Against ALL ODDS

BRAND: Jennifer Fisher

LOCATION: New York

FOUNDER: Jennifer Fisher

FOUNDED IN: 2006

HOW DID YOUR BRAND BEGIN? Ultimately, my business was a happy accident. I began my career as a wardrobe stylist working on feature films, television shows, and commercials in both New York and Los Angeles. After college, I worked as a wardrobe stylist for national ad campaigns like American Express and Budweiser. After ten years of dressing and styling Hollywood, I met my husband, Kevin, and we settled in New York City, where the company is now based. I was living and styling in NYC for an LAbased director when I was diagnosed with a desmoid tumor. I went through multiple rounds of chemotherapy to shrink my tumor, all the while working on ad jobs. When Kevin and I wanted to have children, my oncologist didn’t think it was a good idea for me to carry a baby because my tumor grows from estrogen. After years trying to have a baby, I became pregnant naturally with my son, Shane. Against the wishes of my oncologist, I carried my baby. After a perfectly healthy pregnancy and baby boy later, I learned that my tumor had shrunk from my pregnancy. When Shane was born, I began receiving jewelry gifts to represent him that were dainty and weren’t very me. Shane’s birth was a major deal for us; I wanted something to wear that represented him in a way that felt like me and expressed my personal style. So, I went out and sourced my own custom piece. I made a very simple gold dog tag with Shane’s full name that I wore on a heavy, gold long link chain. Having his name on the dog tag was very important to me, given the struggles I had trying to conceive and have a child. I wore the necklace on set while I was a wardrobe stylist, and it became an instant conversation piece that people would stop me in my tracks to ask what it said.

HOW HAVE YOU GROWN SINCE? Our brand started as a direct-to-consumer online retailer and has now grown into a full, omni-channel brand with retail storefronts in Beverly Hills and New York City. Selling fine jewelry direct-to-consumer very early on gave my brand global reach. After six years of only selling fine jewelry, I was lucky to have garnered a significant following. In order to offer jewelry to a growing customer base, I decided to expand with the launch of the brass collection, focusing on large statement pieces at a more accessible price point. I truly believe that the early timing of this coincided with the beginning of the online shopping boom, resulting in a happy accident. I started the company out of my bedroom in SoHo and now, in a full circle moment, have a storefront in the neighborhood.

WHICH PIECES ARE IDEAL FOR PASSING DOWN? Every single piece of our jewelry is meant to be heirloom. Our bespoke jewelry is designed to be modern, cherished, and passed down for generations.

HOW DO YOU DESIGN NEW PIECES? I find inspiration for my pieces based off things I would like to wear. This August, we are launching our new website and there are new pieces that I’m very excited about. The new pieces are a classic, modern take on a popular shape charm. I always want to design jewelry I know people will want to wear every day. I create jewelry that doesn’t feel too ornate in style or dated because I feel simple is better.

WHAT IS YOUR BRAND BEST KNOWN FOR? Our signature dog tag is one of our most popular styles along with our gothic letter charms. People love the gothic letters as they offer a slight edge but can still be worn daily. We also do different versions of customizable ID bracelets that can be made to represent your name, family, loved ones, or a special date. To start your collection, I would purchase a Medium Dog Tag and put your family’s initials on it. I would wear it on a long link chain somewhere between 20-28” because you can wear the charm on a long chain or clip to wear shorter. You can always add more charms which is the beauty of our jewelry. Once you buy a necklace, you can add or remove charms daily as you desire because they are not fixed on the chain unless you request them to be.

WHAT IS YOUR PERSONAL EVERYDAY JEWELRY LINE UP? My daily gold chain is the 18K Fisher Link Chain in 16” that I clip with our Fisher Link Charm Clasp. The charm clasp gives me the ability to wear the chain at different lengths or wear two different clusters of charms all together. My daily charm clusters include a Jumbo Family Lock with two White Diamonds that reads "Fisher," a Medium White South Sea Pearl with Diamond, a Jumbo Floating Diamond “F” charm, and a Medium Family Gothic Circle with both of my children's names and “Fisher” on it. I also wear my Single Oversized Floating Diamond Huggies layered up my ear with three Oversized Floating Diamond Ear Cuffs every day. Always a diamond story on my ear and a charm story on my neck. If I’m not wearing my charm necklace around my neck, it’s in my bag. It’s a talisman, my good luck charm, and always with me.

WHAT DO YOU HAVE IN THE WORKS? We have some new charms coming this fall that I’m super excited about. Modern, vintage pieces— stay tuned!