Business Plan Template by Baldev Singh Rawat

Outline of Presentation 1. Introduction

0.00 min 2. Problem, Pain 0.30 min 3. Solution, Product 2.00 min 4. Market, Customers 3.30 min 5. Competitive landscape 4.30 min 6. Business and Revenue Models 5.30 min 7. Management Team 6.30 min 8. Financial Projections Funding, Possible Exits 7.00 min 9. Timeline 8.00 min 10.Summary 9.00 min

Introduction Briefly introduce yourself and your company Company name and logo Presenters names (give titles if pertinent) Sector / Industry focus Contact coordinates : Mobile no Land no Email id Address 1

Introduction--continued  Brief overview of company (elevator pitch) What exactly the company does (stated succinctly) What products or services are offered What problem is being solved, and Why these products or services are compelling, e.g.,

“…the only product that enables [solution] to [the problem]…” 1.1

Problem/Pain/Opportunity/Need Define the problem or need in the market Describe how significant or prevalent the problem

may be If appropriate, describe why now is the right time for a solution Provide a “problem” scenario that provides a basis for your company’s product or service

Solution / Product / Service  Clearly and succinctly describe the company’s product or service

that will address the problem

 Illustrate the company’s solution with graphics, pictures or videos

as necessary (keep this very simple)

 Provide brief list of features, benefits and advantages  What is the value proposition for the customer (How well will the

product or service solve the problem)?

 Cost savings, convenience, reliability, etc. (be specific)

 Describe “barriers to entry” created by your product (e.g.,

patents)

3.1

Solution / Product / Service ď ą Provide an understandable, practical example of how your

product/service works or what it does.

3.2

FAB Analysis FEATURES

ADVANTAGES

BENEFITS

Copier has one button operation

Easier to use than the competition

Less stress / save time (<--too vague)

Less time needed to understand

No training - less folks asking for help No interruptions for folks sitting near

Copy speed 80 copies per minute

Faster copying than present copier

Less time waiting / save time Get reports to customers faster Get home faster More time for family - coach soccer

Food made with Splenda*

Body doesn't recognize as sugar

Can eat sweets and still lose weight

Passes through without metabolizing

Diabetics can eat along with family Social benefits / identity / belonging

*Splenda is sugar with one changed molecule.

FAB Analysis Hack FEATURES

ADVANTAGES

BENEFITS

Description of the offering

Comparison to what alternative?

Ultimate value to the buyer?

Characteristic Attribute Proposed action or service

Difference Change Improvement?

How is buyer's life improved? How does buyer's world change? How intensely does buyer desire / care?

Observable or at least describable

INTERMEDIATE result / outcomes

ULTIMATE desired results / outcomes

HELP PEOPLE ENVISION

REASONS TO BE INTERESTED

DEEPER MOTIVATION to commit

MAKE FOLKS AWARE

FURTHER EDUCATE / EXPLAIN

MUST LINK ADVANTAGES TO ULTIMATE BENEFITS

CONCRETE - CONSCIOUS

<--- MUST LOGICALLY LINK --->

TACIT - OFTEN SUBCONSCIOUS

For example, let's say you were selling a waterproof tent. Feature: Our canvas tent is coated in our patented "Never-get-wetium" coating. Advantages: "Never-get-wetium" prevents water from seeping through the seams of the tent. Benefits: Wake up warm and dry even in torrential downpours. Feature: We are virtual Advantage: We work from our own offices Benefit: You (client) don't have to provide an office space for staff. Feature: Virtual Assistants provide "big business" office services to smaller online businesses Advantages: "Big Business" service without the "big business" price Benefits: Peace of mind, less stress, more time for building your business

Feature: My office not yours Advantage: No overhead expense Benefit: Cost Saving Features — what products have (e.g. stainless steel part) Advantages — what features do (e.g. lasts longer) Benefits — what those features and advantages mean (e.g. fewer breakdowns and lower repair bills)

Company Status/Progress  Build investors or judges confidence in your company  Domain expertise of management and staff  Customers and contracts established (letters of intent)  Strategic partnerships established  Product development status—describe milestones achieved to reduce risk

(e.g., alpha or beta testing)  Other significant information to validate or reduce risk

The Market  Describe market size, growth, trends and maturity  Industry and market segment data (see sample, next slide)  Market challenges  Hockey Curve  What market segment(s) are served by the company?  What is the company’s potential in the market?  Estimated Revenue Growth in graphic or tabular form (see next

slides, for examples)  Market share projections are optional

4.1

Customers  Describe the company’s current and potential customers  Profile of the optimal customer  Value proposition to customer  Validation of Customer Acceptance  Customer Feedback, Survey Data, Testimonials  Purchases, Letters of Intent  Partners

 Example of customer  TG and Ideal Customer definition

4.2

Competitive landscape Competition  Describe the direct (competing product or service) and indirect competition (alternative solution) for your company and its product or service.  Describe specific strengths, weaknesses, and opportunities related to competition.  Describe how your product, technology or service differentiates itself from the competition? [very important] Competitive Advantage  What is the company’s competitive advantage? o Why will customers buy your product or service over the competition? o Show a competitive matrix to illustrate differentiation (see next slide 5

Business Model and Marketing Plan  Describe the company’s business and revenue model What is the overall business strategy? How will you sell your product or service (distributors, internet)? How will the company generate revenue for its product or service? Describe the sales cycle for the company’s product or service  Describe the Marketing Plan (if appropriate) What is the go-to -market strategy? What is the pricing model? Gross margin? How will you access customers? (including advert. and promo.) How will your product or service be distributed? What customer support will be needed?  Note any commitments from partners, distributors, granting agencies,

etc. regarding benefits of your product

Management Team, Advisors  Build investor confidence with team  Credentials, proven track record, domain experience (do not

include weak credentials)  Describe skill and experience gaps to be filled  List the company’s leadership team  Include name, position, experience (abbrev.)  These are credentialed experts  List of company Directors and Advisors  Include name, summary of experience

Financial Projections  Provide 3-5 year financial projections for the company (abbreviated

chart or graph—see next slide)  Include financial projections to show year-to-year growth (show a basic income statement table-see next slide for an example)  Is the company overstating or understating market share and/or growth?  Can the company scale its operations as it grows?  List major facts and assumptions  Are the assumptions believable and achievable?

Break Even Analysis

8.1

Funding  What funding has the company received to date?  Amounts and sources  How will the company be financed?  How much money is the company currently seeking from Investors?  How will the funds be used? (use tabular format—see next slide for an

example)  What key value-building milestones will be achieved with funds (market test, market expansion, etc.)  Anticipated future funding needs  What are the exit strategies for the company? (when?)  What is the expected ROI for investors 8.2

Valuation Expectations

8.3

Timeline ď ą Use a Gantt Chart for key milestones or use the preferred model

shown on the next slide.

Summary  What do you want your audience to remember about the

company?  Unique and Sizeable Opportunity  Unique product or service  Competitive Advantage, Strengths  Marketing Approach, Customers, Sales Pipeline  Intellectual property  Management team  Other…

Thank you 1. Introduction

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