Know What You Grow

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KNOW WHAT YOU GROW

FOOD UP FRONT Our service takes almost form of a game. Part of it is the starter pack, It is sold at most popular retailers among youth to make sure they will know about it. It is very affordable and contain all necessary stuff for them to start growing. To give people motivation to grow we've created slick design and came up with the following system. In the starter pack is a bag of unknown seeds. Three types of seeds divided in three sections. Every section has a serial number to remember what seeds are these. Plant seeds in to the soil, stick the serial number there. Take care of your seed; give it enough light water it and wait for it to sprout. When your plant has grown up and is identifiable go to your online account which you created when bought your starter pack. Choose what you've grown from the list of available plants (in pictures), enter its serial number and press submit button, if your answer is correct you get points. Points accumulate every time you grow something and then convert to vouchers, which you can spend in your favourite retail shop.

www.KnowWhatYouGrow.org ÂŠ www.FoodUpFront.org

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Know What You Grow

Published on Jun 23, 2010

Silvia Grimaldi

This project is in response to a brief on BA Graphic Product Innovation at London College of Communication. The brief was live for Food Up Front and the aim was to encourage 16 – 24 year olds to grow some food at home. In the starter pack is a bag of unknown seeds. Three types of seeds divided in three sections. Every section has a serial number to identify the seeds later on. Plant seeds in to the soil, stick the serial number there. Take care of your seed; give it enough light, water it and wait for it to sprout. When your plant has grown up and is identifiable go to your online account which you created when bought your starter pack. Choose what you've grown from the list of available plants (in pictures), enter its serial number and press submit button; if your serial number matches the plant type you get points. Points accumulate every time you grow something and then convert to vouchers, which you can spend in your favourite retail shop.