Ballina Shire Council and Tourism Australia are working together to stimulate demand for domestic business events, helping the region’s recovery following the coronavirus pandemic that has weighed heavily on hospitality, tourism and business event industries. Business events are identified in Council’s Tourism Plan, The Ballina Coast and Hinterland Destination Management Plan 20212030, to deliver natural, social and economic benefits for the region. These events are typically hosted over a few nights midweek and bring group bookings to local restaurants, caterers, transport and tour operators. Conference delegates also like retail therapy so our shoppings also benefit. “Council identified an opportunity to entice business events to the region mid-week, when accommodation and venues are generally quiet. Bringing bookings here during the week will assist hospitality providers to stabilise their operations and improve job prospects for their staff,” said Alicia Wallace, Team Leader Visitor Services.
“Ballina is a safe destination and market ready for business events, it offers quality experiences that are diverse and unique,” Ms Wallace added. A new website along with videos have been produced to attract business event bookings, with a series of virtual site visits to showcase the selection of venues available. Aimed directly at the business event buyer, the video highlights experiences to enjoy in the Ballina Coast & Hinterland. The website is a ‘One Stop Shop’ showcasing local experiences and suppliers.
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BUSINESS EVENTS TO BENEFIT BALLINA
“Ballina Shire offers natural beauty, it’s easy to get here and we have a relaxed lifestyle that’s very appealing to corporates. These customers also like to support social enterprise and give back to regional communities, supporting the great work that is taking place here. Business events can really benefit Ballina on so many levels."
Council’s team have a wealth of local knowledge, with backgrounds in local tourism, event planning and marketing. They will be the interface between the business event buyer and local suppliers, assisting with things like venue selection, accommodation, transport and catering. Local businesses are encourage to get in touch if they haven’t already been involved. View the videos on the new Ballina Business Events website at ballinabusinessevents.com.au
get in touch P 02 6681 0525 E businessevents@ballina.nsw.gov.au
MARCH 2021 ISSUE 42
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