Š2018 All rights reserved. No parts of this publication may be reproduced in any form, media printed or digital, without the explicit permission from Ballesa Martinez.
Selected Works Con Amor
With love comes passion and hard work. My love for design has helped me see possibilities where others might see completion. Steve Jobs once said, “the only way to do great work is to love what you do.” I aim to keep learning daily and to contribute to the creation of thoughtful and functional design solutions. My book contains selected works that represent my love for design; I hope you enjoy looking at it as much as I’ve enjoyed creating it.
Ballesa Martinez
Selected Works
Portfolio
03
Para mi mamรก y papรก
Ballesa Martinez
Selected Works
Portfolio
05
Index
09 21 37 49 63 75 89 109 121
01 02 03 04 05 06 07 08 09
Blk Arrow Brewing Moving Backward La LoterĂa Viva La Vida Contour Vital Nextjet Mas fi Outward Col.
Ballesa Martinez
Selected Works
Portfolio
07
“ I want to make beautiful things, even if nobody cares.” — Saul Bass
Project 01 — 09
Blk Arrow Brewing Co.
Project 01
Packaging — Branding Course
Package Design 2 Instructor
Thomas McNulty Category
Structure for breakable glass
Objective Design a concept project to bring four breakable glasses together by using recyclable material while protecting and keeping the glasses intact. Blk Arrow Brewing Co. presents a new serving glass with a rippled pedestal base and round bowl for your favorite “hopforward” beer.
Solution The packaging is eco-friendly and environmentally safe while capturing modern innovation, and style. The product layout is designed to secure not only the four glasses but also made for continued use. The package is assembled by a tension lock system using only the wood properties to create a sturdy and durable box. The package includes wooden coasters, a tray, and a bottle opener for your enjoyment.
Blk Arrow Brewing Co.
Selected Works
Packaging — Branding
09
Ballesa Martinez
Project 01 — 09
Blk Arrow Brewing Co.
Selected Works
Packaging — Branding
11
Ballesa Martinez
Project 01 — 09
Blk Arrow Brewing Co.
Selected Works
Packaging — Branding
13
8.62 ”
6.75
6.75”
8.25 ”
7.06” Ballesa Martinez
Project 01 — 09
Ballesa Martinez
Selected Work
Packaging — Branding
15
Ballesa Martinez
Project 01 — 09
Blk Arrow Brewing Co.
Selected Works
Packaging — Branding
17
Ballesa Martinez
Project 01 — 09
Blk Arrow Brewing Co.
Selected Works
Packaging — Branding
19
“ Whatever you’re meant to do, do it. The conditions are always impossible.” — Doris Lessing
Project 02 — 09
Moving Backward
Project 02
Create Awareness Course
Visual Systems 2 Instructor
Sean McGuire Category
Visual System — Infographic
Objective The goal of this project is to tell a single narrative story related to a current event. The publication is about the travel ban in America. President Trump has announced the travel ban, which took effect in December 2017 suspending immigrants and nonimmigrants visas from the Muslim-majority countries Libya, Iran, Somalia, Syria, and Yemen.
Solution The printed collection is designed with the objective to highlight the importance of awareness in America’s new travel ban. Each item was created with the intention to connect with the reader by using impactful stories, individual quotes of those who were affected by the travel ban, statistics and other ways to help those in danger.
Moving Backward
Selected Works
Visual System — Infographic
21
— Paul Bennett
Project 02 — 10
Moving Backward
Selected Works
Visual System — Infographic
23
Ballesa Martinez
Project 02 — 09
Moving Backward
Selected Works
Visual System — Infographic
25
Ballesa Martinez
Project 02 — 09
Moving Backward
Selected Works
Visual System — Infographic
27
Ballesa Martinez
Project 02 — 10
Ballesa Martinez
Project 02 — 09
33
“ A great product isnt a collection of features. It’s how it all works together.” — Tim Cook
Project 03 — 09
La Lotería
Project 03
Packaging — Branding Course
Package Design 3 Instructor
Jacques Rossouw Category
Objective To create / re-design a cohesive game board system with a functional package and similar design concepts from the original game that advocates a new game experience for the audience to enjoy. La Lotería is an educational board game for children of all ages.
Game Board Design
Solution La Lotería is a Mexican family tradition often referred to as “Mexican Bingo.” The game celebrates a new interactive way of playing bingo with a board and dice. When landing on an icon that matches your tabla (card) place a bean to start filling in your squares to help you win. The board runs in a continuous circle until there is a winner. The game now allows you to steal a bean from a person’s tabla (card) so you can illuminate those from winning which makes the game a little more exciting and challenges each player while learning Spanish along the way.
La Lotería
Selected Works
Packaging — Branding
37
La Lotería
Selected Works
Packaging — Branding
39
La Lotería
Selected Works
Packaging — Branding
41
Ballesa Martinez
Project 03 — 09
La Lotería
Selected Works
Packaging — Branding
43
Ballesa Martinez
Project 03 — 09
“ To be remarkable. It means doing something people will remark about.” — I love Ugly
Project 04 — 09
Viva La Vida
Project 04
Visual System — Branding Course
Visual Systems 1 Instructor
Julia Lemke
Objective To create a conceptual event and design a visual system to be applied to marketing materials across various media platforms such as brochure, posters and other promotional pieces for the event.
Category
Festival/Event
Solution Viva La Vida celebrates Day of the Dead and embraces the living. I wanted to educate people on how to honor both the death and the cycle of life. The festival aims to gather locals to share food, music, fun and bring people closer together. The celebration acknowledges that we still have a relationship with our ancestors and loved ones that have passed on. Sponsored by The American Foundation for Suicide Prevention to help fund our mission to save lives and give hope to those affected by suicide. All donations go to the community.
Viva La Vida
Selected Works
Visual System
49
Viva La Vida
Selected Works
Visual System
51
Ballesa Martinez
Project 04 — 10
Viva La Vida
Selected Work
Visual System
53
Ballesa Martinez
Project 04 — 09
Viva La Vida
Selected Works
Visual System
55
Ballesa Martinez
Project 04 — 09
Viva La Vida
Selected Works
Visual System
59
Ballesa Martinez
Project 04 — 09
“ Design is more than just a few tricks to the eye. It’s a few tricks to the brain.” — Neville Brody
Project 05 — 09
Contour by Behr
Project 05
Packaging — Branding Course
Package Design 2 Instructor
Thomas McNulty Category
Objective Creating an earth-friendly packaging product for biodegradable powder-mix paint, that is used in a way that appeals to the consumer. A kit is also provided for those who need not only paint for their home projects but also those who don’t have the tools when starting.
Powder Paint Product
Solution Contour by Behr is a new innovative paint product that targets the working professional who speaks to high quality, but who are also environmentally savvy. The aesthetic and typography can be used as engaging elements; the paper pouch is recyclable. Contour is designed to be inspirational and personal, tailored to help you create a home that fits your need. Contour produces a wide range of interior and exterior paint for your home, the powder paint mix contains zero VOCs, (volatile organic compounds), and is eco-friendly.
Contour by Behr
Selected Works
Packaging — Branding
63
Ballesa Martinez
Contour by Behr
Selected Works
Packaging — Branding
65
Ballesa Martinez
Project 05 — 09
Contour by Behr
Selected Works
Packaging — Branding
67
Ballesa Martinez
Project 05 — 10
Contour by Behr
Selected Work
Packaging — Branding
69
Ballesa Martinez
Project 05 — 09
Contour by Behr
Selected Works
Packaging — Branding
71
Ballesa Martinez
Project 05 — 09
Contour by Behr
Selected Works
Packaging — Branding
73
“ A picture is worth a thousand words. An interface is worth a thousand pictures.” — Ben Shneiderman
Project 06 — 09
Vital App
Project 06
UI/UX Course
Graphic Design 3 Instructor
Micheal Taylor
Objective Design and develop a mobile application, uniquely solving a real-world problem. Creating a two-way interactive app to communicate and guides the user through your interactive space quickly.
Category
App Design
Solution The application was designed with specific features for a user-friendly experience for any age group. Board certified medics 24/7 at your fingertips. Users can call for a medical emergency and/or make instant and future first aid appointments. As a user, you can review your vitals and better manage your health. No more waiting in the E.R for a mild injury. Vital caters to your medical needs promptly with an affordable budget at your convenience.
Vital App
Selected Works
UI/UX
75
Ballesa Martinez
Project 06 — 09
Vital App
Selected Works
UI/UX
77
Ballesa Martinez
Project 06 — 09
Vital App
Selected Works
UI/UX
81
Ballesa Martinez
Project 06 — 09
Vital App
Selected Works
UI/UX
83
Ballesa Martinez
Project 06 — 09
Vital App
Selected Works
UI/UX
85
Vital App
Selected Works
UI/UX
87
“ When people talk about innovation in this decade, they really mean design.” — Bruce Nussbaum
Project 07 — 09
Nextjet
Project 07
Branding Course
Strategies for Branding Instructor
Thomas McNulty Category
Objective The primary goal is to establish a new identity and a graphics standards manual for the selected airline company. Designing and producing a comprehensive identity solution across various applications which demonstrates precise placement of a new identifier.
Airline Rebrand
Solution Nextjet Airlines is a Sweden regional airline serving a total of 18 destinations. While small by international standards, Nextjet will fly its usual routes but add larger fleets to become a significant Sweden carrier and increase their flight destination. This standard will help Nextjet become a more recognizable airline. The current brand lacked its opportunity to showcase their potential against popular airlines. Therefore, redesigning their identity system to a new simple visual brand for Nextjet with a more straightforward approach that communicates the airline’s reliability.
Nextjet
Selected Works
Branding
89
Nextjet
Selected Works
Branding
91
Ballesa Martinez
Project 07 — 09
Nextjet
Selected Works
Branding
93
Ballesa Martinez
Project 07 — 09
Nextjet
Selected Works
Branding
95
Ballesa Martinez
Project 07 — 09
Nextjet
Selected Works
Branding
97
Nextjet
Selected Works
Branding
99
Ballesa Martinez
Project 07 — 09
Nextjet
Selected Works
Branding
101
Ballesa Martinez
Project 07 — 09
Nextjet
Selected Works
Branding
103
Ballesa Martinez
Project 07 — 09
Nextjet
Selected Works
Branding
105
Ballesa Martinez
Project 07 — 09
Nextjet
Selected Works
Branding
107
“ Simplicity is about subtracting the obvious and adding the meaningful.” — John Maeda
Project 08 — 09
Mas Fi
Project 08
Packaging — Branding Course
Package Design 3 Instructor
Objective Redesign for three variety of wines for an existing winery. The packaging product includes the labels, cap design and a gift box for a premium bottle.
Jacques Rossouw Category
Wine Design
Solution I conceptualized the idea of wine bottles as the large unfinished Roman Catholic church in Barcelona designed by Spanish architect Antoni Gaudí. I paid tribute to Gaudí who has inspired me to create a new and updated look for the brand Mas Fi; it highlights the essence of La Sagrada Família. These bottles communicate in silence, the unique characteristics of each die-cut label represent a special place within the Basílica. The sans serif typography adds a modern look. This product conveys simplicity as well as elegance.
Mas Fi
Selected Works
Packaging — Branding
109
Mas Fi
Selected Works
Packaging — Branding
111
Ballesa Martinez
Project 08 — 09
Mas Fi
Selected Works
Packaging — Branding
113
Mas Fi
Selected Works
Packaging — Branding
115
Ballesa Martinez
Project 08 — 09
Ballesa Martinez
Project 08 — 09
“ An idea that is not dangerous is unworthy of being called an idea at all.” — Oscar Wilde
Project 09 — 09
Outward Collective
Project 09
Packaging — Branding Course
Package Design 4 Instructor
Thomas McNulty Category
Concept Store
Objective My team and I were tasked to envision an extensive retail store brand with three private labels each with their own identity and packaging style. Our goal was to create sustainability within our collection, maintaining a functional and dependable product to help the brand appeal to newcomers in a marketplace.
Team
Ballesa, Justin, Hannah, Jamie, Jane
Solution We have developed a camping retail store in which we’ve divided into three categories: glamping, groceries, and activities. Whether you’re new to adventure or a seasoned pro, our brand encourages a balance between being active and comfortable. In each package design, we utilized a variety of renewable materials to help minimize waste while outdoors. Our designs integrate both illustrative and straightforward treatments to high light the great products.
Outward Col.
Selected Works
Packaging — Branding
121
Store Brand
Mission Our mission is to inspire people to discover, explore, spread the excitement of outdoor adventure. In this technological age, our products help provide hours of outdoor joy and a welcoming opportunity to connect with mother nature.
Ballesa Martinez
Brand
Brand
Brand
Teepee
Grabitate
7 Hills
Type
Type
Type
Glamping
Groceries
Activities
Product
Product
Product
String Lights Tent Hammock Cocktail Kit
Protein Bar Coffee Drinks
Tracking Pole Gravity Hook Compass Lantern Carabiner Rope
Project 09 — 09
Private Brands
Teepee caters to our urban department, marketing a glamorous lifestyle for outdoor adventures.
Grabitate carries organic products for eco-friendly and healthy people.
7-Hills is the new outdoor sporting equipment line by Outward Collective.
Outward Col.
Selected Works
Packaging — Branding
123
Selected Works
Packaging — Branding
125
Ballesa Martinez
Project 09 — 09
Selected Works
Packaging — Branding
127
1.0”
5.0”
4.0”
8.0”
0.5”
Ballesa Martinez
Project 09 — 09
Selected Works
Packaging — Branding
129
Ballesa Martinez
Project 09 — 09
5.5”
0.5”
3.5”
14.5”
Selected Works
Packaging — Branding
131
Ballesa Martinez
Project 09 — 09
Selected Works
Packaging — Branding
133
Selected Works
Packaging — Branding
135
Ballesa Martinez
Project 09 — 10
Selected Works
Packaging — Branding
137
Packaging — Branding
139
Ballesa Martinez
Project 09 — 09
Selected Works
Packaging — Branding
141
Outward Col.
Project 10 — 10
Selected Works
Packaging — Branding
143
Ballesa Martinez
Project 09 — 09
Selected Works
Packaging — Branding
145
Ballesa Martinez
Project 09 — 09
Selected Works
Packaging — Branding
147
Ballesa Martinez
Project 10 — 10
Thank you
Mom & Dad
I am incredibly blessed to have you both support me in life. Thank you both for always cheering me on, you two are my biggest influences in my life without you two I wouldn’t have had the courage to pursue my goals in becoming a designer. I can not thank you enough for all the support and inspiration you’ve given me I couldn’t have done this without your love.
Family
Thank you to my brother, sister, grandparents and the rest of my family I love you endlessly.
Ana
Thanks for being my muse/best friend & for believing in me. Thank you for always helping me with my crazy ideas and for your endless patience and understanding it has helped me through every semester.
Instructors
Mary Scott, Thomas McNulty, Sean McGuire, Jacques Rossouw, Wioleta Kaminska, Michael Taylor, Colin Sebestyen, Kathrin Blatter, Paul Daddino, Thank you all for pushing and encouraging me to do the best work possible, I appreciate your wisdom and guidance, I am truly honored to have learned from you all.
Friends
To all my friends and everyone, I have met along the way thank you for fueling my creativity.
Ballesa Martinez
Selected Works
Portfolio
149
Ballesa Martinez
Project 10 — 10
Colophon
Contact
Ballesa Martinez +1 760 554 6744 Hello@ballesadesign.com www.ballesadesign.com
Binding
Blurb
Photography
Ballesa Martinez Francine Zavala Adapt Studio
Typefaces
Chalet Landon Nineteen Sixty Sentinel Book
Instructor
Mary Scott
Ballesa Martinez
Selected Works
Portfolio
151
Ballesa Martinez
Project 10 — 10