Alpina - WINNING AS A LIFESTYLE

S A G N E I L N Y N T I S W IFE L A

WINNING AS A LIFESTYLE / JUNE 2011 / WWW.ALPINA.SI /

NAM E TH D N EHI B ION S S PA E H T ND A LE P O PE E H T

E

IN ALP

A

START

20. 11. - 21. 11.

GÄLLIVARE

THE TRAVEL PLANS OF A WINNER SEASON 2010/11 BIATHLON XC 26. 11. - 28. 11.

KUUSAMO

4. 2. - 6. 2.

START

RYBINSK

29. 11. - 5. 12.

ÖSTERSUND

.

.2

6 .-

12. 3. - 13. 3.

LAHTI FINISH

18. 3. - 20. 3.

FALUN 24. 2. - 6. 3.

OSLO

19. 2. - 20. 2.

DRAMMEN 16. 3.

STOCKHOLM

22. 1. - 23. 1.

OTEPÄÄ

4. 12. - 5. 12.

DÜSSELDORF 31. 12. - 1. 1.

1.

KH 3. - 1 AN 3. 3 TY .

-M AN

15. 1. - 16. 1.

OBERHOF

LIBEREC

SI

YS K

FINISH

10. 1. - 16. 1.

RUHPOLDING 2. 1. - 1. 1.

8. 12. - 12. 12.

OBERSTDORF

HOCHFILZEN 18. 1. - 23. 1.

11. 12. - 12. 12.

DAVOS

ANTHOLZ - ANTERSELVA CORTINA - TOBLACH 6. 1.

18. 12. - 19. 12.

5. 1.

LA CLUSAZ

8. 1. - 9. 1.

TOBLACH

VAL DI FIEMME

2. 2. - 6. 2.

PRESQUE ISLE 8. 2. - 13. 2.

FORT KENT

K

YS .

3. 3 ANSI 1 .

1. 3 TY-M N

14. 12. - 19. 12.

POKLJUKA

SK

2 IN 4. YB R

KHA

AT THE FINISH LINE THE STORY JUST BEGINS

A top brand is much more than just an exceptional product.

The name and reputation can only be created by a group of different, but equally passionate individuals, who are achieving their dreams on a day to day basis.

ALPINA is a company which breathes, thinks and creates like an enthusiastic producer of inspiring equipment, which is known around the world for its superb value. These kinds of tasks can only be handled by individuals who live what they do, every single moment. That’s why they have consciously designed their workplace according to the standards of winners.

Only in this way can surprising ideas be born and exceptional products created. Here hundredths of a second can make or break a competition and here world champions are created.

That is why behind the scenes of the ALPINA sporting world you can meet so many exceptional individuals. Some of them can be seen at the drawing board, others with tools, and others through their isolated rush through white spaces. Their common goal is to go beyond the limits, achieve the impossible, and go where no one has gone before.

Come in. Meet the people who change the word ALPINA into exciting stories about victory and success. You know the kind: dreamers, innovators, lovers of the great white outdoors. Get to know their inspiration and take it as your own. Be bold, experience, win.

© ALPINA, D.O.O., Žiri, Slovenia Production: Kabinet 01 Photography: Tomaž Gregorič, iStockphoto, Nordic Focus Design: Kabinet 01 Text: Rdeči oblak Printing: T.K.B.M. d.o.o., 2011

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The thoughts of a winner are also the song in their heart. For them, there are not a lot of other goals other than being first, being the best, being exceptional. This is where their incredible discipline comes from, their ability to make big sacrifices, which are as a rule the distinction of every world champion. And where do they get their inspiration? Where do the champions of Olympus feed?

Are you interested in seeing what champions look like, when they are wearing their slippers and have their skis stored in the basement? What the stars look like, when they are not being chased by cameras?

WINNER 100% PERSON

WHAT MAKES A WINNER? 200 DAYS OF TRAINING CAMPS AND RACES A YEAR. PETTER (25) started training at the age of three because he thought cross-country skiing looked like tons of fun. He came back from the 2010 Olympic games in Vancouver with two gold medals, silver and bronze. At the 2011 World Championships in Oslo he became the world champion in the 50 km. He is based in Norway, in the town of Meraaker.

Petter in 3 words.

Relaxed, very motivated, I never give up.

Who inspires you?

Bjorn Daehlie and Frode Estil.

What did you want to become when you were 10?

A policeman.

record in ski jumping: 75 m.

What do you do when you are not training?

I like to play poker, watch TV, sleep and eat.

in Las Vegas together with another cross-country racer, Markus Hellner. We went to the Poker World Championships and also did some training. This year I will take a Caribbean cruise.

Favorite book, music, movie.

The Great Animal Search, I listen to dance and techno, The Usual Suspects.

Your greatest achievement, beside the XC victories.

Your favorite vacation.

When I was 14 I set my personal

Last summer I had a great time

Life motto.

Do your best to reach your goal.

Why ALPINA?

Fantastic boot. Light and best fit for my foot.

PETTER NORTHUG

»DO YOUR BEST TO REACH YOUR GOAL.« SEASON 2010/11 1st place, WORLD CHAMPIONSHIP OSLO, 50 km sk 1st place, WORLD CHAMPIONSHIP OSLO, 30 km pursuit 1st place, WORLD CHAMPIONSHIP OSLO, 4 x 10 km relay 1st place, TOUR DE SKI VAL DI FIEMME, 20 km cl 1st place, WORLD CUP FALUN, 40 km sk 1st place, WORLD CUP FALUN, 20 km pursuit 2nd place, WORLD CUP OVERALL 2nd place, WORLD CHAMPIONSHIP OSLO, team sprint 2nd place, WORLD CHAMPIONSHIP OSLO, sprint sk 2nd place, WORLD CHAMPIONSHIP OSLO, sprint cl 2nd place, TOUR DE SKI OVERALL

S AL

2nd place, WORLD CUP FALUN, 3.3 km prologue 2nd place, WORLD CUP STOCKHOLM, sprint 2nd place, WORLD CUP LA CLUSAZ, 30 km sk 3rd place, TOUR DE SKI OBERHOF, 3.7 km prologue sk 3rd place, TOUR DE SKI TOBLACH, sprint sk 3rd place, TOUR DE SKI TOBLACH, 35 km pursuit sk 3rd place, WORLD CUP DRAMMEN, 15 km cl 3rd place, WORLD CUP DRAMMEN, sprint sk 3rd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay

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WINNERS, 100% PERSONAL

»WORK HARD AND HAVE FUN«

DARIO COLOGNA

SEASON 2010/11

1st place, WORLD CUP OVERALL

2nd place, TOUR DE SKI OBERSTDORF, 20 km pursuit

1st place, WORLD CUP OVERALL, distance

2nd place, TOUR DE SKI TOBLACH, sprint sk

1st place, TOUR DE SKI OVERALL

2nd place, TOUR DE SKI VAL DI FIEMME, 20 km cl

1st place, TOUR DE SKI OBERHOF, 15 km pursuit cl

2nd place, WORLD CUP KUUSAMO, 15 km sk

1st place, TOUR DE SKI TOBLACH, 35 km pursuit sk

2nd place, WORLD CUP GÄLLIVARE, 15 km sk

1st place, WORLD CUP LAHTI, 20 km pursuit

3rd place, TOUR DE SKI OBERSTDORF, sprint cl

1st place, WORLD CUP LA CLUSAZ, 4 x 10 km relay

3rd place, WORLD CUP FALUN, 40 km sk

1st place, WORLD CUP KUUSAMO, 10 km cl

3rd place, WORLD CUP DAVOS, sprint sk

DARIO (25) tried and tested all kinds of sports before he found his true calling in cross-country skiing at the age of 12. At the 2010 Olympic games in Vancouver he became a Olympic Champion in the 15 km Freestyle, and in the 2010/2011 season he also won the Big Crystal Globe. He lives in Davos, Switzerland.

Your greatest achievement, beside the XC victories.

Dario in 3 words.

WHAT MAKES A WINNER? 15 DIFFERENT HOTELS A YEAR.

Quiet, a hard fighter and goal oriented.

What did you want to become when you were 10?

Being a local soccer champ.

What do you do when you are not training?

I like to be with my friends, engaging in various sporting activities.

Favorite book, music, movie.

The Magic Mountain, I listen to a lot of different music, The Hangover.

Your favorite vacation.

After a long season, I just love to rest. I like Thailand, and my plan for this year’s vacation is to go to the Maldives, where I will play some golf.

Life motto.

Work hard and have fun.

A soccer player.

Why ALPINA? Who inspires you?

My parents.

Because to succeed you need the best shoes.

WHAT MAKES A WINNER? 300 TRAINING DAYS A YEAR.

1st place, WORLD CUP OVERALL, sprint 1st place, TOUR DE SKI OBERSTDORF, sprint cl 1st place, TOUR DE SKI TOBLACH, sprint 1st place, WORLD CUP STOCKHOLM, sprint cl 1st place, WORLD CUP LAHTI, sprint cl 1st place, WORLD CUP OTEPÄÄ, sprint cl 2nd place, WORLD CUP KUUSAMO, sprint cl 3rd place, WORLD CUP OSLO, sprint 3rd place, WORLD CUP KUUSAMO, 5 km cl

SEASON 2010/11

»HAVE BIG DREAMS.« PETRA MAJDIČ PETRA (31) has had too much energy ever since she was a child, so she decided to poor it into cross-country skiing. Her will and power helped her win a bronze medal at the 2010 Olympic games in Vancouver, even after she had fallen and received multiple injuries. This year she retired and is

looking forward to new challenges.

She lives near Ljubljana, the capital of Slovenia.

Robert Slabanja, in my personal life – my family.

Your greatest achievement, besides the XC victories.

Your favorite vacation.

I had a great time exploring Mexico. I would like to explore Mongolia or other parts of the world that are not that touristy.

That I have grown to 178 cm.

Petra in 3 words.

Life motto.

Sociable, passionate and determined.

What do you do when you are not training?

Have big dreams and work hard to achieve them.

What did you want to become when you were 10?

I cook and bake delicious things. I enjoy spending my free time in nature.

Why ALPINA?

A traveler.

Favorite book, music, movie.

Who inspires you?

In sports my former trainer

The Little Prince, Tina Turner, Boys don’t cry.

I love to ski. Deep in nature, when I only hear the sounds of nature and the sliding of my skis. I do it best when I’m wearing ALPINA boots.

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WINNERS, 100% PERSONAL

SEASON 2010/11

WHAT MAKES A WINNER?

1st place, WORLD CUP OVERALL

450 TRAINING SESSIONS A YEAR.

1st place, WORLD CUP OVERALL, pursuit standings 1st place, WORLD CUP OVERALL, sprint 1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay 1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 20 km individual 1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, mixed relay 1st place, WORLD CUP OBERHOF, 10 km sprint 1st place, WORLD CUP OBERHOF, 15 km mass start 1st place, WORLD CUP HOCHFILZEN, 10 km sprint 1st place, WORLD CUP HOCHFILZEN, 12.5 km pursuit 1st place, WORLD CUP HOCHFILZEN, relay 2nd place, WORLD CUP OVERALL, individual standings 2nd place, WORLD CUP OSLO, 12.5 km pursuit 2nd place, WORLD CUP POKLJUKA, 10 km sprint 3rd place, OVERALL, mass start standing 3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 12.5 km pursuit 3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 10 km sprint 3rd place, WORLD CUP FORT KENT, 10 km sprint 3rd place, WORLD CUP FORT KENT, 12.5 km pursuit 3rd place, WORLD CUP FORT KENT, 15 km mass start 3rd place, WORLD CUP ANTHOLZ, relay

TAJREI BOE

»GO HARD OR GO HOME!«

TAJREI (23) discovered the magic of cross-country skiing while cheering for his fellow countryman Ole Einar Bjorendalen. But, he gave his heart to the biathlon.

With the Norwegian team he won the Olympic gold in the relay at the 2010 Olympic Games in Vancouver. In 2011 he became the world champion in the 20 km individual and in the mixed relay. He lives in Lillehammer.

Who inspires you?

Olle Einar Bjorendalen and my parents.

Your greatest achievement, beside the XC victories.

That I became independent when I was 15 years old.

What do you do when you are not training?

I play Play Station, and spend time with my friends. I am also interested in tour skiing.

Favorite book, music, movie.

Millennium trilogy, rock and pop, 8 mile.

Your favorite vacation.

Tajrei in 3 words.

Downhill skiing near my cabin.

I would also like to explore Asia, and maybe travel thorough China.

Happy and very sociable, but always focused.

Life motto.

Go hard or go home!

What did you want to become when you were 10?

Why ALPINA?

My dream was to become a football player.

It is the fastest shoe on the planet.

ANDI (29) was 15 years old when his father’s friend, trainer Fritz Fischer, introduced him to the wonderful world of the biathlon. Winters passed and he got better and better at it, loving it every step of the way. With dedication, hard training and talent he won a silver medal at the 2007 World Championships in Antholz.

He lives in Reit im Winkl, Germany.

Andi in 3 words?

are not training?

Goal orientated, funny and friendly.

I love to fish.

Favorite book, music, movie.

What did you want to become when you were 10?

The Illuminati, Green Day, Gladiator.

A fisherman.

Your favorite vacation.

Who inspires you?

I do a lot of resting, fishing and diving at the Maldives.

Ole Einar Bjoerndalen in sports, and my girlfriend in my private life.

Your greatest achievement, beside the XC victories.

Life motto.

Whoever fights can lose, but whoever doesn’t fight, has already lost.

Family.

Why ALPINA?

What do you do when you

The best boot for me: innovative, perfect fit and light.

ANDREAS BIRNBACHER

WHAT MAKES A WINNER? 800 HOURS OF TRAINING A YEAR.

»WHOEVER FIGHTS CAN LOSE.«

SEASON 2010/11

1st place, WORLD CUP OSLO, 10 km sprint

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WINNERS, 100% PERSONAL

MAX (28) is a policeman by profession, but in spirit he is a 100% crosscountry racer. Since he was 10 he has been dedicating all his energy into training. At the 2011 World Championships in Oslo he won the silver medal in the 50 km. When he is not around competitions, he is most happy just being at home in Izhevsk, Russia.

MAX in 3 words?

Calm, hard-working and focused.

What did you want to become when you were 10?

I just wanted to compete and win.

Who inspires you?

My coach Perevozchikov and my family.

Your greatest achievement, beside the XC victories.

I have made a closet.

What do you do when you are not training?

I read, play computer games and do some housework.

Favorite book, music, movie.

Isabel, French singer Alizée, Russian movie Devchata.

Your favorite vacation.

I had a great time in Prague and the Maldives.

Life motto.

It is important to believe.

Why ALPINA?

Simply, the best boots.

WHAT MAKES A WINNER?

SEASON 2010/11

40 RACES A SEASON.

»IT IS IMPORTANT TO BELIEVE.« MAXIM VYLEGZHANIN

1st place, WORLD CUP LA CLUSAZ, 30 km sk 1st place, WORLD CUP RYBINSK, relay 2nd place, WORLD CHAMPIONSHIP OSLO, 50 km cl 2nd place, WORLD CHAMPIONSHIP OSLO, 30 km pursuit 2nd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay 2nd place, WORLD CUP GÄLLIVARE, 4 x 10 km relay 3rd place, WORLD CUP OTEPÄÄ, 15 km cl 3rd place, WORLD CUP STOCKHOLM, 3.3 km cl prologue

WHAT MAKES A WINNER?

AINO KAISA SAARINEN

A WORKPLACE AT -20 °C.

»HARD WORK PAYS OFF.« AINO (32) started to ski at an age when most of us still struggle with walking. She was just 2 years old and lived close to the tracks. She decided on a professional career because of her strong constitution, iron will and because she was so good at skiing.

In 2009 in Liberec

she became a world champion. Her home is in Hollola, Finland.

and my family, who is always supporting me.

Andre Agassi, I love listening to R’n’B music, Forest Gump.

Your greatest achievement, beside the XC victories.

Your favorite vacation.

Last year I went scuba diving and snorkeling at Seychelles. Now I am planning to visit Bora Bora.

Very competitive, focused and I never give up.

I managed to do the Scuba diving exam, and so overcame my fear of diving.

What did you want to become when you were 10?

What do you do when you are not training?

Hard work pays off.

A farmer, because I liked animals.

Read books and magazines, or pick berries and mushrooms.

Why ALPINA?

Aino in 3 words?

Life motto.

Who inspires you?

My former coach Jarmo Riski,

Favorite book, music, movie.

I liked ALPINA boots the first time I tried them. They are light, soft and comfortable.

2. place, WORLD CHAMPIONSHIP OSLO, team sprint cl 3. place, WORLD CHAMPIONSHIP OSLO, 4 x 5 km relay 3. place, WORLD CHAMPIONSHIP OSLO, 10 km cl 3. place, WORLD CUP DRAMMEN, 10 km cl 3. place, WORLD CUP RYBINSK, 10 km pursuit

SEASON 2010/11

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LUKAS (33), a child of passionate racers, has been chasing the great white plains since he was seven. After years of dedication and hard work, and due to an immense love for the sport, he won the World Cup Overall in the 2007/2008 season.

He lives in Bozi Dar in Czech Republic with his wife and two children.

1st place, TOUR DE SKI VAL DI FIEMME, sk 1st place, WORLD CUP KUUSAMO, 15 km pursuit 3rd place, WORLD CUP OVERALL, distance standings 3rd place, TOUR DE SKI OVERALL 3rd place, WORLD CUP DAVOS, 15 km cl

LUKAS in 3 words?

Stubborn, ambitious, a fighter.

What did you want to become when you were 10?

An astronaut. And an Olympic champion.

I like to hop on the mountain bike or go to the cinema.

Favorite book, music, movie.

The Little Prince, Metallica, The Rock.

Your favorite vacation.

Who inspires you?

In sports Miguel Indurain and Gunde Svan. Privately, my wife and parents.

Your greatest achievement, beside the XC victories.

I like spending time with my family, doing nothing in particular. This year I will spend some active time with my friends in the mountains.

Life motto.

Live strong.

My two kids Matyas and Aneta.

Why ALPINA? What do you do when you are not training?

The most comfortable shoes I have ever used.

SEASON 2010/11

LUKAS BAUER

»LIVE STRONG.«

WHAT MAKES A WINNER? THE WILL FOR 407 METERS MAXIMUM CLIMB IN 3 KM SLOPE.

WHAT MAKES A WINNER? 9.000 KM OF TRAINIG CAMPS AND RACES A YEAR.

KRIS (30) started dreaming of endless white tracks when he was just a baby. His father was the one who got him so excited about the world of cross-country skiers. Among his greatest achievements are two 4th places on World Championships Val di Fiemme 2003 and Nordic World Ski Championships 2009 in Liberec.

He was also a U23 world champion in Bormio 2003. He lives in Waterville Valley, USA. KRIS in 3 words.

Bill Koch, who won the silver medal in the 1976 Olympics, and my high school running coach Scott Clark.

Your greatest achievement, beside the XC victories.

Working with kids with diabetes.

What do you do when you are not training?

I love kayaking.

Favorite book, music, movie.

Lonesome Dove, Guns N’ Roses, The Last of the Mohicans Your favorite vacation.

Every year I am looking forward to the end of the season party – downhill skiing on Jay Peak Vermont. I also enjoy heliskiing and get sunburned on Hawaii.

Strong, fast and dedicated.

Life motto.

What did you want to become when you were 10?

If you don’t succeed at first, try again.

A ski racer.

Why ALPINA? Who inspires you?

American cross-county skier

The lightest and best fitting boot.

KRIS FREEMAN

»IF YOU DON’T SUCCEED AT FIRST, TRY AGAIN«

Število doseženih Malih globusov v Svetovnem Alpina 4, Fischer 4, Salomon 2, Madshus 2, Ros

NUMBER OF

BIG GLOBES

ALL ALPINA MEDALS

ACHIEVED IN THE SEASON 2010/11 WORLD CUP

2010/2011

XC SKIING

28

29

34

GOLD

SILVER

BRONZE

20

15 23

GOLD

SILVER

ALPINA 2, FISCHER 1, SALOMON 1, MADSHUS 0, ROSSIGNOL 0, ATOMIC 0

NUMBER OF

SMALL GLOBES

BIATHLON

ACHIEVED IN THE SEASON 2010/11 WORLD CUP

BRONZE

48

44

57

GOLD

SILVER

BRONZE

COMBINED

CROSS-COUNTRY BELOV EVGENIY (RUS) 1st place, WORLD CUP RYBINSK, relay 2nd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay 2nd place, WORLD CUP GÄLLIVARE, 4 x 10 km relay BRANDSDAL ERIK (NOR) 1st place, WORLD CUP OTEPÄÄ, sprint cl 2nd place, WORLD CUP LAHTI, sprint 3rd place, WORLD CUP LIBEREC, team sprint DAHL JOHN KRISTIAN (NOR) 1st place, WORLD CUP KUUSAMO, sprint cl 3rd place, WORLD CUP LIBEREC, team sprint DI CENTA GIORGIO (ITA) 2nd place, WORLD CUP STOCKHOLM, 20 km pursuit 2nd place, WORLD CUP RYBINSK, relay FISCHER REMO (SUI) 1st place, WORLD CUP LA CLUSAZ, 4 x 10 km relay GLOEERSEN ANDERS (NOR) 1st place, WORLD CUP DÜSSELDORF, team sprint sk 3rd place, WORLD CUP RYBINSK, sprint sk GOERING FRANZ (GER) 3rd place, WORLD CHAMPIONSHIP OSLO, 4 x 10 km relay 3rd place, WORLD CUP RYBINSK, relay GOLBERG PAAL (NOR) 3rd place, WORLD CUP LAHTI, sprint HEIKKINEN MATTI (FIN) 1st place, WORLD CHAMPIONSHIP OSLO, 15 km cl 1st place, TOUR DE SKI OBERSTDORF, 20 km pursuit JAKS MARTIN (CZE) 3rd place, TOUR DE SKI OBERSTDORF, 20 km pursuit JOHNSRUD SUNDBY MARTIN (NOR) 1st place, WORLD CHAMPIONSHIP OSLO, 4 x 10 km relay 2nd place, WORLD CUP DRAMMEN, 15 km cl 3rd place, WORLD CHAMPIONSHIP OSLO, 15 km cl 3rd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay 3rd place, WORLD CUP GÄLLIVARE, 4 x 10 km relay KLEMENTSEN HAAVARD (NOR) 3rd place, WORLD CHAMPIONSHIP OSLO, Nordic combined HS134/4x5km team 3rd place, WORLD CHAMPIONSHIP OSLO, Nordic combined HS106/4x5km team KROGH FINN HAAGEN (NOR) 2nd place, WORLD CUP FALUN, men’s final sk OLSSON JOHAN (SWE) 1st place, WORLD CUP GÄLLIVARE, 4 x 10 km relay 2nd place, WORLD CHAMPIONSHIP OSLO, 4 x 10 km relay PELLEGRINO FEDERICO (ITA) 2nd place, WORLD CUP LIBEREC, sprint sk BRUN-LIE CELINE (NOR) 2nd place, WORLD CUP DÜSSELDORF, team sprint sk 3rd place, WORLD CUP LIBEREC, sprint sk 3rd place, WORLD CUP LIBEREC, team sprint cl FABJAN VESNA (SLO) 1st place, WORLD CUP RYBINSK, sprint sk 3rd place, WORLD CUP DÜSSELDORF, sprint sk FALLA MAIKEN CASPERSEN (NOR) 1st place, WORLD CUP LIBEREC, team sprint cl 2nd place, WORLD CUP DRAMMEN, sprint sk 2nd place, WORLD CUP DÜSSELDORF, team sprint sk 3rd place, WORLD CHAMPIONSHIP OSLO, team sprint cl 3rd place, WORLD CUP STOCKHOLM, sprint 3rd place, WORLD CUP OTEPÄÄ, sprint cl FESSEL NICOLE (GER) 2nd place, WORLD CUP KUUSAMO, 10 km pursuit GJEITNES KARI VIKHAGEN (NOR) 3rd place, WORLD CUP LIBEREC, team sprint cl KOROSTELEVA NATALIA (RUS) 3rd place, WORLD CUP RYBINSK, relay LINDBORG SARA (SWE) 3rd place, WORLD CUP LA CLUSAZ, 4 x 5 km relay MIKHAILOVA OLGA (RUS) 2nd place, WORLD CUP RYBINSK, relay NIKOLAEVA SVETLANA (RUS) 2nd place, WORLD CUP RYBINSK, relay

Število doseženih Velikih globusov v Svetovne Alpina 2, Fischer 1, Salonon 1, Madshus, Rossig

ALPINA 4, FISCHER 4, SALOMON 2, MADSHUS 2, ROSSIGNOL 0, ATOMIC 0

Število doseženih Malih globusov v Svetovnem Alpina 4, Fischer 4, Salomon 2, Madshus 2, Ros

NOVIKOVA VALENTINA (RUS) 2nd place, WORLD CUP RYBINSK, relay

Število odličij v Svetovnem pokalu 2010/2011* Fischer 109, Alpina 90, Salomon 89, Madshus 2

RUPIL SILVIA (ITA) 1st place, WORLD CUP RYBINSK, relay 2nd place, WORLD CUP LA CLUSAZ, 4 x 5 km relay

Moški, število odličij v Svetovnem pokalu 2010 Alpina 67, Fischer 34, Madshus 26, Salomon 25

Ženske, število odličij v Svetovnem pokalu 201 Fischer 75, Salomon 64, Alpina 23, Rossignol 6,

RYDQVIST MARIA (SWE) 2nd place, WORLD CUP GÄLLIVARE, 4 x 5 km relay 3rd place, WORLD CUP LA CLUSAZ, 4 x 5 km relay

COMBINED

NUMBER OF INDIVIDUAL MEDALS AT THE 2010/11 WORLD CUP*

SKOFTERUD VIBEKE W. (NOR) 1st place, WORLD CHAMPIONSHIP OSLO, 4 x 5 km relay 1st place, WORLD CUP LA CLUSAZ, 4 x 5 km relay 1st place, WORLD CUP GÄLLIVARE, 4 x 5 km relay

ALPINA 90, FISCHER 109, SALOMON 89, MADSHUS 28, ROSSIGNOL 24, ATOMIC 2

TIKHONOVA JULIA (RUS) 3rd place, WORLD CUP RYBINSK, relay

MEN,

BIATLON

NUMBER OF INDIVIDUAL MEDALS AT THE 2010/11 WORLD CUP* Število odličij v Svetovnem pokalu 2010/2011*

BÖHM DANIEL (GER) 1st place, WORLD CUP PRESQUE ISLE, mixed relay 1st place, WORLD CUP ANTHOLZ, relay

Fischer 109, Alpina 90, Salomon 89, Madshus 2

Moški, število odličij v Svetovnem pokalu 2010 ALPINA 67, FISCHER 34, 67, Fischer 34, Madshus 26, Salomon 25 SALOMON 25, Alpina MADSHUS 26, ROSSIGNOL 18, ATOMIC 1

BRATTSVEEN RUNE (NOR) 3rd place, WORLD CUP OBERHOF, relay

Ženske, število odličij v Svetovnem pokalu 201 Fischer 75, Salomon 64, Alpina 23, Rossignol 6,

DE LORENZI CHRISTIAN (ITA) 2nd place, WORLD CUP ANTHOLZ, relay

WOMEN,

FAK JAKOV (SLO) 3rd place, WORLD CUP ÖSTERSUND, 12.5 km pursuit

NUMBER OF INDIVIDUAL MEDALS AT THE 2010/11 WORLD CUP*

MAKSIMOV MAXIM (RUS) 2nd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay 2nd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 20 km

ALPINA 23, FISCHER 75, SALOMON 64, MADSHUS 2, ROSSIGNOL 6, ATOMIC 1

MORAVEC ONDREJ (CZE) 2nd place, WORLD CUP OBERHOF, relay SEDNEV SERGUEI (UKR) 2nd place, WORLD CUP POKLJUKA, mixed relay 2nd place, WORLD CUP HOCHFILZEN, 10 km sprint 3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay SEMENOV SERHIY (UKR) 2nd place, WORLD CUP POKLJUKA, mixed relay 3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay SHIPULIN ANTON (RUS) 1st place, WORLD CUP ANTHOLZ, 10 km sprint 2nd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay 3rd place, WORLD CUP ANTHOLZ, 15 km mass start TCHEREZOV IVAN (RUS) 2nd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay 2nd place, WORLD CUP PRESQUE ISLE, 12.5 km pursuit 3rd place, WORLD CUP PRESQUE ISLE, 10 km sprint 3rd place, WORLD CUP PRESQUE ISLE, mixed relay 3rd place, WORLD CUP HOCHFILZEN, 12.5 km pursuit 3rd place, WORLD CUP OBERHOF, 15 km mass start

*XC AND BIATHLON COMBINED

SUCCESS IN NUMBERS

There isn’t room for everyone at the top. The ones who do get there are the most dedicated and focused, those who transform obstacles into challenges. A look at the number of medals the ALPINA team has won is inspiring. You have already met the ALPINA dream team, now you can take a look at the accomplishments of the rest of the individuals from ALPINA, who Število odličij na tekmah svetovnega prvenstva, Rio exceed expectations on a world-class level, and boldly create new stories.

Fischer 15, Alpina 13, Salomon 13, Rossignol 4, Mad

Moški, število odličij na tekmah svetovnega prvenst Alpina 11, Salomon 5, Rossignol 4, Madshus 2, Atom

Ženske, število odličij na tekmah svetovnega prvens COMBINED Fischer 14, Salomon 8, Alpina 2, Madshus, Rossignol

VITEK ZDENEK (CZE) 2nd place, WORLD CUP OBERHOF, relay

NUMBER OF INDIVIDUAL MEDALS AT 2011 WORLD CUP RACES

WINDISCH MARKUS (ITA) 2nd place, WORLD CUP ANTHOLZ, relay

ALPINA 13, FISCHER 15, SALOMON 13, MADSHUS 2, ROSSIGNOL 4, ATOMIC 1

WOLF ALEXANDER (GER) 1st place, WORLD CUP PRESQUE ISLE, mixed relay 1st place, WORLD CUP OBERHOF, relay 3rd place, WORLD CUP OSLO, 10 km sprint

MEN,

BOGALY-TITOVETS ANNA (RUS) 1st place, WORLD CUP ANTHOLZ, relay 2nd place, WORLD CUP OSLO, 12.5 km mass start

NUMBER OF INDIVIDUAL MEDALS AT 2011 WORLD CUP RACES

FLATLAND ANN KRISTIN AAFEDT (NOR) 1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, mixed relay 1st place, WORLD CUP OBERHOF, 7.5 km sprint 3rd place, WORLD CUP HOCHFILZEN, relay

ALPINA 11, FISCHER 1, SALOMON 5, MADSHUS 2, svetovnega prvenstva, Rio Število odličij na tekmah 15, Alpina 13,1Salomon 13, Rossignol 4, Mad ROSSIGNOLFischer 4, ATOMIC

Moški, število odličij na tekmah svetovnega prvenst Alpina 11, Salomon 5, Rossignol 4, Madshus 2, Atom

Ženske, število odličij na tekmah svetovnega prvens WOMEN, Fischer 14, Salomon 8, Alpina 2, Madshus, Rossignol

SLEPTSOVA SVETLANA (RUS) 1st place, WORLD CUP ANTHOLZ, relay 3rd place, WORLD CUP PRESQUE ISLE, mixed relay 3rd place, WORLD CUP OBERHOF, 12.5 km mass start ZAITSEVA OLGA (RUS) 1st place, WORLD CUP ANTHOLZ, relay 1st place, WORLD CUP RUHPOLDING, 15 km 3rd place, WORLD CUP OVERALL, individual 3rd place, WORLD CUP OSLO, 12.5 km mass start 3rd place, WORLD CUP ANTHOLZ, 7.5 km sprint 3rd place, WORLD CUP POKLJUKA, 7.5 km sprint

NUMBER OF INDIVIDUAL MEDALS AT 2011 WORLD CUP RACES ALPINA 2, FISCHER 14, SALOMON 8, MADSHUS 0, ROSSIGNOL 0, ATOMIC 0

LEGEND

ALPINA FISCHER SALOMON MADSHUS ROSSIGNOL ATOMIC

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Old shoemaking masters have been making footwear in the Žiri area since the middle of the 19th century, so there is certainly no lack of tradition or knowledge among people in the area of shoe design and production here. Get to know the way creators of top competitive footwear think. Observe their focus and feel their dedication to endless innovation.

WORLD CHAMPIONS AMONG THE MASTERS

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WORLD CHAMPIONS AMONG THE MASTERS

Enthusiastic about challenges, proud of the results Wins and losses are a part of our life. Winning makes us feel like we are on top of the world.

Losing makes us want to immediately get back on the path to old glory again. At those times it is important to pick ourselves up and move toward new successes with optimism.

been a direct source of information for the continual creation of new and high-quality footwear.

The main challenge presented by cross-country skiing to any shoe manufacturer is, in any way possible, to unite a high level of functionality with the simultaneous guarantee of a noticeable level of comfort. However, a solution which improves the quality of the boot’s function often directly reduces its comfort. And vice ver-

Our goal is to meet the expectations of consumers, especially for those who are the best, and therefore also the most demanding, in the world.

At ALPINA we have been striving to march on the winning path and to offer our loyal friends products of the highest quality for many years. We enjoy sharing our successes with you, even more so this year, which was one of the most successful competitive seasons to date for our athletes. A winning mentality and winning products have given birth to winners, and we are immensely proud of them. For the future, we are committed to offering excellent products, and believe that our athletes will continue to bring us joy with their top results.

Let the winning mentality of our athletes be transferred to you as well, and become your way of life.

Matjaž Lenassi is the CEO of ALPINA. A factory of honest products For the functional advancement of sporting footwear intended for skiing competitions the most important thing is to work with top athletes. This was a challenge which we accepted with ease. Since we started dealing in cross-country skiing boots we have been working directly with those in competition: for almost 40 years actual top athletes have

sa. Since both factors are strongly opposed, we aim to find the best possible compromise between these demands and offer the consumer an optimal solution.

Helping us find the solutions are science, supported by the most modern technology, and our rich history, full of tradition, especially since all prototype skiing footwear is still made by hand. That is how products, which have for many years successfully defined the standards in all major world competitions, are created.

ALPINA is made up of people who are trying to develop “honest” products – in terms of their image, form, and function. Our key goal is to completely satisfy the expectations of customers looking for skiing footwear, and that goes especially for those who are among the best, and therefore also the most demanding, in the world.

Robert Križnar heads development for competitive footwear at ALPINA. Designing gear which can give an advantage For the creation of a complex product the design approach is anything but the mere embellishment of a product. Design is a

crucial meeting place of technological, consumer and market demands. As a matter of fact, it acts like the “glue” which unites what appear to be impossible desires, and is a strategic tool for the creation of innovative products. The results of this kind of approach are applicable innovations with a high level of added value.

We are constantly focusing our planning on the demands, needs and desires of the end user – in this case top competitors and the most demanding of athletes. They need meticulously well thoughtout equipment, which can give them an advantage in their fight with the competition, or with hundredths of a second. Their boots must follow the technique of the race and enable the best possible transfer of the athlete’s energy to the skis. Solutions therefore involve using the best possible high-tech materials and improvements in construction, as well as advanced production capabilities.

An important part of the design

We unite the most modern technology with tradition, so all footwear prototypes are still made by hand. approach is occupied by the striving to design a product which is recognizable, attractive and full of the competitive spirit. Dynamics are a part of the intention and initial scheme of the product, but also its appearance. Throughout, an integral approach is intertwined with an obsessive desire for perfected details and a harmonious final product. The results just radiate with innovation, dynamism, and the high quality of the final product.

The ELITE competition boots are therefore an optimal combination of functionality and technical decisiveness, awarded with design perfection and recognition. In the last few years these boots have been better than any-

thing produced in our area, and are sold around the world under our brand name. The results are the consequence of many years of good cooperation, and of integrating the knowledge of the experts at ALPINA with the design approach of our studio.

Jure Miklavc heads production design for ALPINA sporting footwear.

A boot as a creative challenge An x-ray image, made one afternoon just before and ISPO exhibition appearance at an airport terminal, expresses the everyday

MAXIMUM FIT

PLASTIC SUPPORT

3D SHAPED CARBON

WORLD CHAMPIONS AMONG THE MASTERS

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PLACEMENT OF PRODUCT GRAPHICS BY MODEL/CUT M O D EL:

RACING ELITE

ALPINA ELITE RED MATERIAL

WHITE PRINT

GOLD PRINT: PANTONE 874 C

SIZ E:

42 SCALE:

1.1

THE FIRST GRAPHIC STUDIES OF THE PROTOTYPE

life of an athlete who travels thousands of kilometers a year, from training to training, from competition to competition, with the boot being his best and closest friend.

Since the ELITE boot has a very interesting interior, technically complex, we also wanted to show it.

The external appearance of a boot for top athletics presents the designer with a myriad of very important possible directions. How does the boot communicate? What does the athlete truly need? How does it communicate past successes. Can it be bold? Can it differentiate itself from the competition? Will it be

visible enough on TV? We knew that this was a boot which would redefine the limits in the world of cross-country skiing, and for that reason it would have to look like a winner at first glance.

Since the exterior of the boot covers 80 percent of the Spartan water-resistant overboot, we had a great deal of freedom for graphic expression and playing with the material, while also having to express the uncompromising nature of sports, asceticism, and dynamism in motion.

The red color contains a shade of gold, which gives it a special fiery

A boot that would redefine the limits of cross-country skiing must look like a winner at first glance. glare. The texture of the brushed metal and the metal grains add the character of a high-tech product. The dynamic gold line completes the product and underlines the ALPINA trade mark in a dynamic stroke from the front of the foot to the Achilles tendon. The snow white logo is intentionally large and expresses

the strength of the trade mark.

The graphic identity is just one of the parameters of a well designed boot, and is always the fruit of teamwork from experts in different areas. With the graphic image we show the character and functionality of the boot. In the last few years we have been aiming, as much as possible, for

VISIBILITY ON TELEVISION WAS ONE OF THE MAIN PRIORITIES.

A SIMULATION OF DIFFERENT COLORS AND MATERIALS OF THE INSIDE OF THE BOOT

WHAT MAKES A WINNER? 1 PAIR OF PERFECT BOOTS.

PHOTOGRAPHY: Tomaž Gregorič

FROM LEFT TO RIGHT: JAN JAGODIČ, JURE MIKLAVC, ROBERT KRIŽNAR, ELITE RACING

Welcome to the elite category a unified image and harmony for the entire collection, which otherwise consists of over 100 boots.

The design of the visual character of these boots is a special passion, and since we have available to us an infinite amount of possibilities for improvement and new approaches, the task is also a great challenge every season.

The sport of cross-country skiing is becoming more and more popular among young people. That is an exceptionally positive incentive, which demands a new and relaxed approach with design as well.

And we look forward to all these challenges.

Jan Jagodič is head of designing the visual identity of sporting footwear at ALPINA. Constant contact with winners All throughout cross-country skiing boot production we have been equipping athletes competing at the highest level, and from virtually every country;

athletes who make appearances at the world championships in the biathlon and cross-country skiing. Their results confirm our leading place among manufacturers of similar footwear.

Our racing service is responsible for working with competitors, on-time delivery of footwear, and any servicing at competitions. The main goal of working with the athletes is to stay up to date with the most demanding needs of cross-country skiing, and to include any perceivable findings we make into our continuing development.

We are proud of the fact that years of such cooperation have allowed us to succeed in creating both trust and close relationships with many of the best competitors, such as Petter Northug, Dario Cologna, Lukas Bauer, Petra Majdič, and Aino Kaisa Saarinen. We are convinced that this kind of cooperation and success will continue in the following seasons as well.

Peter Torkar takes care of good relations with competitors in the name of ALPINA..

Just imagine that you forget everything you know about boots, skiing, and competing. Your foot grabs your attention: imagine its movement; the way it breathes and works. Then slowly, gradually, and layer by layer, equip it with everything that the foot needs for confident movement and perfect comfort.

If you do the above process carefully, the result will amaze you. The boot has two basic component parts. One is responsible for stability, protection and the efficient transfer of power, while the other ensures a perfect fit.

ELITE boots are made for top athletes in cross-country skiing and biathlons, as well as all those crosscountry skiers who strive for perfection, and therefore want the best. The overboot completely covers the surface of the boot and ensures water resistance, breathability, and an exceptional fit to the foot. The internal shoe is distinguished by an innovative lacing system, quality materials and foot bed, which was designed after measuring the feet of competitors.

The uncompromisingly perfected boot ensures exceptional stability for the foot, and a great transfer of power from the foot to the ski, without unnecessary loss of energy. A unique feature of the shoe is the Thinsulate membrane, which increases comfort while also ensuring that during the competition the skier’s feet will never get cold. Both boots from this elite family, the ECS and ECL, have received key international recognition in the area of design: The Red Dot Award for design and the Good Design Award.

As awarded by The Chicago Athenaeum: Museum of Architecture and Design 2009.

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THERE ARE A THOUSAND WAYS TO BE BETTER. WE WILL INNOVATE. WE WILL NOT MANUFACTURE WITHOUT WE WILL NOT BUILD BY DESTROYING. REDUCING, REUSING, AND RECYCLING. WE WILL FIND WAYS TO BE CLEANER, MORE ENERGY EFFICIENT, AND MORE SUSTAINABLE. WE WILL NOT USE RESOURCES TODAY WITHOUT PRESERVING THEM FOR TOMORROW. WE WILL FOCUS ON QUALITY, RELIABILITY, AND SAFETY. WE WILL WE WILL NOT WASTE. PREFER NATURAL, BIODEGRADABLE, AND CHEMICAL-FREE CHOICES. WE WILL ACT WITH CARE.