Lower Rates Spark Housing Demand
page 06
2023 Home Builders Association of West Florida Board of Directors
BUILDER MEMBERS
Fred Gunther Gunther Properties
Drew Hardgraves Landshark Homes
Ronnie Johnson, J. Taylor Homes
Heath Kelly Heath Kelly Construction
Lowell Larson III Venture Real Estate
Alton Lister Lister Builders, Governmental Affairs Chair
Kyle McGee Sunchase Construction
Shon Owens Owens Custom Homes & Construction
Douglas Russell R-Squared Construction
Eric Shaffer, Shaffer Construction
Casey Smith DR Horton
Monte Williams, Signature Homes
Anton Zaynakov, Grand Builders
ASSOCIATE MEMBERS
Bill Batting REW Materials
Rick Byars Florida Power & Light
Bruce Carpenter Home Mortgage of America
Mickey Clinard Hancock Whitney Bank
Laura Gilmore, Fairway Ind. Mortgage, Affordable Housing Liaison
Chris Graye Graye’s Granite
Jill Grove Pensacola Energy
John Hattaway, Hattaway Home Design, Cost and Codes Chair
Chris Thomas Acentria Insurance
Shellie Isakson-Smith, Supreme Lending
Daniel Monie, KJM Land Surveying
Alex Niedermayer, Underwood Anderson & Associates
Ric Nickelsen SmartBank
Zach Noel, Clear Title of NW FL
Charlie Sherrill, SouthState Bank
Pam Smith, Real Estate Counselors, Pensacola Assn. of Realtors Liaison (proposed by PAR)
Janson Thomas, Swift Supply
Wilma Shortall, Trustmark Mortgage
Kevin Sluder, Gene’s Floor Covering
COUNCIL CHAIRS
Mary Jordan, Gulf Coast Insurance
Tradesman Education Chair
Suzanne Pollard-Spann, Legacy Insurance Brokers Ambassadors Chair
Ex-Officio Members of the Board of Directors
Blaine Flynn Flynn Built
Shelby Johnson, Johnson Construction
Russ Parris, Parris Construction Company
Newman Rodgers Newman Rodgers Construction
Thomas Westerheim, Westerheim Properties
Doug Whitfield Doug Whitfield Residential Designer
Curtis Wiggins Wiggins Plumbing
April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 02 03 Amir Fooladi President Encore Homes Stephen Moorhead Legal Counsel Moorhead Real Estate Law Group Josh Peden Financial Officer/Treasurer Hudson, Peden & Associates Chad Edgar Immediate Past President Joe-Brad Construction Marty Rich Past 2nd Vice President University Lending Group Paul Stanley 3rd Vice President The First Bank Lindy Hurd 2nd Vice President/SMC Chair First International Title Austin Tenpenny Secretary Adoor Properties Jennifer Reese Treasurer Reese Construction Services Dax Campbell 1st Vice President Campbell Construction & Company Cornerstone is published for the Home Builders Association of West Florida by Ballinger Publishing and distributed to its members. Reproduction in whole or part is prohibited without written authorization. Articles in Cornerstone do not necessarily reflect the views or policies of the HBA of West Florida. Articles are accepted from various individuals in the industry to provide a forum for our readers. (850) 476-0318 4400 Bayou Blvd., Suite 45, Pensacola, Florida 32503 www.westfloridabuilders.com
2023 Leadership Board
For details call 850-436-5050 or visit pensacolaenergy.com Natural Gas Dryer Benefits: • Dries clothes in about half the time • Quicker drying means less wear and tear on clothes • Uses less energy, saving you money Pensacola Energy offers a $200 rebate when you switch to natural gas clothes drying.
Taxpayers Are Taking Advantage of New Home Energy-Efficiency Related Tax Credits
In recognition of New Homes Month in April, it is important to highlight that taxpayers are taking advantage of new home energy-efficiency related tax credits. A recent Internal Revenue Service data analysis by the National Association of Home Builders (NAHB) indicates that more than 800,000 taxpayers claimed a new homerelated energy-efficiency tax incentive.
“Builders have found that buyers are seeking out new homes with durable designs and sustainable features that make their home cost-effective to operate,” said NAHB Chairman Alicia Huey, a custom home builder and developer from Birmingham, Ala. “Whether it’s efficient lighting options or appliances, many home builders are voluntarily incorporating green features into newly-built homes to meet consumer demand.”
In 2005, Congress established several energy-efficiency tax incentives related to housing that benefit new-home buyers and remodeling home owners. The policies include section 25D of the internal revenue code which is a tax credit for the installation of power production property in new and existing homes. From 2019 to 2020, claims associated with solar electric power grew by 86,000 taxpayers and $2.1 billion.
NAHB found that the most claimed qualifying activity for the 25D credit in 2020 was the installation of solar electric property. More than 600,000 taxpayers claimed the credit for almost $12.6 billion in qualifying installation costs. The second most common installation in 2020 was for solar water heating, which was claimed by 114,000 home owners and totaled almost $627 million in installation costs.
NAHB also surveyed home builders about the features they will most likely include in new homes they build this year. Five of the top 15 features focused on energy efficiency: low-E windows, efficient lighting, ENERGY STAR-rated appliances and windows and programmable thermostats. NAHB found that for repeat home buyers, ENERGY STAR windows, appliances and energy-efficient lighting were listed in the top 10 most wanted features in a new home.
Amir Fooladi
April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 Cornerstone, the monthly publication of the Home Builders Association of West Florida serving Escambia and Santa Rosa Counties, is published monthly, twelve (12x) per year. Send address changes to HBA of West Florida, 4400 Bayou Boulevard, Suite 45, Pensacola, Florida 32503-1910. Cornerstone, is published in the interests of all segments of the home building industry and is distributed to its members and others associated with the HBA of West Florida. HBA of West Florida and Ballinger Publishing does not accept responsibility for, or endorse any statement or claims made by advertisers or authors of any articles. Every effort has been made to assure accuracy of information, but authenticity cannot be guaranteed. No part of this publication may be reproduced without the written consent of Home Builders Association of West Florida, Copyright ©, 4400 Bayou Boulevard, Suite 45, Pensacola, Florida 32503-1910, 850.476.0318. Advertisers and advertorials in Cornerstone do not constitute an offer for sale in states where prohibited by law. Cover Story Publisher Malcolm Ballinger Advertising Account Executives Paula Rode, Account Executive ext. 28 paula@ballingerpublishing.com Geneva Strange, Account Executive ext. 31 geneva@ballingerpublishing.com For advertising rates Phone: 433.1166 • Fax: 435.9174 Cornerstone Next Issue: June 2023 Edit: May 24, 2023 Display Ads: May 24, 2023 Vicki Pelletier Director of Marketing & Communication vicki@hbawf.com Lower Rates Spark Housing Demand ........................................................................ 06 PRESIDENT’S MESSAGE Taxpayers Are Taking Advantage of New Home Energy-Efficiency Related Tax Credits...................................................................................................... 05 FEATURE STORY Personal Income Rises 0.3% in March ...................................................................... 19 HBAWF NEWS HBA Rebates ............................................................................................................... 07 2023 Home and Products EXPO in the Books .................................................... 08-09 2023 FHBA Legislative Session Priorities & Issues ............................................ 10-11 Parade of Homes .......................................................................................... 12, 17 & 21 Top 10 Reasons To Do Business With An Active Associate Member ............ 13 & 20 Parade of Homes Kickoff Party Invitation ................................................................. 16 Like Us on Facebook ................................................................................... 17, 19 & 21 HBA of West Florida Spring Golf Classic Registration .................................. 19 & 20 Get Involved in HBA Councils & Committees ......................................................... 20 Spike Club .................................................... 22 NAHB NEWS Biden’s Veto of Congressional WOTUS Resolution a Blow to Housing Affordability ................................................................................................. 12 Keep Workers and Others on the Road Safe with NAHB Resources ...................... 13 ESA Resolution Defining Habitat Introduced in House and Senate ................... 14-15 How to Start Planning for a Summer Intern .............................................................. 16 2023 Membership Drive: Never a Better Time to Join ............................................. 18
INDEX Advertisers Index, Web, & Email Addresses ………….....……...........……… 22
DEPARTMENTS
04 05 President’s Message
“Builders have found that buyers are seeking out new homes with durable designs and sustainable features that make their home cost-effective to operate...”
Alicia Huey chairman of the NAHB
2023 HOME AND PRODUCTS EXPO IN THE BOOKS
New Ideas And Innovation On Display At The 2023 Home & Product Expo
The much-anticipated event for area homeowners and homebuyers, the Home Builders Association of West Florida 2023 Home & Product, the Expo, took place April 1-2, 2023 at the Pensacola Fair Expo Hall. The Expo has been a part of the HBA since 1980. This year the EXPO experienced record-breaking attendance. As visitors entered the hall this year, they experienced a whole host of experienced vendors, waiting to assist them with their needs. Allowing this to be one of the best events were our Sponsors, Alyssa’s, WEAR-3, WFGX-35, Cat Country 98.7, Defined Interiors, Blue Haven Pools, LeafFilter and Floor Coverings International.
“If you were interested in doing some remodeling or perhaps thinking about building a new home, then this was the show for you,” said Expo Show Manager Vicki Pelletier. “In addition, attendees came to learn about new products and services from knowledgeable exhibitors that enabled them to make wise decisions when it comes to buying products for their home.”
The Home & Products Expo is a one-stop source for information from air conditioners, appliances, ICF construction and flooring materials to homes insulation, energy efficient windows and doors, pool and patio furniture, solar and green products, and services, just to name a few.
“The Expo has built a solid reputation for providing the best in building products and services,” said Expo Volunteer Chair Ron Castner of Castner Construction. “For people interested in reaching building professionals who treat you with courtesy, and will take time to answer questions, then the Expo was the place to be.”
April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 09 HBAWF News 08
Making The Expo Happen
Vicki Pelletier Expo Show Manager Ron Casnter Expo Chairman
2023 FHBA Legislative Session Priorities & Issues
The Home Builders Association of West Florida was well represented in Tallahassee in March for the Florida Home Builders Association’s (FHBA) Legislative Conference. Attending the conference and representing the 2023 HBA President, Amir Fooladi, Encore Homes / Parsco, HBA Past President Alton Lister, Lister Builders, First Vice President, Dax Campbell, Campbell Construction and Company, LLC, Cost and Codes Committee Chair, John Hattaway Home Design.
We were able to walk the halls at the Capitol and visit Senator Doug Broxson, Representative Alex Andrade, and Michele Salzman.
If you do business with previous members, please give them a call and reinforce the value of membership as well as the importance of Members Doing Business with Members.
April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 10 11 HBAWF News
Biden’s Veto of Congressional WOTUS Resolution a Blow to Housing Affordability
Alicia Huey, chairman of the National Association of Home Builders (NAHB) and a custom home builder and developer from Birmingham, Ala., today issued the following statement after President Biden vetoed a congressional resolution that would rescind his administration’s waters of the U.S. rule:
“NAHB is deeply disappointed that President Biden has moved to overturn the will of Democratic and Republican members of the House and Senate by rejecting a bipartisan congressional resolution that rescinds the administration’s new waters of the U.S. (WOTUS) rule under the Clean Water Act. Biden’s veto of this measure is a blow to housing affordability and a common-sense regulatory agenda. The Biden WOTUS rule adds unnecessary regulatory burdens to small businesses and needlessly raises housing costs while doing little to protect America’s waterways.
“And the Supreme Court’s upcoming decision in the case of Sackett v. EPA that is squarely focused on a major part of the rule means that the regulation could essentially be overturned in the near future. To put an end to this regulatory morass, the administration needs to delay implementing this onerous regulation until a judgement is rendered and go back to the drawing board to draft a new, practical and durable WOTUS rule.”
Keep Workers and Others on the Road Safe with NAHB Resources
April is Distracted Driving Awareness Month, an annual campaign by the National Safety Council to highlight the dangers and costs of distracted driving.
At least eight people a day are killed in distracted driving crashes. Distracted driving isn’t just risky for drivers; it can be deadly for nearby pedestrians, bicyclists and workers.
Residential construction relies on drivers every day to complete jobspecific tasks, such as procuring materials or tools, and for other things, like getting lunch for the job site and workers coming and going from the site.
NAHB has a video toolbox talk, ( https://www.nahb.org/advocacy/ industry-issues/safety-and-health/ safety-365/video-toolbox-talks/ video-pages/safe-driving ) with
TOP 10 REASONS TO DO BUSINESS WITH AN ACTIVE ASSOCIATE MEMBER
1. They support the industry at the local, state and national levels.
2. They volunteer time, talent and treasure to help the association accomplish its goals.
3. They recruit their colleagues and business contacts to become members.
4. They serve on committees and councils gaining valuable networking opportunity while helping to advance the association’s mission.
resources for setting policies around driving and ensuring that everyone is practicing safe driving skills. Of course you require seat belt use while driving a company vehicle, but do you have rules around cell phone use? Watch the video below for best practices.
But it takes more than just policies and reminders of how to drive safely. When you know a worker is in a vehicle, don’t text or call them. If you’re in a vehicle and receive a call or text, don’t answer it while driving. Pull over or wait until you’ve reached your destination to address the communication.
Everyone knows distracted driving is a problem, but we all have to pitch in to make sure we’re not the cause of the distraction.
5. By doing so, you increase the value proposition for all membership in our HBA.
6. They are strong supporters of local and state PACs and BUILD-PAC.
7. They are a major source of non-dues revenue through sponsorships, advertising, etc.
8. As industry partners, they are a valuable resource for business and management tips.
9. They are heavily invested in your business success: You win, they win!
10. Why wouldn’t you do business with a member?
April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 13 12 NAHB News NAHB News
May 6 – 14, 2023 For future upcoming events, please call the HBA office at 850.476.0318
Parade of Homes
“NAHB has a video toolbox talk with resources for setting policies around driving and ensuring that everyone is practicing safe driving skills.”
ESA Resolution Defining Habitat Introduced in House and Senate
In a move supported by NAHB, the House and Senate have introduced an identical Congressional Review Act (CRA) resolution that would retain the regulatory definition of habitat within the Endangered Species act (ESA). The ESA protects listed (i.e., endangered and threatened) species and their designated critical habitat from
either manmade or naturally occurring threats. Surprisingly, since the ESA was established 50 years ago, the term “habitat” has never been defined.
Meanwhile the designation of critical habitat under the ESA by the U.S. Fish and Wildlife Service (FWS), or the National Marine Fisheries Service (NMFS), directly impacts NAHB members when their property is located within areas designated as critical habitat, and their activities require obtaining either a federal permit (e.g., federal wetland permit) or to receive any federal funding.
In December 2020, citing the U.S. Supreme Court’s ruling under Weyerhaeuser Co. v. U.S. FWS, the Trump administration finalized a rule that defined the term “habitat” as “the abiotic and biotic setting that currently or periodically contains the resources and conditions necessary to support one or more life processes of a species.”
The Trump administration’s rule was in response to a FWS critical habitat designation in the state of Louisiana declaring more than 1,500 acres of private land as critical habitat for a species of frog that had not been found within the state for 50 years.
In overturning FWS’s critical habitat designation, the U.S. Supreme Court noted the lack of any regulatory definition for the term habitat under the ESA made it difficult for the court to assess the merits of FWS’s unoccupied critical habitat designation. By defining habitat, the 2020 rule provided some clarity and transparency to landowners as to when their property could be regulated under the ESA.
On June 24, 2022, the Biden administration rescinded the 2020 rule, eliminating the habitat definition, leaving regulated parties in the dark as to how federal regulators might conduct future critical habitat designations.
The action by Republicans in the House and Senate to use the CRA to introduce a resolution of disapproval over the Biden administration’s rescission of the habitat rule is intended to restore regulatory clarity for affected landowners.
“There is an important distinction between ‘habitat’ and ‘critical habitat’ for an endangered species,” said Sen. Cynthia Lummis (R-Wyo.), the lead Senate sponsor of the resolution. “By scrapping the definition of habitat within the ESA, the Biden administration is causing chaos and confusion among private property owners throughout Wyoming and the west. Two-thirds of all endangered species are located on private lands, so private property owners need to be partners in species recovery, not the enemy.”
A critical habitat designation has major impacts on landowners and developers, as it reduces the value of any private property within a designation because prospective landowners recognize the burdens that accompany a designation. It also greatly impacts any land with a federal nexus through permits or funding, as a critical habitat triggers significant scrutiny, resulting in burdensome limitations on land use and costly mitigation requirements that can delay housing projects and increase construction costs.
April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 NAHB News HBAWF News 15 14 1601975 Home & Auto go together. Like you & a good neighbor. Some things in life just go together. Like home and auto insurance from State Farm®. And you with a good neighbor to help life go right. Save time and money. CALL ME TODAY. State Farm Mutual Automobile Insurance Company, State Farm Indemnity Company, Bloomington, IL State Farm County Mutual Insurance Company of Texas, Dallas, TX State Farm Fire and Casualty Company, State Farm General Insurance Company, Bloomington, IL State Farm Florida Insurance Company, Winter Haven, FL State Farm Lloyds, Richardson, TX Michael Johnson, Agent 3127 E Langley Avenue Pensacola, FL 32504 Bus: 850-478-7748 www.michaeljohnsonagency.com
How to Start Planning for a Summer Intern
Schools will be out for the summer soon, which means now is the perfect time to start laying the groundwork for an internship program. Working with interns helps companies meet their own workforce needs and helps the industry build the pipeline of new workers needed to meet the demand for new housing.
There are many considerations when planning for a trainee on your jobsite. To help you establish a program, NAHB has a step-by-step guide to setting up an internship program.
The Student Internship Resources for NAHB Members guide focuses on how builders can engage with three different talent resources: secondary (high school) students in career and technical (CTE) education programs, community college students, and university students. The comprehensive guide covers topics such as:
• How to evaluate your workplace needs
• How to research the legalities
• Tips for developing a training plan
• How to find, hire and manage interns
• How to retain good prospects as employees
In addition, to help students and young professionals develop their careers in the trades, NAHB has a robust collection of one page “how-to” guides, such as interviewing and building a network available for download and print. NAHB invites all members to share their workforce development opportunities and challenges during the next in-person Workforce Development Champions Forum on Friday, June 9, at 10:30 a.m. ET, during the Spring Leadership Meeting in Washington, D.C.
April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 17 NAHB News HBAWF News 16 Parade of Homes May 6 – 14, 2023 Central Site: Iron Rock Dream Home Builder: Signature Homes, LLC Central Site: Iron Rock Dream Home Builder: Signature Homes, LLC | 2959 Ridge Trail Blvd. Cantonment, Florida 32533 Iron Rock Directions: • Take Highway 97 north for about 1.5 miles after the intersection of Hwy.97 and 297A • Iron Rock will be on the left-hand side • The community is across the street from Nowak Dairy Rd. The 2023 American Dream Home is constructed by Signature Homes, LLC. This Pensacola Energy Natural Gas Advantage Elite home features the latest natural gas appliances, providing energy efficient comfort. Have access to exclusive promotions and giveaways Check out polls and fun facts on the page Visit Us @ facebook.com/HBAWF Have pictures from HBA events? Share them with us! Tag yourself in our photos! Stay up-to-date on news and events With our best agents located in Pensacola, you can be sure you’ll... • Get the most value for your money • Secure protection for your most valued assets • Better understand what coverages you have and what is available • Have access to an experienced agent providing you with personal service throughout Florida Mary Jordan Agent/Owner (850) 384-0593 mary@gcainsurance.com Cassy Smith Operations Manager (850) 497-6810 cassy@gcainsurance.com Taylor Bubert House Agent (850) 497-6810 taylor@gcainsurance.com Vicki Ruschel Personal Lines Manager (850)
vicki@gcainsurance.com Speak with one of our agents
One Great Team, Amazing Service! 700 New Warrington Rd Pensacola, FL 32506 Pensacola O: 850-497-6810 Gulf Coast Insurance gcains.com
497-6810
today!
2023 Membership Drive: Never a Better Time to Join
NAHB recently kicked off its annual membership drive, which not only aims to recruit new members, but also highlight the value of membership in the Federation to current members as well.
From April 1 to June 30, members of local HBAs across the nation participate in the drive by reaching out to coworkers, colleagues and friends in the industry to promote the numerous benefits of membership. Whether they want to save money on business expenses, expand their knowledge with industry-leading education or network with more people in the industry, members can receive a significant return on their investment.
• Member-Exclusive Savings — The NAHB Member Savings Program offers exclusive deals with popular vendors to help members save on personal and business expenses. T-Mobile, Farmers Insurance, Goodyear Tires and Voyager Fuel & Fleet Management Mastercard are the latest companies to join. Plus, the program continues to feature significant discounts through Lowe’s, Dell Technologies, UPS and many other leading companies.
• Industry-Specific Education — Membership unlocks discounts on numerous instructor-led courses and webinars to help members stay in the know and ahead of the competition. Courses cover a range of topics, including business management, building technology, housing economics and strategic marketing.
• Numerous Networking Opportunities — With more than 140,000 members worldwide and countless events throughout the year, there are always opportunities to expand your network. Catching up with local builders at HBA meetings, attending the annual International Builders’ Show (IBS) and participating in councils such as NAHB Remodelers and Professional Women in Building are some of the best ways to build business.
Personal Income Rises 0.3% in March
The most recent data release from the Bureau of Economic Analysis (BEA) showed that personal income increased 0.3% in March. The pace of personal income growth slowed after reaching a 0.8% monthly gain in October. Gains in personal income are largely driven by increases in compensation, personal income receipts on assets, and rental income.
Real disposable income, income remaining after adjusted for taxes and inflation, inched up 0.3% in March. On a year-over-year basis, real (inflation adjusted) disposable income rose 4%, after experiencing negative year-over-year growth from March 2021. While remaining low historically, the December personal savings rate inched up to 5.1% the highest level since January 2022. As Inflation has almost wiped-out compensation gains, people are dipping into savings to support spending.
April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 19 NAHB News Feature Story 18
GET INVOLVED HBA Councils and Committees! HBA Ambassadors Meets 2nd Friday of each month Sales & Marketing Council Meets Quarterly Tradesman Council Meets Quarterly Board of Directors Meets Monthly 3rd Tuesday of each month Stay up-to-date on news and events Have
to exclusive
and
access
promotions
giveaways Have pictures from HBA events? Share them with us! Tag yourself in our photos! facebook.com/HBAWF
If you do business with previous members, please give them a call and reinforce the value of membership as well as the importance of
Members Doing Business with Members
1. They support the industry at the local, state and national levels.
2. They volunteer time, talent and treasure to help the association accomplish its goals.
3. They recruit their colleagues and business contacts to become members.
4. They serve on committees and councils gaining valuable networking opportunity while helping to advance the association’s mission.
5. By doing so, you increase the value proposition for all membership in our HBA.
6. They are strong supporters of local and state PACs and BUILD-PAC.
7. They are a major source of non-dues revenue through sponsorships, advertising, etc.
8. As industry partners, they are a valuable resource for business and management tips.
9. They are heavily invested in your business success: You win, they win!
10. Why wouldn’t you do business with a member?