This project is in response to a brief on BA Graphic Product Innovation at London College of Communication. The brief was live for Food Up Front and the aim was to encourage 16 – 24 year olds to grow some food at home.
The Food Front is an entrepreneurial scheme for young people. As a representative of the Food Front they will grow and sell their own fruit and vegetables, become an active part of their local community and gain business experience. From speaking to young people it was evident that there would be interest in growing vegetables if there was a reason to do so. Earning pocket money would be a good way of encouraging them to grow food. A voluntary Rep will recruit members and encourage the Food Front members to consider taking the campaign to their local street as well as provide support and guidance to Food Front workers. The members will learn to manage and run a small business.
