About Us-March

Page 1

FRESH EYES FRESH THINKING

MARCH 2023

About us

• Established in 2003

• Ideas that inspire and transform to generate commercial advantage

• Fully integrated service

Faith is a fully integrated agency

creative & design

media strategy, planning & buying

digital & interactive

social media strategy & management

brand strategy & planning

content creation & production

Our culture

INSIGHTS

RESPONSIVE accountable

extension of your marketing team

research tools QUALIFIED EXPERIENCE
disruptive innovative

Retail experience

Digital capabilities

app development SEO CRM integration digital display advertising analytics & measurement reporting social media development & management website development SEM custom video content development search engine marketing eDM pre-roll & in-stream video

Brand Characteristics & Essence

Faith have a range of proprietary tools which provide a base from which to build and describe the true essence of a brand and what makes it tick. Often brands already have this established, but often clients like to conduct an audit in conjunction with our creative team as a sanity check on the relative health of a brand and whether it holds a sustainable differentiation over its competitors.

attributes

These are the material, verifiable facts that relate to a brand. They are the statements that are tangible.

functional benefits values

This is what the brand offers its customers. It is tangible, rational and real.

brand essence

These are the distinctive values, beliefs and behaviours that a brand displays in terms of the way it operates.

emotional benefits

This describes how our customers feel about us. It describes the feeling and perceptions that customers should have towards the brand.

Strategy development

Scoping & nomination of objectives

Review existing research & target audience profiles

Development of brand essence & key insights

Development of stimulus material

Focus group research

CREATIVE STRATEGY

Current belief Desired belief

Ambient/ below the line opportunities. Partner opportunities.

Refinement of propositions

Creative development

Current action

Proposition Support

Desired action

Path to purchase

AWARENESS CONSIDER OPTIONS (Research) PURCHASE CONVERSION CUSTOMER RETENTION ADVOCACY FB Ads Catalogues Website Contact Us Stockist Locator Stockist Search Facebook Community Social Networks Referrals / WOM Blogs / Forums / Reviews Testimonials Promotions Blogs Customer EDMs Customer Service Forums & Reviews Remarketing to site visitors SEM Product Clips/ YouTube Online Ads Print TV InStore Instagram LinkedIn Word of Mouth Email Marketing CRM

Our work

Chemart TVC Information Booklets Keeping you healthy. 01 Blood Pressure - What’s normal? POS Poster Catalogues 2009 Calendar
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Media - Tools, Research & Insights

Media & Product Consumption Morgan Asteroid

Radio L&J eRAM

Outdoor MOVE coverage & planning system

Digital Nielsen Answers (ratings) Google Ads & Analytics

SEMrush SEO, PPC analytics

Print emma & morgan readership

Television eTAM Analyzer / Schedulizer / MaximizerMediawise

Tango system

Business IBIS Industry Studies

Clicky.com Analytics (heatmaps & IP tracking)

Methodology for Developing a Media Plan

• Our philosophy is to understand our client’s business, their goals and the environment they operate in.

• We focus on becoming an extension of our client’s marketing team, aiming to go beyond the simple delivery of reach and frequency and create measurable business value.

• Media Brief

• Objectives (Marketing, Communcation, Media)

• Identification of Research & Tools

• Communicate Recommendations

• Provde Rationale on Channel Mix

Communicate

1 4

Assess Key Drivers

Understand Plan

2 3

• Target Audience

• Media Marketplace Assessment

• Creative Messaging Requirements

• Strategies & Tactics

• Allocate & Optimize

• Evaluate Tradeoffs

• Address Contingencies

Following a review of all existing research, data and industry trends, Faith employs the above model in developing a media plan:

Faith media

Faith’s media buying methodology focuses on not only achieving the best possible discount levels but also the added value that is negotiated as part of the buy. This approach takes Faith’s buying strategy beyond the one-dimensional approach of cost alone, to ensure we maximise every dollar spent and uncover opportunities that offer greater value in the context of the wider media strategy.

• Faith operates in the boutique agency space allowing us to ‘fly under the radar’ of contracted rate positions larger agencies are bound to

• The Faith team consists of senior media buyers who are skilled negotiators, have the ability to play the market and the knowledge of how to attain the best deal for our clients.

Approach & Methodology for Buying Media

Agency Ceiling

Client Negotiations Buy Negotiations

Better a senior Negotiator in a small agency, than a junior buyer in a larger agency.

End of campaign reporting

At Faith, in-campaign monitoring, optimisations & recommendations and end of campaign reports are considered critical to delivering an effective media campaign.

In order to demonstrate ROI, Faith follows this process:

Align Campaign Goals (KPI’s) with Media Metrics (TARPs, R&F, Clicks, CTR’s)

Assign Values to KPI’s to measure ROI

Google Analytics Access

Pre-campaign analytics to gauge current performance Set up goals to track campaign

Create tracking codes

Campaign Launch

Daily campaign check-in for first week

Optimisations/Recommendations made

Final report collated post campaign

Our clients

How we make a difference

• Well credentialed capabilities in brand, FMCG, automotive and retail communications

• Creative development that is targeted and strategic

• Outcome / conversion driven –focused on revenue and share growth

• Holistic strategies from personal selling through to online / offline integration

• An extension of your marketing team

Thank you thefaithagency.com.au 167- 169 B uck hurst Str eet, South Melbour ne V ic tor ia 3205 T 03 86 46 0100 E admint@thefaithagency.com.au

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