Meet the Ballina Tourism Team

Who We Are

Ballina Shire Council’s tourism team work to promote the Ballina Coast & Hinterland and the wider Northern Rivers region as key tourism destinations.

The team of five passionate staff members all completed their studies locally at Southern Cross University in Lismore. With a diverse range of interests and skills, each team member brings a wealth of knowledge to their role.

Working from the Ballina Visitor Information Centre, the team also manage the Visitor Services desk at the Ballina Byron Gateway Airport and the Northern Rivers Digital Visitor Hub at the Ballina BP Travel Centre.

Ballina Visitor Information Centre

The Ballina Visitor Information Centre is an accredited centre, open 7 days a week. The friendly and informative staff and volunteers are on hand to provide information and materials that encourage visitors and locals to explore and experience the region. With an ever-expanding range of custom merchandise, locally made gifts and produce from the region’s growers and makers, the Centre has something for everyone, even locals!

The team greets walk-in visitors, as well as customers online and over the phone, helping them to have the best experience in the region. The Ballina Visitor Information Centre also provides a booking service for tours and accommodation.

Here for the locals!

Contrary to the name, the Ballina Visitor Information Centre is also here for locals – with a range of great resources to keep you informed and entertained. Make sure you pop in or jump online for:

LIVE EVENT CALENDARS

MARKET CALENDARS

MONTHLY WHAT’S ON GUIDES

ANNUAL EVENTS GUIDES

SCHOOL HOLIDAY ACTIVITY SHEETS

SHARED PATHS AND CYCLEWAYS MAP

DINING GUIDES

ITINERARIES AND MAPS

+ SO MUCH MORE!

Destination Development and Marketing

Working towards the key priorities outlined in the Ballina Coast and Hinterland Destination Management Plan, the team aims to increase overnight visitor expenditure, while preserving the qualities that make our destination special. The team works with industry stakeholders including Destination NSW, Destination North Coast, Tourism Management Groups and business chambers to raise the profile of the destination and encourage investment in tourism infrastructure.

The team works on projects and campaigns that target visitors from key audiences across the country, and those already in the region. The visitor economy plays a vital role in economic development, job creation, and contributes vibrant lifestyle benefits to our local community. Digital marketing campaigns are supported by printed collateral such as the official Ballina Coast and Hinterland visitor guide and region map.

Need ideas?

Is family coming to visit? Are old friends popping in? Locals are the best tourism ambassadors around.

If you want your friends and family to love the area as much as you do, why not give them the whole experience! The Ballina Coast & Hinterland has so many distinctive and diverse experiences to explore, and we have done the hard work to find them for you.

For ideas pop into the Visitor Centre or visit the destination website discoverballina.com.au

Beach wheelchair & disc golf hire

The Ballina Tourism Team manage two beach wheelchairs – one is accessed from the Ballina Surf Club. The other chair is available at the Ballina Visitor Information Centre. The beach wheelchairs are free to hire for up to a week.

Bicentennial Gardens in Ballina is home to the region's first disc golf course. The Ballina Visitor Information Centre has discs available for hire, as well as a score cards and maps of the park.

Offering the merchandise you love!

From the famous prawn socks to custom designed shirts, local Monopoly and everything in between; the Ballina Tourism Team takes pride in providing a unique range of merchandise and stock. We have some exciting new products in development. Make sure you follow us on Facebook or Instagram to be the first to know when new stock is released.

Own a business? Keep in touch

Business operators are encouraged to keep the Visitor Services Team up to date by regularly communicating what's happening and changing, so that the team can enhance our visitors' stay and effectively promote local services.

Connect with us!

6 River Street, Ballina, NSW 2478 Phone 1800 777 666 or email discover@ballina.nsw.gov.au