4 minute read
Business Events to Benefit Ballina
Ballina Shire Council and Tourism Australia are working together to stimulate demand for domestic business events, helping the region’s recovery following the coronavirus pandemic that has weighed heavily on hospitality, tourism and business event industries.
Business events are identified in Council’s Tourism Plan, The Ballina Coast and Hinterland Destination Management Plan 20212030, to deliver natural, social and economic benefits for the region. These events are typically hosted over a few nights midweek and bring group bookings to local restaurants, caterers, transport and tour operators. Conference delegates also like retail therapy so our shoppings also benefit.
“Council identified an opportunity to entice business events to the region mid-week, when accommodation and venues are generally quiet. Bringing bookings here during the week will assist hospitality providers to stabilise their operations and improve job prospects for their staff,” said Alicia Wallace, Team Leader Visitor Services. “Ballina Shire offers natural beauty, it’s easy to get here and we have a relaxed lifestyle that’s very appealing to corporates. These customers also like to support social enterprise and give back to regional communities, supporting the great work that is taking place here. Business events can really benefit Ballina on so many levels."
“Ballina is a safe destination and market ready for business events, it offers quality experiences that are diverse and unique,” Ms Wallace added.
A new website along with videos have been produced to attract business event bookings, with a series of virtual site visits to showcase the selection of venues available.
Aimed directly at the business event buyer, the video highlights experiences to enjoy in the Ballina Coast & Hinterland. The website is a ‘One Stop Shop’ showcasing local experiences and suppliers.
Council’s team have a wealth of local knowledge, with backgrounds in local tourism, event planning and marketing. They will be the interface between the business event buyer and local suppliers, assisting with things like venue selection, accommodation, transport and catering. Local businesses are encourage to get in touch if they haven’t already been involved.
View the videos on the new Ballina Business Events website at ballinabusinessevents.com.au
get in touch
P 02 6681 0525 E businessevents@ballina.nsw.gov.au
community connect RICHMOND ROOM REGATTA AVENUE, BALLINA Looking for a function space? The Richmond Room is a beautiful function venue, located on the Richmond Riverfront in Ballina. Located in the heart of Ballina’s town centre, the venue offers a large, open space, with the character of yesteryear, with its stunning parquetry wooden floor, high ceilings and grand entrance. Enjoy air conditioned comfort, with a separate foyer, commercial grade kitchen and onsite carpark. Affordable venue for small gatherings or events up to 200 Affordable catering packages available 50% discount for community groups and not-for-profit organisations To take a virtual tour, visit communityspaces.com.au or call 02 6687 6291. Richmond Riverfront FUNCTION VENUE ON THE
new country music video filmed in the Richmond Room
take a virtual tour of the venue
The Richmond Room recently came alive with local singer/songwriter Dan Higgins, who teamed up with dancers from the Lennox Beach Line Dancing Club to bring his new song 'Ain't Gonna Bottle It Up' to life. The toe-tapping video also provides a dance tutorial to help you learn the dance steps. Visit www.facebook.com/ ballinashirecommunityspaces
Thanks to Dan Higgins and Lennox Beach Dance Studio. Video produced by Byron Bay Multimedia.
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