Brand Characteristics & Essence

Faith have a range of proprietary tools which provide a base from which to build and describe the true essence of a brand and what makes it tick. Often brands already have this established, but often clients like to conduct an audit in conjunction with our creative team as a sanity check on the relative health of a brand and whether it holds a sustainable differentiation over its competitors.

Attributes

These are the material, verifiable facts that relate to a brand. They are the statements that are tangible.

Functional Benefits Values

This is what the brand offers its customers. It is tangible, rational and real.

Brand Essence

These are the distinctive values, beliefs and behaviours that a brand displays in terms of the way it operates.

Emotional Benefits

This describes how our customers feel about us. It describes the feeling and perceptions that customers should have towards the brand.