarily on our patched denim jackets. Now that we recently launched our new website, this is a great opportunity for us to branch into other product lines. Later this summer, we are launching a new collection that will include a variety of sequin bomber jackets with patches and fun prints, and tulle, sequin, and sparkle dresses, some with patches sewn onto them. This collection represents where I want the brand to go moving forward— an online boutique for children and mamas with unique and head-turning clothes that you can’t find anywhere else!”

HURDLES big, corporate brands. I marketed everything on my Instagram that I made for my children in the beginning, hoping something would take off. It wasn’t until I shared photos of my children in their patched denim jackets when my business began to pick up.”

.

“Finding my niche and learning how to market to customers was definitely the biggest hurdle. This came with a ton of patience and a lot of trial and error! There’s a lot of competition in the Instagram shop world and it becomes hard to stand out as a small business, especially with

PROUD MOMENT.

“Our shop was asked to participate in an exclusive Mother’s Day brunch event with some of the most inspiring influencer and celebrity mamas in LA. We designed and made over 30 mama themed jackets for the event. The amount of social love and shares we received from this event from every attendee was absolutely unbelievable— our jackets went viral! Every attendee loved their jackets and to see them worn by some of my favorite influencers was by far my proudest career moment to date.”

PINCH ME MOMENT. “Honestly, I feel like I’m living in a dream most of the time because there have been so many moments that I never thought would ever be possible! But, by far, my most special moment was seeing Katelyn Brown (Kane Brown) and their daughters, Kodi and King, wearing our jackets! I couldn’t believe it and the amount of love they had for their jackets made that moment even more special!”

ADVICE TO MOMS. “Go for it!

Remember to keep a good home/work balance. This was really hard for me at first, balancing staying at home with three toddlers while finding time to work. I was constantly on my phone responding to customers and taking time away from them to make jackets. Over time, I learned that I needed to designate times to work, either late at night when the kids are asleep or early before they wake up. I really try my hardest to be as present as I can when I’m with them!”

LESSONS. “Follow your heart. As cliche as it sounds, it’s the truth! We are known for the patched denim jackets, but I’ve been contemplating branching out into other styles of clothing. It was a tough decision to make and I go back and forth with it, but my heart has been telling me to take the chance with the investment— and I did! I cannot wait to launch the line later this summer!”

MAKE YOUR OWN.

“On our new website, we offer hundreds of patches that you can mix and match to create your perfect jacket. We have a really neat program built in that allows you to drag and drop patches onto a blank denim canvas. I love this feature because parents can sit down with their littles to design their own jackets and watch it come to life!”

ADVICE TO MYSELF.

“Don’t compare to anyone else! There were many times in the first days in business that I’d compare myself to others, and that’s something that’s hard not to do on Instagram! Other shops had more followers than I did, their products were better than mine, they were getting more orders. Keep focused on your business and what you offer. Your customers will be loyal, especially when they sense your honesty as a business owner! Keep focused on YOU!”

Design A Jacket

Choose your jacket color (White Wash, Medium Wash, Dark Wash), then select the patches for the front and back.

Letters

$3; Pink Chenille Letter Patch, threewildflowerdesigns.com

$6; Disney Character Patch, threewildflowerdesigns.com