BUILDING THE BRAND Women-Owned Agencies Shaping the Future of Business by Dakota Parks • photography by Guy Stevens
When you take a look around the bustling streets and constantly developing business core of downtown Pensacola, most people never think twice about the way marketing sculpts and tells the story of our city. From designing logos and helping businesses build their brands to promoting events and boosting local tourism to creating cutting-edge video production and social media content—marketing is a vital part of business.
Clockwise: Veronique Zayas, HatchMark Studio; CC Milford, 3Sixty Marketing; Cheryl Murphy and Christine York, Vivid Bridge Studios; Briana Snellgrove, Social ICON; Dr. Mona Amodeo, idgroup; Caron Sjöberg, Ideawörks
28 | NWFL’s Business Climate