FRESH EYES FRESH THINKING
MARCH 2023
About us
• Established in 2003
• Ideas that inspire and transform to generate commercial advantage
• Fully integrated service
Faith is a fully integrated agency
creative & design
media strategy, planning & buying
digital & interactive
social media strategy & management
brand strategy & planning
content creation & production
Our culture
INSIGHTS
RESPONSIVE accountable
extension of your marketing team
research tools QUALIFIED EXPERIENCE
disruptive innovative
Retail experience
Digital capabilities
app development SEO CRM integration digital display advertising analytics & measurement reporting social media development & management website development SEM custom video content development search engine marketing eDM pre-roll & in-stream video
Brand Characteristics & Essence
Faith have a range of proprietary tools which provide a base from which to build and describe the true essence of a brand and what makes it tick. Often brands already have this established, but often clients like to conduct an audit in conjunction with our creative team as a sanity check on the relative health of a brand and whether it holds a sustainable differentiation over its competitors.
attributes
These are the material, verifiable facts that relate to a brand. They are the statements that are tangible.
functional benefits values
This is what the brand offers its customers. It is tangible, rational and real.
brand essence
These are the distinctive values, beliefs and behaviours that a brand displays in terms of the way it operates.
emotional benefits
This describes how our customers feel about us. It describes the feeling and perceptions that customers should have towards the brand.
Strategy development
Scoping & nomination of objectives
Review existing research & target audience profiles
Development of brand essence & key insights
Development of stimulus material
Focus group research
CREATIVE STRATEGY
Current belief Desired belief
Ambient/ below the line opportunities. Partner opportunities.
Refinement of propositions
Creative development
Current action
Proposition Support
Desired action
Path to purchase
AWARENESS CONSIDER OPTIONS (Research) PURCHASE CONVERSION CUSTOMER RETENTION ADVOCACY FB Ads Catalogues Website Contact Us Stockist Locator Stockist Search Facebook Community Social Networks Referrals / WOM Blogs / Forums / Reviews Testimonials Promotions Blogs Customer EDMs Customer Service Forums & Reviews Remarketing to site visitors SEM Product Clips/ YouTube Online Ads Print TV InStore Instagram LinkedIn Word of Mouth Email Marketing CRM
Our work
Chemart TVC Information Booklets Keeping you healthy. 01 Blood Pressure - What’s normal? POS Poster Catalogues 2009 Calendar
Guardian Club Christmas VIP EVENT Please join us for our eXClusiVe Guardian Club members can take advantage of our exclusive VIP offers. Not a member? Sign up in store today so you don’t miss out! 7pm, Monday December 10, 2012 B NUS PO NTS B NUS PO NTS Guardian Club T R P E P NTS Guardian Club DOUBLE P NTS Guardian Club Guardian Club B NUS PO NTS B NUS PO N S Guardian Club Guardian Club DOUBLE P N TS Guardian Club Guardian Club $1 PEND GET 1 POINT $5 OFF 250 POINTS T R P E P NTS ^ Trust Guardian Club to really reward you. Com e Join Guardian Club today! om e C m e Join Guardian Club today! Trust Guardian Club to really reward you. 20 50 B NUS PO NTS B NUS PO NTS Guardian Club x 3 T R P E P NTS Guardian Club x 2 DOUBLE P NTS Guardian Club Guardian Club 20 50 B NUS PO NTS B NUS PO N S Guardian Club x 3 Guardian Club x 2 DOUBLE P N TS Guardian Club Guardian Club $1 PEND GET 1 POINT $5 OFF 250 POINTS T R P E P NTS ^ Trust Guardian Club to really reward you. Com e Join Guardian Club today! Com e Com e Join Guardian Club today! Trust Guardian Club to really reward you.
Guardian Pharmacy
Minimax
minimax.com.au Brighton 10 Church Street Brighton VIC 3186 Tel: (03) 9592 4533 Camberwell 582 Burke Road, Camberwell VIC 3124 Tel: (03) 9813 0888 Toorak 585 Malvern Road, Toorak VIC 3142 Tel: (03) 9826 0022 The PERFECT PONCHO FOR WINTER WINTER STYLE STAPLE Our collection of stylish, warm Winter essentials are now available instore. Here are some of our favourites for the season. $159.95 MODA IMMAGINE PONCHO The key item for Winter. Made Italy. Wool/Mohair blend. One size. Colours may vary store to store. from $18.95 PEPPERMINT GROVE CANDLES These fragrant soy candles are hand poured the Southern Highlands of NSW. The unique custom-designed vessel features a polished silver lid that also acts as protective barrier for surfaces. 189 HUNTER ORIGINAL TALL GUMBOOTS Keep your feet dry in any wet-weather conditions. Black or Olive Green. Only available in Toorak. WINTER
THE Heavenly SCENTS Minimax VIP 50th Anniversary THURSDAY 14TH SEPTEMBER, 2017 AT 7PM INVITATION TO FOLLOW SAVE the DATE A. 39cm Round Fish Platter $69 B. 22cm Fish Plate $24.95 C. 28cm Lobster Plate $29.95 D. 24cm Octopus Bowl $29.95 Cast Iron Oyster Pan Now $34.95 Was $49.95 Seafood Shears $12.95 G. STAUB 2L Cast Iron Mussel Pot Now $299 Was $419 H. STAUB 28cm Marine Cast Iron Boullabaise Pot Now $599 Was $799 8pce Seafood Tool Set Now $19.99 Was $24.99 Oyster Shucking Set $14.95 set Corsica: The Recipes $59.99 PYROCAST Garlic Prawn Pot Now $16.95 Was $35.95 Minimax_Dec2017_36pp.indd Scented Hanging Sachets Drawer Liners Boxed Beanie COLOURS available Design. Shop instore online at minimax.com.au MASON Vintage Hand Cream Trio $14.95 PEPPERMINT GROVE SPRING/SUMMER INSPIRATION 2016 STYLE, DESIGN AND SUPERIOR QUALITY ARE AT THE FOREFRONT OF THE HOMEWARES WE OFFER. Minimax has become household name the inner suburbs Melbourne and with exciting opening our first interstate stores Norwood and Adelaide City, we look forward Minimax being destination your homewares and needs. NORWOOD 222 The Parade, Norwood 7099 8639 NOW OPEN Shop City Cross Arcade, Rundle Mall, Adelaide 8212 4322 minimax.com.au Shop instore or online Easy Entertaining HOST YOUR CHRISTMAS IN STYLE MAXWELL WILLIAMS Cashmere 12pce High Rim Dinnerset $49.99 HALF PRICE MAXWELL WILLIAMS White Basics Cake Stand Was $29.95 Now $19.95 MAXWELL WILLIAMS White Basics Pavlova Plate Was $29.95 Now $19.95 30% OFF Italian Linen Tablecloths. 160 230cm $299ea Tea Towels $24.95ea MAXWELL WILLIAMS Cashmere White Basics Assorted Dinnerware BUY GET 8 60% OFF 25% Traditional White & Gold TIMELESS AND EASY STANLEY ROGERS Baguette 88pce Cutlery Set. 18/10 Stainless Steel. Formal Setting plus Salad Servers Was $599 set Now $229 set Salad Servers with Charcoal Handle Was $39.95 set Now $29.95 set Salad Servers Gold Salad Servers Inflatable Antler RingToss$14.95 Pricesvalidfrom5/12/19 24/12/19 whilestocks Pricesinclude itemshavebeenincluded goodfaith thebasisthat goods describedwill available time sale. failure supplier deliver accordancewithsample,description, otherunintentionalcausesmayresult someitemsbeing unavailable.Somelines available stores.Displayaccessoriesandpropsshown photographsthroughout publicationare included theprice. details wereconsideredcorrect time printing,howeverMinimaxreserves right correct errors.MIN0244 SouthAustralia Tasmania CROSS Shop36-37CityCrossArcade,RundleMall,Adelaide 8212 HARBOURTOWN Shop 727Tapleys Adelaide 8355 MARION Shop2046WestfiedMarion,OaklandsPark 8358 MILEEND ShopS12BMile Home,121-150RailwayTce, End 61632740 NORWOOD TheParade,Norwood 70998639 HOBART LAUNCESTON KINGSTON CAMBRIDGE FrostyFriend ChristmasDog$9.95 Christmas ToiletPaper. AssortedDesigns Santa Coming Tasmania$7.99ea AssortedSuperPutty.Designs $6.95 GingerbreadHouse Was$29.95set Cookie Cutters. AssortedDesigns$14.95 Festive Fun! HAVE A MERRY LITTLE CHRISTMAS Spend & Get Availableinstore online Available selectedstoresandonline. minimax.com.au GIFT GUIDE 2019
edit
Thrifty Link Hardware IT FI FLASH Subscribe to our newsletter thriftylink.com.au FATHER’S DAY SUNDAY 6TH SEPTEMBER DAD DAY OF THE DEALS AVAILABLE FROM WEDNESDAY 19TH AUGUST UNTIL SUNDAY 6TH SEPTEMBER 2015. 475MM SAW TWIN PK 18V LITHIUM-ION DRILL DRIVER $149 GREAT VALUE BURNER OZZY HOODED BBQ While stocks Sorry rainchecks. ^Assembly required. *Accessories not included. 16 49 $179 KIT Subscribe to our newsletter thriftylink.com.au AVAILABLE FROM WEDNESDAY 25TH NOVEMBER UNTIL THURSDAY 24TH DECEMBER 2015. WHILE STOCKS LAST. AT PARTICIPATING STORES ONLY. SEE PAGE FOR DETAILS. FI MAS FI MAS FI MAS Merry Merry FI MAS Merry MAS Merry Merry 69 SOLAGARD 1495 TROWEL RANGE HEA GARDENER GARDENING QUEEN 385-7463 3995 $59 BIG BRANDS EA 600W IMPACT DRILL 370-6967 550W JIGSAW 860W ANGLE GRINDER 370-7312 NEW 3 varieti available AVAILABLE FROM WEDNESDAY 4TH MAY UNTIL SUNDAY 22ND MAY IT FI WE’RE HERE TO HELP YOU Mid-Year Deals! Subscribe to our newsletter Like us thriftylink.com.au Watch the latest FIX IT tips DIAMOND PLATE FLUSH 255H 670W 334Dmm. $59 2.7kg fibreglass handle AXE fibreglass handle 29 HOT PRICE $35 POWERMASTER 650W IMPACT DRILL Features variable speed function, spirit level 13mm keyed chuck. PROFILE FAN HEATER Features power settings, only option, adjustable thermostat, overheat protection safety tip over switch. $1990 PL394_T_MidYear_p01_FA.indd AVAILABLE FROM WEDNESDAY 17TH AUGUST UNTIL SUNDAY, 4TH SEPTEMBER 2016. WHILE STOCKS LAST. AT PARTICIPATING STORES ONLY. SEE PAGE FOR DETAILS. A. 550W JIGSAW B. 600W IMPACT DRILL C. 860W ANGLE GRINDER D. 250W FINISHING SANDER $59EA HOT PRICE DO IT FOR $15PK CRESCENT PRO-GRIP MEASURING TAPE 8M PACK OF 25mm blade width. Super durable. $159 OZZY BURNER FLAT TOP BBQ*^ Includes lid, cast iron solid plate grill plate. LOCALLY OWNED • RIGHT PRODUCTS • EXPERT ADVICE FATHER’S DAY SUNDAY, 4TH SEPTEMBER
Japara Aged Care
CARE LIVING
stay an individual with us. ASA0507 HeraldSun-FP.indd 9/10/18 11:58 am
AGED
You’ll
Sunraysia
Sunraysia 100% Natural Kosher certified Feel good from the inside make every day a sun day Find us on the ambient Juice aisle at Elsternwick. For more info please visit sunraysia.com Proudly Australian family owned since 1985
Devondale
Naturally refreshes any occasion 100% Natural. 100% Australian Owned & Made.
Rosella Soups
ROS0006_Woolworths Fresh Full Page Ad_Final.indd 2 26/4/22 11:12 am Rosella’s much-loved soup is now in convenient, sustainable packaging that’s a whole lot better for the environment. Rosella Creamy Pumpkin Soup 390g Rosella Tomato Roasted Pepper Soup 390g Rosella Condensed Tomato Soup 390g We’re back! THE TASTE YOU’VE LOVED. IN A PACK YOU’LL LOVE.
Media - Tools, Research & Insights
Media & Product Consumption Morgan Asteroid
Radio L&J eRAM
Outdoor MOVE coverage & planning system
Digital Nielsen Answers (ratings) Google Ads & Analytics
SEMrush SEO, PPC analytics
Print emma & morgan readership
Television eTAM Analyzer / Schedulizer / MaximizerMediawise
Tango system
Business IBIS Industry Studies
Clicky.com Analytics (heatmaps & IP tracking)
Methodology for Developing a Media Plan
• Our philosophy is to understand our client’s business, their goals and the environment they operate in.
• We focus on becoming an extension of our client’s marketing team, aiming to go beyond the simple delivery of reach and frequency and create measurable business value.
• Media Brief
• Objectives (Marketing, Communcation, Media)
• Identification of Research & Tools
• Communicate Recommendations
• Provde Rationale on Channel Mix
Communicate
1 4
Assess Key Drivers
Understand Plan
2 3
• Target Audience
• Media Marketplace Assessment
• Creative Messaging Requirements
• Strategies & Tactics
• Allocate & Optimize
• Evaluate Tradeoffs
• Address Contingencies
Following a review of all existing research, data and industry trends, Faith employs the above model in developing a media plan:
Faith media
Faith’s media buying methodology focuses on not only achieving the best possible discount levels but also the added value that is negotiated as part of the buy. This approach takes Faith’s buying strategy beyond the one-dimensional approach of cost alone, to ensure we maximise every dollar spent and uncover opportunities that offer greater value in the context of the wider media strategy.
• Faith operates in the boutique agency space allowing us to ‘fly under the radar’ of contracted rate positions larger agencies are bound to
• The Faith team consists of senior media buyers who are skilled negotiators, have the ability to play the market and the knowledge of how to attain the best deal for our clients.
Approach & Methodology for Buying Media
Agency Ceiling
Client Negotiations Buy Negotiations
Better a senior Negotiator in a small agency, than a junior buyer in a larger agency.
End of campaign reporting
At Faith, in-campaign monitoring, optimisations & recommendations and end of campaign reports are considered critical to delivering an effective media campaign.
In order to demonstrate ROI, Faith follows this process:
Align Campaign Goals (KPI’s) with Media Metrics (TARPs, R&F, Clicks, CTR’s)
Assign Values to KPI’s to measure ROI
Google Analytics Access
Pre-campaign analytics to gauge current performance Set up goals to track campaign
Create tracking codes
Campaign Launch
Daily campaign check-in for first week
Optimisations/Recommendations made
Final report collated post campaign
Our clients
How we make a difference
• Well credentialed capabilities in brand, FMCG, automotive and retail communications
• Creative development that is targeted and strategic
• Outcome / conversion driven –focused on revenue and share growth
• Holistic strategies from personal selling through to online / offline integration
• An extension of your marketing team
Thank you thefaithagency.com.au 167- 169 B uck hurst Str eet, South Melbour ne V ic tor ia 3205 T 03 86 46 0100 E admint@thefaithagency.com.au
