The Food Front

Page 1

joel, nikki + tom




interviews



f f the ood ront


animation


the process


I live a healthy lifestyle and see it as a fitting job I already grow my own, just didn't think to sell it An oportunity for some independance It has other social benefits I already grow my own

apply become a member

spread the word

sewgrowand

harvest

earn

deliver

Areandyouveinterested buyinregpf?ruit g from yourinlocal I already grow my own I don't eat much fruit or veg I like the idea of organic food It's nice to see children involved with the community It saves me a trip to the shops

Display your food front sticker in your window so your rep knows to call when their produce is ready


the pack



food front member


price chart vegetable/fruit typical purchase price expected yield cost of homegrown av. supermarket cost saving Cucumber

£1.50 a plant

30-40 per plant

5p each

£1.10 each

£1.05 per 1

Tomatoes

£1.50 a plant

3kg a plant

50p a kg

£3.56 a kg

£3.06 a kg

Courgettes

£1.50 a plant

30 per plant

5p each

43p each

38p per 1

Mangetout

£2.50 seeds

3kg m2

83p a kg

£6.62 a kg

£5.79 a kg

Baby carrots

£1.50 seeds

6kg m2

25p a kg

£3.30 a kg

Leaf salads

£2 per seeds

2 to 6 bags

33p - £1

£1.47 - 125g

47p - £1.14

Strawberries

£1.50 a plant

2kg - 6 plants

£3-£4.50 a kg

£4.36 a kg

£1.36 a kg

Raspberries

£1 - £2

2kg per bush

50p-£1 a kg

£9.97 a kg

£9.47 a kg

£3.05 a kg


“Yes I think I would do it, I like to grow flowers with my sisters at home” - Karen

“It sounds lovely. I think the younger the better and then they grow into it and then they could make a business but the interest needs to be there” - Sarah

“I dunno if a kid should do it? Have you seen the kids around here? I think if the kids grow them that’s a good idea but the teacher should sell them” - Mark

“Yes I would get involved and buy... At my children’s school they have introduced enterprise schemes before so it would not be a foreign concept to them” - Julie

“Yeah that sounds sweet... 12 and up sounds like a good age to start and then have time to carry it on” - Simon

“It sounds like a lot of work and children now are used to computer games and it would be such a demand and probably end up discouraging them from liking vegetables” - Margret

“I think it is a good idea but you should be looking at getting 5 to 11 year olds first” - Stacy, Milly and George

“His nursery get them to grow things... so I think there is a novelty of growing something and then being able to eat it. - Katie and Jake


online feedback Katie Haukeland i love it, where is my box of equipment? i want to start growing my own veg!

Helen Brownlie Love it! 
My thoughts:
1. Include compost in the starter pack. 
2. Perhaps you could include recipe ideas relating to what they’ve got in the veg boxes to encourage people to shop seasonally and continue using the service. 
3. Money - I think kids will go for the cash, definitely! 
4. You could encourage schools to take up the scheme - each child interested gets a starter pack, the seeds are sown in school and looked after in the school grounds, might get more kids involved. 
3. Possible developments could include setting up community vegetable patches or gardens, which the local youth take responsibility for.

Megan Je Brown I think its a good idea, gets kids outside, and helps those who cant sit still actually work and do something, and makes kids feel proud to bring home their veggies to their parents and eat them. Also teach them to look after things but kids with not much money, or parents who wont help them, they would need help themselves, to start it, so maybe include things that will let them?

Jade Wright Yes it would work, however how would you know if they were actually growing them? I bet students would grow vegetable if they got paid for it.... free veg + money = funtown. For younger kids though maybe tickets to go places would be better than money e.g alton towers or something?

Ali Knowles Money for growing… thats a good way to make some pocket money. How much you talking? I’ve got a harvest nearly ready for the picking…

Tom Osborn In terms of the brief, i like it and could see a market for it (with all my years of expericence obviously) .Combining the market for local independent produce and the selling tactic of getting young people involved is a good one. Have you considered/talked to groups like the beavers/scouts/guides etc? As they probably have a badge for this kind of thing and would have some expericence in getting it to work? In terms of the outline, its nicely presented and well laid out.

James Alec Viney I like this animation video, makes sense and i think it would appeal to quite a few people to different generations especially the younger.


mid-evaluation


WWW website

parents and children

representative

youth groups

food front worker

school

local residents


business roles food up front

website Devoted Food Front website Information for prospective reps and food front worker Information for schools and youth groups Request information packs Live forums and FAQs Blogs, stories, updates Online Community

introduction packs Three seperate introduction packs Pack one - Prospective reps Pack two - Schools and youth groups Pack three - Food front applicant

newsletter Monthly Newsletter for all participants including advice, updates, stories etc


business roles food front rep

A volunteer who will be sourced through promotion or more than likely be one of food up fronts current volunteers. Promote the campaign to schools and youth groups to try and recruit youth workers. Work alongside the schools to either try to place the campaign in to the schools curriculum or introduce it as an after school activity. Encourage the youth workers to consider taking the campaign to their local street Provide support and guidance if to Food Front workers


business roles schools and youth groups

schools Could adopt the scheme in to their curriculum Support the program by working alongside the rep in creating an after school activity where children will learn how to grow their own crops.

youth groups Youth groups like Scouts, Brownies or Cadets will also be approached with the hope that the project may be able to be incorporated in to their program.


business roles parents and children

Possibility of involving younger children between the ages of 5-9 reps could involve the parents and the children. Parents would be encouraged to help their children out of school. Parents or Guardians may also be encouraged to consider volunteering as a food front rep.


business roles food front worker

Aged between 12 and 20 years old . Self driven food growers who work in their local community. Sow and grow fruit, flowers and vegetables. Deliver produce to their local community in exchange for cash. Key in spreading the word to their friends or any others interested in the program.


business roles local community

Local residents will benefit from a supply of fresh fruit of homegrown, organic vegetables. A sum lower than that of chain stores. Beneficial for the elderly or those with busy lives. Will be supporting local youths in doing something constructive Other Social connections May be inspired to take part in the program



It teaches you where food comes from It teaches you the value of nurturing something It can save you and make you money It could alter your buying behaviour in shops You will learn to manage and run a small business And most of all Organic food tastes much better than the chemically treated food from the supermarket!


credits


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